...account manager workshop. Some management issues have been exposed regarding not only the relationship between Schneider and Calchem but also the effectiveness of Schneider’s communication network and the cooperation from its subsidiaries. This report aims to analyse the challenges Schneider is facing in depth with the focus on cultural differences to figure out the solutions for this company to promote system of global account management, to gain support from local subsidies and to build the reliable long term relationship with new clients. The report identifies the challenges Schneider is facing at current. Firstly, the internal communication channel across organizations, relationships between subsidiaries and head quarters (HQ) and customer relations is considered as the core issues. Due to the matrix structure and the larger number of cultures involved in the net work communication, effective information feeding and sharing is difficult to be achieved. Secondly, different cultural orientations of different subsidiaries have made the goal of GAM hard to be gained. This is presented by the resistance to develop GAM in some subsidiaries and the reluctance to attend workshop. Furthermore, different cultural orientations of the clients raise different interpretation of Schneider Electric’s actions bringing misassumption about control power in the strategic alliances between Schneider and Calchem as well as challenges in convincing this account to attend the workshop. Some recommendations...
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...watch the Career Services No ce Board for changes in the schedule. Tuesday 22.1 Tuesday 29.1 Thursday 31.1 Friday 1.2 Tuesday 5.2 Friday 8.2 Thursday 14.2 Thursday 21.2 Tuesday 26.2 26.2‐22.3 Tuesday 5.3 Wednesday 6.3 Company Presenta on Cognizant Company Presenta on Microso Company Presenta on Swisscom Case Study Workshop Accenture (a ernoon, by applica on only) Company Presenta on UBS Interview Training Workshop at Deloi e (Zurich, all day, by applica on only) Company Presenta on Roche Company Presenta on Rocket Internet with Interviews Opening Panel of the HSG TALENTS Conference (18:15‐20:00, audimax HSG) HSG TALENTS Conference (workshops, presenta ons at the HSG) Case Study Workshop Bertelsmann (a ernoon, by applica on only) MBA Lounge at the HSG TALENTS Conference—main recrui ng event for PT and FT MBA Students, 12:00—16:00 OLMA conference centre St.Gallen The corporate presentations and workshops are a part of the Career Development Programme at the St.Gallen MBA. The companies are briefed to give an authentic picture of what it is like working for the particular company and what MBA level entry positions might look like. Each presentation or workshop is normally followed by a Q&A session in class or in form of an informal apéro (coffee, small bites, wine in the evenings) outside the Lecture Hall. Dress code: business....
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...Me and my job as shipfitter My name is Lasse Mosebo I am 19 years old. I live in vindeby and have done so my whole life. I live together with my mum Gitte, my dad Bjarne and my little brother Mathias. But I just got my own apartment in Svendborg and I’m planning to move in next month. Almost every member from my father side of the family have been working with ships, My dad also works with ships and so did almost every member from his side of the family have been working with ships as well. When I was a kid he used to take me along to work and I found it very interesting. So like my dad working with ships and its engines has always been what i wanted to do for a living. Also I feel like it’s a tradition I have to carry out, since my little brother don’t like to get his hands dirty like I do. While he sits on the computer in his spare time I like to spend my spare time working on my boat and its engine. Whenever my friends have trouble with their car or scooter its me they call for help because they don’t know what to do and they know i always want to help them out. I’ve always knew what I wanted to do for a living but after 9th grade I took a 10th grade, not because I needed it but because I could take my education as shipfitter while I took my 10th grade. So it was a win win situation. Then one of my teachers found a internship at Svendborg Motorværksted for me. I was going to be working there for 2 weeks. When my internship was over the boss of Svendborg Motorværksted...
