...The proceeding marketing research will analyze and describe in debt the XBOX 721X video gaming and system. The marketing team will be conducting its research and assessment on Microsoft Global Corporation and will be focusing on one of its most popular products, the XBOX and its arrival of the XBOX 721X. The Microsoft XBOX721X will be the next greatest game system upgrade to arrive on the market in 2015. It will allow everyone the opportunity to enjoy Microsoft’s XBOX in new dimensions. The team has evaluated many concepts and ideas in the creation of this product. The product will give those that felt video games were only for those that play games a chance to experience gaming, listening to music, and watching television in high quality, high definition viewing. The original XBOX was released in 2001 and was marketed as one of the top gaming systems at that time. As technology developed, so did the XBOX. The XBOX360 was introduced in the mid 2000’s. A new century calls for new things, in 2015, the Microsoft Corporation will introduce the new XBOX721X. Microsoft Corporation Microsoft started as a small project in 1975. Elite members of the project that later became one of the most successful companies in the world were: Steve Wood, Bill Gates, Bob Greenberg, Gordon Letwin, Paul Allen, Marc McDonald, Jim Lane, and Andrea Lewis. Microsoft took advantage of a software need that was created in those years and computer manufacturers also contributed to the success of Microsoft...
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...Microsoft’s XBOX 365 Portable Gaming Device Marketing Plan Jason Hudson MKTG522 / Herbig 10/19/2012 1.0 Executive Summary Are you tired of playing “Angry Birds, Words with Friends, or Song Tune on your mobile phone…bored with your iPad? Are your kids fed up with beating Mario in races and his 3D worlds? Ever wanted to take the live-action first-person shooter, “Call of Duty” or “Madden” on the road and play against friends during a road trip or a long flight? Well guess what? Us…good folks here at Microsoft have been working day and night to on some monumental news!!! Microsoft’s ambitions have been nothing short of amazing and being a huge pioneer in the IT industry, dating back to its inception in the early 1980’s. Microsoft is the world’s number one leading in software development and has controlled an overwhelming share of the personal computer operating system market. Microsoft’s products, do not stop at the development of software, nor operating systems; the company supplies the world with a number and variety of different types of products, including their office software, Zune (digital music player), CRM applications, sever and storage software, and last but not least XBOX as well as, the XBOX 360 video gaming consoles. Now that we are entering 2013, XBOX has stood by idle, in the portable gaming device market as we watched Sony & Nintendo dominate their way through this particular gaming market. Well now!! Microsoft has been absence for far...
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...chances to share their opinions more successfully with one another, thereby narrowing the scope of the problems before developing viable alternatives or solutions. A two to three person team presentation allows students to participate by preparing a presentation agenda and developing effective communication styles. It also enables experienced students to sharpen their communication skills. Discussion Questions 1 Using Michael Porter’s Five Forces Model as an evaluation tool, is the U.S. videogame industry attractive to Microsoft? 2 What are Microsoft’s chief resources and core competencies? What can Microsoft do to establish unique competitive advantages against Sony or Nintendo? 3 What entry wedges can be adjusted to promote Xbox more effectively and efficiently and bring a stronger “Trojan Horse” to the household? Sample Answers to Assignment/Discussion Questions 1. Using Michael Porter’s Five Forces Model as an evaluation tool, is the U.S. videogame industry attractive to Microsoft? Because external environment has strong impacts on a company’s strategic competitiveness, all companies must analyze it carefully before entering a new...
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...NBA 2K15 is a basketball simulation video game developed by Visual Concepts and published by 2K Sports. It is the sixteenth installment of the NBA 2K franchise. It was released on October 6, 2014 in North America forMicrosoft Windows, Xbox One, Xbox 360, PlayStation 3 and PlayStation 4. It was released on October 9, 2014 in Australia and it was released on October 10, 2014 in the rest of the world. Kevin Durant of the Oklahoma City Thunder, one of the three cover athletes of NBA 2K13, is the solo cover athlete of NBA 2K15.[1] NBA 2K15 is the successor to NBA 2K14 in the NBA 2K series. Contents [hide] * 1 Development * 2 New features * 2.1 Scanning system * 2.2 MyCareer mode and upgrade system * 2.3 Coaching advice * 3 Soundtrack * 4 Reception * 5 References ------------------------------------------------- Development[edit] The game included a pre-order bonus pack which includes 5,000 Virtual Currency (VC), 2 MyTEAM card packs, your choice of an International MyTEAM card or rookie Kevin Durant , and MyPLAYER jerseys inspired by Kevin Durant.[2] On August 6, 2014 it was announced that Crew will be back in the game for current-gen consoles, then on August 7, 2014 it was announced that the game would have a new mode called MYLeague, which is similar to NBA 2K14's GM mode but with added customization and improvements. New RPG elements have also been introduced to the game, such as the conversation system and press conferences. On September...
