...PRESTIGE TELEPHONE COMPANY . Assignment The purpose of this case is to give you an opportunity to exercise your CVP analysis skills in a mixed non-profit/profit service context. As the controller of Prestige Telephone Company, you have been asked for an analyses of the 1997 first-quarter operating results for Prestige Data Services (a fully-owned subsidiary) and possible alternative courses of action to improve performance of Prestige Data in the future. Write a memo to Mr. Rowe (President, Prestige Telephone Company) and Ms. Bradley (Manager, Prestige Data Services) summarizing your analysis and recommending a course of action for Prestige Data Services. Mr. Rowe is considering four different course of action to improve the performance of Prestige Data Services. Discuss each of the options and the outcome you would predict from choosing that option. In addition to these four options, also discuss (1) the change in operating income you would expect for Prestige Telephone Company if Prestige Data Services was shut down, and (2) the number of hours Prestige Data Services needs to sell to outsiders to break even (as noted in guidance question #3 below). You will need to make some assumptions to proceed with your estimates --- you must describe and justify those assumptions. You must include well-labeled exhibits that support your assumptions, analyses and conclusion. Finally, suggest changes to the reports provided to Mr. Rowe for decision-making. The following...
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...Tutorial 8 10.20 You are an assurance services senior and your client is Antique Collectibles Pty Ltd (AC), a small company that specialises in buying and selling antique Australian-made bush furniture. AC purchases pieces at auction, cleans and repairs them, then sells them to the general public. This is the first year that your firm has conducted AC’s audit. AC is a small owner-managed business that does not have complex organisational structure or an advanced information system. Due to the size of the entity, there is very little separation of duties at AC, and most employees at AC are related to the owner. AC tends to focus purely on sales and market share, and the owner has admitted that, at times, he has treated the finance department as a bit of an afterthought. He has also admitted that he hasn’t paid much attention to the controls at AC, as he trusts the staff members, due to their relationships to him. Required Describe whether the auditor will take a substantive approach or a combined tests of controls and substantive approach to the audit. Explain your answer, with reference to the background information and to ASA 330. ASA 330.7a states that the auditor, when designing further audit procedures shall 'consider the reasons for the assessment given to the risk of material misstatement at the assertion level for each class of transactions and account balance, including the likelihood of material misstatement due to the particular characteristics of the relevant...
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...Written analysis and Communication I Assignment 1: Kanpur Confectioneries Private Limited Case Analysis Submitted to Dr. Gita Chaudhuri By Varun Jha 08.11.2014 School Of Management And Entrepreneurship Gautam Budh Nagar, U.P., 201314 MEMO November 08, 2014 To: Alok Kumar Gupta (Chairman and Managing Director-KCPL) From: Varun Jha (Executive Assistant to Chairman KCPL) Subject: Report for APL proposal The offer by A-One Confectioneries Private Limited has been analyzed. The report contains the Situation analysis, problem identified and options available. The options available have been evaluated. Recommendation has been made considering the critical criteria of evaluation. An action plan in regard to the recommended option has also been enclosed. Situation Analysis Since the biscuit industry provides an easy setup and lucrative net profit margin, there had been a proliferation of both organized and unorganized units in this sector. With increased competition from both the sectors, KCPL has stuck in the middle. It cannot increase the price to cater the rising cost of labor and capital; nor does it have the premier image to get a higher price. For last three years, sales had been continuously declining and it had not acted diligently to identify and overcome the issue. To utilize its surplus capacity, the company contracted with PHDL (Pearson). The market response to Good Health Biscuits is not encouraging. Customers perceive A-One biscuit as health...
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...[pic] Case study: Diesel for successful living Marketing Basics of Introduction Diesel is an Italian casual wear company, it was founded by Renzo Rosso and best known for its cult Diesel jeans and ironic advertising. Diesel targeted people with a teenage-spirited lifestyle, mostly, focused on 16 to 25 years old. The slogan “Diesel for Successful Living” and the “D” logos are always written on Diesel’s campaigns. The licensed products including Diesel shades, shoes, time frames, fragrances and cosmetics, writing tools, and jewelry. Diesel brand image is quite different from the other fashion brands like Armani Jeans and Levi’s. Diesel focuses on values such as freedom, global outlook, creativity, and thoughtfulness, and the iconic brand core values of rebelliousness, irony and irreverence have been transformed into a unique campaign characterized by innovative and creative design. Before the innovation of StyleLab in 1998, the brand portfolio of Diesel consisted of three main product lines: D-Diesel, Diesel Kids, and 55DSL. D-Diesel was the core business line, it mainly focus on denim and the products were characterized by very high quality and durability. The Diesel Kids line was targeted at young people who did not want to be treated like kids. The 55DSL line was targeted at sportswear collection. However, StyleLab, as a new line, was decided to enter the new and attractive market of high casual wear, and focus on people between 25 to 34 years old. The market...
