...Study 2 1. As Steve Ballmer, you are faced with managing consumer perceptions of Windows 7 in the wake of the public relations failure of Vista. In devising the advertising campaign, what would the ad message focus on during the launch of Windows 7? Consider the following questions as you formulate an answer. Should special consideration be given to restoring negative perceptions of the Microsoft brand? Should marketing focus on the features and qualities of Windows 7, or address its improvements over Vista and it's superiority to a Mac OS in the advertising campaign? Should Microsoft highlight Windows 7's new features or its usability? 2. In terms of pricing, should Microsoft vary the price for those upgrading their current operating system from XP or Vista versus those purchasing the operating system on a brand new computer? 1. As it is described in the case, Microsoft was facing major difficulties in the wake of the launch of Windows 7. The main problem was that the previous Operating System, Windows Vista, was a commercial and critical failure, causing Microsoft to constantly losing Market shares. Microsoft had to understand what made Vista such a failure in order to recover from the previous debacle. One of the main mistakes made by Microsoft was thinking that innovation (numerous new features such as highly-hyped Aero) brought by the new system would easily outweigh the potential losses XP system. Only, Microsoft did not foresee that losses have a far greater impact on...
Words: 1106 - Pages: 5
..................................................................................................... 3 Windows XP / Windows Vista / Windows Server 2003 / Windows 7 .............................................. 3 Prerequisites ....................................................................................................................................... 3 SQL Server 2005 Express installation.................................................................................................... 4 Installation .......................................................................................................................................... 4 SQL Server Management Studio Express ............................................................................................ 14 Prerequisites ..................................................................................................................................... 14 Installation ........................................................................................................................................ 14 Post installation configuration .............................................................................................................. 18 Revision History Initials HKP HKP HKP HKP HKP Date 13.06.2008 08.09.2008 01.12.2008 08.01.2010 07.04.2011 Comments Document created Added notes for Windows Vista, and...
Words: 1227 - Pages: 5
...The Ultimate Battle: PC versus Mac Throughout the past quarter century there has always been a huge argument between nerds and geeks all around the world: which is better, a PC or a Mac? If you want to get two nerds arguing in front of you that would be the question to ask. I will be discussing what I believe to be the key points in each system where one may outshine the other or where they may be equal, to determine which should be the best choice for the general, everyday consumer.My personal preference for computers is with PCs; however, I believe the final choice should be up to the customer based on the following points. First let’s start with the basics: how much is it going to cost? Immediately many people will tell you how expensive a Mac computer is and that a PC is so much cheaper. This I will have to agree with, but before we make that decision let’s break the PC and Mac down a bit. Mac computers come in a very short variety; you have the MacBook Air, MacBook, MacBook Pro, the Mac Mini micro desktop, the all in one iMac, and the Mac Pro power desktop. Not as many choices there as the PC and almost the entire line of Macs will carry at least $1,000 prices tags. Now that’s a very hefty price tag for a system that can’t be customized with the exception of what you get when you order it. PC’s on the other hand can range anywhere from $300 all the way to $3,000. But the main point here is how many options you have when it comes to choosing what you want with your computer...
Words: 1195 - Pages: 5
...Assignment 3: Evaluate Virtual Work Software Virtual Desktop Infrastructure Jeanette Johnson Lawrence Technological University MIS 7463 – Virtual Work Environments – Spring 2013 Dr. Anne Kohnke, Assistant Professor of IT, College of Management April 13, 2013 Contents Product Description and Application 3 Major Issues 4 Why the Need for VDI? 4 Is VDI for Everyone? 5 Successful Application of VDI 5 What Exactly Does VDI Offer Organizations? 5 Oracle Virtual Desktop Infrastructure Specifications….at a Glance 7 Reviews 8 What Oral Roberts University has to say about VDI 8 Scripps Networks’ Review of VDI 10 What Small Business Computing Reviewer, Joe Moran, Thinks of VDI 10 Summary and Interpretation of Reviews 11 Implementation 12 VDI Project Plan: Start with Using the Proper Apps and Utilize Pilot Program 13 VDI Licensing: Be Wary about Going for the $40 (or less) per Desktop Guarantee 13 Ensure you Tackle VDI Storage Challenge with Network-Attached Storage (NAS) System and Data Deduplication 14 Factors to Consider When Considering Whether or Not to Implement VDI 15 Conclusion 16 VDI offers Better Support 16 VDI Helps Strengthen Security 16 The BYOD Crowd will Be Happier with VDI 17 Product Description and Application Virtual Desktop Infrastructure (VDI) is simply the practice of hosting desktop operating systems (OS) in a virtual...
