Warner Brothers
Elvio Marcuzzi
XBIS/219 Business Information System
Due date: 01/11/2013
Instructor: Greg Kramer
University of Phoenix
Warner Brothers
Considering the no-stop progress of technology, smart phones, pads, WiFi available in most of the public spaces, people depending everyday more from Internet; choosing the correct supply chain to success, is becoming a big challenge, but the direction to follow looks very clear. In North America 78, 9% of the population, with an increase of 153.5% in the last 10 years, is opening a window into the web; Internet should be the main Supply Chain a company should use. Upstream component, internal component and downstream component are the three digital content supply chains at Warner Brother, but where and how can the company improve the customer requests?
Warner Brothers is one of the biggest and oldest names for films, television and music entertainment; for this reason the company grown up many years before the explosions of Internet and the today’s technology. When they realize that the customers demand and requests were becoming different, they started developing strategies to optimize the supply chain.
I think that WB internal component supply chain have much more spaces of improvements. They did implement the digital end to end business to satisfy customer request, but is this enough? I would personally improve the marketing to find out what digital product clients would love to have and to use. DVD, Blu-ray Disc are all amazing products, but I think that people is more oriented to carry the product in pocket and have it available everywhere even with poor quality. In order to improve the internal component of the supply chain, and satisfy one of the biggest customer requests, WB should invest in how to reach every customer using smart phones, pads and the availability of WiFi.
Nowadays, people prefer watch a movie in streaming despite having a Blu-Ray Disc and watching it from the home theatre. This is happening because now we can watch videos at any time, in the bus, in the train, while waiting by the doctor, and so on. I think that the internal component WB, should not be limited in producing and distributing products, but it should be more involved in how to reach the new generation and boom of small and smart portable devices.
REFERENCES:
* Internet World Stats. (2013). Retrieved from http://www.internetworldstats.com/stats.htm 