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...can tell a story or two about a talented professional who joined their company to great fanfare, added enormous value for a couple of years, and then departed unexpectedly. Usually such exits are written off. “She got an offer she couldn’t refuse,” you hear, or, “No one stays with one company for very long these days.” Hiring good people is tough, but keeping them can be even tougher. The professionals streaming out of today's MBA programs are so well educated and achievement oriented that they could do well in virtually any job. But will they stay? According to noted career experts Timothy Butler and James Waldroop, only if their jobs fit their deeply embedded life interests--that is, their long-held, emotionally driven passions. Butler and Waldroop identify the eight different life interests of people drawn to business careers and introduce the concept of job sculpting, the art of matching people to jobs that resonate with the activities that make them truly happy. Managers don't need special training to job sculpt, but they do need to listen more carefully when employees describe what they like and dislike about their jobs. Once managers and employees have discussed deeply embedded life interests--ideally, during employee performance reviews--they can work together to customize future work assignments. In some cases, that may mean simply adding another assignment to existing responsibilities. In other cases, it may require moving that employee to a new position altogether. Skills...
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...The Influence of the Culture dimension ‘Power Distance’ on product choice: A Cross Cultural Exploration of Effects of Country of Origin on the Choice of Branded Products by Adriana Cordeiro Socha A Thesis presented to The University of Guelph In partial fulfillment of requirements for the degree of Master of Science in Marketing and Consumer Studies Guelph, Ontario, Canada © Adriana Cordeiro Socha, September, 2012 ABSTRACT THE INFLUENCE OF THE CULTURE DIMENSION ‘POWER DISTANCE’ ON PRODUCT CHOICE: A CROSS CULTURAL EXPLORATION OF EFFECTS OF CULTURAL TRAITS ON THE CHOICE OF BRANDED FOREIGN PRODUCTS Adriana Cordeiro Socha University of Guelph, 2012 Advisor Dr. Brent McKenzie Committee Dr. Vinay Kanetkar Dr. Sara Mann This thesis investigates how cultural traits, such as the cultural dimension of Power Distance, influence preference for foreign made branded products. Cultural background influences several aspects of human behaviour, including the behaviours of consumers. In marketing, individual cultural differences affect consumers’ choice as well as their response to advertising message and brand associations. One example, impact on consumer choice, is related to the country of origin (COO) of the product. The effect of COO has been extensively explored in the literature. However, cultural frameworks like those of Hofstede (2001) have seldom been considered as a factor explaining the variability of consumers’ preference (or avoidance) for products originating in different...
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...The widespread adoption of the personal computer has changed the way we live. Every day personal computers (PCs) become more and more mainstream, performing various functions in our business, personal and recreational environments. They have automated many of the menial tasks of business, such as accounting, payroll, filing, record keeping, etc. This increased use of technology has caught the attention of the criminal element. The computer has become both target and tool to a new breed of cyber-criminal. Computers are becoming an increasingly important part of everyday life. They also provide new opportunities for criminal enterprise. The computer provides both new types of crime, and new ways of perpetrating traditional crimes. Computer crime investigation differs from more traditional crime investigation in several critical ways and will require law enforcement agencies to adopt new policies and practices. This paper documents the increasing rate of computer-based crime, points out several critical areas where it differs from more traditional crimes, and outlines some new problems and issues which law enforcement must address to combat computer crime. Finally, this paper suggests a plan of action suitable for many law enforcement agencies to prepare for dealing with computer based crime.The Birth of "hacking" Early use of the term "hacker" was applied to computer hobbyists who spent their spare time creating video games and other basic computer...
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...MARKETING ASSIGNMENT REPORT WRITING ON LUSH COSMETICS EXECUTIVE SUMMARY: This report is on LUSH cosmetics – a sustainable brand in cosmetic industry. This report will describe about marketing history, company ethics and current market position of LUSH. This report also deals how LUSH is making their products with sustainability and what marketing strategy they are following. We will discuss about marketing mix of LUSH, How they are doing ethical business and their position in competitive market. We will also do SWOT analysis and LUSH position mapping with other brands. This report also concentrates how LUSH can improve its marketing strategy. Keywords: Organic, Cosmetic, Sustainability, Product Portfolio, Marketing mix, Customer, Social Media, Competitive. TABLE OF CONTENTS 1. INTRODUCTION: ..…………………………………………………………………………...5 1.1 MARKETING BACKGROUND OF LUSH: ………………………………………………...6 1.2 COMPANY PROFILE: ……………………………………….……………………………...7 2 LUSH AND SUSTAINABILITY:……………………….……………………………………8 2.1 LUSH AND GREEN SUPPLY CHAIN: ……………………………………………………8 2.2 LUSH AND SOCIAL INFLUENCE: ……………………………………………………….9 3 LUSH PRODUCT ANALYSIS: ……………………………………………………………..10 3.1 LUSH PRODUCTS: ……………………………………………………………………….10 3.2 PRODUCT PORTFOLIO: ………………………………………………………………….11 3.3 LUSH SERVICES: ……………………………………………………………………….…11 3.4 LUSH AND THEIR SUPPLIER: ………………………………………………………..…11 3.5 LUSH AND THEIR CUSTOMERS: …………………………………………….…………12 4 MARKETING STRATEGY OF LUSH: …………………………………………………...