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...subscribers on their online delivery program to make it easier for their customers to get the product. Not having to leave the comfort of their own home, customers are able to receive DVD’s of their choice whenever they want through mail, and return those DVD’s whenever they want. This idea allows the consumers to have a no pressure feel while having their DVD’s. Netflix competes on a Differentiation/Cost Leadership strategy as their target scope is broad and they offer a fairly unique service to their customers, but also appeal to frequent renters as a low cost alternative to a traditional video rental store. It is nice to customers to not be able to leave their home and have Netflix right at the click of a button. Now they even have Netflix on Xbox consoles, professional TVs, cell phones, laptops, and basically any portable device that you can think of. By Netflix becoming an app it is also an easy way to become popular to its customers 3. Netflix’s functional strategies will support the competitive strategies as well. By doing this they will give challengers any areas to attack. Also, they will not conceal...
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...Product: DVD PALYER CUSTOMER STATEMENT | NAME OF CUSTOMER | NEED STATEMENT | 1. My DVD player can’t play movies that have different file types. | Ailene Panisales | The DVD player functions well. | 2. It occupies more space in our cabinet. | Patricia Bernardino | It is compact in storage. | 3. The DVD player is not portable. | Jona de Villa | The DVD player is portable. | 4. It has a USB port. | Chanber Salcedo | The DVD player is equipped with USB port. | 5. The DVD player has a poor visual capacity. | Juris Gonzales | The visual function of the DVD player performs well. | 6. My DVD player is light weight. | Robert Du | The DVD player is easy to carry. | 7. It has the latest specs. | Remiel Gotengco | The DVD player is latest. | 8. You can play music in my DVD player. | Rhia Gatdula | The DVD player is also a music player. | 9. My DVD player is portable and easy to carry anywhere. | Jaimee Mateo | The DVD player is portable and light weight. | 10. The screen of my DVD player is soft touched. | Janine Calderon | The screen DVD player is soft- touched. | 11. It is scratch free. | Dexter Dinulos | The DVD player is scratch free. | 12. The buttons in my DVD player doesn’t function very well. | Ace Arnisto | The buttons in the DVD player functions well. | 13. It can be stored in a small bag. | Nap Gamban | The DVD player is compact. | 14. My DVD player can read different file types of movies. | Jojo Palisoc | The DVD player...
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...Introduction to Information Management IST621 Summer 2014 Research and Reflection on IM Success and Failure Syracuse University School of Information Studies Dexi Kong Success case #1: Yo, an English slang is now the name of a widely successful app. How it works? Nothing but sending “Yo” to your friends--Stupid but simple. The app, which debuted in April, has been downloaded two million times, according to Or Arbel, the chief executive. "We Yo with co-workers alerting them that a meeting is starting; I Yo with my wife as a 'hi' during a busy day, I Yo with friends, without any more expectation or need than a Yo back." -- Investor of Yo John Borthwick As much as $10 million. That is the valuation investors have assigned to the new smartphone app. ere is how it success, from my personal perspective. Usefulness is the success metric of any technology rather than capabilities. Say, we need alert someone of something. A phone call might be too intrusive or unnecessary, a text message is not noticeable enough, an email may be even more ignorable. Fortunately, now we have Yo, that could help us fill this gap, fill those tiny moments that we don’t want it to be ignored but would rather not bother others by making a phone call. Technology is meant to simplify people’s life. By using this app, we can save lots of words by simply saying “Yo”. Under certain context, it’s not necessary to “make things so clear”, both the massage deliver and receiver knows what’s...
