...The FIFA World Cup, often simply the World Cup, is an international association football competition contested by the senior men's national teams of the members of Fédération Internationale de Football Association, the sport's global governing body. The championship has been awarded every four years since the inaugural tournament in 1930, except in 1942 and 1946 when it was not held because of the Second World War. The current champions are Spain, who won the 2010 tournament in South Africa. The current format of the tournament involves 32 teams competing for the title at venues within the host nation over a period of about a month; this phase is often called the World Cup Finals. A qualification phase, which currently takes place over the preceding three years, is used to determine which teams qualify for the tournament together with the host nation. The 19 World Cup tournaments have been won by eight different national teams. Brazil have won five times, and they are the only team to have played in every tournament. The other World Cup winners are Italy, with four titles; West Germany, with three titles; Argentina and inaugural winners Uruguay, with two titles each; and England, France, and Spain, with one title each. The World Cup is among the world's most widely viewed sporting events; an estimated 715.1 million people watched the final match of the 2006 FIFA World Cup held in Germany. The next three World Cups will be hosted by Brazil in 2014, Russia in 2018, and Qatar...
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...2022 FIFA World Cup to gain the major beer sponsorship Anthony Colaluca Southern New Hampshire University Table of Contents Heineken Background: Past and Present Information about Qatar Risks and Opportunities for Heineken to consider Cultural Differences between the Netherlands and Qatar Entry Strategy into Qatar Recommendations for Heineken setting up an operation in Qatar World sporting events bring people together throughout the globe to one location for the event. These events happen usually every four years and bring the host country great tourism and added income. One world sporting event in particular, FIFA World Cup, happens every four years and is one the best attended world sporting event. FIFA has decided to award the 2020 World Cup to the country of Qatar, the first Middle East nation to host such an event. Big events like the World Cup have major sponsors that are able to advertise their name to millions of fans attends and even more watching throughout the world. One of the major sponsors and marketing affiliates of the World Cup is beer. A major beer company that has the potential to be a sponsor for the 2022 World Cup in Qatar is Heineken. However Heineken currently does not have an operation set up in Qatar and needs to look into this idea to help it stand a chance to gain the major beer sponsorship for this worldwide event. We will be looking at what Heineken has to do to set up operation in Qatar before the 2022 World Cup to have...
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...Assignment: “ICC WORLD CUP 2011" * History of “ICC World Cup” : ICC World Cup is one of the great events for cricket. Every four year after this World Cup is happening. The full name of ICC is”International Cricket Council”. Since 1975 in England the fast World Cup was going on. But the fast cricket match was played between Canada and the United States, on the 24 and 25 September 1844 and the fast test match was played between Australia and England in 1877. After 1975 World Cup last but not the list 2011 World Cup was happened. * Introduce with “World Cup 2011”: This time the “ICC World Cup 2011” was held in ASIA. Bangladesh, India, Sri Lanka were organizing this World Cup. It was Bangladesh’s first time co-hosting a World Cup. But in ASIA another country Pakistan was also the co-hosted this World Cup, but unfortunately they missed it. This World Cup took place between 19th February and 2nd April. The opening ceremony was held on 17th February in Bangabandhu National Stadium, Dhaka.19th February was the fast match played between Bangladesh VS India. * Opening ceremony in Bangladesh: In 17th February 2011 was Memorable Day for Bangladesh. Because, the opening ceremony of the World Cup was held in Bangladesh first time ever. In this program all the host country present their culture program, talent and so on...
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...Salma Dahbi MKT 5305 December 2nd, 2015 Nike Football: World Cup 2010 South Africa Nike is considered one of the most successful companies worldwide. It is well known for being the greatest producer and provider of sport gear, shoes, equipment, and different services. As most countries are now taking part in all different kinds of sport disciplines, we can undoubtedly say that in nowadays’ business world, the sport industry is deemed as one that is worth billion of dollars. Besides, it is very important to mention that Football (Soccer) in its turn is one of -if not the only- most famous sport played all over the world. This is the main reason why most companies belonging to the sport industry have great chances getting into this significant and profitable international market. As a matter of fact, the football market analysis has showed that the demand of football products gets quite preeminent with time. The following article points out to the different marketing strategies used by Nike to stay at the peak of the market concerning their varying types of football products, as well as it displays, in details, Nike’s 2010 Football World Cup campaign. Moreover, the case study in hand reflects the background of Nike and how its industry operates. It also shed light on the issues that the company had to deal with all through the 2010 World Cup campaign. Next, it analyzes how Nike is positioned in the market, and how the company is conducting itself as regards to its competitors...
