...IMC Assignment: Critique: IPL Vs Cricket World Cup, Advertising Budgets Submitted By: Shyam Shet. E2009045 Every Indian marketer worth his dollar is gearing up to be a part of what is being touted as the biggest cricketing season of all time. In a month from now, an estimated Rs 1,500 crore of combined advertising funds will be pumped into the ICC World Cup starting February 19 and then into the Indian Premier League-4 (IPL) beginning April 8. Industry experts say this 90-day chock-a-block cricket calendar will, arguably, be the largest media extravaganza ever in terms of both viewership and revenue. What is interesting is that despite the overdose of cricket and the high cost associated with it, most advertisers are not deterred from shelling out the big bucks. In fact, they admit that cricket remains the best impact property in a fragmented media environment Is it worth shelling the big bucks on advertisements in World cup cricket & IPL? Cricket is religion in India & Cricketers are worshiped by a billion Indians. Despite the overdose of cricket, Indian public have certainly given a thumbs up to the mega event and there is certainly no reason, why this craze should not increase as the tournament progresses. Statistics have proved that ever since the commencement of the world cup, the viewership and advertisement revenues of General entertainment channels (GECs), are under tremendous pressure. As per data from TAM Media research, the Hindi...
Words: 1550 - Pages: 7
...growth is for Nike. Consider that Nike just opened its first running store and basketball store last year in China. Comparable growth in its own store is in the double digits. Nike is seeing what's working in its own store and will use that information to grow with its retail partners. Nike also benefits from the Chinese consumer's love of basketball. Nike has contracts with the biggest names in basketball to market to this growing audience. Innovation The focus at Nike is on innovation and developing new products. Nike will have the opportunity to showcase that innovation with the Winter Olympics, the Super Bowl, and the World Cup. Nike expects revenue in the next quarter to grow in the mid to high-single digit rate. For the full year, the company expects revenue to be in the upper end of the high-single digit rate as demand increases due to the World Cup in Brazil. Nike expects earnings to grow faster than revenue and be in the low double-digit rate. The competition Nike's biggest...
Words: 707 - Pages: 3
...first pills are for free, after that it's 150$ per pill) * Pill(s) which keeps you invisible on the journey. (Keeps you from affecting the future) This offer includes: * Travelling to any sport-event. * A guide who helps you on your jurney. (The 3 first pills are for free, after that it's 150$ per pill) * Pill(s) which keeps you invisible on the journey. (Keeps you from affecting the future) SportyTravel is a new and popular amusement founded by four young intelligent Danish students. Our headquarter finds place in Chistiansfeld, Denmark. But, do not worry, we have travelling spots at many countries in the world. SportyTravel is a new and popular amusement founded by four young intelligent Danish students. Our headquarter finds place in Chistiansfeld, Denmark. But, do not worry, we have travelling spots at many countries in the world. Prices from ONLY 500£!!! Prices from ONLY 500£!!! Can't afford it? Don't be sad, take our special made loan on 500$ and pay them off in 6, 12, 24 or 84 months!* *When taking the loan you have to pay back the money with a monthly fee. The rent is, and will always be, 7,1% Can't...
Words: 407 - Pages: 2
...Generation Views Around the world what sport do you think has become the most popular over the years? If you guessed racket ball then you’re probably wrong. It’s Called” The Beautiful Game “, and yes its soccer. They call it the beautiful game because of how one is able to manipulate the ball and make it do whatever they want it to. My dad taught me this meaning one day when we he was training me around the age of 8, and told me that if I kept working hard and stayed committed I would soon understand what he meant. From his generation to mine, soccer has increasingly become a much harder sport and because of that its popularity has increased heavily over the years. Why? Because the level of intensity soccer is played in today’s game, the merchandise big brands are producing, and the one and only World Cup. If you were to attend a professional soccer game without ever playing I’m sure it would change your perspective on the sport for certain. It’s not as easy as it looks on TV, believe me. Modern day soccer is so intense it’s almost insane. If you don’t know what I’m talking about go out and look for some team you could randomly join and play a whole game. Bet most of you wouldn’t last. It’s not just some sport you can just join in now to pass time. It’s either give it your all or go and play another sport because soccer is that serious now. Everyone at the high level is fast, strong, smart, and determined to take the ball from you. It’s nonstop running for...