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...Trace Analysis of Xbox Commercial This text is a commercial text. This commercial is sponsored by Microsoft's Xbox that shows a baby popping out of his mother like a champagne cork and speeds rapidly through life then as an old man is sadly dumped in a grave, showing across a span of time a person is born to death. The commercial is arguing that life really just races by and lots of people don't play enough before they are very old and then dead. The message here is you can play no matter what age you are, and it's never too. This commercial is appropriate because it really captures the essence of how fast live goes by without you realizing, it since everyone is busy schooling or working and one has to make that effort to play often. However I think this commercial might be offensive to people who are bereaved, because to see a commercial make a mockery of death will not sit well with a lot of people especially if you just lost a loved one. The commercial would have been more appropriate and effective if they had ended it with an old wrinkled man sitting in a chair wandering how life just flushed by him. This commercial was shown on television in the United Kingdom thus reaching a large number off target audience probably from boyhood all through manhood and even men at the later stages of life. Microsoft adapted its advertising campaign by trying to reach the male population of all ages. However the female population is not excluded entirely, but certainly directed more towards...
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...Technology Environment The Video Game industry is constantly undergoing new innovations and ground breaking technology. New trends and innovations are introduced on a yearly basis that alters the marketing environment. The Level of technology in this industry is very high. The speed of technology and usage is ongoing and expanding throughout the country and the world. With the constant growth, a fast and a high rate of Obsolescence is the outcome. The video game industry also has social concerns pertaining to the overall health of the users. Within the past 10 years the video game industry has boomed to keep up with the rapid growth of technology. Each video game console starting from the Atari 2600 ( September 1977) to the Nintendo 64( September 1996) and to the recent Sony Play station, Nintendo WII, and Microsoft X-box franchise has evolved insignificant ways. Trends: Mega-Gaming, Interactive •Mega-Gaming A new trend like Mega-Gaming which has been becoming popular Schmidt, D(2013,November )“These last ten years have ushered in the age of the mega-game; video games with budgets of $100 million and massive marketing pushes designed to break single-week sales records” Video Games in the US. Retrieved from IBIS World Industry Report. This Mega-Gaming consists of a high return and in return comes with high risk ,where if one game does not meet sales then the whole gaming company can go under. The highest budget game is Grand Theft Auto 5 reaching 265 million dollars invested...
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...9-403-090 REV: AUGUST 23, 2004 JEFFREY T. POLZER ALISON BERKLEY WAGONFELD Flextronics: Deciding on a Shop-Floor System for Producing the Microsoft Xbox It was March 2001 and Jim McCusker was getting restless during the long flight over to Hungary. He had just spent a few days visiting Flextronics’ North American operations in Guadalajara, Mexico, and now he was on his way to Flextronics’ central European facilities. He was planning to spend two days there before heading back to his primary office at Flextronics’ U.S. headquarters in San Jose, California. As the senior account manager for Flextronics’ relationship with Microsoft, McCusker spent much of his time traveling between the two facilities, one in Mexico and one in Hungary, that would be producing the new Xbox video game system for the 2001 holiday season. When McCusker first took charge of the Microsoft account in November 2000, he quickly realized that Flextronics had committed to an extremely aggressive schedule for producing the Xbox. The two facilities designated to build the product would have to work together very closely to achieve Microsoft’s goal of a simultaneous North American and European launch. The Microsoft Xbox was Flextronics’ first truly global project, and McCusker knew that it would be important to standardize certain elements among the Flextronics facilities. In fact, in bidding for the business, Flextronics management had committed to Microsoft that they would use the same shop-floor...
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...XBOX & MICROSOFT’S BATTLE FOR THE LIVING ROOM Teaching Note Case Overview Microsoft, a renowned software company found in 1975, is one of the largest corporations in the world. Since its inception, Microsoft not only established itself as a leader in the software industry, but also succeeded in diversifying into various software related businesses. Today, Microsoft is an eminent name in computer applications, multimedia, Internet service, and movie products. At the turn of the century, Microsoft decided to enter a new market – the videogame industry, and introduced its videogame console – the Xbox. The Xbox business venture presents several challenges to Microsoft. First, Microsoft needs to sell enough units of consoles and videogames to consumers to make its videogames division profitable. Second, as with most its other businesses, Microsoft hopes to attain leadership position in videogames industry. Despite the fact that videogames are a primary form of modern entertainment, hence, presents significant business opportunities, only very few vendors have had the chances of achieving dominance in the industry. Third, through Xbox, Microsoft wishes to evolve from a PC software company into a home entertainment company. The Xbox is an intermediary for Microsoft to sell its thousands of entertainment products and services through both direct and indirect methods. For Microsoft, the battle for the living room is not just a war over a console; it is a war of Microsoft’s...
