xcom285week2Axia College Material
Appendix B Audience-Focused Communication Matrix Use the matrix to complete the information. Write 3-4 sentences for each item. * What are some audience characteristics you need to consider? * What communication channels would be appropriate and why? * What would you do to ensure your message is effective? * What are some considerations you must keep in mind given the diversity of the audience?

Audience-Focused Communication | Audience | Audience Characteristics | Channels of Communication | Strategies to Ensure Effective Messages | Audience Diversity Considerations | Managers | Managers are the gatekeepers because they can stop the message from being sent. Managers are also the watchdogs because they will pay close attention to me and the primary audience and may base my performance on how well I do. If they do not like my performance then I might not get to give another presentation. I think they are also my secondary audience also because they comment or implement my ideas. | The channel of communication I would use to present quarterly sales information is oral and written messages. Before my presentation I would handout papers of my key points. My presentation would consist of a PowerPoint presentation along with me explaining the quarterly sales. The PowerPoint presentation has graphs showing the sale information. | The presentation will only last an hour. It will include information that managers may need to make decisions. Charts and graphs will be used to emphasize sales information. | When talking to the audience I must recognize there are different levels of company knowledge and educational backgrounds. Information should not be of college level because I want everyone to understand. The diversity makes it easier as an overview of highlighted information will make the presentation interesting. Everyone will leave with detailed information packet that they can refer to if needed. I think it is extremely important to be friendly, respectful, and confident. | Salespeople | Salespeople are my primary audience because they will act upon the information I relay. The information is beneficial to this audience because it tells them what their quotas are. I also think salespeople are my auxiliary audience because they might not have to ability to interact with my message. | The presentation will consist of written and oral communication. My presentation will be a PowerPoint with me speaking about the quarterly sales. I will give everyone a handout with the key points and important information I think they might need. | The presentation will only last an hour and will include important information the salespeople will need. I will also ask the audience if they have any questions then give them answers. | | Customers | Customers are my auxiliary audience. Customers will not interact with my message but they will listen. I will use empathy and common sense to reach to my audience. | The presentation will be written and oral communication. Before the meeting starts there will be a packet of important information I will be going over. My presentation will be a PowerPoint with me speaking about the quarterly sales. I will have a preface, graphs, and charts to aid me in communicating my objectives. | Presentation will only be an hour so that my audience does not get bored. I will try to make my speech exciting because if it is monotone then my audience might become bored. I will also use simple words so that everyone will understand what I am talking about. If I see confusion on people’s faces then I will simplify my speech. | | All | My audience is a mix of people therefore I have gatekeepers, primary audience, secondary audience, auxiliary audience, and watchdog. I will use empathy and common sense so I can relate to my audience. I need to watch everyone’s expressions and if someone looks confused then I need to explain in greater detail. | The presentation will be written and oral communication. My presentation will be very thought out and detailed where it should be. I will have a PowerPoint presentation along with me speaking. My audience will also have a packet of important information I will be going over. I will have my key points and information I want my audience to remember in the packet. | The presentation will be short and to the point. In the beginning of my speech I will give a preface so that I can either remind people or educate them without miscommunicating. I will use everyday words that way everyone will understand me. At the end of my speech I will ask the audience if they have any questions. | |