Words: 630 - Pages: 3
...was a very respectable organization at one time, but that time is now over. This affects international business because there are currently 209 countries within FIFA. FIFA has a far reaching impact because soccer is the most popular sport in the world. To better understand why and how FIFA became so corrupt, I’d like to lead with some background on the history of FIFA and its biggest members. FIFA stands for The Fédération Internationale de Football Association (English translation: International Federation of Association Football), and is the governing body of association football, futsal and beach soccer. FIFA is responsible for the organization of football’s major international tournaments, notably the World Cup which commenced in 1930 and the Women’s World Cup which began in 1991. FIFA was founded in 1904 to oversee international competition among the national associations of Belgium, Denmark, France, Germany, the Netherlands, Spain, Sweden and Switzerland. FIFA is headquartered in Zurich, Switzerland and consists of 209 national associations. The countries range from Brunei and Tanzania to Brazil and Costa Rica. Member countries must each also be members of one of the six regional confederations into which the world is divided: Africa, Asia, Europe, North & Central America and the Caribbean, Oceania and South America. FIFA does not control the rules of soccer, but it is responsible for the organization of...
Words: 4277 - Pages: 18
...one hundred international centuries, the first batsman to score a double century in a One Day International, the only player to complete more than 30,000 runs in international cricket.[8] and the 16th player and first Indian to aggregate 50,000 runs or more in all forms of domestic and international recognised cricket.[9] In 2002 just half way through his career, Wisden Cricketers' Almanack ranked him the second greatest Test batsman of all time, behind Don Bradman, and the second greatest ODI batsman of all time, behind Viv Richards.[10] Later in his career, Tendulkar was a part of the Indian team that won the 2011 World Cup, his first win in six World Cup appearances for India.[11]He had previously been named "Player of the Tournament" at the 2003 edition of the tournament, held in South Africa. In 2013, he was the only Indian cricketer included in an all-time Test World XI named to mark the 150th anniversary of Wisden Cricketers' Almanack.[12][13][14] Tendulkar received the Arjuna Award in 1994 for his outstanding sporting achievement, the Rajiv Gandhi Khel Ratna award in 1997, India's highest sporting honour, and the Padma Shri and Padma Vibhushan awards in 1999 and 2008, respectively, India's fourth and second highest civilian awards. After a few hours of his final match on 16 November 2013, the Prime Minister's Office announced the decision to award him the Bharat Ratna, India's highest civilian award.[15][16] He is the youngest...
Words: 424 - Pages: 2
...Solomon Bell Instructor Gin English 100A November 12, 2012 The World of Soccer The Sport of soccer is one of the most popular and controversial sports in the world today. Soccer first came to be an actually sport in 1863 when the English Football Association was founded. Although it is a sport loved by the world, the use of goal-line technology has been the topic of much debate in the world of soccer. In the last several years calls made by refs regarding would-be goals have been under heavy scrutiny. Many calls have been inaccurate and wrong which has caused the Fédération Internationale de Football Association (FIFA) to act on the accuracy of the calls being made. Technology referred to as “Goal-line Technology is being considered to be used in games to provide all lovers of the sort with a better game, and a more accurate game called by the referee’s. The goal-line technology is a camera system which takes picture of the ball as it crosses the goal line. Some still, are against inputting the technology into soccer matches for fear of unreliability and undermining the authority of the referees. Older fans fear that it will deteriorate the core and passion of the game. The 2010 world cup winner won US $30 million alone which is why the decision on the camera system is imperative with soccer being one of the most popular sports ever Work Cited 1. "Goal-line technology moves closer after FIFA authorizes two systems." BBC Sport. N.p., 23 2012. Web. 12...
Words: 358 - Pages: 2
...constituted during the UPA regime of Manmohan Singh and were formed to take decisions on issues like corruption, inter-State water disputes, administrative reforms and gas and telecom pricing. EGoMs had the power to take decisions on the line of the Union Cabinet. The recommendations of the GoMs were placed before the Cabinet for a final call) 2) The Chief Executive of Lok Sabha Television (LSTV) Rajiv Mishra was sacked from his post by Meira Kumar, the Speaker of the 15th Lok Sabha, on 30 May 2014. This sacking was done by 3) India lost in its first tie of the 13th FIH Men’s Hockey World Cup that started from 31 May 2014. India lost to Belgium by 2-3 to start its campaign on a losing note. This World Cup is being held at – The Hague, Netherlands (The 13th FIH Men’s Hockey World Cup is being held from 31 May to 15 June 2014 at Kyocera Hockey Stadium at the Hague. 12 teams participating in the Hockey World Cup are – Argentina, Australia, Belgium, England, Germany, India, Malaysia, Netherlands (the hosts), New Zealand, South Africa, South Korea and Spain) 4) Who emerged as the winner in the Presidential Elections in the southern African country Malawi that were held on 20 May...
