...Saleem Roll No – C-022 MBA M&S Under: Taufeeque Ahmad Company: JLL India Ltd. Phone number: 09560427952 ABSTRACT The Indian automobile industry has emerged stronger from the recent global downturn, and sales across all segments have seen record breaking numbers in the recent past. While the Indian industry has much to look forward to, by way of steady growth in both domestic and export markets, there are some clear challenges accompanying the opportunities in greener vehicles and alternative mobility. The shooting upward trend of price of fuel, pollution and purchasing power of the people the Indian automobile industry look to create a segment of consumer that has demand for the “GREEN VEHICLES” that are more fuel efficient, less CO2 emission and low operating cost or can run on alternate fuel. KEYWORDS: Green vehicles, Alternate fuel, Hybrid cars, Eco-friendly, CNG/LPG vehicles, E-mobility INTRODUCTION Demographically and economically, India’s automotive industry is well-positioned for growth, servicing both domestic demand and, increasingly, export opportunities. A predicted increase in India’s working-age population is likely to help stimulate the burgeoning market for private vehicles. Rising prosperity, easier access to finance and increasing affordability is expected to see four-wheelers gaining volumes, although two wheelers will remain the primary choice for the majority of purchasers, buoyed by greater appetite from rural areas, the youth...
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...What are Retail Outlets / Petrol Pumps ? • What is available at Retail Outlets ? • What are Petrol / Diesel / CNG / Branded Fuels ? • What are the mandatory facilities / services available at Retail Outlets ? • How Quality / Quantity are maintained at Retail Outlets ? • How to lodge a complaint ? The answers to the above queries are given below : 1. What is Petrol Pump ? • The most common point of contact of customers with Oil Industry is the Petrol Pump. In Oil Industry parlance, Petrol Pumps are referred to as Retail Outlets (ROs). • As per the existing Government policy, Petrol Pumps can be set up by Public Sector Oil Companies as well as Private Sector Oil Companies dealing in storage and distribution of petroleum products as per guidelines. Presently, the Oil Companies engaged in retail business of automotive fuels are IOC, HPC, BPC, NRL, MRPL, ONGC, RIL, Essar and Shell. 2. Products Marketed at Retail Outlets : • Petrol, in technical language is called “Motor Spirit” (MS). It is mainly used in passenger vehicles such as 2 / 3 wheelers and cars. At present, HPCL markets two types of Petrol across the country, i.e. normal Petrol and branded Petrol. 9 ú Normal Petrol: Normally used as a fuel for spark ignition internal combustion engines such as passenger cars, two wheelers, three wheelers, etc. ú Branded Petrol: This is preferred by new generation vehicles. It is slightly...
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...interest growing in environmentally friendly products and services. For example, the popularity of green cleaning products has increased in recent years. Nontoxic, biodegradable cleaning products are safer for use in the home meaning they are less likely to cause health problems. They also keep harmful chemicals out of the environment. Compact fluorescent light bulbs (CFLs) are another popular eco-friendly product; compared to traditional, incandescent light bulbs, CFLs use way less electricity. Here are a four of the many types of green technology used today; green energy, vehicles, building and appliances. Green energy as of today is produced by these forms of energy; solar, wind, and hydroelectric power. Solar power or solar energy is a technology that converts the power of the sun into usable energy. It is a resource that cannot be used up by us using it. Much of the world's...
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...Innovative Practices in Customer Creation Submitted to : Prof. Mithileshwar Jha On 18th October 2013 In partial fulfillment of the requirements of GMITE-VII By |Name |Registration No. | |Gopakumar Nair |GMITE- 22 | |Jijo Mathew |GMITE | |P G Rajesh Nair |GMITE- 63 | |Name |Registration No. | |Gopakumar Nair |GMITE 22 | |Jijo Mathew |GMI | Name Registration no. Gopakumar Nair GMITE 22 Jijo Mathew Rajesh Nair [pic] Executive Summary From the conception level to the launch of a product/service and then to sustain and enhance market acceptability, each product /service follows certain marketing techniques. Marketing strategies decide the futuresucess of a product, be it services or a new product, it is the strategies adopted to identify the customers, positioning and pricing of the product which determines the life of the product in the market. In this paper we have researched on some of the Innovative strategies successfully employed by automobile companies for new customer creation This document is a study about...
