wow 1. Define consumer behavior. Consumer behavior – activities people undertake when obtaining, consuming, and disposing of products and services. 2. Why is consumption a key to understanding why consumers buy products Consuming means how, where, when, and under what circumstances consumers use products. For example, issues relating to consumption might include decisions about whether consumers use products at home or at the office. Researchers have focused on consumption analysis, which refers why and how people use products in addition to why and how they buy. Consumption analysis is a broader conceptual framework than buyer behavior because it includes issues that arise after the purchase process occurs – issues that often affect how people buy and the satisfaction they receive from their purchases. 3. What types of questions are answered by studying consumer behavior? 1. Why did you choose the school at which you are now studying? 2. Why did you buy your clothes from Abercrombie and Fitch, Old Navy, Benetton or any thousands of other retail stores? 3. How do you allocate the twenty-four hours of each day between studying, working, watching television, sleeping, working out in a gym, and watching or participating in a sport? 4. Do you usually cook your food from scratch, microwave it, or buy it already cooked in a restaurant to eat there or take home? Why do you eat certain types or brands of food most often? 5. If you had the choice of attending sports event, visiting a museum, attending a concert, or spending the evening with internet chats and games on our computer, which would you choose? 6. When you graduate and buy a car, do you plan on buying it new or used? Which model or make will you most likely use? Will you lease it or buy it? 7.