...Starbucks Shared Planet - Our Responsibility MY CUSTOMIZED REPORT CREATED AT WWW.STARBUCKS.COM/SHAREDPLANET ©2009 Starbucks Coffee Company. All rights reserved. https://test.starbucks.com/SHAREDPLANET/customGRPage.aspx (1 of 108)6/1/2010 2:23:02 PM Starbucks Shared Planet - Our Responsibility Mission Statement Our Starbucks Mission To inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time. Here are the principles of how we live that every day Our Coffee It has always been, and will always be, about quality. We’re passionate about ethically sourcing the finest coffee beans, roasting them with great care, and improving the lives of people who grow them. We care deeply about all of this; our work is never done. Our Partners We’re called partners, because it’s not just a job, it’s our passion. Together, we embrace diversity to create a place where each of us can be ourselves. We always treat each other with respect and dignity. And we hold each other to that standard. Our Customers When we are fully engaged, we connect with, laugh with, and uplift the lives of our customers— even if just for a few moments. Sure, it starts with the promise of a perfectly made beverage, but our work goes far beyond that. It’s really about human connection. Our Stores When our customers feel this sense of belonging, our stores become a haven, a break from the worries outside, a place where you can meet with friends. It’s about enjoyment...
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...Organizational Commitment and Communication Starbucks uses organizational communication to share important information and messages. The company operates at the international level in coffee supply and coffeehouse chain (Starbucks Coffee Company, 2012). Organizational communication at Starbucks is well developed. Leadership plays an important role with in Starbucks in terms of organizational communication. Leadership helps establish the effectiveness of communication with in the company to help increase growth and success. Starbucks cannot adopt to the different leadership style because of the impact of the working environment and the performances of their employees. If Starbucks were to use autocratic leadership the directions would be given to the associates, where they would be expected to follow the directions. Autocratic leadership suggests a one-way communication process in the company. Therefore, management would keep their authority and have control over the decision-making. Starbucks believes in improving the quality of their business but by using an autocratic leadership style they will loose their group communication and also the success of their long-term goals. If Starbucks were to have a charismatic leader then the managers will be able to influence the employees. The employee’s that receives the motivation will put in greater effort to achieve Starbucks goals, mission, and vision. Charismatic leader can motivate their employees and convince them to get the...
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...organization. As a Starbucks employee for over two years I was able to identify many areas in which Starbucks applied various organizational behavior concepts in order to foster a positive work environment. Starbucks has successfully used three primary organizational behavior concepts in order to promote a positive work environment and strengthen the organization. These concepts include organizational culture, organizational motivation, and organizational structure. Implementing these concepts has not only created positivity and fostered a team environment between employees, but it has also created an environment where goals are reached, and customers are satisfied. One key component of Starbucks is the consistency both in product and service. Employees are friendly and customer oriented, and the standards for products held high. As an employee of Starbucks I was trained according to these standards, and new what would be expected of me as a customer service representative prior to being hired. Starbucks has applied the concept of organizational culture in order to foster consistency across the organization, no matter how many new stores open, or where they are located. Organizational culture is defined as a system of shared meaning held by members that distinguishes the organization from other organizations (Robbins, Judge, 2013). The organizational culture within Starbucks is very strong, and is maintained well by management and employees. Starbucks is a customer-service...
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...Introduction Starbucks, known as one of the most popular coffee franchises in the world with over 17,000 stores in 49 different countries in present days was founded in year 1971. Starbucks Company has been loved by people for revolutionizing people’s leisure time with the quality of services and the quality of the products they provide, but the real key points to its success were different aspects they cared about including employee aspect, customer aspect, and even society aspect. When the company started to grow, they started to be responsible for such aspects other than just caring about the profit they can earn by increasing awareness of ethics in its business and launching Shared Planet website with three different goals in order to involve the company’s commitment to ethics and sustainability. Starbucks is a company which trying to stay close to us, hears us, and respond to the customers, employees, the public, and us. Why do you think Starbucks has been so concerned with social responsibility in its overall corporate strategy? There are many different reasons why Starbucks has been so concerned with social responsibility. Firstly, human resources, teamwork and involvement can let the current employees and potential employees know that they are working in Starbucks for a good cause can encourage and motivate them to work better or wants to work for the company. Secondly, brand differentiation. Stating the company’s futuristic goals on either their official website...
