Research Methods for Business and Management

MA

MOD001105
RMBM
Introduction to the Research Proposal
Part ‘A’
20% of the Overall Module Grade

|SID Number: 1539499/1 |LS Number: 202641 |
|Title of Proposal: AN EVALUATION ON EFFECTIVENESS OF BRANDS IN INFLUENCING CUSTOMERS’ PURCHASE DECISIONS - A CASES STUDY ON HOLLAND AND |
|BARRETT, UK |
|First Marker: Shashini Withana |Mark: 21% |Agreed Mark: 22% |
|Second Marker: Nisha Jayasuriya |Mark: 24% | |

|Introduction to RMBM |Marker Comments |Mark |Weight |Weighted Mark |
|Word Limit: 500 (-/+10%) | |% | | |
| |The candidate has selected an admissible research |85 |0.2 |17 |
|Title |context to study. However, the phrasing of the | | | |
| |title needs to be improved and the following is | | | |
|Initially this might be regarded as a working|advised to you in this regard. | | | |
|title, and ideally should mirror closely the |“An evaluation on effectiveness of brands in | | |