...not want to wear it on the plane nor pack a suit case due to having the clothing wrinkle. He came up with the idea of the O-Fold, a cylindrical tube that clothes could be wrapped around, secured with straps, packed into tight spaces, and arrive wrinkle free. After completing a preliminary patent search online and finding nothing similar to his idea, Alex had to make a choice whether or not to start a company. He came up with four options, sell the idea, license the idea, outsource production, or use a crawl-walk-run strategy. External analysis With more then $5 billion in sales the luggage industry strengthened, as the baby boomer generation reached its peak travel ages (45-54). With profit margins growing from 28.9 percent in 1990 to 45.9 percent in 2000 the industry is looking profitable. As well having around 75 percent of the merchandise imported, this lowers the cost of production and materials. An important trend to look at is the use of handbags or carry on items. With the rising cost of fuel airlines started charging for check baggage, resulting in an increase of people buying carry on/handbags. Handbags sales increased from 3,977.6(million) in 2000 to 6,136.9(million) in 2005. Handbags also accounted for the largest percent of travel goods at 33.7% in 2005. Strengths * One of a kind product * Increase sale of handbags and carry on items * Demand for the product in the travel good market * High profit margin Weakness * The product is new to the...
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...The brilliance care system in New York (BNY) estimates, that great skin within begins. Me too. I try to eat right and exercise often, to get a healthy glow, but I like a little help. Brilliance NYC knows that the aging at the cellular level in our DNA Telomeres will take place. When cells replicate shorten Telomeres and aging shows. Brilliance NYC used vitamins and stimulating peptides stimulate the cells to moisten the collagen and elastin to your skin and to improve the contours of the face. The BNY anti-aging serum eyes ($199) works on wrinkles in the delicate eye area with three peptides, which contribute to, muscle contractions in the eye area. Yes, you heard me correctly. It does this by reducing the production of neurotransmitters, so that the muscles relax, which reduces the appearance of fine lines and wrinkles around the eyes. With antioxidants, vitamins A, B, C and E, it stimulates the cells and increases traffic reduces puffiness and dark circles. I love it that uses Brazilian Cupuacu is one of the amino acids in this serum which seems to me the best skin firming ingredients. Also, I like that I could use this product both day and night. A little slippery and with the same floral scent (it disappears in a few seconds), it easily and was a little sticky after a bit Pat in the eye area. I felt almost immediately put on a light and...
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...CASE 3 DUE: 7/29/15 The O-Fold Innovation for Preventing Wrinkles: A Good Business Opportunity? CASE 3The O-Fold Innovation for Preventing Wrinkles: A Good Business Opportunity? Assignment Questions: 1. Select which business model Alex should pursue and defend your answer. In my opinion, Alex should use the Crawl-Walk-Run Strategy. By pursuing this strategy, Alex can make more money by using the characteristics of the other strategies. The Crawl-Walk-Run strategy has a three step process of growing a company. The first step is crawl, where Alex and his brother can produce the O-Folds themselves. By marketing and distributing locally themselves they can cut down their expenses, thus making marketing cost to a minimum. He can collect market data to support his business idea and also get an idea for what to expect when starting up his business. This would help with getting investors to get involved, which should help move smoothly into the next phase. The walk step is “selling” the idea to investors, get a patent, develop the distribution route and a marketing strategy. This will also offer an exit strategy for investors and also for other establishments to buy O-Fold. The run step would be the step where Alex would decide to carry on with the company or sell his portion of the company. At this point, he would need to be manufacturing substantial quantities. This strategy would allow Alex to make judgments at three separate segments, allowing him to make...