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...on the first week. This made it the fastest selling Xbox exclusive ever. One of Halo 5’s most favored gameplay is multiplayer, where you get to compete online with real people. A generally supported gamemode in multiplayer is Forge, where players can create the map of their dreams that people can play on. One person remade a scene from Mario, and caught lots of attention. WIth the new frame rate, sixty fps, 343 Industries could not create split screen mode, which disappointed many fans. However, they added climbing up ledges, Ground pound, and Spartan Charge which had only been in cutscenes in Halo games. The rating shift from M for Mature to T for Teen opened up loads of opportunity for approaching gamers, and now the weapons and multiplayer modes in the game are now more equalized and...
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...[MARKETING FUNDAMENTAL: THE SUCCESS OF THE NINTENDO] | | Summary Introduction: 3 I. General presentation: Nintendo 3 II. Porter´s model: 4 I. The Substitution Products : 4 II. The competition 5 Sony: 5 Nintendo: 5 Microsoft: 5 III. The Positioning: 6 The similarity matrix: 6 Perceptual map of Nintendo DS: 6 IV. Segmentation: The reasons of success 8 Swott : 8 Operational Segmentation 9 Why marketing communication campaign was a success? teddy 10 V. CONCLUSION: Recommendations for Sony and PSP 10 Introduction: A portable console is a video game console designed for ease of transportation. It differs from the old « classic » console in its compact design, bundling the screen, control buttons and the speakers. During the 1970s and 1980s, several companies such as Coleco and Milton Bradley offered a combination of portable and non-portable (requiring a support to be raised) electronic games. The original portable models were limited to a single game built into the machine itself and thus not meeting the multiple gaming capabilities of current portable machines. Milton Bradley Microvision introduced in 1979 is considered as the first real portable console with exchangeable video game cartridges. The Nintendo Company has dominated the handheld market since the release of its Game Boy in 1989. Nintendo is often seen as the company that made this console, popular. Unlike the PC market, the console manufacturers are not as numerous...
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...SWOT Strength Weakness Opportunity Thread of Gaming Industry SWOT Analysis of Gaming Industry: Microsoft, Sony, and Nintendo SWOT is acronym for Strength, Weakness, Opportunity, Thread. In Essence a SWOT analysis is geared toward predictability of obvious and hidden factors that may influence the outcome of marketing and sales. In terms of gaming industry, Microsoft, Sony, and Nintendo with their respective hardware’s MS Xbox 360, PS 3 and Nintendo Wii illustrate the first tier competitors in U.S. as well as globally. Microsoft Xbox 360 Strength: • Integration of next generation DVD players i.e. HD technology • Backward compatibility with previous Xbox games • Online product – the first of its kind • Lower price than most comparable competitor PS3 Weakness: • Expensive hardware and games • Production flows • Direct competition with Nintendo because of equally large customer base Opportunity • Penetration of new markets in ME • Penetration of untouched markets by means of bundling • Partnership with Hollywood studios Threat • Lower cost competitor i.e. Nintendo • Anti trust issues in Europe • Hardware complication Sony Play Station 3 Strength: • Integration of next generation DVD players • Backward compatibility with previous PS2 • Mostly Free Online product • Recent decline in profits Weakness: • Expensive hardware and games Opportunity • Great product lunch covering global spectrum. • Penetration of new markets in ME • Penetration...
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...P5: |Product |Company |Target Group |How are they targeted? |Why are they targeted? | |[pic] |Nokia |The Nokia Lumia 720 is mainly |The Nokia users are targeted by |They are targeted so that they know| |Nokia Lumia 720 | |aimed for teens because of the |Nokia when they are doing a |if they need any changes for it and| | | |fact that it is very good and fun |survey to find out things and |they could make the improvements | | | |to use. |they can also be targeted from |for it so that Nokia would be one | | | | |Adverts in TV’s. |of the best sellers and make new | | | | | |products based on the reviews. | |[pic] |Cadbury |This Oreo chocolate is aimed for |They target their customers well|They are targeted because by | |Dairy milk Oreo | |everyone and especially people who|because they make very fun and |knowing...
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