...Public Wireless Internet Marketing Plan By: Stephenie Coffman August 13, 2014 MKT 500 Heather Teague Table of Contents 1. Executive Summary 2 2. One-Page Plan 4 3. SWOT Analysis 5 4. Target Market 6 5. Competitive Analysis 7 6. Financial Analysis 9 7. Pricing Structure 11 8. Channels of Distribution 12 9. Integrated Marketing Communications (IMC) Promotion Plan 13 10. IMC Budget 16 12. Works Cited 17 Executive Summary Public wireless internet provides accessibility regardless of the consumer’s device and salary range. Technology is becoming an integral part of everyday life and being connected to everything 24 hours a day seven days a week is a necessity. In order to assist with this consumer desire this marketing plan is designed to provide viable solutions for rolling out a nationwide public wireless service that will connect everyone without the need of public hotspots or cellular coverage. Today, while there have been advancements in cellular technology into 4G and LTE coverage, there are still areas of the country that still do not have cellular service at all. By providing nationwide wireless internet, these areas will no longer be complete dead zones. Consumers will be able to connect their smart phones and wireless devices to the internet and enjoy the same connectivity as if they were still on the cellular network. Executives will still have the option of being connected to their offices and projects while on vacation...
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...Volume–VI, Number-01, January-June, 2011 Customers’ Attitude towards Wireless Internet Services in Bangladesh: An Empirical Study Comparing WIMAX Based and EDGE/EVDO Based Internet Service S.M. MONIRUL ISLAM* BULBUL AHAMED** Abstract This study is an attempt to measure the attitude of customers towards the wireless Internet services in Bangladesh based on the Mertin Fishbein’s multi attribute attitude model. Some salient attributes (i.e., speed, bandwidth fluctuation rate) of WIMAX based and EDGE/EVDO based Internet services that affect the attitude of the customers have been selected which customers emphasizes to take purchase-decision as well as usage continuation decision. Two types of wireless Internet service providers (WIMAX and EDGE/EVDO) and ten salient attributes have been considered for this study. It has been found from the study that customers form more positive attitude towards WIMAX based Internet service than EDGE/EVDO based service. Observed differences in mean attitude of different attributes for the two categories of wireless Internet services are measured through Z-test to test the significance of those differences. Findings of this study may be used as an index by the Internet service providers for improvement of their services to satisfy the customers. Key words: Wireless Internet, Customer Attitude, WIMAX, EDGE, EVDO 1. INTRODUCTION Communication is the fundamental need of human beings. From the early evolution of civilization man has invented...
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...Wireless technology upgrade Tony Madrid Keller Graduate School of Management of DeVry University Decatur, Georgia NETW562: Wireless Devices & Apps Table of Contents Introduction 1 Strategic business assessment 3 Competition 4 Tradeoff analysis and rationale 5 System selection 5 Customer devices 6 Design a Wireless System 7 System description 9 Efficient Support 9 Quality of Service (QoS) 10 Service description 10 Network Detection and Selection 10 Service Continuity with Seamless Connections 10 Topology Independence 10 Coverage analysis 11 Initial capabilities and limitations 11 Less Complexity, Faster Transmission 13 Enhanced Mobile Gaming 13 Presence 14 Broadband Access in Remote Locations 14 Financial outlay 16 Conclusion 17 Wireless technology upgrade Introduction In telecommunications, 4G (also known as 4-G) is an acronym used to refer to the fourth generation of technologies for mobile telephony. It is the successor of the technologies 2G and 3G; 4G is based entirely on IP protocol, with a system of systems and a network of networks, which is achieved through the convergence of wired and wireless networks. This technology may be used by wireless modems, smart phones and other mobile devices. The 4th generation technology gives ultra broadband experience over the internet access on mobile devices, like, laptop with USB wireless modems, mobile devices and smart phones. Imaginable application, which includes, the...