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...help the student services department to understand workshops and seminars suitable for art students. To achieve this purpose, this survey was done by collecting data from 22 art students in art school. Data collection was by the use of a survey questionnaire containing two questions. The first question sought to rate how students were interested in undertaking different workshops. The last question was open ended seeking to understand other workshops that students would like to attend. To avoid getting blank responses, each participant was asked the questions and the researcher wrote the response on their behalf. The results indicated that 17 students were interested in attending the creativity workshop. However, most participants were not interested in the “wordpress” workshop. For the second question only nine participants identified other workshops in which they wish to attend. A Survey was done in an Art School to find out which Workshops and Seminars would be helpful for Art Students Introduction/Problem Statement Educational institutions recognize the need of students’ involvement in decision making. This attribute is seen as vital because it helps students select what they think would benefit them and help improve on their educational outcomes (Murphy 56). In particular, education institutions have been using seminars and workshops as tools to improve on the development of their students. In designing these workshops, evaluating learning needs are significant in determining...
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...used 2.In which ways do you engage or interact with customers attending your promotional/educational events? We have workshops for kids (4-12), Do-It-Yourself workshops for the general public, Do-It-Herself workshops for women, and online videos and tricks to guide customers through a project. Our workshops last from one to two hours, during which we work side by side the participants to guide them through simple DIY projects. Kids workshops require an attending adult, where we demonstrate simple safety and construction skills like how to use a hammer and wood glue in order to construct simple projects like stools and bird houses. At adult workshops we show attendants how to preform simple home improving projects properly and safely. We work side by side and demonstrate easy tasks like tiling a backsplash or laying laminate flooring. At these workshop we show participants how to safely complete these types of jobs, which tools are needed for specific jobs, how to care for and protect your tools, and give advice on ways to make many projects easier. 3. In which ways do you feel it is important to tie the types of events you hold to the image of the store? If it is not why? It is very important to keep events clean, safe and enjoyable, just like the atmosphere we provide in our stores. We genuinely care about the success of the attendants of these workshops, as we genuinely care about the customers shopping experience in our stores. 4.Do you feel customer satisfaction...
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...PRET A MANGER Marketing Audit Functions: PRODUCT – Freshly prepared natural food handmade with good, honest (free of preservatives and chemicals) ingredients delivered to all our shops every day, which include premium sandwiches, squeezed juices, sushi, salads, bakes and desserts along with fresh fruits as well as self-branded soft drinks, crisps and chocolates. PRICE – * Premium pricing throughout the menu * Average per customer: Eat-in/Take away – * Average price of a sandwich * United pricing strategy per country PROMOTION – * In store menus and posters and overhead ads, local advertising on delivery trucks, food packaging and merchandise along with advertising through a comprehensive, well-designed and attractively illustrated website. * The recent campaign being ‘EAT WITH YOUR HEAD’, advising people to eat fresh and healthy food. * Also the PRET Card, the quickest and easiest way to pay without fumbling for loose change. PLACE – Located on King’s high Street in the County of Hammersmith & Fulham easily accessible from one of the busiest underground stations-Hammersmith being a Business Hub and also the Shepherd’s bush which is an entertainment hub. PEOPLE – * Pret employs its staff from different nationalities and value the cosmopolitan feel this gives the company. They wear jeans. * Twice a year, Pret throws a massive party. Some have passed into Pret legend. Everyone at Pret is invited. * The work culture developed...
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...Brown Johnson, the creative director and vice president of “Sesame Street Workshop” said that kids are discriminating viewers. For him, if kids do not like the characters or understand the story, they simply just walk away or change channels. Which is why “Sesame Street” is a success even until this day. When the creators of “Sesame Street” thought about making a television for kids, they made their research based on the age and comprehension level of their target audience, cites The Creators Project. When the show began in 1969, “Sesame Street’s” main goal was education. They wanted to exhibit values that would make kids everywhere smarter, stronger and kinder - such is the motto of the show. They did their research and consulted a team...
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...- its a detailed - feels real - to the point - it doesnt have any climax - short senteces which dialouge format - into intro, started in the middle on the scene and you are trying to figure out whats going on. - it requires the the reader to read between the lines. - saying her dad is old, sad, loving, alone, depressed - descriptive language - appealing to senses - crums felt, heating from the vent, - not being explicit about everything - double meaning dialogues - leaving things unsaid to lead the reader into the story and making the reader understand the story in their own way. - short sentences, simple language, detailing, easy to read, short sentences, childs honesty, - time was the center of attension since the writer merely described 13 minutes so beautifully. - i like the ending since it left me to wonder if she was on time, or how the rest of the day was, and what happend after that. - I would like to see an introduction rather than a story which starts in the middle of the scene. The writer does not being the story with an introduction rather the writer just starts the story in the middle of a scene. The major attraction in the first paragraph is the detailing of the scene. The writer uses very simple and easy language yet the writer is very detailed about what is happening. The writer does a very good job on making the reader imagine the scene. As you progress with the story it's noticeable that the sentences are very short and to the point. The...
