...131 Assignment Title: Verizon wireless & competitive advantage MBA (G1) 4th semester Department of Management Sciences The Islamia University Bahawalpur Table of Contents History……………………………………………………………………….4 Introduction…………………………………………………………………4 Marketing overview: Verizon wireless competition influence…………..5 Management information system…………………………………………..7 Porter’s Five Forces Analysis………………………………………………8 Verizon Wireless Value Chain…………………………………………….11 Verizon wireless Strategies for Competitive Advantage………………..12 Competitive advantage of Verizon wireless……………………………...14 Conclusion………………………………………………………………….14 Company History: Verizon communication Inc. Verizon was formed on June 30, 2000 with $52 billion dollar merger is done b/w Bell Atlantic Corp & GTE Corp. That are world’s largest telecommunication companies Mergers & acquisitions were necessitating for prolonged growth, government participation and high infrastructure cost help the development of telecommunication industry. In the merger the Bell Atlantic and GTE London based Vodafone group declare for the creation of new wireless business which is called Verizon wireless (vw). The majority owner of Verizon is vw (55%)...
Words: 3183 - Pages: 13
...ENHANCING THE CUSTOMER EXPERIENCE AND STAFF EFFICIENCY IN THE RETAIL ENVIRONMENT 2 ASCOM AND RETAIL ASCOM AND RETAIL A QUICKER RESPONSE TO CUSTOMER DEMANDS Nowhere is the requirement to constantly assess and maintain operational efficiency sharper than in the retail industry. Shopping malls, supermarkets, specialist stores, security companies and many other similar organisations are under relentless pressure to deliver more for less and to do it now. In this demanding environment, Ascom wireless communication solutions, supporting platforms and robust, highly flexible handsets offer much more than simple communication. They allow staff to interact seamlessly and efficiently with colleagues, machines, IT systems and customers. In other words, our solutions mean you can deliver a quicker response to a multitude of retail situations and ensure the right person is at the right place at the right time to deal with them. As a result, the improved information pathway our systems create can make a significant contribution towards establishing and maintaining a competitive advantage. ASCOM AND RETAIL 3 MEET MODERN RETAIL CHALLENGES WITH CONFIDENCE Without exception, the global retail industry faces many challenges. These can be summarised as follows: Increased competition Pressure to apply more efficient operational procedures Higher customer expectations A trend towards fewer, larger retail outlets Declining customer loyalty More stringent health and safety legislation...
Words: 3124 - Pages: 13
...everything runs on electricity, most of the technology used in the business world will become completely wireless; humans are only getting smarter and the technological sciences are only advancing and getting stronger. Though we may not want to face it, this century runs on wireless communication. Cell phones, tablets, Wi-Fi networks, hotspots, and many other wireless devices are a crucial part of any business and the way in which it communicates. “Wireless technology provides the ability to communicate between two or more entities over distances without the use of wires or cables of any sort.” (Krishnamurthy, 2002) Ask anyone on the street to pull out a cell phone and sure enough 9 times out of 10 they will pull it right out. Wireless technology today is constantly moving and expanding, we have become a wireless generation. There was a time when answering machines and landlines were the only way to communicate with one another, but now cables are a thing of the past. There was also a time when international calls were made over prepaid cards, now international calls can not only be made with a cell phone, but you can chat face to face with someone on the other side of the world. Wireless communication is the technology that makes these innovations possible. For businesses in the world today this means being able to communicate and expand their services and their products to people around the world in a matter of minutes. Businesses are only successful and thrive if they’re...