Words: 4825 - Pages: 20
...computer, would need to be fixed, such as auditing and sharing. For a local home computer which is mainly used for school work by 2 adults and 3 children, this level of security is acceptable. I believe that this security assessment is an accurate reflection of the use of this computer, and I am comfortable with the assessment results. One of the hidden features of Windows 7 is the “Administrator” account (I will call it admin from now on). In previous versions of Windows, the admin account was always enabled. Basically this account allows you to control your working environment, create new users, setup network shares and handles a ton of other software management. Starting with Windows 7, Microsoft decided to hide this account for some reason, but there are many times that you need to be able to log on as the admin. One other note, if you don’t have the admin account enabled and your log on is disabled or destroyed, more than likely you will not be able to enable the admin account since you can no longer boot into Windows. Just last night I ran into a corrupted profile issue with my log on for Windows 7 and if I had not had the admin account “enabled” I would have been forced to reload my entire system (Caldwell, 2013). Having had this experience happen in our house once or twice, we appreciate having two administrator accounts. Anytime that a...
Words: 2293 - Pages: 10
...only requirement is that you cannot sell it—you must give away your version for free. Linux is a subset of UNIX and is used more as a server OS than as a client. MAC: MAC has been a favourite of a select group, primarily those creating graphical arts, images, and video. In recent years, the MAC OS has become compatible with Intel processors. This has made the MAC computer system compatible with industry standard software, while the hardware has remained proprietary. The MAC OS commands approximately 8 percent to 15 percent of the OS market, while Linux has around 2 percent. Windows: Windows has approximately 82 percent to 90 percent of the market share. Windows XP is becoming the legacy version of the Windows OS, although it holds about 38 percent of the market share. Windows Vista did not fair too well on its release and now occupies only about 13 percent of the market share, while Windows 7 claims 30 percent of the market share. 1 NT1110: Module 6 Troubleshooting and Networks Final Exam Preparation Recap MODULE 2 Input and Output Devices I/O ports are primarily located on the back of the computer, though a few ports may be located on the front as well. Some custom systems may have some ports on the top front. A typical ATX motherboard consists of these ports: PS2 for the mouse and keyboard ports Parallel port to connect with printers 9-pin serial ports (legacy) for direct connection to another computer or to a legacy modem USB port IEEE 1394a (FireWire...
Words: 2514 - Pages: 11
...of all possible price points. Open Office 3.1 includes the Write word processor, the Calc spreadsheet, the Impress presentation creator, the Base database program, and the Draw graphics application. This report will focus on the first three, as that's where most users' office application works is centered, and it's where most MS Office alternatives compete for your software dollars -- even if many of the competitors are available for free. FUNCTIONALITY AND USABILITY When it comes to actually working with OpenOffice, the advantages of its lean nature seem oddly understated. You‟d expect that at a fraction of the size of its Office 2011 counterpart, it would load significantly faster…but that simply isn‟t the case. While the main window typically opens in under 2 seconds and each of the component applications jumps to attention nearly instantly, the same is true of Office 2011. So much for that. The one area that OpenOffice is noticeably quicker in is font performance. Office 2011 will periodically slow down to “optimize font performance”, an operation that reduces the program in question to a crawl. It doesn‟t take long to perform, but OpenOffice seems able to handle font performance just fine without optimization....
Words: 1710 - Pages: 7
...modem/network card combo. 3.5 inch floppy drive Size of all modern floppy disk drives; format was introduced in 1986. 2.1 speaker system Speaker setup consisting of 2 stereo speakers combined with a subwoofer. 34 pin ribbon cable Type of cable used by floppy disk drives. 3-D graphics Video technology that attempts to create images with the same depth and texture as objects seen int he real world. 40 pin ribbon cable PATA cable used to attach EIDE devices (such as hard drives) ATAPI devices (such as optical drives) to a system 5.1 speaker system Speaker setup sonsisting of 4 satellite speakers plus a center speaker and subwoofer. 64 bit processing Atype of processing that can run a compatable 64 bit operating system, such as Windows 7, and 64 bit applicatins. 64 bit PCs have a 64 bit wide address bus enabling them to use more than 4GB of RAM. 8.3 naming system File naming convention that specified a maximum of 8 characters for a file name, followed by a 3 character file extension. Has been replaced by LFN (long filename) support. 80 wire ribbon cable PATA cable used to attach fast EIDE devices (such as ATA/100 hard drives) or ATAPI devices (such as optical drives) to a system. 802.11a Wireless networking standard that...