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...Starbucks is a coffee company based in Seattle Washington. It is the largest coffee house in the world, with chain stores in over 60 countries. With the great success of the company, it is expected that Starbucks to take up social responsibility. Starbucks has an outstanding social responsibility strategy. In addition, Starbucks provides excellent working conditions to its employees and the hygiene levels are praiseworthy. Starbucks engages in many corporate social responsibilities initiatives. They include community service, wellness, and diversity, ethical sourcing programs, and environmental concerns. Community service includes through the Starbucks foundation that funds education of needy students (Crowther 70). The provision of clean water is also under community service. In diversity, Starbucks seeks to be diverse especially in areas where employment and procurement are concerned. In ethical sourcing, the company is committed to practicing ethical trading. As a result, the firm has come up with guidelines and procedures to govern the standards for the growing and selling of their coffee. Recycling, water and energy preservation fall under environmental concerns. Starbucks uses Three-Domain model of corporate responsibility. The economic domain includes activities that are projected to have a direct or indirect positive economic impact on the company. It can be activities, which improve a company’s image and then eventually lead to increased sales (Hunnicutt 89). The legal...
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...Starbucks | Financial Statement Analysis | Final Project | | Ryan Goguen, Che-Wei Chang, Yu-Ching Lin | 2013/3/11 | [請在此處鍵入文件的摘要。摘要通常是文件內容的簡短綜覽。請在此處鍵入文件的摘要。摘要通常是文件內容的簡短綜覽。] | Starbucks—Background Information Starbucks (“The Company”) began with a single store in 1971 in Seattle’s Pike Place Market, serving whole bean and ground coffee, tea and spices. As of July 1, 2012, the world-renowned coffee shop brand operates nearly 18,000 retail stores in 60 countries. Gordon Bowker, one of three founders, initially named the Company “Peqoud” after the doomed whaleship in Herman Melville’s Moby-Dick. However, the partners rejected the name, and the founders later agreed upon the name “Starbucks” after the chief mate, also in Moby Dick. Today, with millions of customers served daily, Starbucks offers a wide range of products, including coffee, handcrafted beverages, merchandise and fresh food. The company handpicks its coffee from some of the finest coffee farms in Latin America, Africa and Asia. Its beverage menu consists of fresh-brewed coffee, hot and iced espresso beverages, Frappuccino coffee and non-coffee blended beverages, smoothies and Tazo teas. Through the Company’s entertainment division and Hear Music Brand, Starbucks also retail books, music and film. The Company not only prides itself in the quality products but also the physical stores, where the customers could enjoy their drinks with the company with soothing music playing in the background. Each store...
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...I’m sure that when thinking of Starbucks, many automatically think of strong coffee; Starbucks is more than just coffee. This company offers an appealing atmosphere and friendly helpful staff to assist customers with various services. Not only does Starbucks offer exceptional customer service they also pride themselves in offering an excellent working environment and benefits to their employees. Starbucks’ mission statement states: “Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow. The following six guiding principles will help us measure the appropriateness of our decisions: - Provide a great work environment and treat each other with respect and dignity. - Embrace diversity as an essential component in the way we do business. - Apply the highest standards of excellence to the purchasing, roasting and fresh delivery of our coffee. - Develop enthusiastically satisfied customers all of the time. - Contribute positively to our communities and our environment. - Recognize that profitability is essential to our future success.” In order to maintain this mission many steps are taken to enhance each store within the vast company.” (Starbuck Corporation, Fiscal 2011 Annual report) Starbuck’s main competition is McDonald’s McCafe and then Dunkin Donuts Coffee. McDonald’s McCafe is marketing its low price strategy, while Dunkin Donuts, is offering that it simply has a better coffee and...
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...Communication Organizational communication is a process of using messages and social interactions to create, sustain, and manage meanings within a particular context (Poole, 2008). It is a method of not only sharing a message but also information. At Starbucks organizational communication is a fully developed and practiced concept. Leadership Style Leadership style found in an organization with regard to communication plays an important role. The leadership style of Starbucks helps in the determination of how effective the communication being given will be. The leadership style chosen for Starbucks can affect the environment of the business as well as how well the employees produce. Discussed below is the effect leadership style has on organizational communication for Starbucks. Autocratic: this leadership style is one where the leaders “assume positions of intellectual and behavioral superiority in groups. They make the decisions, give the orders, and generally control all activities” (Robbins & Judge, 2011). This leadership style will affect Starbucks in a broader manner. This company is one that works towards improvement and quality through innovation and improvement. The autocratic leadership style would cause communication gaps that Starbucks would need to address as well as affect the organizations ability to reach the goals it has. Democratic: democratic leaders “have more faith in the group than authoritarian leaders do and consequently try to involve members in making decisions”...
