...1. Changes in the trend of media industry Media consumption patterns are slowly but steadily changing the digital home, and wireless connectivity enables similar changes outside the home. Disruptive technologies liberalized content release windows, regulatory changes, and a myriad of factors could dramatically change current trend lines of the customers. Before we start, let me first explain about the historical media disruptors. Firstly, the television forces radio out of national spotlight into locally based medium and then came the cable television, which evolves from relaying distant signals to narrow casting medium. Alternative newspapers emerge from counterculture voice to market threat, competing for advertisement revenue. Commercialization of the Internet and Web force “traditional” media to face the future and fight for advertisement revenue and consumer attention. The next generation of media, which is the DMB(Digital Multimedia Broadcasting), is now threatening the rest of the media. 2. What is DMB (Digital Multimedia Broadcasting)? According to the web-site scala.com, the definition of DMB is the process of broadcasting multimedia over the Internet, or satellite, to be tuned in by multimedia receivers, or players, capable of playing back the multimedia program. Through a process called multicast, a single broadcast can send programming to thousands of receivers, which can play back the content individualized to the location. This is one of the advantages...
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...Sirius XM And the viable business model 2010 PART 1 Introduction Headquarters in New Yorok City, Sirius XM Radio, Inc. is the only provider of satellite radio, broadcasting more than 130 channels of digital audio via satellite to subscribers throughout the United States and Canada. The company's programming includes 65 channels of commercial-free music from every genre and 55 channels of news, sports, comedy, and talk radio. With impressive line ups of celebrity such as Howard Stern, Oprah Winfrey and Martha Steward there is something for everyone. Sirius's broadcasts are beamed from four in orbit satellites to more than 19.5 million subscribers who pay a monthly fee of $12.95 (Sirius). The service is mainly offered through new car sales with companies including Ford, Chrysler, and BMW among others penetrating 55% into the US market which accounts for 40% of their annual sales based on the 2009 annual report. Retailers like Wal-Mart, Best Buy and Radio Shack sell similar Sirius units for home and boat use. “Recently, Sirius has expanded to include music and comedy channels to mobile phone users; and music channels and select non-music channels over the Internet; a suite of data services; services that offer graphic information; and various real-time weather services, as well as operates a television service, which provides content designed primarily for children in the backseat of vehicles” (Sirius). These expansions are critical to the long term success of Sirius...
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...Case Analysis for MGT 6520 Neeti Pradhan MBA 1st Semester Executive Summary XM Satellite Radio was founded in 1992 as a subsidiary of American Mobile Satellite Corporation. In 1997, the FCC granted satellite radio licenses to XM Satellite Radio and Sirius. Since now XM has a license they can launch their product but they are facing a lot of questions that are to be answered to have that perfect launch. At top of that, XM Satellite Radio has not proven it value to the market players yet. XM’s biggest rival, Sirius is already far ahead of XM Satellite in term of publicity, timing and fund raising. XM Satellite Radio has a big challenge of getting customers to pay for a service that has been and still is free. Furthermore, people are unaware about Satellite Radio in general and how is it different from AM/FM radio. Moreover, the radio industry is basically in the sales decline stage of the product lifecycle and on the other hand XM Satellite Radio is in the introduction stage of product life cycle. XM is looking for ways to introduce their product to the market but the radio industry is basically trying to stay alive. Now XM needs to decide what should be done so that their launch is perfect from the day one. They have many issues to be resolved like choosing the manufacturers, choosing the target market, setting the price, getting the best retailer, choosing the right promotional tools etc. XM has great opportunities to enter and exploit the market and change the...
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...QUARTERLY PERFORMANCE ANALYSIS OF COMPANIES (July - September 2010) INDIAN MEDIA & ENTERTAINMENT INDUSTRY October 2010 Cygnus Business Consulting & Research Pvt. Ltd. Plot No: 8-3-948/949, 1st Floor, Solitaire Plaza, Behind Image Hospital, Ameerpet, Hyderabad - 500 073. Tel: +91-40-23430202-05, Fax: +91-40-23430201, E-mail: info@cygnusindia.com Website: www.cygnusindia.com Disclaimer: All information contained in this report has been obtained from sources believed to be accurate by Cygnus Business Consulting & Research Pvt. Ltd. (Cygnus). While reasonable care has been taken in its preparation, Cygnus makes no representation or warranty, express or implied, as to the accuracy, timeliness or completeness of any such information. The information contained herein may be changed without notice. All information should be considered solely as statements of opinion and Cygnus will not be liable for any loss incurred by users from any use of the publication or contents 1 QPAC-Indian Media & Entertainment Industry- July - September 2010 CONTENTS EXECUTIVE SUMMARY.........................................................................................................3 INDUSTRY ANALYSIS ............................................................................................................4 OUTLOOK FOR THE SECTOR ...........................................................................................11 INTER-FIRM COMPARISON........................................