Words: 637 - Pages: 3
...BlueAnt Bluetooth Speakerphone Managerial Marketing, BUS 620 August 26, 2013 BlueAnt Bluetooth Speakerphone The BlueAnt Bluetooth speakerphone is manufactured by BlueAnt Wireless. BlueAnt Wireless is based out of Melbourne, Aus. BlueAnt Wireless is a global technology company that has established itself as one of the leading Bluetooth and Mobile Entertainment developers (BlueAnt wireless and vlingo partner to deliver free integrated voice application on BlueAnt products, 2011). They are known for their high-tech hands-free, stereo audio streaming and wireless communications products. They partnered with Vlingo to manufacture a truly hands-free Bluetooth speakerphone for the drivers to use their cellphones. According to McEvoy (2011) the speakerphone market is one of few choice and little competition. In this paper, we will review a marketing plan for the BlueAnt Bluetooth speakerphone. BlueAnt Bluetooth Speakerphone The BlueAnt Bluetooth Speakerphone was designed for cellphone users who excessively utilized their cellphone while driving (Shaw, 2010). With its sleek design the BlueAnt Bluetooth Speakerphone connects to the sun visor of the vehicle. Right out of the box it pairs itself with your cellphone and downloads your contacts. After pairing it is ready to be used. At this point the driver can use their voice to make and answer calls with their voice. Marketing Plan SECTION I: Executive Summary The BlueAnt Bluetooth speakerphone is a high-tech speakerphone...
Words: 1790 - Pages: 8
...someone’s life. They have the long history to provide disposable and rechargeable cells with the latest technology for different kind of appliances needed for day to day basis. They have the series of product such as AAAbatteries, AA batteries, Rechargeable Batteries, Specialty batteries and Chargers. Having the headquarter in Bethel Connecticut,USA;this “Trusted Anywhere” brand has been powering the people for more than 40 years. Duracell is currently the world’s leading producer of high performance alkaline batteries. In 2011, a joint venture of Duracell and Powermat Technologies Ltd. has been made to come up with small wireless charges for mobile phones and other electronics. This joint venture has funded Power Matter Alliance (PMA), a leading group of government and industrial organizations, which supports the advancement of smart and green wireless technology....
Words: 5520 - Pages: 23
...Introduction Wireless technology has taken the world by storm over the last decade. It is not only beneficial for the growth of the semiconductor and computer industry but it is also beneficial for the electrical and electronics industry. Large hues of wireless electronic devices have come up over the last two decades, with every device having a short life-span. Technology has been getting updated at such a rapid rate that within a short period of time devices are getting obsolete. From wireless phones to wireless computers (laptops) to personal digital assistants, the electronics industry has seen a revolution with the advent of wireless technology. The audio device market has also witnessed this wireless revolution. The wireless audio device industry is constituted by the key product mix which includes sound bars, wireless speakers systems, integrated audio systems, home theater in a box, standalone products, and other peripheral devices including headset, and infotainment devices. The main wireless technologies which enable the functioning of such devices include AirPlay, Bluetooth, and Wi-Fi. The major factors which navigate the growth of wireless audio devices are escalating consumer preference for mobility and the growing popularity of on-demand entertainment services. Also the technological advancement such as mass commercialization, high bit rate are enabling the wireless audio device market to grow with a never seen before rate. In this project, we try and analyze...
Words: 2355 - Pages: 10
...notch products for everyone to enjoy. From Macbooks to Ipods, Ipads, and Iphones, Apple is just taking technology to a new level. Apple sells its products world wide through online stores, retail stores, and third party resellers. Apple does a fantastic job when it comes to advertising. From television commercials to print ads, Apple has been very successful with all the great products Apple has to offer. How can you not love Apple Inc? Apple Inc. Apple Inc are the best example of a company that has completely influence an entire nation. Apple Inc has maintained on extraordinary image with stunning modern design, appealing usability and durable function. Apple is really involved in two businesses; the computer market and the entertainment and media market. Its approach has been to integrate its new products around its core industry to construct a digital lifestyle that surpasses not only its line of computers but its new product such as Ipads, Ipods, the Iphone and online services such as Itunes. Apple Inc manufacture and market personal computer, portable digital music players, and mobile communication devices and sell a variety of related software, services, and networking solutions. Apple sells its products worldwide through its online stores, its retail stores, its direct salesforce and third party wholesalers resellers, and value-added resellers. One of Apple’s biggest product is the Ipod. Ipod is a line of...
