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Würth Case Study

* Viktoria Könyves 11B * Chaima Al-Ajab 11B * Zita Nagy 11B * Gergely Csaba Mikulai 11B * Marius Alijosius 11B * Maxime Garnier 11B

Title page

* Title: Würth Case Study * Group members: * Gergely Csaba Mikulai, 11B ___________________________ * Viktoria Könyves 11B ___________________________ * Chaima Al-Ajab 11B ___________________________ * Zita Nagy 11B ___________________________ * Marius Alijosius, 11B ___________________________ * Maxime Garnier, 11B ___________________________ * Subject: Project 2 * Study programme: Business Management and Marketing * School: IBA, International Business Academy * Deadline: 26th of January, 2012 * Supervisor: Stefan Eberle * Number of characters: 39 713

Preface The purpose of this project is to fulfil the second project in our course, so we kept it in our mind during writing it. That why our main audience is also given, our opponent team, who are going to mark and grade it. We choose this problem statement, because our team wanted to analyse the mother company’s status and make conclusions of it. Also to see, how is it possible to maintain not a price driven strategy, but a quality driven strategy in nowadays markets.

26.01.2012. ______________________

Table of content

* Introduction, Resume page 4 * Supply Chain page 5 * Buying behaviour page 8 * ABC analysis page 11 * PESTEL page 13 * Porter’s 5 forces page 16 * SWOT page 19 * Summary/ Conclusion page 23

Würth Case Würth is a German company and it was established by Adolf Würth, in 1945. The company supplied screws, nuts and bolts at the beginning. After Adolf Würth’s death, his 19-year-old son Reinhold took over the running of the business. From

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