...Introduction A new generation of video game consoles will be premiering shortly. The video gaming world is calling it “The Console Wars”. Although the battle of video game system superiority has been going on for a while now, this year promises to be on a larger scale than the previous wars. Sony, the maker of PlayStation, and Microsoft, the maker of Xbox, are expected to release their next-generation systems in November. This report will be a comparative analysis of the soon-to-be-released Xbox One and PS4. The purpose of this report is to compare both systems on their specific features. The goal is to find out which system is the best when comparing both capabilities and value. This comparative analysis is intended to help customers decide which system is better suited for their needs. This report covers: * The general description of each product * Accessories * Specifications * Exclusive games for each individual system After extensive research, I found that both systems are fairly comparable from a technical standpoint. However, I recommend the PS4 over the Xbox One based on value and services. General Description of Products PS4 Mark Cerny, lead architect of the PS4, said the development of the eighth-generation console began in 2008 (“PlayStation 4”). The PS4 is developed and created by Sony Computer Entertainment (“PlayStation 4”). On February 20, 2013, Sony announced that the PS4 would be the successor of the PlayStation 3 during a press...
Words: 2438 - Pages: 10
...NBA 2K15 is a basketball simulation video game developed by Visual Concepts and published by 2K Sports. It is the sixteenth installment of the NBA 2K franchise. It was released on October 6, 2014 in North America forMicrosoft Windows, Xbox One, Xbox 360, PlayStation 3 and PlayStation 4. It was released on October 9, 2014 in Australia and it was released on October 10, 2014 in the rest of the world. Kevin Durant of the Oklahoma City Thunder, one of the three cover athletes of NBA 2K13, is the solo cover athlete of NBA 2K15.[1] NBA 2K15 is the successor to NBA 2K14 in the NBA 2K series. Contents [hide] * 1 Development * 2 New features * 2.1 Scanning system * 2.2 MyCareer mode and upgrade system * 2.3 Coaching advice * 3 Soundtrack * 4 Reception * 5 References ------------------------------------------------- Development[edit] The game included a pre-order bonus pack which includes 5,000 Virtual Currency (VC), 2 MyTEAM card packs, your choice of an International MyTEAM card or rookie Kevin Durant , and MyPLAYER jerseys inspired by Kevin Durant.[2] On August 6, 2014 it was announced that Crew will be back in the game for current-gen consoles, then on August 7, 2014 it was announced that the game would have a new mode called MYLeague, which is similar to NBA 2K14's GM mode but with added customization and improvements. New RPG elements have also been introduced to the game, such as the conversation system and press conferences. On September...
Words: 1314 - Pages: 6
...PS3 VS. Xbox Comparison report Millions of people worldwide own game systems whether its PlayStation 3 or Xbox 360 there’s always going to be some kind of conflict between the two, because they both want to be the most popular one. There are many different aspects in which people choose one or the other depending on what they are more interested in because they both have many different features. The PS3 has a built in blue-ray player which comes with free wife since day one PS3, because of its build in blue-ray player which comes with free Wi-Fi since day one. At the time when Xbox 360 were first release the company was charging $99 to its customers who wanted wireless on their Xbox 360 and $199 if customers wanted to play HD DVD which by the way are now obsolete thanks to Blue-Ray and also add the yearly fee of $50 for Xbox live it brought the total for an Xbox 360 to $647. At the time Ps3 were just $399.That was a $248 difference between the two that you would save by choosing the PS3. The quality between the two also had its ins and outs for example not only was the Xbox overpriced but it also had issues with overheating. In 2010 a survey of over 500,000 people show us that the Xbox 360 had a very high failure rate compared to the PS3. The Xbox has more number in sales, but also has many bad reviews due to the game systems console breaking down, or overheating. The PS3 beats the Xbox 360 games. At the time of each console release the Ps3 did in fact lack great quality...
Words: 457 - Pages: 2
...Promotion for the Microsoft Xbox One The target customers for Microsoft’s Xbox One were chosen carefully following a major loss in the market share among hard core gamers to the Sony PlayStation 4. This segment of gamers are essential in establishing the success of the previous generation consoles from Microsoft, so it is imperative that Microsoft re-capture these customers with the Xbox One. Because of this Microsoft has put billions on the line to promote the Xbox One. The message Microsoft is pushing out is one that focuses on the system’s performance as a gaming system in terms of graphics output and real time data processing rather than an all-encompassing multimedia system. This message is guided by the idea that the Xbox One is the primary tool for traditional and hard core gamers to connect with the gaming community. It is important that Microsoft did this because of the focus Sony had put on marketing the hardware of the PlayStation 4. While some believe hardware is key, performance is what the gamers demand in the end. Because the Xbox One is branded as a multimedia device as well as a gaming console there has been many different types of media used in positioning successful advertising. These advertising messages were channeled through video game conferences such as E3 as well as 30-45 second television ads. Social media outlets such as Twitter and Facebook have been heavily used and still relying primarily on video formats and bundle ads. Feature stories concerning...