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...Vandita Manyam Professor Daniel Lao Engl 1A/ Section 05 12 April 2012 Fantasy and Reality Sesame Street (NET/PBS 1969-1992/1992-Present) has been one of the many reasons for equality and assisted to educate children from a young age. However, today Sesame Street has inspired many other children worldwide. The groundbreaking friendly show increased recognition of the diverse population by including various individuals to be a part of one team, known as Sesame Street. The program uses a combination of fantasy and reality by using monsters and puppets to stimulate real life situations and to create an educational program that educates preschoolers. Michael Davis’ Street Gang illustrates not only the ways in which Sesame Street was conceived of as a learning tool for urban American kids, but how it grew to influence global audiences. In 1969, Sesame Street initially aired on National Education Television (NET), which ultimately increased the respect and recognition of minorities in America. Joan Ganz Cooney and Lloyd Morrisett the creators of Sesame Street mentioned their central focus was to create a children's television show that would “master the addictive qualities of television and do something good with them” (Davis 157). When depicting a scene from any television series, a deeper message is hidden beneath the surface of the screen. Although there are not many controversies in the show, the guests that come on the show to help creatively engage the children are selectively...
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...first to include a curriculum "detailed or stated in terms of measurable outcomes".[1] Initial responses to the show included adulatory reviews, some controversy and high ratings. By its 40th anniversary in 2009, Sesame Street was broadcast in over 120 countries, and 20 independent international versions had been produced.[2] The show was conceived in 1966 during discussions between television producer Joan Ganz Cooney and Carnegie Corporation vice president Lloyd Morrisett. Their goal was to create a children's television show that would "master the addictive qualities of television and do something good with them",[3] such as helping young children prepare for school. After two years of research, the newly formed Children's Television Workshop (CTW) received a combined grant of $8 million from the Carnegie Corporation, the Ford Foundation and the U.S. federal government to create and produce a new children's television show. By the show's tenth anniversary in 1979, nine million American children under the age of six were watching Sesame Street daily, and several studies showed it was having a positive educational impact. The cast and crew expanded during this time, including the hiring of women in the crew and additional minorities in the cast. In 1981, the federal government withdrew its funding, so the CTW turned to other...
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...Build-A-Bear's 1. Give examples of needs, wants, and demands that Build-A-Bear customers demonstrate, differentiating each of these three concepts. What are the implications of each on Build-A-Bear's actions? Answer. Demonstration of needs, wants, and demands that Build-A-Bear customers. Needs: Needs are basic human requirements. Build-A-Bear customers demonstrated the strong needs for: · Recreation · Entertainment · Individual choice · Self Expression Wants: Need become wants when they are directed to specific objects that might satisfy the need. Wants are shaped by the society. When children enter in Build-A-Bear store they step into “cartoon land” having child friendly assembly line comprised of clearly labeled work stations. When children choose unstuffed animal from bin, stuff them, add voice box, spa treatment, dress them and name process of creating a stuffed bear become their want. Demand: demand are wants for specific products backed by an ability to pay. Build-A-Bear actually puts customer ideas into practice. The ideas generated by customers are actually demand of customers. The ideas that become successful addition of Build-A-Bear are: · Mini scooter · Mascot bears · Sequined purses Implications of needs, wants, demand on Build-A-Bear action: It is most important for Build-A-Bear to distinguish between these three concepts. First of all they should identify the core needs of their customers....
