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MKT 4100
Strategic Marketing Management

Module Handbook
Academic Year 2012/2013

Dubai Coordinator: Dr. Doug Young
School of Business

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Lectures: Tuesday from 6:30 - 9:30 PM in KV Block 17, Room 009
MKT4100 Strategic Marketing Management

1. WELCOME 2
2. CONTACT DETAILS 2
3. AIMS OF THE MODULE 3
4. LEARNING OUTCOMES 3 4.1 Knowledge 3 4.2 Skills 3
5. SYLLABUS 4
6. LEARNING METHODS 4
7. LEARNING MATERIALS & SUGGESTED TEXTS 5 ESSENTIAL/CORE TEXT 5