Words: 14338 - Pages: 58
...announced that Qatar would host the 2022 FIFA World Cup, after the FIFA Executive Committee voted in a secret ballot in Zurich. The government of Qatar’s successful proposal bid defeated four other candidates to stage the 2022 edition of the world’s greatest sporting event: Australia, Korea Republic, Japan and the United States of America. Qatar, with a population of 1.69 million people will be the first Arab state to host the World Cup. Consequently, Qatar is the smallest nation, both by relative population and by area, ever to have been awarded the tournament hosting privilege. The Qatar bid was emphasized as the only one representing the Arab World (which has never hosted a World Cup prior) and positioned their bid as an opportunity to bridge the gap between the Arab World and the West. Their hosting of the 2006 Asian Games as well as the 2011 Asian Cup proved to legitimize their capabilities of hosting the tournament. Further, its superior financial capabilities were evident in their proposals for new stadia and infrastructure. While the decision on 2 December 2010 brought delight to Qatar, it inversely brought concern and controversy in the West. A number of rival candidates, western groups and media outlets have expressed concern over the suitability of Qatar to host the event, with regard to climatic conditions, interpretations of human rights, press freedom and allegations of corruption. Climate: Winter World Cup? The World Cup is traditionally held in the northern...
Words: 328 - Pages: 2
...1 National Goods and Services Tax Bill, 2014 introduced in Lok Sabha It is also called Constitution (122nd Amendment) Bill It seeks to introduce Goods and Services Tax (GST) regime Inserts article Articles 246A, 269A and 279A in the Constitution Provides for Union Finance Minister headed GST Council Sets in a uniform and integrated indirect tax regime in India 14th Finance Commission submitted its report to President It covers the period between 1 April 2015 and 31 March 2020 The Commission headed by former RBI Governor Y V Reddy Provides for devolution of tax receipts from the Centre to the States Article 280 of Constitution provides for appointment of Finance Commission First and 13th Finance Commission was headed by K C Neogy & Dr Vijay Kelkar resp. Union government decriminalized Attempt to Suicide For this purpose Section 309 of Indian Penal Code removed 20th Law Commission headed by Justice A P Shah recommended in its 210 Report 210th Report on Humanization and Decriminalization of Attempt to Suicide France was the first country to decriminalize this offence Lok Sabha passed the Repealing and Amending (Second) Bill, 2014 Introduced as a periodic measure for updating the list of laws in force Seeks to repeal 90 laws and pass amendment to two laws Proposes to amend the two laws to rectify typographical errors The laws are Railways...
Words: 5441 - Pages: 22
...2022 FIFA World Cup to gain the major beer sponsorship Anthony Colaluca Southern New Hampshire University Table of Contents Heineken Background: Past and Present Information about Qatar Risks and Opportunities for Heineken to consider Cultural Differences between the Netherlands and Qatar Entry Strategy into Qatar Recommendations for Heineken setting up an operation in Qatar World sporting events bring people together throughout the globe to one location for the event. These events happen usually every four years and bring the host country great tourism and added income. One world sporting event in particular, FIFA World Cup, happens every four years and is one the best attended world sporting event. FIFA has decided to award the 2020 World Cup to the country of Qatar, the first Middle East nation to host such an event. Big events like the World Cup have major sponsors that are able to advertise their name to millions of fans attends and even more watching throughout the world. One of the major sponsors and marketing affiliates of the World Cup is beer. A major beer company that has the potential to be a sponsor for the 2022 World Cup in Qatar is Heineken. However Heineken currently does not have an operation set up in Qatar and needs to look into this idea to help it stand a chance to gain the major beer sponsorship for this worldwide event. We will be looking at what Heineken has to do to set up operation in Qatar before the 2022 World Cup to have...