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...IS610 | 4G Wireless Cellular Technology | Need for Standardization | | Rohan Mammen | 11/22/2010 | | ABSTRACT Currently, the fourth generation cellular technology is in the early stages of determining of standardization. Although this new wireless technology seems to offer high data and roaming capabilities across different systems, all key aspects still need detailed understanding, further research and overall development. Currently this technology is in its infancy with respect to creating standards, and henceforth various organizations such the ITU and IEEE have formed several initiatives to create a suitable 4G mobile standards system. The development of 3GPP LTE from UMTS is as such an important step towards the evolution standard, and similarly so is WiMAX developed by IEEE. All of these technologies have unique characteristics while meeting 4G criteria and thus enabling it to become dominant force in the near future. This will indicate all the new trends and technologies needed to execute the next generation cellular mobile technology while showcasing possible scenarios that would benefit the new fourth generation technology. INTRODUCTION In a rapidly moving economy, there exists a fundamental need for communication and for this purpose, instantaneous access to information irrespective of time and location. This has led to increased customer demands for wireless network services which in turn have led to the need for a development from the fundamentals...
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...Wireless Communications are very important in our daily lives. Practically everywhere we turn we can see someone working away on a laptop, an iPad, or some other form of wireless PDA. This form of communication is usually used for personal and professional reasons. There are four main types of wireless technology in play here. The four types of wireless technology is Wi-Fi, Cellular, Bluetooth and WiMAX (Cox, 2013). Wi-Fi is the most popular form of wireless technology that we come to depend on today. Wi-Fi uses IEEE 802.11 specifications to provide secure network connections at home, in the office and in the public at places like libraries, coffee houses. Many business offices have Wi-Fi set up so that their employees can be more mobile using laptops they can retreat from their desk and in to a conference room for a quiet space to work. Wi-Fi connection within a network presents challenges for any IT group with regard to security as well as architecture of the network. Many wireless Routers and AP’s are designed to provide quick speeds and secure connection for Wi-Fi some more powerful than others. Many PDA devices are being designed to act as a hot spot, providing Wi-Fi access to laptops and other devices. This brings me to speak about Cellular technology. When we think of cellular technology, we mostly think about being on the go and needing to make a phone call with a wireless phone. Cellular signals use connected transmitters or cells as Michael Cox calls them to...
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...main data center system updates the final destination center has all the information on hand available, for routing purposes and planning ahead of time In which, DIAD IV shows the places of delivery and new pick-ups (if needed) UPS data center customers can track all information about their package The UPS Package Center scans and updates package Question 3 To ensure maximum flexibility in field transmission capabilities the DIAD IV includes multiple wireless connectivity options, which are wirelessly connected to the main processing centers and the package centers. Generally UPS trucks contain a transceiver to work with the local driver's DIAD IV, and then communicate that information wirelessly back to the UPS processing center. Each DIAD IV features a built-in GPRS and CDMA radio, an acoustical modem to facilitate dial-up access if necessary, and 802.11b wireless local area network connectivity to enable transmission in a UPS center. The DIAD IV also features a Bluetooth wireless personal area network and an infrared (IrDA) port to communicate with peripheral devices and...
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...discussion issue is “Where is my motorcycle?” Our motivation is according our experiences that there were many students couldn’t find their motorcycles in car park. And if you don’t lock your motorcycles, your motorcycles may be stolen and you almost can’t get it back. So we want to improve these problems. In order to solve the problems, we use wireless communication technology to locate the car position. On the other hand, connect RFID Tags to help us find your car in car park, send signal through the active tags can quickly know the location of their own motorcycle and speed up the efficiency. For example, there is a car park in Providence University. Students always spent a long time to find the car every day, We can solve this problem. Wireless network is transfer data media with non-entity network. It’s combines with telecommunications network to interconnect between the nodes without cables. The advantages of the wireless network is the high mobility , low construction costs , saving time, and difficult-to-wire. Wireless network are usually used in some areas of wide range , temporary or the region need dynamic Internet. Today we discussed the scope of it’s application in RFID I think everyone should know about what is RFID and how operation of RFID. I will give you some knowledge about RFID. A RFID system uses tags, or labels attached to the objects to be identified. Two-way radio transmitter-receivers called interrogators or readers send a signal to...