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...The Underlying Courage in “A Wrinkle in Time” Typically in novels there are many supporting themes to create the storyline in the novel; in “A Wrinkle in Time” by Madeline L’Engle a major theme in the novel is courage. It shows in almost every chapter, through Margaret (Meg) Murry and Charles Wallace Murry. The quest the kids go through in the novel corresponds to Joseph Campbell’s Hero’s journey also the type of courage found within the Christian framework. Courage is having the strength to resist and endure fear, danger, and difficulty; it is the main thing that can keep the children together on the journey. In the very beginning, of the novel, Meg is the first to display courage. She does so by defending her little brother, Charles Wallace’s name, because “…one of the boys had said something about her “dumb baby brother” at this she’d thrown her books…and tackled him with every ounce of strength she had” (L’Engle 4). Even though all the characters portray some type of courage, Meg shows the most throughout the novel. Meg’s personality, in the beginning, was a little off, as she was still trying to find out who she was and how her quirks are her strengths and how it makes her who she is. Her parents, before her father left, have been trying to prepare her for the greater things she has to overcome in the future by giving her IQ tests and teaching her complicated mathematics which caused disruptive problems in her class. Even though she thought she was dumb, which is not...
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...psychological problems, but old people represent also wisdom and experience. There are a lot of disadvantages of being young forever. One of the most important is to be unable to see your body changing. In this period, the beauty is the only magic formula that can let you go in the mode's world and, for this reason, wrinkles and skin's spots are banned. Unluckily, this ''stylish people'' don't consider that those imperfections show the passage of time and they describe it in a different way. Each wrinkle can be a year or a situation that let you grow up, each skin's spot can symbolize a mistake you made and each tooth decay can represent too much greedy wishes satisfied. Face relaxed, bright-eyed and slim body are one of the advantages of young people, called ''teenagers''. Being young is like a pursuit of happiness because each night is a new chance to have a new way of fun with friends. With the passing of time, this way of life can become boring. Why don't begin to desire to live forever, but grow old? Because we can't modify the course of our life, but we have to ride out difficulties and to desire always the best. Our life is like a never-ending travel from the birth to the death. The landscape, people and needs change but the train goes on. Our life can be compared with the train and not with the railroad...
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...In the novel A Wrinkle in Time by Madeline L’Engle, Meg Murry saves the ones she loves from a dark force. Throughout Meg’s journey she fights with evil itself while trying to save her father from it’s clutches. When she is defeating the darkness she learns the importance of love. Meg has amazing courage when it comes to tackling the incredible amount of obstacles that are in her way. In the novel A Wrinkle in Time Meg shows her stubbornness, her short temper, and her protectiveness over her loved ones. Throughout the story Meg shows many signs of her stubbornness. Meg was taught to solve math problems differently by her father, and her teachers won’t let her. The principal blames her bad grades on her not being able to face facts, by facing facts he means that he believes her father is not ever coming back, but she doesn’t. Meg responds to his accusations by saying, “...I do face facts” (15). Showing that Meg is a strong-willed, opinionated, stubborn person. She then...
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...Me, I and myself I always ask myself: is it me, when I do something; could I do it better this time or did I do it for myself. I have time to think about these things while working. I work as a photographer and this job gives me a chance to express myself. It helps me even to understand some things better, because at first view I see things one’s way but after a while a see them completely different. The job gives me even the freedom to choose what to shoot and so the theme of my pictures often responds to my mood at that day. Or I can take pictures that will make me feel better than I do at that moment. Being a photographer is a job with so many various purposes – as many as the people are. Some photographers make only black and white pictures, other make colorful or extravagant or pictures that help in a science. The objective of the camera is like an eye of a man - everyone sees the world in a different way. But nobody can’t hide behind his work, even if he tries – it shows what we are. The most important thing for a picture to become a good one is to have its own feeling. When you a see a picture and it touches you, it rises in you some kind of feeling, that means that this capture was worth. Looking at some pictures make me think about many things and sometimes I can even change my point of view about something. While taking a picture I think about what’s my purpose for shooting exactly this or that. But after the picture is ready, it could...