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...Possibility of Creating a Local Car Brand for Middle Income Group Utilizing the Worldwide Recognition of Automobile Designer Leepu Research Report on Finding the Possibility of Creating a Local Car Brand for Middle Income Group Utilizing the Worldwide Recognition of Automobile Designer Leepu Submitted to Mehedi Hussain faculty Marketing Research Submitted by Group: Resonance Group Members: Mahbob Sadi Bhuiyan (ID#062 187 530) Rafat Mohamed (ID#062 453 030) M. Ibrahim (ID#061 432 030) Muntasir Ahmed Zaman(ID#061 461 030) Farzana Afroze Zerin (ID#052 515 030) Date of Submission: 27th August 2009 August 27, 2009 Mehedi Hussian Faculty Marketing Research North South University, Dhaka Subject: Final report on “Finding the possibility of creating a local car brand for middle income group utilizing the worldwide recognition of automobile designer Leepu” Dear Sir: It is a great pleasure to present to you the final report on “Finding the possibility of creating a local car brand for middle income group utilizing the worldwide recognition of automobile designer Leepu” which we have diligently worked on during the entire spring semester. We have gained a most interesting & informative experience while working for this report. Our efforts regarding learning about feasibility and acceptability of a local car brand have not only been fruitful...
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...growing passenger car markets and second largest two wheeler manufacturer. It is also home for the largest motor cycle manufacturer and fifth largest commercial vehicle manufacturer. The automotive industry in India is one of the largest in the world and one of the fastest growing globally. India's passenger car and commercial vehicle manufacturing industry is the sixth largest in the world, with an annual production of more than 3.9 million units in 2011.[1] According to recent reports, India overtook Brazil and became the sixth largest passenger vehicle producer in the world (beating such old and new auto makers as Belgium, United Kingdom, Italy, Canada, Mexico, Russia, Spain, France, Brazil), growing 16 to 18 per cent to sell around three million units in the course of 2011-12.[2] In 2009, India emerged as Asia's fourth largest exporter of passenger cars, behind Japan, South Korea, and Thailand.[3] In 2010, India beat Thailand to become Asia's third largest exporter of passenger cars. As of 2010, India is home to 40 million passenger vehicles. More than 3.7 million automotive vehicles were produced in India in 2010 (an increase of 33.9%), making the country the second (after China) fastest growing automobile market in the world.[4][5] According to the Society of Indian Automobile Manufacturers, annual vehicle sales are projected to increase to 5 million by 2015 and more than 9 million by 2020.[6] By 2050, the country is expected to top the world in car volumes with approximately...
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...1.0 Executive summery 1.1 Company Name: 360 Auto solutions Company Logo: Tagline: “Your vehicle our concern” 1.2 Mission Our mission is to continually provide our customers with quality services at the lowest possible prices. 1.3 Vision Our vision is to become the number one mobile vehicle service provider of the country within next ten years. 1.4 Values We will run our business keeping various values in mind. Our business will be customer oriented; environment friendly and our employees will get the most attention from us. Customer oriented means we will always give preference to our customers. Our business will be designed in such a way that the demand of the customers will always come first in our mind when we will think about our business. Obviously making profit is the ultimate goal of our business like any other business. But we do not want to earn profit by making our customers unhappy. There are some small organizations in Dhaka city which provide mobile vehicle services. But we will start it in a big horizon and we will provide almost all kind of services. From this point of view we expect to have a good number of customers. Our customers will be given priority in the case of adding any new service or improving any current service. Another value is we will be environment friendly. There might be certain things that will be needed to dump, for example the tire of vehicle. We will dump it in such away that it will not harm the environment. We might...
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...it would have been quite impossible for us to continue preparing this entire report. During our preparation we overcome some major difficulties and enjoyed our each and every moment on making this business plan. All of our group members were really co-operative. We had done library work, survey and web searching and came to understand many events in preparing this business plan. Executive Summary HAMKO is also a pioneer Battery Components and Chemical manufacturer serving and supporting other battery companies of the country. We are intending to introduce online merchandised on HAMKO for selling products online for the mobility of consumer. With just a click of the mouse, shoppers can buy nearly any product online -- from groceries to cars, from insurance policies to home loans. The world of electronic commerce, also known as e-commerce, enables consumers to shop at thousands of online stores and pay for their purchases without leaving the comfort of home. For many, the Internet has taken the place of Saturday afternoon window shopping at the mall. Consumers expect merchants to not only make their products available on the Web, but to make payments a simple and secure process. Our expected market share will grow most rapidly in the first 5 years then stabilize after 8 to 10 years. Our promotion strategy includes: direct mail, magazine advertisements, website advertisements, newspaper. Quality is our primary concern so we will be implementing quality control systems including:...