Words: 679 - Pages: 3
...Challenges with Original Xbox Microsoft encountered many challenges when launching the original Xbox in 2001. To better understand these challenges, we adopt the SOSTACTM (Situation analysis, Objective Setting, Strategy, Tactics, Actions and Control) framework developed by Paul Smith to summarize the Supply Chain Management (SCM) strategy. Situation Analysis Microsoft did not have a presence in the gaming console market and was up against strong competitors which already had established markets such as Sony (Playstation) and Nintendo (GameCube). This competitive landscape put them in a position wherein the company needed to develop a product which offered features that were comparable to existing products in the market place and priced perfectly so that they can establish the Xbox in the market. Moreover, it was critical to launch in time for the 2001 holiday season to allow Xbox to have a presence in the marketplace before it became up against the “next-generation product”. Thus, Microsoft’s early challenges came at a price of high production ramp up costs because it needed to produce 100,000 consoles in a week in order to launch the new Xbox in time for Christmas. Objective For Microsoft, the original Xbox was primarily aimed at entering the gaming console market, learning from the experience and paving the way for the next generation of products. Strategy Microsoft adopted a push supply chain strategy using an extended supply chain. It developed its products...
Words: 1343 - Pages: 6
...Microsoft’s XBOX 365 Portable Gaming Device Marketing Plan Jason Hudson MKTG522 / Herbig 10/19/2012 1.0 Executive Summary Are you tired of playing “Angry Birds, Words with Friends, or Song Tune on your mobile phone…bored with your iPad? Are your kids fed up with beating Mario in races and his 3D worlds? Ever wanted to take the live-action first-person shooter, “Call of Duty” or “Madden” on the road and play against friends during a road trip or a long flight? Well guess what? Us…good folks here at Microsoft have been working day and night to on some monumental news!!! Microsoft’s ambitions have been nothing short of amazing and being a huge pioneer in the IT industry, dating back to its inception in the early 1980’s. Microsoft is the world’s number one leading in software development and has controlled an overwhelming share of the personal computer operating system market. Microsoft’s products, do not stop at the development of software, nor operating systems; the company supplies the world with a number and variety of different types of products, including their office software, Zune (digital music player), CRM applications, sever and storage software, and last but not least XBOX as well as, the XBOX 360 video gaming consoles. Now that we are entering 2013, XBOX has stood by idle, in the portable gaming device market as we watched Sony & Nintendo dominate their way through this particular gaming market. Well now!! Microsoft has been absence for far...
Words: 4734 - Pages: 19
...PlayStation 3, I believe that we are going to be able to quickly take the leadership position once again and maintain that position for a very long time. — Kaz Hirai, President and CEO, Sony Computer Entertainment of America, November 17 20061 It was a picture that was reminiscent of the launch of the original PlayStation nearly a dozen years before. Some eager customers had arrived as early as 6am and from as far as New Jersey to a video game store in Manhattan with the hope of purchasing one of the newest and most sought after video game consoles. By 9am, the number of customers waiting for entrance to the store exceeded 100 and the line extended down the block. One customer in line had been searching stores across the region for two weeks in order to find a console for her brother’s twenty-fifth birthday. A twelve-year-old and his grandmother were visiting their third store in search of the new console. “I just hate what you have to do just to get one,” the boy said.2 In one sense, long lines and sold-out stores were typical at the beginning of each new generation of video game consoles. What made the scene outside of the video game store in Manhattan quite surprising, though, was that the hopeful customers were not waiting in order to purchase a new PlayStation 3 (PS3) game console from Sony, the undisputed market leader from the previous two generations of video game...
Words: 10292 - Pages: 42
...6/21/2013 Marketing overview | | ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- Sony and the gaming sector Marketing overview | CONTENT introduction 4 sony and the gaming market 4 the gaming market size 5 segmentation and target positioning 6 existing and new product management 8 competition 10 Recommendations 11 product development 11 conclusion 12 referencese 13 EXECUTIVE SUMMARY The aim of this review is to seriously analyze the strength and flaws of Sony’s gaming sector from a marketing perspective and to assess the present pattern within the game playing industry. This review will consist of research of Sonys gaming industry placement within the market, their application of the marketing mix, existing product management and new product management and how the businesses earnings compare to that of their competitors. INTRODUCTION The game playing industry, once a niche form of interaction for children and youngsters, has become a multimillion dollar market that competitors the movie market with regards to income and reputation. The gaming industry has gone through a total adjustment lately. Gone are low technological innovation games, inferior quality consoles, and turned off customers. This market as now is at the vanguard of technological innovation and this indicates simple...