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...Importance of hosting the World Cup Ever since its conception in 1930, the World Cup was mainly hosted in the American and European countries. However, Africa and Asia won the 2002 and 2010 bids respectively, while Brazil hosted the 2014 tournament. Countries spend millions bidding for the world cup and hosting the event in the name of it being an investment and an opportunity to boost a nation’s profile. However, this expectation is not always the case because the returns accruing from the intended ‘economic boost’ are far outweighed by the costs. Host states have to substantially alter its budget to fund the event and the costly preparations at the expense of national issues. The sporting tournament is expected to accrue a number of benefits to a host country's economy, including an influx of tourism, creation of employment, improved infrastructure and a higher global profile. A country does gain from hosting the tournament, but not as much as anticipated. Consider South Africa, for instance, which hosted the 2010 World Cup. At the time, the state had a number of national issues to resolve such as poverty, crime and drugs. Instead, $ 4.1 billion was refocused from its priorities towards a short term sporting event at the expense of creating employment, facilitating education, funding sustainable infrastructure and mitigating social problems. In preparation for the 2010 sporting tournament, South Africa bore the costs of upgrading and constructing its facilities in conformity...
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...KNH 313 Sport Economics and Finance Assignment #3 Economic Impact of the FIFA World Cup 2014 on the Host Destination Brazil Table of Content Introduction 3 Economic Impact 3-4 Event Tourism 4-5 Image and place marketing 5-6 Urban development and renewal 6-8 Social development 8-9 Conclusion/Discussion 9-11 Bibliography 12 Introduction The purpose of this report is to analyze and define the economic impact of the FIFA World Cup 2014 in Brazil. An economic impact report allows public sector bodies to analyze their economic return on investment and it also demonstrates how events drive economic benefits that enable event organizers to develop practices maximizing these benefits. (eventIMPACTS) In 2007 Brazil was announced as the host of the world`s biggest football event, the FIFA World Cup 2014. This will be the second time the country has hosted the competition, making Brazil the fifth country to have hosted the FIFA World Cup twice. This extraordinary event will be held from 12 June till 13 July and will take place in 12 stadia spread over Brazil. (Brazilian Federal Government) This paper begins with an overview of the economic impact by hosting this event. Furthermore I will outline the impact of the 2014 FIFA World Cup on tourism, the destination image and the development of infrastructure. I will then conclude by identifying...
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...Rugby World Cup Opening Ceremony; a Commemoration of Rugby’s Origin YourFirstName YourLastName Instructor's Name Course Title 27 September 2015 Rugby World Cup Opening Ceremony; a Commemoration of Rugby’s Origin “Ladies and gentlemen, I am greatly honored for being part of this colorful event where history will be made. We are all here to celebrate the opening ceremony of this beautiful landmark in world rugby. We have waited four years, but now we are just one hour away from the kickoff of the first match of the 2015 Rugby world cup in our iconic Twickenham stadium at the heart of England, the beautiful city of London. Wow, this is beautiful; I am standing in front of 81000 rugby fans, the biggest rugby stadium on earth. I assure every rugby fan that this world cup will offer breathtaking moments that will live in us forever. Heroes will be born, rivalries will emerge all in the name of glory, but only one country will emerge as victorious. This event is a place where athletes measure their strengths and abilities but a source of unity all over the world. The sport has brought in 20 of the best nations in the world to do battle for a chance of taking the beautiful Webb Ellis cup home. The rugby world cup and the world rugby organization, is against all forms of discrimination, from racism to gender discrimination, we stand firm and against this forms of discriminations. Who can forget in the year 1995 when Nelson Mandela...
