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World Wide Drug Case

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World Wide Drug Case
Introduction
In this case, there are three parties who play substantial roles in this case: Ahmed Diba (Controller of the Body Products Division of World Wide Drugs), Cheryl Kelly (President of the same division), and the Executive Committee for World Wide Drugs (WWD). Diba is set to put together a proposal for a new product to be developed in the Body Products Division for WWD; the proposal was to be ultimately reviewed and decided upon by the WWD Executive Committee. However when complete, Kelly scans the report and criticizes the fact Diba included a variable cost for the product devoted to dealing with possible litigation fees. She ordered for it to be removed, as it would unnecessarily reduce the contribution margin for the product; thus reducing the likely of the project being accepted. However, she did assure Diba that he would be given a chance to mention the litigation fee to the executive committee when they would present the proposal. Unfortunately, Kelly never did tell Diba about the actual meeting and when it took place. Instead, she decided to attend the executive meeting on her own, and presented the proposal. It was only when the proposal was accepted by the committee and that their division was given the green light to operate, that Diba was told of what had transpired. Kelly’s reasoning for not bringing Ahmed along was that it would her division money if only she went, as the meeting was supposedly held in Toronto.
Identification of Issues/Alternatives The choice made by Kelly to go to the Board Meeting on her own was questionable, as it was not fully truthful. She had clearly stated the Diba would have chance to attend the meeting, so that he could present his own observations as well (which were not formally written in the report). However, Kelly chose neither to invite to nor update on the situation regarding

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