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...ANALYSIS.........................................................................................5 1.4.1: POLITICAL FACTOR.............................................................................6 1.4.2: ECONOMIC FACTOR.............................................................................6 1.4.3: SOCIO-CULTURE FACTOR..................................................................7 1.4.4: TECHNOLOGICAL FACTOR................................................................7 1.5: PORTER’S FIVE FORCES MODEL.........................................................9 1.5.1: THREATS...................................................................................................10 1.5.2: POWER OF BUYERS................................................................................10 1.5.3: POWER OF SUPPLIERS..........................................................................10 1.5.4: THREATS OF SUBSTITUTE...................................................................10 1.5.5: COMPETITIVE RIVALRY......................................................................11 1.6: STRATEGIC GROUP MAP.........................................................................11 CHAPTER # 2: COMPANY ANALYSIS 2.1: INTRODUCTION….....................................................................................14 2.2: BACKGROUND............................................................................................15 2.3: SWOT...
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...The 21st Century Electric Car By Martin Eberhard and Marc Tarpenning Tesla Motors The electric car, once the “zero-emissions” darling of environmentalists, is sometimes maligned as an “emissions-elsewhere” vehicle, since the electricity to charge its batteries must be generated in electrical generation plants that produce emissions. This is a reasonable point, but we must then ask how much pollution an electric car produces per mile – accounting for all emissions, starting from the gas or oil well where the source fuel is extracted, all the way to the final consumption of electricity by the car’s motor. When we work through the numbers, we find that the electric car is significantly more efficient and pollutes less than all alternatives.In this paper, we will investigate the Tesla Roadster™, which uses commodity lithium-ion batteries instead of lead-acid batteries or nickel-metal-hydride batteries as most electric cars have used. Not only does this lithium-ion–based car have extremely high well-to-wheel energy efficiency and extremely low well-to-wheel emissions, it also has astonishing performance and superior convenience.Lithium ion batteries are a lot more difficult to use than previous technologies; this is the reason that they have not so far been used in electric cars. Tesla Motors is spending a lot of effort making a safe, light, and durable lithium ion battery system. Over time, Tesla will probably put tens of millions into pack and cell features and optimization...
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...effectiveness of the marketing strategy and performance of the product is also to be analyzed. The project also aims to analyze the decision-making process, purchase behavior and buying patterns from the perspective of the consumer. We will consider the dynamic market environment and changes at the micro and macro levels in the economy which affect the automobile sector 3 CHAPTER : 2 The Curious Case Of TATA Nano Introduced in January 2008 and launched in March 2009, TATA Nano was the most awaited launch of the year or perhaps the decade for the automobile industry. TATA MOTORS invested heavily in the project, not only financially but also as a brand. They were going to build an affordable “Rs 1 Lakh car” that would catapult even the lowincome groups into the “car-owner” category. They were going to empower the not-sorich, the aspirational young guns and eventually revolutionize the automobile market. The launch was covered by the national and international media alike and people around the world supposedly watched in awe at yet another example of cost-effective Indian...
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...ANNUAL REPORT 2010 -11 TECHNO_LOGICAL TECHNO_LOGICAL In many ways, satisfying the Indian customer is probably much more challenging than satisfying a customer in another market. The country has an obsession for fuel efficiency, when it comes to choosing automobiles (and rightly so, since about three-fourths of India’s crude oil requirement is imported). Extracting more mechanical energy for the car from every drop of fuel is a designer’s challenge. But it is vital for the consumer, the economy and the planet. At the same time, a fast growing, young and upwardly mobile, speed conscious India demands pick-up and instant response at the accelerator pedal. There is normally a trade-off between performance and fuel efficiency. A third requirement is space efficiency, as customers want the car to be compact to cope with congestion on roads and parking lots. Yet another requirement is of minimizing emissions. The Company’s next generation, K-series engines employ a plethora of state-of-theart technologies to deliver on all these fronts. Technologies deployed could be as sophisticated as fine atomization to achieve fuel droplet diameter in microns for optimised combustion. Or, they could be as practical as using engineering polymers instead of metal in certain engine parts for weight reduction. Quite like packing more performance in a handheld smartphone as opposed to a traditional laptop. India’s road and dust conditions, the rains and driving safety considerations similarly...