Words: 3658 - Pages: 15
...Managing Information Systems 2014-04-29 1 •Team 1 Approach • Inditex – Owners of the ‘Zara’ Franchise • Summary Overview • Fast Fashion – NOT Retailing • How ZARA / INDITEX works • Their system, organisation & focus points. • The QUESTION’s asked? What should ZARA do? • Should they do it? Why? • Value Chain & VRIN Analysis – (Inimitability is Key) • TOTAL Financial implications versus the Risk. • Diagnosis of Challenges & Recommendations. • People, Processes, Technology. • A Crisis of Coordination • Implementation strategy, communications and Stakeholder Management is KEY! • Summary 2 • ‘63 = House Coat Manufacturer, to Inditex in 2003 • Vertically Integrated Network (Production, DC’s, Retail) • €3.9billion Revenues, delivering €839.3m Op profits. • 1558 Hi-Profile OUTLETS. Stradivarius 10% Zara 34% Bershka 13% Oysho 4% • 8 successful Franchises, • ZARA 531 Stores = 34% - BUT, 75% Revenues • 85% of outlets in Europe, Spain 918. • Highly Profitable - Expanding Globally – FAST. • (Note – 2012 Accounts - €15.9b sales, €3.1b operating profits) Massimo Dutti 16% Kiddys Class 4% Pull & Bear 19% 3 • Fast Fashion Industry Overview • Moving designs from catwalk to store quickly, to capture current fashion trends. • In Store experience MUST be ‘trendy & interesting’ to drive regular visits. • Enables mainstream consumers to take advantage of current clothing styles at lower prices. • Brands Include, H&M, Zara, TopShop, Beneton, Gap Design...
Words: 895 - Pages: 4
...1. Why windows Server 2008 comes in different versions? What is the significance of each version? Each Windows Server 2008 R2 edition provides key functionality to support any size business and IT challenge. Use the information below to decide which edition best meets your business needs. Windows Server 2008 R2 Datacenter Edition is optimized for your large-scale virtualization of workloads that require the highest levels of scalability, reliability, and availability to support large, mission-critical applications. With unlimited virtualization use rights and a hypervisor-based virtualization technology, Windows Server 2008 R2 Datacenter provides both flexibility and cost savings. Windows Server 2008 R2 Datacenter also supports the memory and processing needs of large-scale, business-critical workloads such as ERP, databases, server consolidations, and custom and line-of-business applications. Windows Server 2008 R2 Enterprise Edition provides you with high levels of system uptime and the scalability to support the growth of mission-critical applications. It also provides a cost-effective way to realize the benefits of virtualization. Providing uninterrupted business services to employees, vendors, and partners around the clock has become a critical business factor for global businesses. Remote employees and international customers and partners need to have continuous access to systems and data. A disruption in services can result in diminished productivity...
Words: 5150 - Pages: 21
...Penetration testing Penetration testing A Hands-On Introduction to Hacking by Georgia Weidman San Francisco Penetration testing. Copyright © 2014 by Georgia Weidman. All rights reserved. No part of this work may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage or retrieval system, without the prior written permission of the copyright owner and the publisher. Printed in USA First printing 18 17 16 15 14 123456789 ISBN-10: 1-59327-564-1 ISBN-13: 978-1-59327-564-8 Publisher: William Pollock Production Editor: Alison Law Cover Illustration: Mertsaloff/Shutterstock Interior Design: Octopod Studios Developmental Editor: William Pollock Technical Reviewer: Jason Oliver Copyeditor: Pamela Hunt Compositor: Susan Glinert Stevens Proofreader: James Fraleigh Indexer: Nancy Guenther For information on distribution, translations, or bulk sales, please contact No Starch Press, Inc. directly: No Starch Press, Inc. 245 8th Street, San Francisco, CA 94103 phone: 415.863.9900; fax: 415.863.9950; info@nostarch.com; www.nostarch.com Library of Congress Cataloging-in-Publication Data Weidman, Georgia. Penetration testing : a hands-on introduction to hacking / Georgia Weidman. pages cm Includes index. ISBN 978-1-59327-564-8 (paperback) -- ISBN 1-59327-564-1 (paperback) 1. Penetration testing (Computer security) 2. Kali Linux. 3. Computer hackers. QA76.9.A25W4258 2014 005.8'092--dc23 2014001066...
