Ethics and social responsibility have become so important in recent years because many firms have seen their image, reputation, and marketing efforts destroyed by problems in these areas. This is something that can be easily avoided in companies; it is an employee’s character that is ultimately the face of a company. A company could have the best products but if a consumer receives horrible customer service they think twice about where to buy that product from the next time they are shopping around for it. A customer would rather a 3 out of 5-star product and great customer service than a 5 out of 5-star product and poor customer service. Customers take into consideration how they are being treated when spending their money. If a customer is not happy with the service that they’ve received it is possible that they would even go to the lengths of asking for their money back and even reaching out to a company’s corporate office to get some type of compensation. For example, I was at a fast food restaurant and a woman had ordered her food before me, she had already paid and was waiting for her food to come out. Soon after I ordered, I received my food and was eager to head out. The woman noticed that I was after her in line and that I received my order before her and immediately became upset. She addressed the worker that she initially interacted with who told her that her food would be out shortly. Intrigued by this, I waited to see how much longer the woman would have to wait until she had received her food. Two customers later, she still hadn’t received anything and lividly asked for the manager. The manager of the food chain expressed his apologies but it was not enough for the customer because at that point she felt as if she was no longer an important customer. She not only asked for her money back, but she threated to contact their corporate office to report