Words: 2176 - Pages: 9
...XBOX 360 Marketing Plan Marketing February 20th, 2010 Mark Lundberg Table of Contents: Part 1: Executive Summary Part 2: Company Description * I: History of the Company * II: Current Objectives Part 3: Situation Analysis * Internal Analysis * Environmental Analysis * Customer Analysis * Competitive analysis Part 4: SWOT Analysis * SWOT Analysis * Porter’s Five Forces Model Part 5: Marketing Objectives & Strategies Part 6: Marketing Strategies * Primary target market & Marketing Mix * Secondary markets Part 7: Marketing Implementation Part 8: Summary & Conclusions Part 1: Executive Summary: The Xbox 360 is a gaming console made by Microsoft, Inc. It is in the middle of its product life, being 4 ½ years old at the time of this marketing plan. The success of the original Xbox made the Xbox 360 a likely success for Microsoft, and it has paid off. With millions of units sold around the world, it has become a huge success. This marketing plan will go over where Microsoft currently is in its marketing efforts with the Xbox 360, and what they plan to do to conquer new markets, reach out to new customers, and expand their product line. Part 2: Company Description I: Brief history of the Company Microsoft was founded in 1975 by Bill Gates and Paul Allen. They started off with selling BASIC, which was one of the first computer language programs. Their first customer was MITS Computer. From there...
Words: 3791 - Pages: 16
...Semester 1 Semester 1 Organisation and working environment Organisation and working environment Date | 26/05/2014 Date | 26/05/2014 Mohammed Hussein Student ID 21409861 Mohammed Hussein Student ID 21409861 Task 2.2 Alison.com course organisational goals and structures. Organisational goals 1. Supplying a service or product 2. Being efficient 3. Effectively meeting the purpose of the organisation 4. Developing and growing over time Organisational structures. Large organisations. 1. Have large number of employees 2. Are highly structured 3. Are usually publicly owned 4. Have a number of businesses and branches Medium organisations. 1. Usually have between 50-200 employees 2. Have defined structures 3. Have defined job roles Small organisations. 1. Have about 20 employees 2. Are often family run 3. Have sole proprietaries 4. Are the most common businesses in Australia Examples of profit based organisations. Private. Public company. Government business enterprises. Examples of Government organisations. 1. Department of defence 2. Department of education 3. Department of human services 4. Department of finance Non-government and non-profit organisations 1. Salvation army 2. Brotherhood of st Laurence alcoholics anonymous 3. World vision Australia 4. Smith family Organisational Levels. Senior management. Plans...
Words: 6037 - Pages: 25
...Scott Love, Nikole Phillips, Jason Wilcox Predict 450 Game Console Brand Equity An analysis of forces involved in Xbox, Playstation and Nintendo brand equity Game Console Brand Equity An analysis of forces involved in Xbox, Playstation and Nintendo brand equity Introduction The successful marketing and revenue generation of products is governed by a host of tangible and intangible factors. As marketing analytics research continues to develop theories and models for uncovering these important components of the product sales cycle, certain components differentiate themselves through importance and impact. Brand equity is one such component and can be described as “the added value endowed on products and services…reflected in the way consumers think, feel and act with respect to the brand” (Kotler & Keller, 2012, p. 243). In an effort to better understand brand equity, this paper analyzes the brand equity properties of the three primary gaming consoles in the United States. The analysis of the gaming console platforms from Microsoft (Xbox), Sony (PlayStation) and Nintendo (Wii) is specifically important and revealing because of several factors. First, the initiation of this paper coincides with the unveiling and soon to be released newest additions to the Microsoft and Sony fleet of gaming consoles, specifically the PlayStation 4 and Xbox One. In addition, the three platforms are widely used devices with significant brand loyalty, salience, feelings and resonance...