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...Cricket world cup boosts TV sales in Ctg Arun Bikash Dey, Chittagong Sales of television have increased in the port city in the last two weeks thanks to the World Cup Cricket 2015. Most electronics retailers in Chittagong are now offering promotional deals on televisions. Tabassum Ferdous of Katalganj, bought an LED (light emitting diode) television on Tuesday to replace her old set. “I have long been saving up for buying an LED TV. The discount given for the World Cup has made it possible for me to finally get it.” Electronics companies are happy to see business improving, especially after a prolonged slump in sales caused by blockades and hartals since January 6. Sales increased 60-70 percent after the World Cup promotional offers on televisions were announced, said Mohsin Uddin Chowdhury, zonal sales manager for Chittagong at Transcom Electronics. Depending on the model, Transcom is offering discounts between Tk 3,500 and Tk 70,000, he said. “We also offer to give internet modems and pen drives for free with particular models,'' Chowdhury added. Sony Rangs, another electronics brand, also eyes a growth in television sales, said Santosh Kumar Das, the company's sales in-charge for Chittagong. “The 10-15 percent discount on TV sets has helped boost sales at all our seven showrooms in Chittagong, which were severely affected by the blockades and hartals since last month.” “Singer is offering customers a chance to win air tickets to Australia, along with cash discounts...
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...IMC Assignment: Critique: IPL Vs Cricket World Cup, Advertising Budgets Submitted By: Shyam Shet. E2009045 Every Indian marketer worth his dollar is gearing up to be a part of what is being touted as the biggest cricketing season of all time. In a month from now, an estimated Rs 1,500 crore of combined advertising funds will be pumped into the ICC World Cup starting February 19 and then into the Indian Premier League-4 (IPL) beginning April 8. Industry experts say this 90-day chock-a-block cricket calendar will, arguably, be the largest media extravaganza ever in terms of both viewership and revenue. What is interesting is that despite the overdose of cricket and the high cost associated with it, most advertisers are not deterred from shelling out the big bucks. In fact, they admit that cricket remains the best impact property in a fragmented media environment Is it worth shelling the big bucks on advertisements in World cup cricket & IPL? Cricket is religion in India & Cricketers are worshiped by a billion Indians. Despite the overdose of cricket, Indian public have certainly given a thumbs up to the mega event and there is certainly no reason, why this craze should not increase as the tournament progresses. Statistics have proved that ever since the commencement of the world cup, the viewership and advertisement revenues of General entertainment channels (GECs), are under tremendous pressure. As per data from TAM Media research, the Hindi...
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...Qatar World Cup 2022 Bid With the 2010 FIFA World Cup in our rear view mirror, soccer fans are still singing the catchy theme song “It’s time for Africa” by Shakira, but who will it be time for in 2022? According to FIFA rotation, since Brazil is hosting in 2014 and Europe in 2018, either Asia or North America will host the 2022 FIFA World Cup. The U.S., bidding on behalf of North America has already had the opportunity to host the 1994 World Cup, unlike Qatar bidding on behalf of Asia and the Middle East, but is Qatar capable of hosting this magnitude of an event? The answer is yes! Qatar has experience in hosting large sporting events, has the financial assets to make them possible, developed cooling technology to reduce temperatures in stadiums, will have improved infrastructure and more than adequate housing for teams and visitors alike. All of these factors are elements that FIFA looks at when choosing host countries for World Cups. The first factor FIFA considers when choosing a host country is whether or not it has the ability to organize and put on an event like a World Cup. Qatar impressed many with how it was able to organize and accommodate the 2006 Asian Games which included more than thirty events for men and women. The way in which thousands of volunteers were directed and utilized for this event is still unrivaled in the Middle East. Sepp Blatter, president of FIFA, endorsed the idea of Qatar being the host of the 2022 FIFA World Cup based on the country’s...
