Strategic Planning Part 1: Conceptualizing a Business “We’ve got Passion for Fashion and Fun”. This is an All in one Salon; this is the name I have chosen for my new business. The reason for the name is that this business is more than just one; my business consists of several entities. You will find anything you are looking for in my salon, starting from hair styles to having fun with your new makeover dancing the night away in the night club next door. You will find different haircuts for anyone in the family, all ages. Hundreds of hairs styles you can pick from, short or long. We also do nails; any design free hand to water nails, even customers designs will be welcomed. This all in one business has a verity of offerings for many people. This business will be a convenience to many people in many different ways. Customers will have the options from having a drink while getting their hair and nails done, to going and having dinner with your family next door, having the freedom of dropping their children off in the child care arcade room, and going with your partner to have a non-worry night at the night club next door. The best part is you could purchase an “all in one” ticket, to just paying a cheap price for any individual service. You’re “all in one ticket will get you a haircut, your hair styled, dinner, four hours of arcade for your child and all you can drink at my night club for the low price of only ninety five dollars. The individual haircuts, styles, nails and etc. will be at a low cost also, prices ranging on haircuts from four dollars for kids to sixty for adults; nails starting at fifteen dollars to fifty, and so on. The outlook I perceive for my new business is to attract tourist, celebrities and famous people. I would like for people to come back without having a doubt that their service will be excellent. The entertainment level will be above any other salon in the area. After a few years I would like to start opening a salon in every state with one at the convenience to everyone. Even though it might be too expensive for some people we will make a payment plan. This will help us aim for having all types of customers from all over the world. If the payment plan works we can start adding memberships so that regular customers can come back weekly or monthly depending on what service they would like. My business would hopefully be one that is popular all over the world. I would want it to be known for not only the fun and games but for the best service that the customers have ever received. With salons all over the U.S. at everyone’s convenience I would have a high confidence that everything would work out the way I planned. News would spread and people would quickly know about my salon. Although customers might not come in quickly, I believe that in the end my salon would be booming with lots of talk and customers from famous to regular people off the street. Advertising is going to be in places where everyone can see and be interested. I know that if I want my advertising to be seen easily I will have to spend a big amount of the profit I make, but in the end it will be well worth having thousands and thousands of satisfied customers in my salon. I will not bring my goals down because the higher I aim for the more I will be successful at what I want to do with my salon. If I didn’t set high goals I don’t think that my salon business would be as successful as I plan, but in the end with the money spent well in advertising and making sure that the things are ran smoothly every penny will be well worth it. A satisfied customer leads to a satisfied owner, and that is what my whole business is about. The fact that we make our customers look better and feel better about themselves is just a plus on our part as well as theirs.