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...synonymous with jeans. Initial diversification efforts produced promising results. Starting in 1980 however, LS. &Co. began a three-year earnings decline. Bob Haas was the former chairman of Levi Strauss. Between 1980 and 1982, sales fell 10 % and the net income dropped 76%. Decline in jeans purchases because of the baby boomers were aging. Slacks sales increased and companies were relaxing their dress codes. In 1986, it Combined style, Versatility and Comfort. A brand for both professional and leisure activities. More contemporary, less conservative, and more casual than other leading slacks. By 1993, Dockers was a $1 billion brand. Wrinkle-free look-a-like brand led to Dockers’ first drop in sales. Dockers’ was losing existing customers and failing to attract new customers. To counteract this: Dockers launched its wrinkle-free and “nice pants” campaign NICE PANTS The sexed-up campaign led to a reversal in sales decline. Sales went up by 21%. Dockers gained 26% of the khaki market share Despite sales gains, Dockers still wanted to appeal to younger consumers. Dockers modified their “Nice Pants” campaign. SALES DROPPED AGAIN In the...
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...diagnosis of Alzheimer’s disease to the health department. The health department then notifies the department of motor vehicles. Do you think your home state should have such a law? Why or why not? I personally think they should have a law like this. That why they will prevent any accidents from people who suffer Alzheimer’s. They might forget what they’re doing or have any black outs and prevent a crash. Reading comprehension questions 1. Create a rhyme, image, or other trick to help you remember what the three parts of the brain do (i.e., create a mnemonic device). Describe your trick here. Cerebrum, problem solves, Cerebellum sits back and relaxes, brains stem connects to the boney friend. 2. Explain the term “thinking wrinkles.” The thinking wrinkles are in your brain's wrinkled surface and is a specialized outer layer of the cerebrum called the cortex. 3. You may have seen a T-shirt that says, “Left-handed people are the only people in their right mind.” Explain what that means based on the information in slide four. It says that the left half controls the movements on the body’s right half side. And the right side controls movements on the left side. And in most people, the language area is chiefly on the left. That’s why they say that left-handed people are the only people in their right mind. 4. How do...
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...and the subcutaneous layer. The epidermis is an elastic layer on the outside that is continually being regenerated. It includes the following: Keratinocytes - the main cells of the epidermis formed by cell division at its base. New cells continually move towards the surface. As they move they gradually die and become flattened. Corneocytes - the flattened dead keratinocytes that together make up the very outer layer of the epidermis is called the stratum corneum or horny layer. This protective layer is continually worn away or shed. Melanocytes – produce the pigment melanin that protects against UV radiation and gives skin its colour. The dermis is the inner layer that includes the following: Sweat glands – produce sweat that travels via sweat ducts to openings in the epidermis called pores. They play a role in temperature regulation. Hair follicles – are pits in which hairs grow. Hairs also play a role in temperature regulation. Sebaceous glands – produce sebum (an oil) to keep hairs free from dust and bacteria. Sebum and sweat make up the ‘surface film’. The subcutaneous layer under the dermis is made up of connective tissue and fat (a good insulator). Functions of the skin Provides a protective barrier against...
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...September 15th, 1916: the first World War has been raging on for almost three years, with the Battle of the Somme having recently entered its third month. Across the British trenches, men stared in awe as 36 Mark-1 Tanks began their journey towards the German line, their quest announced by way of a massive artillery barrage on the German forces. Though it was little more than a modified tractor with armor plating and machine guns on the sides, the Mark-1’s crossed trench after trench, smashing through barbed wire and German lines alike. By the end of the day, the British troops had advanced 2.3 kilometers in exchange for relatively few casualties, and had with their success made it clear that the tank was a game-changer. My entire life, I’ve...
