With the changes that Masumoto has noted to happen within the agricultural industry, he has also listed adverse effects on small family farmers as a result of corporate farming. The most critical effect that he points out is a result of a belief that he has developed through farming. Masumoto values the belief of taking the time to relish in the little things of life, and is afraid of letting small things pass him by without him noticing them. This belief carries over into how he raises his crops, which is slowly to nurture the best taste. In regards to taste, Masumoto states, “If we’ve done our work correctly, it’s no longer about our fruits but rather the creation of a personalized story of flavor, a spirit of perfection that goes beyond our farm’s boundaries” (Wisdom Of The Last Farmer 210). With the development of corporate farming, however, this belief of savoring food has disappeared only to be replaced by fast-food detachment. …show more content…
Masumoto notes that “the loss of a diversity of fruit robs us of our sensory language, our elemental heritage and connection to the good earth” (Wisdom Of The Last Farmer 211). Yet, many of today’s generation grows without knowing the experience of the old variety of produce, leading Masumoto to state, “But without the memory of an experience, you have no sense of what you have lost - no sense experience at all, not sight, smell, taste, or touch” (Wisdom Of The Last Farmer 211). Masumoto describes in Wisdom Of The Last Farmer how the detachment from savoring food is a consequence of the homogenizing of produce that occurs as a result of corporate