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...because of the company’s recent growth there will be challenges that will happen especially with the network so a good integrative network design must be developed in order to continue this positive trend both in present and in the future. Kudler Fine Foods is taking the next step to upgrade the existing infrastructure with new wireless technology which will provide a better communication link for not only all of the stores, but for all of the employees as well. Kudler Fine Foods wants to implement a new network design that will connect their three locations that is spreaded out across the U.S. With the new systems and servers the ability to maximize the company’s profits will increase overnight. This new inventory system will allow the stores POS systems to alert the warehouses to ship more products when they are running low automatically. This will eliminate the need of wasted man hours checking the stock. Using a Wide Area Network (WAN) would be the best choice for connecting the three locations together. They also want to implement a communication system throughout the network of their stores and make the internal network in each store a Wireless Local Area Network (WLAN). The communication throughout all the stores will be upgraded with a VoWLAN system that will give the employees the flexibility of taking calls and the ability maintain and provide the services needed for each customer. The other technological advances...
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...It's not easy finding stocks that are on the cutting edge of their industry, publicly traded, and poised for more growth. Sierra Wireless (NASDAQ: SWIR ) is a quiet tech company that's leading the machine-to-machine communication market, also called the Internet of Things, and its upside can't be overlooked. Although Sierra has been on Wall Street since 2000, its business has shifted since then, with some of its technology now powering innovations in Tesla's (NASDAQ: TSLA ) Model S. And as the company's focus has shifted over the years, so has its potential. So, Sierra does what exactly? Let's keep this simple. If the Internet of Things, or IoT, is the connection of everyday objects to the Internet, then Sierra Wireless is the company that makes that connection possible. IoT will allow cars to communicate with each other, vending machines to tell companies when they need to be refilled, and energy systems to manage power usage on their own. Sierra's wireless modules and cloud management services both allow formerly non-connected devices to connect to the Internet and be easily controlled. Tesla's Model S is a perfect example of a connected car, in which Sierra provides the 3G-connection module that allows the car's infotainment system to tap into AT&T's wireless network. Tesla can then access data about the car's systems and make upgrades and adjustments based on feedback from the vehicle. Tesla is clearly a leader in automobile connectivity, but it's not the only company...
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...This page was intentionally left blank This page was intentionally left blank Hands-On Ethical Hacking and Network Defense Second Edition Michael T. Simpson, Kent Backman, and James E. Corley ———————————————————————— Australia • Brazil • Japan • Korea • Mexico • Singapore • Spain • United Kingdom • United States Copyright 2010 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. This is an electronic version of the print textbook. Due to electronic rights restrictions, some third party content may be suppressed. Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. The publisher reserves the right to remove content from this title at any time if subsequent rights restrictions require it. For valuable information on pricing, previous editions, changes to current editions, and alternate formats, please visit www.cengage.com/highered to search by ISBN#, author, title, or keyword for materials in your areas of interest. Copyright 2010 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated...
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...ABSTRACT Broadcom Limited (formerly Avago Technologies) is a Singaporean-American leading designer, developer and global supplier of a broad range of analog and digital semiconductor connectivity solutions. Broadcom’s extensive product portfolio serves multiple applications within four primary end markets: wired infrastructure, wireless communications, enterprise storage and industrial & others. Hock Tan is the company's president and CEO. The company is incorporated in Singapore, and jointly headquartered in San Jose, California and Singapore. Avago took the Broadcom part of the Broadcom Corporation name after acquiring it in January 2016. The ticker symbol AVGO that represented old Avago now represents the new merged entity. The Broadcom Corporation ticker symbol BRCM was retired. ANALYSIS About Avago Technologies Limited Avago Technologies Limited is a leading designer, developer and global supplier of a broad range of analog semiconductor devices with a focus on III-V based products and complex digital and mixed signal CMOS based devices. Avago’s product portfolio is extensive and includes thousands of products in four primary target markets: wireless communications, enterprise storage, wired infrastructure and industrial and other....
