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Workshop

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SCHOOL OF HOSPITALITY, TOURISM AND CULINARY
BACHELOR OF INTERNATIONAL HOSPITALITY MANAGEMENT
HTM 2422 MICE MANAGEMENT

BH 3/ SECTION 3

PROJECT
DEVELOPMENT OF MICE EVENT PROPOSAL

FULL NAME | GROUP | STUDENT ID NO. | 1. | Cindy Leo | 2. | Amira Zulkifli |

LECTURER: LOW YEE SIEW SUBMISSION DATE: 31 MAY 2012

CONTENTS Introduction | | Theme | | Itinerary | | Budget | | Balance Sheet | | Sponsorship | | Floor plan | | | | | |

I am beautiful, confident and independent

“I AM BEAUTIFUL, CONFIDENT AND INDEPENDENT” is a workshop designed for women whom which do not acquired high self-orientation. We aim to make you feel welcome in a comfortable, friendly and relaxing environment, so you can escape from stressful, fast-cycle of everyday life. We’re going to make you familiarize yourself with a good self-confidence and outsourcing all the capability that they have.

This concept is actually to convince and make them believe that women have rights to be beautiful and independent, not only by outside or physical but also by inside because outer look will never be perfect without the true beauty, wise mind with kind hearts. We also will be helping women to build and show them to the world that women nowadays are able to stand up and believe that they could stand on their own without depending on others or in other word, do not fear challenges, and prove them that the girl power are really exist.

This workshop will be divided into 3 sections, each section consist different sessions with the same missions, which is to encourage these women to believe in themselves, boosting up their self-confidence and sharing some infective information. They are; 1. Beauty
Treatments such as make over and hairdo by professionals will be located in this section. In this session, women are given chances to learn on how to expose themselves thru beauty by professionals who will guide and suggest them the appropriate product that will suit them according to the event. Before picture will be taken once the guest steps inside the hall while after picture will be taken after the session ends so that they can see the differences before and after the workshop.

2. Confidence
This session will allow women to boost their confident by doing a public presentation, gathering women together to get different perspective. Speeches will be given by our speaker, who will be focusing on how women carry themselves because every woman has the power to voice out their opinion. Health consultation and home remedies will be provided as well to provide knowledge about important of health.

3. Independent
This is all about teaching women not to look down on themselves and not to depend on others very often. This will allow them to stand on their own two feet. This is why the jobseeker booth is given to help these women chances to look for a job and to teach them on how to look for a suitable job. Mission
“To have women stand up on their own and believe in themselves”
Vision
“To see the increases number of women who believe in themselves”
Objective
“To change people’s perceptions about women”

Itinerary

Time | Events |

08.45 am – 09.15 am Registration
09.15 am – 09.30 am Opening Ceremony
09.30 am – 10.30 pm Make Over Session 1
10.30 am – 11.00 pm Tea Break
11.00 pm – 12.00 pm Make Over Session 2
12.00 pm – 13.00 pm Make Over Session 3
13.00 pm – 14.00 pm Lunch
14.00 pm – 14.30 pm Speech
14.30 pm – 15.30 pm Awareness 1
15.30 pm – 16.30 pm Awareness 2
16.30 pm – 16.45 pm Lucky Draw
16.45 pm – 17.00 pm Closing Ceremony

Venue
The venue of the event will be placed at Cititel Mid Valley Hotel which it is strategically located in the heart of Klang Valley, between Kuala Lumpur and Petaling Jaya.
Cititel Mid Valley is the preferred address for business and leisure travelers. Only a doorstep to the Mid Valley Megamall and the premier Gardens Mall, it is conveniently located near public transports such as the Light Rail Transit, Commuter Train, Taxis and Buses.
In this event, we choose Bintang Ballroom as our workshop venue. Which in this hall, they provided us audios and projectors according to the plan.

Budget
I am beautiful, confident and independent
Workshops for women

Expenses Revenue ( RM ) ( RM )

A. ESTIMATED TURNOVER 1 day workshop, 250 participants [250@RM300] 75000

B. FIXED COSTS

1 day workshop, 250 participants 25000
(Inc. venue, expenses, lodgings and decorations)

C. OPERATING COSTS

1. Salaries and Wages a. Project organizers [ 4 @ RM 3000 ] 12000 b. Admin assistants [ 3 @ RM 2000 ] 6000 c. Graduate assistants [ 3 @ RM 1500 ] 4500 d. Part timers * Event crew [ 25 @ RM 100 ] 2500 * Ushers [ 5 @ RM 100 ] 500 * Registrars [ 5 @ RM 100 ] 500 e. Speaker [ 1 @ RM 3000 ] 3000 f. Assistant speakers [ 2 @ RM 250 ] 500 g. Technical team [ 3 @ RM 150 ] 450 h. Medical team * Doctor [ 1 @ RM 500 ] 500 * Nurses [ 2 @ RM 150 ] 300 30750 |