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...Contents Part A: NON-FINANCIAL PLAN 2 1.0 Introduction 2 2.0 Social and Demographic Trends 2 3.0 Counterfeit Issues 3 4.0 Competition 5 5.0 Marketing 7 6.0 Environmental issues 10 Conclusion 12 Part B: FINANCIAL PLAN 12 Plan 1 12 Plan 2 15 References: 16 Part A: NON-FINANCIAL PLAN 1.0 Introduction Louis Vuitton Company, founded in 1854, is one of the most well-known producers of luxury goods in the world and is famous for creating high quality leather accessories and travel trunks (Nagasawa, 2008). The company is primarily known for its beige monogram LV that appears on a chestnut background of all of its products (watches, sunglasses, jewelry, etc). LVMH is often considered as the most valuable luxury brand that mainly focuses its efforts on offering luxury goods for the very wealthy people of society since it was created in 19th century. This allows the company to charge premium for its products as the target market comprises mostly price insensitive consumers. Therefore, Louis Vuitton sells goods with product attributes such as exclusivity, high quality, creativity and innovation which give consumers the sense of prestige or higher status that only select few can afford. 2.0 Social and Demographic Trends Demographic and social trends are vital in the luxury industry to identify target market in a broad apparel segment. The most recent demographic/social trends across many nations manifest themselves in terms of rising ageing population, powerful generation...
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...Phillip Nelson Journal of Political Economy Vol. 78, No. 2 (Mar. - Apr., 1970), pp. 311-329 The psychoanalytic theories and philosophies of Freud have influenced not only psychology but also literature, social science, and medicine, as well as marketing. Freud stressed the unconscious nature of personality and motivation and said that much , if not all ,behaviour is related to the stresses within the personality’s three interacting sets of forces, the id ,igo and superego, interact to produce behaviour. According to Freudian theory, the id is the source of all driving psychic energy, but its unrestrained impulses cannot be expressed without running afoul of society’s values.The superego is the internal is the internal representative of the traditional values and can be conceptualized as the moral arm of personality.The manner in which the ego guides the libidinal energies of the id and the moralistic demands of the superego accounts for the rich variety Harold H. Kassarjian Journal of Marketing Research Vol. 8, No. 4 (Nov., 1971), pp. 409-418 Personality and Consumer Behavior: A Review Abstract This article reviews the current literature in the fields of consumer behaviour and the marketing of services in order to examine the main issues facing the consumer in purchasing services, as opposed to goods. Five distinguishing characteristics of services are discussed and the implications of these for the consumers are placed within the information processing...
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...Consideration 5 1.1.3. Intention to create legal relation 6 1.2: IMPACT OF DIFFERENT TYPES OF CONTRACT 6 1.2.1. Face to Face 6 1.2.2. Written contract 7 1.2.3. Distance Selling 7 1.3. ANALYSIS OF TERM IN CONTRACT 8 1.3.1. Condition 8 1.3.2. Warranty 8 1.3.3. Innominate term 9 1.3.4. Express 9 1.3.5. Implied 10 1.3.6. Exclusion Clauses 10 2.1. APPLICATION OF ELEMENTS OF CONTRACT IN 1ST SCENARIO 10 2.1.1. Agreement. 10 2.1.2. Consideration 11 2.1.3. Intention to create legal relations 11 2.2. APPLICATION OF ELEMENTS OF CONTRACT IN 1ST SCENARIO 11 2.2.1. The law on terms in the case study 1. 11 2.2.2. The law on terms in the case study 2. 13 2.3. EVALUATION OF EFFECT OF DIFFERENT TERMS 14 2.3.1. Condition 14 2.3.2 Warranty 14 2.3.3. Innominate Term 15 REFERENCE 16 TABLE OF FIGURES Figure 1: Composition of an agreement (Komma Naveen Kumar,2011) 5 Figure 2: Types of contract (Business Law,2013) 7 Figure 3: Innominate term 10 Introduction Vietnam JSC Software is a company that specializes in designing software applications for business organizations. The company has derived from applied outsourcing group and e-commerce for the US market in 2000 and it register business in 2003 and continue growth with high speed during recently years. JSC Software is evaluating to be a young company and have a lot of potential to exploit about Internet technology, knowledge and resources to create and manufacture many inventive products and...