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...NEWSROOM DISCUSSION Concept – Post Budget Discussion – 2011/2012 Moderator: Script Layout: Jason: The Moderator welcomes viewers back and states that “we’re just returning from a heated discussion on the the 2011/2012 budget between Ashleigh Abraham (Senior Economist, Central Bank), Sarah Suphal (Senior Lecturer, UWI), Marjorie Jewan (Senior Economist, Ministry of Finance) and Shereeza Ali (President of Chamber of Commerce) and right now we’re going to open up the telephone lines.....Caller Number One?!” Caller one asks question for task 2.1 Jason: Thank you caller. For the sake of the wider public; society is faced with the economic problem of scarcity, which exists because factors of production or to use common vernacular…resources…are finite while consumers’ wants are infinite. Economic systems are the systems employed by the state or nation to allocate these scarce resources and apportion goods and services in the national community. Now, there are three basic economic systems, planned, market and mixed…so I would now invite the panel to shed some light on each of these and in particular help the caller to understand which applies to our local economy. Marjorie: Ok…Jason so you mentioned planned economies, a planned is where the government has total control of the economy and the allocation of resources. Government and their central planners decide on what, how and for whom goods and services are produced. This type of governance is associated with socialist...
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...the PEST analysis was conducted to observe the external factors that may influence the performance of the company. Further we have developed a marketing mix (product, price, place and promotion) which enable us to form tactics which to be used to make up the strategy that will be aimed at the target market and will help them to achieve their marketing objectives. With the study of Pak Suzuki Motor Company Limited, we have learned that they are doing well in the Pakistani market and are leading market shareholder. They are producing Cars at affordable prices for the low income to middle income people. But they are unable to compete with Corolla and Honda in Luxury and semi-luxury cars. They need product development strategy to follow so they tried to get into the Honda and Corolla market by introducing Suzuki LIANA but that couldn’t make its space. Now they have again tried that by launching Suzuki SWIFT which is a 1300cc fully loaded car. I recommend Product Development strategy for PSMC to pursue in order to compete with HONDA and TOYOTA. Then they will be able to grow their market share and growth. Table of Contents Executive summary 2 Introduction 4 Industry Analysis 5 Porter’s Five Force model: 12 Trends in Automobile industry in Pakistan 13 Key Success Factors 14...
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...Research Paper On Development and Launch Of REVA electric car Submitted by Arvind Verma Roll No. 27 Telecom Management and IT- II Symbiosis Institute of management Studies, Pune Arvind Verma New product development and launch Roll no 27 TMIT –II SIMS INDEX 1. 2. 3. 4. About Reva Electric Car Company Idea generation Idea Screening Concept Generation and testing a. Customers, their benefit and occasion of use b. Reva vis-à-vis competitors and substitutes c. Emerging products d. Creating differential advantage i. Propriety technologies ii. Features attributes and benefits e. Specifications f. Price g. Perception Maps 5. Market strategy development a. TMS b. Brand Positioning c. Product Variety Plan: d. Price Plan e. Distribution strategy f. Promotion Strategy g. Long run Sales 6. Business Plan 7. Prototype development and testing 8. Test Market 9. Commercial Launch 10. Post Launch 11. Reasons for failure of Reva 12. Conclusion Arvind Verma New product development and launch Roll no 27 TMIT –II SIMS THE REVA ELECTRIC CAR COMPANY Inception The Reva Electric Car Company, RECC, was incorporated in 1995 as a joint venture between the Bangalore based Maini Group and AEVT Inc of Irvindale, California, to manufacture environment-friendly, cost-effective electric vehicles for city mobility. Vision The RECC has been established with the vision of combining a tradition of excellence and leadership in environment friendly urban transportation, offering the best...
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