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Worldly Scholars - Marketing Plan

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Worldly Scholars Marketing Plan
Shelley Barnett
DeVry University
Marketing Management
MKTG-522-62102
Dr. Scott Eckert
March 17, 2013

Worldly Scholars Marketing Plan
Marketing Plan Outline
1.0 Executive Summary
2.0 Situation Analysis
2.1 Market Summary
2.2 SWOT Analysis
2.3 Competition
2.4 Product (Service) Offering
2.5 Keys to Success
2.6 Critical Issues
3.0 Marketing Strategy
3.1 Mission
3.2 Marketing Objectives
3.3 Financial Objectives
3.4 Target Markets
3.5 Positioning
3.6 Strategies
3.7 Marketing Mix
3.8 Marketing Research
4.0 Controls
4.1 Implementation
4.2 Marketing Organization
4.3 Contingency Planning
5.0 Conclusion

Executive Summary
Worldly Scholars to span across the U.S.; inspiring girls, boys, women, and men to find their passion, create a goal; use their motivation and drive to conquer their dreams and obtain their desires; to assist and touch the lives of others.
Worldly Scholars is geared towards assisting students including; 8th graders with preparation for high school, high school students prepare for college, and college students prepare for the corporate world. We offer various services from mentoring programs tailored for each student which includes; searching for scholarships that match up with their background, searching for the right schools for their field of interest, researching and networking to seek the job/career and title of interest in their field related to their major.
Worldly Scholars is a company devoted to consulting our clients. It facilitates our clients in etiquette and business ethics including; professional/proper dress, professional do's and don’ts, and assisting with complete preparation for possible future interviews according to job preference. We show our clients why goals, dreams, and achievements are extremely important and ways our clients

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