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...Starbucks FDI Case: Q 1: Initially Starbucks expanded internationally by licensing its format to foreign operators. It soon became disenchanted with this strategy. Why? Ans: Because this strategy did not give Starbucks the control needed to ensure that the licensees closely followed Starbucks’ successful formula. Note: “Starbucks successful formula” refers to its basic strategy, which was: To sell the company’s own premium roasted coffee, along with freshly brewed espresso-style beverages, a variety of pastries, coffee accessories, teas, and other products, in a tastefully designed coffeehouse setting also providing superior customer service. Q 2: Why do you think Starbucks has now elected to expand internationally primarily through local joint ventures, to whom it licenses its format, as opposed using to a pure licensing strategy? Ans: Starbucks has now selected to expand internationally primarily through local joint ventures rather than using the licensing format because it definitely gives starbucks the control of its success principle they keep following and includes that both owners having the responsibility of increasing the business they created. It is clear that Starbucks strategies had been innovated, in the way that it doesn’t want to upset directly new companies coming up in other countries, Starbucks has been operating in foreign markets by sharing the costs of being international, working on the advantages the foreign joint owner may provide...
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...SWOT Analysis Strengths Starbucks Corporation is a very profitable organization, generating revenue of about $7.8 billion in 2006. During the same year, revenue from company-operated retail locations accounted for 85% of the company’s total revenue. • Starbucks has an established a logo, developed their brand, trademarks, copyrights, and a webpage. • It is a global coffee brand that consists of about 9,000 locations all over the world, including in the United States • The company’s goal is to build a strong relationship with their customers by greeting them or with nice gestures, which made their customers feel important. This is why Starbucks has chosen to invest in in-house training and retention for their employees. As a result, the company has become one of the most stable and customer-oriented employees to serve their daily customers. • Besides building strong relationships with their customers, Starbucks has written policies to encourage open communication between employees and managers. The working relationship helps to motivate the employees to be more efficient in performing the job duties. • Starbucks improved their technology by using software developed by a stuffing management technology system called Taleo. With this technology, Starbucks has the ability to maintain a database of hundreds of thousands of candidates that applied for jobs. This technology helped the company to increase its efficiency in screening out the potential...
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...SWOT Analysis: Starbucks Hawaii Pacific University Jennifer Rocha Abstract Starbucks Corporation, is a retail super chain whose specialty is selling a variety of hot and cold coffee. In addition to its retail coffee, Starbucks sells coffee brewing machines, tea, merchandise and hot and cold food items. The store began in 1971 with a single store in Seattle and has expanded to 23,305 stores in 65 countries and territories, including 13,049 in the United States, 1,909 in China, 1,555 in Canada, 1,089 in Japan and 927 in the United Kingdom (Wikipedia 2014). Howard Schultz, Chairman, Executive and Chief Executive Officer, has been at the helm of this coffee supergiant since 1987. Mr. Schultz is the dreamer behind the “place for conversation and community” experience that Starbucks provides (Starbucks Heritage, n.d.). Although Starbuck’s is a global corporation, it primarily operates out of its United States headquarters located in Seattle, Washington. Below I will provide a Strengths, Weakness, Opportunity and Threat (SWOT) analysis of Starbucks from a managerial perspective. SWOT Analysis: Starbucks Starbuck’s management team has done a phenomenal job of ensuring that they dominate the domestic and international coffee retail markets. The company’s global presence is one of their strongest attributes. It could be argued that morning commuters, soccer moms and college students across the globe wouldn’t be able to get through their days without...