Words: 3553 - Pages: 15
...KNH 313 Sport Economics and Finance Assignment #3 Economic Impact of the FIFA World Cup 2014 on the Host Destination Brazil Table of Content Introduction 3 Economic Impact 3-4 Event Tourism 4-5 Image and place marketing 5-6 Urban development and renewal 6-8 Social development 8-9 Conclusion/Discussion 9-11 Bibliography 12 Introduction The purpose of this report is to analyze and define the economic impact of the FIFA World Cup 2014 in Brazil. An economic impact report allows public sector bodies to analyze their economic return on investment and it also demonstrates how events drive economic benefits that enable event organizers to develop practices maximizing these benefits. (eventIMPACTS) In 2007 Brazil was announced as the host of the world`s biggest football event, the FIFA World Cup 2014. This will be the second time the country has hosted the competition, making Brazil the fifth country to have hosted the FIFA World Cup twice. This extraordinary event will be held from 12 June till 13 July and will take place in 12 stadia spread over Brazil. (Brazilian Federal Government) This paper begins with an overview of the economic impact by hosting this event. Furthermore I will outline the impact of the 2014 FIFA World Cup on tourism, the destination image and the development of infrastructure. I will then conclude by identifying...
Words: 3883 - Pages: 16
...Sachin Ramesh Tendulkar English pronunciation: /səˈtʃɪn tɛnˈduːlkər/ ( listen) AM(born 24 April 1973) is an Indian cricketer widely considered to be the greatestbatsman of all time, after Don Bradman. In 2002, just 12 years into his career,Wisden ranked him the second greatest Test batsman of all time, behind Donald Bradman, and the second greatest one-day-international (ODI) batsman of all time, behind Viv Richards.[3] Tendulkar was a part of the 2011 Cricket World Cup winningIndian team in the later part of his career, his first such win in six World Cup appearances for India.[4] He was also the recipient of Player of the Tournament award of ICC World Cup, 2003 held in South Africa. He won the 2010 Sir Garfield Sobers Trophy for cricketer of the year at the ICC awards.[5]. He has been recommended for the receipt of the Bharat Ratna award, in fact it has been speculated that the criteria for the award of the Bharat Ratna was changed to allow him receive the award.[6][7] He is also a member of Rajya Sabha ofParliament of India.[8] Tendulkar passed 30,000 runs in international cricket on 20 November 2009. After a two-month break he is likely to return to test arena with the series against New Zealand commencing in late August 2012.[9] Tendulkar has been honoured with the Padma Vibhushan award, India's second highest civilian award, and the Rajiv Gandhi Khel Ratna award, India's highest sporting honour. Tendulkar became the first sportsperson and the first person without an aviation...
Words: 8142 - Pages: 33
...INTRODUCTION Hosting World Cup is an opportunity that no country contemplates of when thinking of global narratives. This event has traditionally been considered a privilege of developed countries, but this has changed in the recent past as evident by the fact that developing countries have been given the right host this international competition. For instance, South Africa hosted the 2010 World Cup and Brazil the 2014 World Cup. Notably, there has been intense competition between nations to host World Cup. Many countries have vowed to invest billions of dollars in order to increase their chances of being elected to host such mega event. Why should countries compete to host this event? There could be numerous reasons why a number of countries are keen on hosting World Cup, but the most compelling is the promise of an economic and social windfall. Soccer is one of the sports which people tend to identify themselves with. It has gained popularity owing to its impacts on the players, followers, states and other stakeholders. Currently, the game is estimated to have the highest number of followers than any other sport. Due to its vast effects, Soccer World Cups have gained popularity in the past two decades. For the previously held World Cups, great focus has been on social and economic effects. There numerous articles that have been written about the positive and negative effects of World Cups especially to the host countries. Before the 2010 World Cup in South Africa, it...
Words: 17937 - Pages: 72
...the national team there as well and the team of Ajax. Finally the Values, Jupiler stands for a belgian beer who has a 45% market share in Belgium. And they stand for the beer of men, like i already mentioned they say that there is no need for further information because men know why. Now i’ll try to give u a short view about the the mission, vision & values of the Red Devils themselves. As their mission is to play the best possible football and to win as many matches as possible. They try to give to best for their fans every single time, so when somebody buys a ticket they will try to give him the most possible leisure in return. And for their vision, the Red Devils try to win every single match to go eventually to bigger games, like World cups, and try PUBLIC RELATIONS !1 to go higher and higher in the FIFA standing by giving the best out of them. and finally for their values, the Red Devils stand for a Belgian team where every single player has his own set of skills and tries to play and hopefully win every match...
Words: 1508 - Pages: 7