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...The World Cup is an international spectacle that has the ability to bring excitement to all corners of the world. The World Cup has always been an example of globalization, because, essentially, globalization is the transforming of a local happening or product into a global happening or product. According to the governing body of football, the Fédération Internationale de Football Association, “The FIFA World Cup™ in South Africa is an international event with great historic importance to the African continent. It will be the first FIFA World Cup ever to be hosted in Africa since the competition began in 1934, and I am convinced that Africa is ready to welcome this momentous FIFA World Cup with open arms. I am also convinced that the host nation, South Africa, will be up to the task, not least because it has abundant potential and resources (#1)” Given all of this information, one cannot deny that the World Cup is an obvious example of globalization, and the 2010 World Cup in South Africa will be Africa’s greatest display of Globalization to date. In order to accurately access South Africa as a site for a huge international event such as the World Cup 2010, one must first look at the various social problems that are existent in South Africa. When looking at any African country, the fact that most African countries have only been independent for less than a century must be factored into any assessment. The majority of African countries have a number of social problems...
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...Mekyas Moges 11/18/2013 Sports Marketing Professor Master. Nike World Cup 1. Discuss the factors that have resulted in Nike Football becoming over a $1 Billion division and a major force in the football market. The Nike football brand believed that the only way to seize any kind of opportunity for growth is to first have a product that speaks for itself. Therefore, Nike believed that footwear product innovation should have the most focus. Nike had four steps to product innovation, development, design, marketing and most importantly, testing. The company spent hundreds of millions of dollars to create the right products that the athletes could preform well on. The fact that the 2006 world cup final between France and Italy, an Adidas and Puma team respectively, had 12 of the 22 starts still wearing a Nike shoe is a testament to the quality of the Nike products. Once Nike became a proven brand. It needed to find ways of reaching fans in unconventional ways because the Advertising rights were already bought out from Adidas. But, Nike saw how international players from South America and Asia were moving to European leagues and the game was about to transform from a “scoring matters” culture, to a “getting past your man is just a good” culture. This played well with Nike’s sponsorship with the Brazilian National team who were well known for their stylish way of playing football. Nike piggybacked this niche in the market to bring a new edge of football that promoted individual...
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...Introduction The FIFA World Cup in Brazil took place from the 12th of June to the 13th of July 2014. Attracting approximately one million foreign tourists in just one month (Loretta, 2014) it was without a doubt the major global sporting event of the year. Discussions about holding such an event in yet another developing country where controversial from the start and with regard to the 2016 Olympic Games also held in Brazil, they still are. In this essay I want to evaluate to what extent Brazil as a tourism destination benefitted from the World Cup – or not – and how this affects the destination in the long term. Therefore, I firstly provide three positive impacts on Brazil, of economic, social and environmental nature. This is followed by three negative impacts, divided into the same categories. This is followed by an application of theory about hallmark events and a future perspective of Brazil as a tourist attraction. In the end, I conclude this essay by summarizing the main aspects and giving my personal opinion on the developments described before. Body If we compare the total revenue of the World Cup with the total costs of the tournament, coming from investments such as infrastructure or stadium construction, we can calculate that the economical boost should be around 2.6 Billion Dollars (Harris, 2014). Also, the fact that one million foreign tourists were travelling the country in this period may not be underestimated. A positive experience of local culture and interaction...
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...The article “Zidane, World Cup Soccer, Globalization, and the Media” had some great points but the three main points that really stood out to me was the marginalization of developing countries, National Identity and Global Sports Events, and the image of Zidane and Algeria. Marginalization of developing countries The first point that was made in this article was the impact of marginalization on developing countries. Marginalization is limiting a certain country or group of people to a certain level of power. The authors states that marginalization of developing countries is not understood, because little work is done to try and understand what is going on. The author gives an example of how the 21st century sports play a major role in society...
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...growth is for Nike. Consider that Nike just opened its first running store and basketball store last year in China. Comparable growth in its own store is in the double digits. Nike is seeing what's working in its own store and will use that information to grow with its retail partners. Nike also benefits from the Chinese consumer's love of basketball. Nike has contracts with the biggest names in basketball to market to this growing audience. Innovation The focus at Nike is on innovation and developing new products. Nike will have the opportunity to showcase that innovation with the Winter Olympics, the Super Bowl, and the World Cup. Nike expects revenue in the next quarter to grow in the mid to high-single digit rate. For the full year, the company expects revenue to be in the upper end of the high-single digit rate as demand increases due to the World Cup in Brazil. Nike expects earnings to grow faster than revenue and be in the low double-digit rate. The competition Nike's biggest...
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