2. Material expenses a. Tickets [ 250@ RM 0.50 ] 125 b. Forms [ 300@ RM 0.30 ] 90 c. Printing and photocopying [ RM 320 ] 320 d. Photography [ RM 15000 ] 15000 e. Door gift * Eco bag [ 300@ RM 0.80] 240 * Notes and pen [ 300@ RM 4.50] 1350 * Diet cookies [ 300@ RM 1.20] 360 17485 |

3. Advertisements f. Television [ 3*4*25sec@RM110 ] 33000 g. Newspaper [ 3*4 @RM 80 ] 960 h. Banners [ 10 @RM 65 ] 650 34610 |

4. Hospitality i. Tea break [ 320@ RM3 ] 960 j. Lunch [ 320@ RM7 ] 2240 3200 |

5. Entertainment k. Master of Ceremony [ RM500 ] 500 l. Local singers [ RM800 ] 800 1300 |

D. SPONSORSHIPS 1. Make-over a. Avon 8700 b. Schwarzkopf 6800 2. Fashion c. Padini 9680 d. Wacoal 4140 3. Refreshments Temptations 4000 4. Health a. Kotex 5200 b. Bayer 6300 5. Jobseeker Job-street 4870 49690 |

BALANCE SHEET
I am beautiful, confident and independent
Workshops for women

Expenses Revenue ( RM ) ( RM )

A. ESTIMATED TURNOVER

1 day workshop, 250 participants [250@RM300] 75000

B. FIXED COSTS

1 day workshop, 250 participants 25000
(Inc. venue, expenses, lodgings and decorations)

C. OPERATING COSTS

1. Salary and wages 30750 2. Material expenses 17485 3. Advertisements 34610 4. Hospitality 3200 5. Entertainment 1300 87345 | 112345 |

(- 37345) |

D. SPONSORSHIPS

1. Make over 15500 2. Fashion 13820 3. Refreshments 4000 4. Health 11500 5. Jobseeker 4870 49690 |

12345 | E. ESTIMATED PROFIT

Floor plan

Sponsors Company | Products/Services | | Make-upSkin carePersonal CareFragrance | | Hair colorHair styling servicesHair care products | | Clothing itemsShoe itemsAccessoriesBagsBeltsSwimwearChildren’s clothing | | Lingerie | Temptations | Food and Beverage productsCatering services | | Feminine PadsParty-linersTampons | | Healthcare productsMedicinal productsNutritional productsHigh technology materials | | Internet Recruitment Website |

Sponsorship packages
We have developed a sponsorship package for each of our sponsors. Not all sponsors will have the same benefits. Some will only include advertising by displaying their company logo on our banners and posters, while some will include advertising through our website and through the media. Lunch will be provided for all sponsors as it is included in our budget.
The sponsors chosen for this event are Avon and Schwarzkopf that are in the beauty section. They relate to our event because they fall under the category of make-over. Avon will be sponsoring us with make-up while Schwarzkopf will be sponsoring us with hair products for the event. The sponsor package for Avon and Schwarzkopf will include advertising through our organization’s website and through the media. We will be providing them with a table for them to showcase their products. Lunch will be provided.
Our sponsors that fall under the fashion category, we have Padini and Wacoal. They will be providing us with clothes for the attendees to try on in the fashion section of our workshop where they provide tips on how to dress for success. The sponsor package for Padini and Wacoal will include advertising through the media, product stand for them to showcase their products, their logo on our banners and posters, and lunch for their staff.
For our food and beverage, we asked temptations to sponsor us. They will provide us refreshments during session breaks and packed lunch during lunch break. The sponsor package that we made for Temptations will include their logo on our banners and posters. Lunch will be provided for their staff as well.
Under the health category of our workshop, Kotex and Bayer will be sponsoring us. Kotex will be providing tips on hygiene and Bayer will be talking about how to keep a healthy lifestyle and some simple home remedies that can be made in case of any illness at home. The sponsor package for Kotex will include advertising through the media and we will provide them with a table for them to showcase their product. Bayer’s sponsor package will include advertising through our website and their logo on our banners and posters. Lunch will be provided for both Kotex and Bayer staff.
For our jobseeker workshop, we have Job-street who will be sponsoring us. They will coach our attendees on how to answer interview questions and give them some knowledge about the business world and finding a job. The sponsor package we made for Jobstreet will include lunch and they will have their logo on our banners and posters for advertising.

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