Words: 883 - Pages: 4
...Mobile technology in today’s world. In todays world consumers want to stay up to date with technology and , especially mobile phones. Faster, thinner and lighter is the new cool factor for mobiles phone buyers and for the people that love technology, also now days mobile phone manufactures have integrated the use of internet and also applications that help users with ease of access to banking and other features like steaming movies using applications like Net-Flix and Love Film, to buying your groceries at a touch of a button. In the 1940’s the mobile phone revolution started and only the wealthy and rich people could afford to buy them. It was more of a fashion factor, where as now days it is a vital tool for people to communicate with each other. Bulky phones are now of the past, retailers now concentrate on smart phones which have much more functionality and use for consumers and their are many platforms which they run on, in todays market ranging from Nokia having Symbian, Apple having iOS, Blackberry having RIM (research in motion) and Samsung using Google Android platform. All of these platform vary a little from each other but have the same goal which is grabbing consumers to by there product. Smart-phone ownership, by platform Google Android– 32%, iOS– 19%, Blackberry– 16%, Symbian– 8%, Windows phone– 4%, none of these– 22%. “Smartphone penetration has continued to rise rapidly over the past few years, with almost two thirds (62%) of internet users owning...
Words: 1759 - Pages: 8
...Company G 3-Year Marketing Plan Student Name: Student ID: Date: Mentor Name: Table of Contents Introduction .................................................................................................................................................. 3 Mission Statement ........................................................................................................................................ 3 The Product ................................................................................................................................................... 3 Consumer Product Classification............................................................................................................... 3 Target Market ............................................................................................................................................... 4 Competitive Situation Analysis ..................................................................................................................... 4 Analysis of Competition using Porter’s 5 Forces Model ............................................................................ 4 SWOT Analysis............................................................................................................................................... 5 Strengths ................................................................................................................................................... 5 Weaknesses...
Words: 2098 - Pages: 9
...InstaBike Shop & Assembly: Online Cyclist Guide to Satisfaction A Capstone Project presented to the Department of Information Technology Faculty of Engineering Institute of Information and Computing Sciences University of Santo Tomas in partial fulfilment of the requirements in the degree of Bachelor of Science in Information Technology Azarias, Bernard Ezekiel A. Dasalla, Jose Paulo D.R. Espiritu, Karlo Antonio A. Peralta, Paolo Javier J. Guevara, Steven Kristian L. April 2015 Table of Contents Chapter l......................................................................................................................... 3 Introduction ................................................................................................................. 3 Project Context ........................................................................................................... 4 Purpose and Description ............................................................................................. 5 Objectives ................................................................................................................... 5 Scope and Limitation .................................................................................................. 6 CHAPTER II ................................................................................................................... 8 Traditional Shopping vs Online Shopping ....................................................................
Words: 5203 - Pages: 21
...ANNEXURE Dear respondent, I am Balbir kaur student of final semester MBA, School of management studies, Punjabi university,patiala .I am doing a survey on Mobile banking in different banks, so I would be grateful if you could spend some of your time in filling up this Questionnaire. Name______________________________ 1. Age: a)18-20 b)21-25 c) 26-30 d)31-40 e)41-50 f)>50 2. Monthly Income a)5,000-10,000 b)10,001-15000 c) 15,001-20,000 d) 20,001-25,000 e)>25,000 3. Which are the banks you are dealing with? a) ICICI Bank b)HDFC Bank c) Bank d) Axis bank e)IDBI Bank f) Others 4. Since how long are you holding a Account in the following banks Years | ICICI | HDFC | HSBC | Axis bank | IDBI | Others | a)6m-1yr | | | | | | | b)1yr-2yr | | | | | | | c)2yr-5yr | | | | | | | d)> 5yr | | | | | | | 5.In last 6 months which channels did you mostly used for your every daily transaction? Channels | ICICI | HDFC | HSBC | Axis bank | IDBI | Others | a) Branch transaction | | | | | | | b) ATM | | | | | | | c) Tele-banking | | | | | | | d) Online banking | | | | | | | e) Mobile banking | | | | | | | 6. In which of the following banks are you aware of Mobile Banking services? Banks | YES | NO | ICICI Bank | | | HDFC Bank | | | HSBC Bank | | | Axis bank | | | IDBI Bank...
