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Wynn

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Submitted By bemyking
Words 1015
Pages 5
Case: Wynn
Rui Chen
303208144

Q1.
The competition of gaming industry in Macau is intense as explained by 5 forces model as follows:
1. Suppliers: because unemployment rate in Macau is low, it is difficult for Macau to recruit new employees to support business expansion. In particular, employees who work as junket operators have to be professional. Moreover, their commissions are high, and perhaps, Wynn has to pay higher incentive to attract junket operators to work in the company.
2. Buyers: there are six principal gaming players in Macau, and Wynn has only one casino. Therefore, buyers have several choices to choose.
3. Rivals: Wynn’s competitors have strong positioning and uniqueness to compete. For example, Venetian expands business to Cotai to penetrate non-gaming segment. Galaxy penetrates Asian customers, and Melco provide customers with good customer service.
4. Potential entries: Macau is the only place in China to be allowed by the government to have casinos. Therefore, there are no prospective entrants from the mainland. Moreover, Special Administrative Region (SAR) controls and permits to allow casinos in Macau. Thus, it is uneasy for new entrants to open new casinos in Macau. Furthermore, the number of gaming table for casinos has to be allowed by SAR. Such a rule is another obstacle for new entrants.
5. Substitutes: there are plenty of entertainments for buyers to choose besides gambling such as travelling, sports and so on. In conclusion, although prospective entrants may have difficulty to enter the industry, for current environment, Wynn confronts hard competition as well because of competitors, other entertainments, and laborers as explained above.

Q2.
In my opinion, institutional factors that support the industry are related and supporting industry and rivalry. Even though new entrants need to get permission from SAR before starting

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