Words: 2683 - Pages: 11
...dash of smoke. The phone itself features App blocks or windows to match the background color to imply that the phone might be customizable (which is a common feature on any competitor’s phone.) Maybe the implication they are trying to convey is that the device would “smoke the competition in the sky”? I’m personally not too fond of the message. This Window’s phone ad has a very direct message but does not show the reader any feature of the device where it has “smoked the competition”. This message would be used primarily to target gamers, young adults, and cheesy action movie lovers where someone “smokes” the competition. The problem with targeting this audience is that most of them will have internet access and can easily search for reviews about the entire market of mobile phones. In fact, the Windows Phone is probably the least attractive phone in terms of physical specifications and sheer amount of tools that the user can gain access to. The reverse of the implied message is probably the truest, which is that the...
Words: 925 - Pages: 4
...4/18/2014 Extra Areas - Final Fantasy X Wiki Guide - IGN Advertisement. Extra Areas - Final Fantasy X Wiki Guide - IGN x us ESC Up at Noon Wonder Woman Picks Batman The Amazing Spider-Man 2 Potentially Cancelled on Xbox One Massive PlayStation 4 Update Incoming Game of Thrones’ Weird Love Triangle There is a Crazy Thing Happening in Elder Scrolls Online Involving Vampirism Browse Xbox One Xbox 360 PS4 PS3 Vita Wii U 3DS PC Mobile Movies TV Tech Comics Reviews Upcoming Videos Wikis + Cheats Podcasts Boards Blogs Search Trailers Reviews PS4 Xbox One PC Wii U Movies TV Sign in http://www.ign.com/wikis/final-fantasy-x/Extra_Areas 1/6 4/18/2014 Extra Areas - Final Fantasy X Wiki Guide - IGN Register Prime Extra Areas Close Hold up, buddy. To edit this page, you'll need a username. (It's free and only takes a sec.) Choose a Username Already have one? Sign In Remiem Temple Key Item: Cloudy Mirror, Moon Sigil In order to get to this area, go to the southwest part of Calm Lands on a chocobo. Press X on the feather and the chocobo will fly down. Here, you can take part in the chocobo race outside the temple to earn the Cloudy Mirrior, a requirement for the Celestial Weapons side quest. Enter the temple, you'll meet Belgemine and battle her aeons Defeat all of them (including Anima, Yojimbo, and the Magus Sisters) to receive Yuna's Moon Sigil. You need to get the last three aeons first to fight them. To get the Magus Sisters aeon, you must first...
Words: 1021 - Pages: 5
...Case Study 3 Xbox One vs. PS4 If you have children, are a gamer or enjoy entertainment at home, there isn’t a conversation taking place that doesn’t include Microsoft Xbox One or Sony Playstation 4. But there is so much more to the story of console gaming that meets the eye. Your job: • Read this case study: http://blogs.hbr.org/2013/11/three-strategy-lessons-from-the-latest-round-of-xbox-vs-playstation/ • Once you review, write and executive memo that neatly answers the questions (and summarizes) the following: 1.) Is the target audience for both consoles the same? Or are they different? Efficiently explain the target audience for each (or arugue if they are the same) 2.) What are possible substitutes for the consoles? Please list three substitutes and offer at least one reason (for each substitute)why consoles should be concerned that a buyer might turn to this alternative product to meet their entertainment needs? 3.) Considering the demographics/psychographics of the buyer of PS4 and Xbox One, what would be two specific marketing disciplines you would recommend using to introduce the brand-new product? How would you know if the marketing of the message worked? (in short, how would you evaluate success?) 4.) Let’s assume a buyer bought a product/game to play on the console. And let’s assume a hacker manipulated the product (such as this example): http://www.slate.com/blogs/future_tense/2013/12/04/nba_2...
Words: 331 - Pages: 2
...simulations we have today, video games have changed the world as we know it. The video game industry is at an all time high. Video games are no longer a form of entertainment for few, but a world-wide phenomenon for people of all ages joining in on the fun. Consoles have a very long history; from the very start passionate people have been hard at work to make the industry what it is today. There are also guidelines that all video game companies must abide by as well, so it’s not all fun and games. A video game is defined as a game that involves direct input from a user to generate visual feedback on a device. The systems used to play video games are commonly known as platforms. These devices range from home consoles such as the PlayStation 3, Xbox 360, Wii to the personal computer, and all the way to the arcade system, where the video game was born. Video games were first made as a form of entertainment but have since evolved into a worldwide cult following. They are now used for entertainment, learning tools, and even training. The video game industry was first introduced as a commercial entertainment medium in 1971. This is where it all started. After the collapse of video games in 1983, there was a rebirth 2 years later which set in motion the events leading to a $10 billion industry, which rivals the motion picture industry as the most profitable form of entertainment in the world (Herman, 2008). Many people credit William Higinbotham for the creation of the very first video...
Words: 3258 - Pages: 14
