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Woox Innovation

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Submitted By rayes1988
Words 3961
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COMPANY
PROFILE

COMPANY PROFILE

WOOX Innovations is dedicated to delivering meaningful innovation in connected entertainment. From great sound quality, to advanced technology and sophisticated design, WOOX Innovations strive to improve the entertainment experience. Headquartered in Hong Kong and with over 2000 employees worldwide, WOOX Innovations develops, markets and sells Philips branded audio, video, multimedia and accessories products worldwide. WOOX Innovations is a subsidiary of Koninklijke Philips N.V.

WOOX Innovations specializes in the development, distribution and marketing of a wide range of consumer electronics products. The company's products – audio, headphones, video, home cinema, multimedia, home communications and accessories – reflect an ongoing commitment to meaningful innovation in connected entertainment. WOOX holds leading market positions under the Philips brand in key categories including audio systems, docking stations, sound bars, headphones and connected audio.

HISTORY

Twenty years ago, a group of Philips engineers got together to solve a problem. They knew that people wanted sleeker audio systems that took up less space in their homes, yet they were also looking for a fuller, deeper sound. A new solution to one of the enduring challenges of audio technology was needed: how do you get a big, undistorted sound out of a small speaker?

The solution was a new technology that would squeeze every last drop of acoustic potential from the space inside a speaker. But the sound couldn’t just be bigger: it also needed to be balanced, reproducing music just as the artist

intended it to be heard. By reimagining the part of the speaker responsible for amplifying lower frequencies, and combining it with precise tuning, the team succeeded in creating a fitting solution. They named this technology WOOX.

The name of their company celebrates that

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