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...The common name is the African Elephant, the scientific name is Loxodonta Africana, the phylum is Vertebrata, the class is Mammalia, the order is Proboscidea, and the family is Elephantidae. The Closest Relatives to the African Elephant are: the Asian Elephant, mammoths, primitive proboscidean (mastodons), sea cows, and hyraxes. Scientists believe that the African Elephant evolved from one of its closest relatives, the Sea Cow. The geographical location and range of the African elephant covers all of central and southern Africa. In Ethiopia there are isolated populations that exist around Lake Chad in Mali and Mauritania. Also in Kenya, Rhodesia, Tanzania, Zambia, Uganda, Zaire, and in National parks located in South Africa, as well as several other countries. African Elephants, originally, were found in all of the Sub-Saharan African habitats except desert steppes. Elephants still occupy diverse habitats such as: temperate grassland, tropical savanna and grass lands, temperate forest and rainforest, tropical rainforest, tropical scrub forest, and tropical deciduous forest despite their drastic decline in numbers. However, their migratory patterns and habitat use have changed, due to the fact that they are restricted to protected areas. The elephant can exist in many types of environments but it prefers places that have many trees and bushes, which the elephant needs both for food and shade. They also like warm areas that have plenty of rainfall. This ensures...
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...analysis with sociological imagination. Using a random sample of children’s novels published between 1930 and 1980, this article describes both a methodological approach to the analysis of children’s books and the subsequent development of two analytical categories of novels. The first category captures books whose narratives describe and support unequal social arrangements; the second category captures those whose narratives work instead to identify inequality and disrupt it. Building on Griswold’s methodological approach to literary fiction, this project examines how children’s novels describe, challenge, or even subvert systems of inequality. Through a sociological reading of three sampled texts – Tales of a Fourth Grade Nothing, A Wrinkle in Time, and Hitty: Her First Hundred Years – readers learn how these analytical categories work and how the sociology of literature might be enriched by attention to structural forms of inequality within literary fiction. This essay investigates children’s books in order to reinvigorate the discussion and use of novels by sociologists. Keywords: childhood, fiction, gender, literary analysis, literary narrative, power relations, social inequalities, Sociology, Sociology of literature Acknowledgments: I...
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...Tightly rolled clothes will take up significantly less space and will be less susceptible to deep wrinkles from fold creases. In addition, small or fragile items can be placed within rolled clothes for extra protection. For bulkier and less-flexible items, such as jeans, you can fold them normally and use them as a flat base to begin packing your rolled items onto. Tip #5: Wear heavier items Sweaters, jackets, boots, and other bulky items can take up a lot of luggage room. Plus, these items often weigh more. Ideally, to pack minimally, it is best to bring one jacket, and one pair of shoes. However, weather conditions may require more than one of these items. If this is the case, it is best to keep the lighter options in your luggage and wearing the heavier items. By wearing your jacket and boots while traveling, your luggage will be significantly lighter and allow for more luggage space. Tip #6: Try an e-reader A great way to pass time while traveling is by reading books. As great as books can be to bring along on a vacation or trip, they are often heavy, bulky, and take up alot of room. If you are a bookworm who enjoys a good read while traveling, leave your heavy literature at home and invest in an e-reader. E-readers are small, slim, and weigh less than...
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...Mark Twain Quotes A lie can travel half way around the world while the truth is putting on its shoes. Against the assault of laughter nothing can stand. Always do right. This will gratify some people and astonish the rest. Be careful in your dress if you will, but keep a tidy soul. Better a broken promise than none at all. By trying we can easily endure adversity. Another man’s, I mean. Clothes make the man. Naked people have little or no influence on society. Courage is resistance to fear, mastery of fear, not absence of fear. Education consists mainly of what we have unlearned. Everything has its limit – iron ore cannot be educated into gold. Familiarity breeds contempt – and children. Few things are harder to put up with than the annoyance of a good example. He is now rising from affluence to poverty. He is useless on top of the ground; he ought to be under it, inspiring the cabbages. Honesty is the best policy – when there is money in it. I have made a rule never to smoke more than one cigar at a time. In the first place, God made idiots. That was for practice. Then he made school boards. It is better to deserve honors and not have them than to have them and not deserve them. Loyalty to petrified opinion never yet broke a chain or freed a human soul. Man – a creature made at the end of the week’s work when God was tired. Man is the only creature that blushes – or needs to. Man was made at the end of the week’s...
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