Words: 3577 - Pages: 15
...application that was released by Google for Android, which is an alternative to Apple's built-in maps application. Google Maps for mobile service can work with or without a GPS receiver. The "my location" feature uses the GPS / Assisted GPS location of the mobile device, if available, supplemented by determining the nearest wireless networks and cell sites. The software looks up the location of the cell site using a database of known wireless networks and sites. By triangulating the different signal strengths from different cell transmitters and then using their location property (retrieved from the online cell site database), My Location determines the user's current location. Wireless network location method is calculated by discovering the nearby WiFi hotspots and using their location property (retrieved from the online WiFi database, in the same way as the cell site database) to further discover the user's location. The software plots the streets in blue that are available with a yellow icon and a green circle around the estimated range of the cell site based on the transmitter's rated power. The estimate is refined using the strength of the cell phone signal to estimate how close to the cell site the mobile device is. (2008-12-15)[update]Up until iOS 6, the built-in maps application on iOS was powered by Google Maps.[3] However, with the release of the first iOS 6 beta in June 2012, Apple announced that they had created their own map service.[4] On September 19, 2012, iOS...
Words: 860 - Pages: 4
...Gimbal CONTEXT AWARE PLATFORM MOHHAMAD JUNAID ASHARAF | GAURAV VASANI | MOHAMMED SAALIK NAWAB | UDIT DIXIT CONTENTS Executive Summary ........................................................................................................ 4 Market Summary ............................................................................................................. 7 Target Market .............................................................................................................. 7 SWOT Analysis ............................................................................................................... 9 Strength ..................................................................................................................... 10 Interaction .............................................................................................................. 10 Content Feed ......................................................................................................... 10 Bluetooth Proximity Beacons ................................................................................. 10 Analytics ................................................................................................................. 11 Checkout option ..................................................................................................... 11 Opportunity ................................................................................................................ 11 Application...
Words: 3724 - Pages: 15
...Monthly sales targets in cases have been set for Verizon Wireless’ cell phones for each metropolitan area. Actual case sales will be compared with these targets and tactical marketing programs modified to reflect the unique sets of factors in each metropolitan area. 1. Executive Summary Verizon Wireless has had a huge impact on the technological view of the world. Over the last 15 years our economy has experienced a technology boom. Starting at the computers that took up an entire room; to now where the computer is portable and has a battery life up to 6 hours depending on which computer used. This company all started from scratch all thanks to Dan Mead, Andrew Davies, and Marni Walden in 1995. They have proven that hard work pays off in the end. These co-founders have created the competition to want to be the best wireless communications company in the world. The premium quality of their products definitely help with their success. Some of their products may be a bit pricy however, every product gives each consumer the want they couldn’t even imagine asking for. By 2016 the world may be still in the technology boom and we could have many interesting pieces added to Verizon Wireless. The mission for Verizon Wireless is to reach every need the consumer wants and to give reliable service for each product owned by the everyday consumer. Verizon Wireless has the world’s largest percentage in the wireless communicating business. All because they stick to what...
Words: 842 - Pages: 4
...the GPS. Distribution Channel An appropriate distribution channel for the GPS unit would be to sell the units wholesale to one or more retail outlets, such as Best Buy (Best Buy, 2013) or Frys (Frys.com). Selling the units directly to the national retailers on a mass scale will enable the company to keep the product pricing steady from one region or location to the next. The company will likely still have to handle the logistics of delivering the units to each individual store location across the nation, or internationally, if possible, unless the retail businesses that will be selling the units to the consumers have central warehouses for his or her own distribution. Pricing An effective pricing strategy for the GPS unit would be to sell them wholesale to the retailers for an amount slightly lower than the suggested retail price, which should be between $99 and $129. So the idea is to sell the units to retailers at around $80 to $110. Whereas the company will be making a nice profit at that price over the low cost of production per unit, the wholesale cost to the retailers will also permits them to make a profit as well. Retailers do not want to sell a product that they will not be able to make a profit on. If the retailers have to pay too close to the suggested retail price for the products. The...
Words: 1310 - Pages: 6