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...An Analytical Study On Covert Advertising : Product Placement In Indian Cinema Prachi Singh Mats University, Raipur (C.G) E-mail: prachi.rajeev@gmail.com marketing objectives. It is a cost effective means of gaining global media exposure with unlimited viewer impressions also it is a unique way to familiarize consumer with brand and product lines and connect to customers with the added benefit of association with blockbuster film, hit TV show, and/or celebrity. The advertising and marketing industry worldwide is in the throes of a serious problem. It is becoming increasingly difficult to grab eyeballs and break through the clutter. The average consumer is bombarded with messages every second which have led to him becoming immune to any sort of communication attempt being made by marketers. The resistance shown by the consumers has forced advertisers and marketers to think beyond conventional means of advertising. This is where product placement comes into the picture. Product placement defined : Product placement--also known as product brand placement, in-program sponsoring, branded entertainment, or product integration--is a marketing practice in advertising and promotion wherein a brand name, product, package, signage, or other trademark merchandise is inserted into and used contextually in a motion picture, television, or other media vehicle for commercial purposes. In product placement, the involved audience gets exposed to the brands and products during the natural process...
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...The Indian Entertainment and Media Industry Unravelling the potential This report has been prepared on the basis of information obtained from key industry players, trade associations, government agencies, trade publications and various industry sources specifically mentioned in the report. While due care has been taken to ensure the accuracy of the information contained in the report, no warranty, express or implied, is being made, or will be made, by FICCI or PricewaterhouseCoopers Pvt. Ltd., India (PwC), as regards the accuracy and adequacy of the information contained in the report. No responsibility is being accepted, or will be accepted, by FICCI or PwC, for any consequences, including loss of profits, that may arise as a result of errors or omissions in this report. This report is only intended to be a general guide and professional advice should be sought before taking any action on any matter. FICCI and PwC jointly hold all copyrights to this report, and no part thereof may be reproduced or replicated without prior explicit and written permission of both the parties. The Indian Entertainment and Media Industry Unravelling the potential March 2006 Foreword Welcome to the 2005 annual edition of the Indian Entertainment and Media (E&M) Industry Report. FICCI takes this opportunity to thank PricewaterhouseCoopers, our Knowledge Partners, for having devoted precious time and resources to prepare this report at our behest. The E&M industry is at an inflexion...
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...INTRODUCTION Café Coffee Day is a chain of coffee shops in India having it's head quarters in Chikkamagaluru, Karnataka. A division of Amalgamated Bean Coffee Trading Company Ltd. (ABCTCL), it is commonly known as Coffee Day or CCD. It opened its first cafe in 1996 on Brigade Road in Bangalore, and today has the largest cafe retail chain in India - with 650 cafes in 110 cities. Headquartered in Bangalore, a majority of its cafes are also located in Bangalore. The cafe chain has had much success riding, and to some extent creating, the cafe culture wave that swept across metropolitan India following strong economic growth resulting in an increase in youth spending power. It has even tied up with WorldSpace and Microsense to enable its cafes with satellite radio and Wi-Fi, respectively. Its first Wi-Fi cafe was opened on Lavelle Road, Bangalore. CAFÉ COFFEE DAY VALUES- PRISM [pic] PRIDE - I take pride in my work and in my organization. RESPECT - I respect my customers, my subordinates, my peers and my superiors. INTEGRITY - I will show the highest level of integrity towards my work and my company under all circumstances. SELF - DISCIPLINE - I will imbibe and practice self-discipline in all my daily activities. MOTIVATION - I will always be motivated to give the best for my organization, my team and my customers. COMPANY HISTORY Amalgamated Bean Coffee Trading Company Limited (ABCTCL) is an entrepreneurial venture of Chairman...
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