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...Build A Bear How does a small start-up company achieve such accolades? A small start-up company such as Build-A-Bear can achieve such accolades by doing what it has been doing for the last fifteen years. It has kept the customer very involved in the final product. That way there is never a dissatisfied customer, because they created exactly what they wanted to see as an end result. Not only do you have a very pleased customer, but the company has also created a personal memory with them that can never be taken away. Which is a lot more than other companies can offer. 1. Give examples of needs, wants, and demands that Build-A-Bear customers demonstrate, differentiating each of these three concepts. What are the implications of each on Build-A-Bear’s actions? Build-A-Bear customer’s needs are the self-expression and affection they have from building their friend. The want that they have is adding all the accessories that don’t necessarily need to be on the bear, but it’s what makes them unique. Is this essay helpful? Join OPPapers to read more and access more than 550,000 just like it! get better grades Demands are things like the Spiderman costume that came out when Spiderman the movie was a hit. 2. In detail, describe all facets of Build-A-Bear’s product. What is being exchanged in a Build-A-Bear transaction? In a Build-A-Bear transaction the customers have multiple options to apply within the making of the bear. For example, the choosing of...
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...Swot Analysis of the Build-a-Bear Workshop Strengths Venturing into an untapped market for hands-on customisation of teddy bears, Build-a-Bear has established itself as a market leader. Its success derives from its dynamic retail concept where customers create their own teddy bears from choosing the outer casing of the bear down to stitching it up, personalising it along the way. The interactive nature of the process brings out the creativity and individuality of the customer and at the same time, allows them to have fun. Build-a-Bear is family oriented and does not restrict the age of customers to below 12, hence is an ideal place to go for family bonding. Guests enjoy the highly visual environment, the sounds and the fantasy of this special place while they create a memory with their family and friends. Why Build-a-Bear has been successful so far is probably the fact that the customer walks out of the store happy and satisfied. Due to the popularity of the Internet for networking, especially amongst today’s Internet savvy kids, Build-a-Bear has launched a virtual world- buildabearville.com- to pique their interest in their products and build customer loyalty. There, guests can bring their furry friends to life online to play together, create their own online character, play games, chat with friends and more. Knowing the market is essential in keeping up with the changing wants of kids, which is why the “Virtual Cub Advisory Council” was created, where a panel of children...
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...stores such as ToysRUs, but they decided to get it from Build-A-Bear because they not only buy a stuffed animal. Customers also acquire the experience of participating in the creation of personalized entertainment. Therefore, it is a want when customers choose to spend their money in Build-A-Bear than in any other toy store because they want to participate in those activities. Moreover, customers’ demand comes when they choose to spend their money in order to acquire stuffed animals from Build-A-Bear over other brands or stores. 2. In detail, describe all facets of Build-A-Bear’s product. What is being exchanged in a Build-A-Bear transaction? 3. Which of the five marketing management concepts best describes Build-A-Bear Workshop? Marketing Concept: Build-A-Bear strongly focuses on the needs and wants of its customers. Maxine Clark focuses on customer’s ideas in order to provide not only a better service but to deliver an experience which customers would not acquire in other stores. Clark’s achievements comes from her perspective point of view about “putting herself into the customers’ shoes;...
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...1. Give examples of needs, wants, demands that Build-A-Bear customers demonstrate, differentiating each of these three concepts. Needs: Need is defined as a state of felt of deprivation or lacking something. According to this case study, we can say that the children needs are entertainment, fun and creativity. We know that every child want to play with something whether the child belongs to a rich or a poorer family. The second thing is we can notice that the new born babies love to play with technology means they want creativity. They want to do something that is new and unique. Build-A-Bear customers are children, who have needs of belonging (joining the Build-A-Bear "club."), affection (creating and caring for another being), and self-expression (the ability to create a product that reflects elements of the self). Wants: Wants are basically “needs, that are fulfilled according to the costumer’s personality and culture.” In this case study, we can observe that the target customers are children and children love to play with animals. Due to the advancements in technology, the children are being something which they really want and know to be the only source of delightfulness. Hence, the company has added different assembly lines and clearly labeled work stations. Children want a place where they can get a toy of their choice where they have freedom to make a toy like bear of their own choice by choosing, stuffing, stitching, and naming the toy (bear). Demands: Demands...
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