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...Starbucks Global Responsibility Report Starbucks focuses on many different facets with their global responsibility. They have tactics at the store level specifically relating to environmental efforts. At this level Starbucks has developed green building and energy and water conservation strategies. Recycling is also very important to Starbucks and they have been working diligently to make their packaging more broadly recyclable. Not only has Starbucks been working on their side in making materials more recyclable, they have also been working to develop improvements with local recycling infrastructures. Starbucks continues to encourage reusable cups by providing a discount of 10 cents on each drink purchase where the customer’s reusable cup is filled instead of a recyclable Starbucks cup. In 2009, an LED lighting initiative was developed and they have already converted over 7,000 stores which has resulted in a decrease in energy consumption by 3.3%. Water use has been reduced by 25% by eliminating dipper wells and replacing with manually operated versions. Starbuck has joined the U.S. Green Building Council and is trying to reach the goal that all of their stores will be built to achieve LEED (Leadership in Energy and Environmental Design). Currently they have six stores that have been built or renovated to achieve LEED standards. Inside these stores customers will find reused and recycled materials and local sourced elements, as well as innovative features to conserve...
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...an increasingly attractive destination to do business. Several western companies including global giants such as Starbucks, Volkswagen, Boeing and Procter & Gamble have established a presence in the country. But despite China's increasing influence, challenges remain for those looking to do business in the country. Intense competition, corruption, business etiquette and language are some of the barriers that can be faced. In a first time we’re going to talk about a few keys of success of doing business in china, and then we will take the example of Starbucks and his adaptation on the Chinese market. Here are five things we should know before doing business in China: A mosaic of markets China is the world's most populous nation, with its sprawling 1.3 billion people making up a highly diverse market. There is no single consumer profile, and analysts suggest companies remain flexible and innovative, while understanding how their company would fit in each specific market. There's no simple answer in China it depends so much upon the specific market and upon the specific characteristic of your own company. Operating in a country with a history of thousands of years and ways of doing business that go back as far it is valuable to develop insight into China's business culture and social etiquette to avoid misunderstandings that could scuttle deals and harm working relationships. One key aspect of Chinese culture is the concept of "face." Entrepreneurs can lose face by insulting...
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...1.0 Introduction 1.1 Starbucks Company Introduction 1.1.1 Starbucks Company’s Background Starbucks Coffee Company was founded in 1971. The first store of this company was in Seattle’s Pike Place Market. At that time, this company was roaster retailer of whole bean and ground coffee, tea and spices. This company established over 55 countries with 17,000 retail stores and serves the uncountable customers. It was count in 2011. This company’s name was built after the first mate in Herman Melville’s Moby Dick. In 1982, Howard Schultz was the director of retail operations and marketing, and Starbucks began to provide coffee to those fine restaurants and espresso bars. Since 1983, Howard was travelling to many countries and he was finding out the population of the certain countries such as Italy, Canada, and so on. He found those countries’ population had the potential market to develop the coffeehouse culture. Furthermore, Starbucks Coffee Company had provided full health benefits for the employees no matter those employees were full-time or part-time employees. Today, many international airports have Starbucks Coffee Company. This market was developed since 1991; which the first licensed airport store was at Seattle’s Sea-Tac International Airport. In 2000, Howard Schultz was promoted as chairman and chief global strategist and Orin Smith was the president and chief executive officer. In the same year, they had deal with an agreement about issued a license of TransFair USA...
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...Assignment 1: Starbucks Duy Pham MGT 3303 Chris Zigrossi 8/28/2012 In my opinion, out of the three primary market disciplines, Starbucks represents a product innovator because this company invented entirely a new experience of purchasing and enjoying coffee that did not exist before. The founder of Starbucks, Howard Shultz, wanted to bring the experience of enjoying coffee from Europe to the United States and globally. You can find a Starbucks almost anywhere you go in the United States and also many countries around the world. Almost every Starbucks offer a cozy, calm and relaxing atmosphere. Starbucks created many innovative products; one of them is the Starbucks VIA Ready Brew. Unlike others instant coffees, Starbucks VIA Ready Brew is created using a natural and unique process. This instant coffee gives the same rich flavor customers expect from a Starbucks brewed coffee. People now can even pay for their coffee via their smart phones at the counter. By expanding the company globally and create many innovative products and services, Starbucks has changed the way people drink coffee. Therefore Starbucks is a product innovator. My name is Duy Pham, I also go by Tommy. I’m from Austin and currently studying finance at the McCoy business school here at Texas State. This is my first semester at Texas State, before I was going to school at Austin...
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