...equation...Landsburg presents fascinating concepts in a form easily accessible to noneconomists." —ERIK M. JENSEN, The Cleveland Plain Dealer "...enormous fun from its opening page...Landsburg has done something extraordinary: He has expounded basic economic principles with wit and verve." -DAN SELIGMAN, Fortune "An ingenious and highly original presentation of some central principles of economics for the proverbial Everyman. Its breezy tone conceals the subtlety of the analysis. Guaranteed to puncture some illusions and to make you think." —MILTON FRIEDMAN CONTENTS Introduction I. 1. 2. 3. 4. 5. WHAT LIFE IS ALL ABOUT The Power of Incentives: How Seat Belts Kill - 3 Rational Riddles: Why the Rolling Stones Sell Out - 10 Truth or Consequences: How to Split a Check or Choose a Movie - 20 The Indifference Principle: Who Cares If the Air Is Clean? - 31 The Computer Game of Life: Learning What It's All About - 42 II. GOOD AND EVIL 6. Telling Right from Wrong: The Pitfalls of Democracy - 49 7. Why Taxes Are Bad: The Logic of Efficiency - 60 8. Why Prices Are Good: Smith Versus Darwin - 73 9. Of...
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