Words: 117203 - Pages: 469
...Product or Service N & F Computers of Clarksville Tennessee is proud to start offering its expanded product line online through e-commerce. Customers have to personally enter the business in order to facilitate purchases at this time for home and small office computer solutions. Currently N & F Computers is engaged in the local market with a Website but it does not allow online purchases. Through offering products for purchase via a modified Website within and outside conventional hours, the organization can reach new customers regionally and expand globally. Profits are expected through offering medium to large businesses affordable, mid-level, customized personal computers (PC’s), and enter the booming market of Chromebooks. Windows XP is an operating system in use that will have its last update released in April of this year. According to Bott (2013), “20.5 percent to 31.42 percent” (para. 3) of computers are still running this operating system. Potential customers will seek contemporary computers that have the hardware capability to support newer operating systems. Businesses will purchase computers in bulk allowing N & F Computers to purchase parts, operating systems, and common application suites from suppliers at a lower price. Passing this savings on to the customer will differentiate the organization from the competition by not sacrificing price for performance. Chromebook products are in the growth stage of the product life cycle. According to Mick (2013)...
Words: 2795 - Pages: 12
...MICROSOFT VS MACBOOK INTRODUCTION May 2006 marked a special moment in computer history. Apple introduced the MacBook: the first consumer Apple laptop that runs on an Intel chip. This is significant because Windows users now can truly compare Windows-based laptops to the MacBook family. The speed of the MacBook is on pace with the speed of PC laptops. Windows users have less and less reasons to remain Windows users. Running parallel to the increasing reasons to consider Mac over Windows is the fact that our world has evolved from a desktop world to a laptop world. Laptops are so fast and well-equipped nowadays that they serve the needs of not only consumer users, but also professional users such as graphic designers and high-end Photoshop users. There's now only two groups of users that should even consider buying desktops:1. mega-power users. This includes hardcore gamers, 3d animation users and professional video editors. These guys need the fastest machines available to make their processor-hogging routines running faster and faster.2. super-budget users. You can get a nice desktop for $500 nowadays. nice laptops go for about $1000+.That leaves the rest of us. And that's a large group. Laptops offer a freedom that no desktop (or even an iMac) can offer: Portability. Use the laptop on the couch while watching TV. Use it at your desk to get serious work done. Use it on the deck to enjoy the spring weather. Use it at the coffee shop or library to simply look cool. Plus, they...
Words: 7892 - Pages: 32
...Unix/Windows Systems Review for Riordan Manufacturing Micah Gerber POS/420 December 21, 2012 Charles Mathieu Abstract Riordan Manufacturing is the leader in the plastic injection molding industry with facilities in both the United States and China. As a large global operation, having adequate systems in place to support the organization network and databases is of upmost importance. A critique which addresses the benefits and disadvantages of using UNIX or Linux versus Microsoft Windows Server within Riordan Manufacturing will be completed by Team A. Areas to be addressed within the critique will cover security, administration, networking, performance, programmability, and reliability as it relates to UNIX or Linux and Microsoft Windows Server. Riordan Manufacturing currently has a combination of Unix and Windows servers which support the organization, however, the team will recommend that the organization standardize it’s systems to support one platform across the agency. Through this recommendation Riordan’s Manufacturing infrastructure will have one platform Security Review The histories of both Windows and UNIX security development have taken diametric paths. The Windows operating system (OS) is monolithic by design, which means that most of the features are integrated into a single unit and is located into the core of the OS. UNIX, on the other hand is based on the core of the operating systems residing in a distributed manner where...
Words: 1893 - Pages: 8
...How to Brand a Next-Generation Product When Apple launched its latest iPad, experts and nonexperts alike expected it to be dubbed "iPad 3," a natural follow-on to the second-generation iPad 2. Instead, the company called the new iPad just that: "the new iPad." Observers debated whether this was lazy branding or a very deliberate effort to market the iPad as a sibling to the Mac. Macs keep their names with each successive upgrade, analysts noted, while iPhones sport sequential numbers and letters to indicate improvements. Like Apple, most consumer-centric companies deal with the dilemma of how to brand the next- generation of an existing product. Product upgrades make up the majority of corporate research and development activity. That's why Harvard Business School marketing professors John T. Gourville and Elie Ofek were surprised to find a dearth of academic research on the subject. "There's a lot of research about new-product branding, but as best as we could tell, nobody had looked closely at the issue of how to brand a successive generation," Gourville says. To that end, Gourville and Ofek teamed up with London Business School professor Marco Bertini (HBS DBA '06) to suss out the best practices for branding next-generation products. "For managers, this is not a trivial decision," Ofek says. "Consumers don't necessarily read specs to learn about new features, but they'll always notice a new name. We thought we could come in and bring some guidelines and normative implications...
Words: 1584 - Pages: 7