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...Advanced Strategy Case Ingersoll Rand Victoria Antsiferova, Student ID: 20117747 MBA 555 Business strategy Laura Williamson March 20, 2016 Table of Contents: Introduction………………………………………………...………………..…………………..3 Ingersoll Rand company overview..………………………...………………………….………3 Case study…………………...…….…………………………………………………………….4 Strategic analysis of I.R……...……………………………………………………...................9 References…………………………………………………………………………………..…10 Introduction The purpose of this Case Study Analysis is to implement the knowledge that was gained during the course MBA 555 Business strategy. In the first part of the analysis will be described the history of the company, its products, the key success factors and the changes that were made within the organization. Besides, in the second part will be disclosed the strategy and the impact it had at the company’s appearance at the market. At the end of the work will be written the conclusion to sum up the core ideas of the analysis and will be given the list of references. Ingersoll Rand company overview To start with, Ingersoll Rand Inc. represents itself as a branch industrial organization which headquarters are located in Dublin, Ireland. The general American administrative staff is in Charlotte, North Carolina. The European headquarters of the company were located in the Belgian cities : Zaventem and Saint-Stephens. The history "Ingersoll-Rand" has begun in 1871 when the "Ingersoll Rock Drill Company" was established....
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...Segmentation and positioning A case study of Bang & Olufsen Segmentation and positioning – Bang & Olufsen Table of contents 1. Introduction ............................................................................................................................ 2 1.1 Problem Statement .............................................................................................................................................................. 2 1.2 Methodology .......................................................................................................................................................................... 3 1.2.1 Data gathering .................................................................................................................................................................... 3 1.3 Delimitation ............................................................................................................................................................................ 4 2. Bang & Olufsen ........................................................................................................................ 4 3 Segmentation .....................................................
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...Frito Lay Company Cracker Jack Case Analysis Marketing Essay Frito-Lay is worldwide leader in snack manufacturing and marketing. It represented 54 percent of retail sales of snack chips in United States, making it leader in that category. Frito-Lay is division of PepsiCo. Inc and in 1996 represented 31 percent of PepsiCo's net sales and 60 percent of PepsiCo's operating profit (Kerin & Peterson, 2010). Some of popular brands of Frio-Lay are Lay's and Ruffles, Doritos, Tostitos, Potato chips, Cheetos, Sun Chips and Funyuns onion-flavored snacks. During 1990's majority of Frito-Lay's growth was attributed to its low-fat and no-fat snacks such as Baked Lay's potato crisps, Baked Tostitos tortilla chips, and Rold Gold pretzels. Frito-Lay has extensive manufacturing infrastructure with 45 manufacturing plants in 26 states, including world's largest snack food plan in Frankfort, Indiana. It has extensive warehouses and distribution facilities as well with more than 1,800 in number and 17,500 salespeople who make 750,000 sales and delivery calls on approx 350,000 retail store customers each week (Kerin & Peterson, 2010). It also is one of leading national advertisers in the United States. Borden Foods' Cracker Jack is one of leading brand in Ready-To-Eat (RTE) caramel popcorn category. Because of Borden's strategic decision to focus its resources on pasta business and grain-meals, which needs significant resource investment, it has decided to divest Cracker Jack and related assets....
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...Internet Assignment 1 Marketing Strategy Analysis Wendy Willard Genesee Community College A high-profile service called Games2U claims to be “America’s #1 Provider of Mobile Entertainment!” G2U (2013,) Games2U brings entertainment to the customers’ place of choice. They have ten separate experiences and price by piece of equipment you schedule to rent, and how long you would like your event. The mobile gaming industry is relativity new and upcoming field. Games2U has an extensive marketing strategy. Games2U was premiered on them on Shark Tank and I found the experiences they were showing something I would love to promote or start a franchise in. They really have used the marketing concept. It is obvious that the social and economic justification for Games2U’s existence is satisfying the customer’s wants. The pieces Games2u rent are fun and each has it’s own characteristics. Their product is an experience guided by the theme/piece the customer would like to rent. My favorite piece is the life size robot you get into and control. It is 7 feet tall and you use joystick controls to move it around. It changes your voice with a voice synthesizer so you can talk with a robot voice. It also gives you the control of a fog machine that pours out fog all around the Ubot. Some of the Ubots have tennis ball launchers as arms. The one on Shark Tank had the launchers and it was even fun to watch. The Ubots have to be one of Games2U’s stars because it is a fast-growing...
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