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...2.4 Design Challenges: The prevailing approaches in it are non-efficient and these challenges can’t be instantly applied in Vehicular ad-hoc networks (VANETs). Present day challenges for VANETS are [12]: 1. Eminently disparate vehicular networks: The logical relation across distinct wireless networking automations under a time fluctuating network topology is very convoluted in particular for quality of service, routing, node addressing and security. These particulars would require coexistence of numerous different wireless networks in order to provide universal access to broadband services. 2. Data administration and depot: This approach maps to the extensive vehicular networks that will develop massive amount of dispersed data. Therefore, it must be hoarded in some particular way using...
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...Wireless in AmericA Innovative ■ Competitive ■ World Leader is the most innovative and competitive in the world-—the gold standard that others aspire to emulate. The U.s. wireless industry The industry is providing American wireless users with the best value proposition on the planet. We use our devices to talk more, pay less and have more wireless broadband subscribers than any other developed country. The industry’s competition and innovation have also created a fantastic array of choices for consumers, who can select from several national service providers, and many regional and local carriers. They have the option of prepaid or postpaid service. More than 630 handsets are available in the U.S. market. Mobile applications barely existed just three years ago, yet today, there are more than 500,000 from which to choose. Wireless technology is helping us live and work better than ever before, and is having profound impacts in areas such as healthcare, transportation, energy, education and many more. The U.S. wireless industry leads the way in the widespread deployment of high-speed networks… and even in the most challenging of economic times, continues to outpace its counterparts around the world when it comes to investing in infrastructure. The U.S. wireless industry continues to play a key role in our country’s economic development and enriches all of our lives thanks to our hallmark innovation and competition. specTrUm The Lifeblood of Wireless Wireless service...
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...Small Network Sales Proposal Bill Stewart Strayer University June 11, 2011 My neighbor is starting a small billing business and has asked me to price out and design network for him. He will be starting from scratch and in talking to him about his needs, I have determined that what he wants is the following; he needs a server that will support at least 3 users. Also he wants 2 workstations and 2 laptops. He wants Wi-Fi to connect all of this plus Internet access and multiple email addresses. Also he wants this network to be totally secure as his coming is going to do medical billing procedures. Here are my suggestions to him as described in this proposal. Since this small business is interested in a dedicated server, I am suggesting the HP ProLiant N40L 1P 2GB-U Emb SATA NHP 250GB LFF 150W PS Cube MicroServer. This server will meet all of the client's needs at this point. The price is relatively small and the client will find that this system is easy to operate and it is simple to administer to. Also this small server is designed to make adding drives or peripherals a minimal effort. Obviously the space saving design will make it ideal for a small office. This server is also reliable and it's also is expandable. Its error checking and correction (ECC) memory minimizes the likelihood of memory corruption. This server comes with AMD Turion™ II Neo N40L processor (1.5 GHz, 15W, 2MB) and being RAID 0 and 1, it prevents data loss and ensures around the clock reliability. The...
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...Question 4 – Assignment 1 app – Business Intelligence, Mobile payments, Mobile advertising and Personalisation Imagine that you are the developer of the mobile phone application you designed during assignment 1. 1) Remind me what your mobile commerce was and its name. ” My app is Child Care ” ** Description my app: log in by username and password OR signature Search page: choose your language and your Location ” country “ è City and suburb Then select full time OR part time and with food or not, and age your child The app give you list of child care to available with price, distance, address, map,…. If you choose one of them the app give you more information about it such as photo center, staff, game,… and contact and support chatting ,Facebook, twitter. Translation and Booking Booking page: enter your information child and payment and receive receipt by iPhone or email. 2) List all the mobile payments you know (e.g. credit card, Vouchers, PayPal, fingerprint,….) and explain how each of them they work and what you need to do as an application developer to be able to use them. 3) How would you personalise the application to the individual users? And why? 4) What would be your strategy to advertise for your app? Content, where, when and why? 5) How can you include external advertising in your mobile phone app? Where do you get the ads from and under what criteria – be precise? 6) How would you use...
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