Scanners and Xerox This paper will identify the multiple business pressures on Xerox and describe some of the company’s response strategies. Also it will identify two roles of IT first as a contributor to the business technology pressures and secondly as a facilitator of Xerox’s critical responses activities.
Identify the multiple business pressures on Xerox and describe some of the company’s response strategies.
In the beginning Xerox with its introduction of the Xerox 914 automatic, plain paper copiers) Xerox was empire of the copying industry (Xerox, 2014). With all they had accomplished Xerox had a unique position in the industry. What they did was synonymous with what they performed. In any company to say “I am going to make a Xerox “was a common place. Xerox as time passed new technology and new entrants in the industry began to arise.
Between 1995 and 2010 the digital world's challenge for Xerox began to impact the company in a way that they seem to be struggling in with staying vital Domination over Xerox's empire of paper, and paper copiers, seemed inevitable (Scott D. Anthony, 2011). Xerox was stammering with the fierce competition of the Japanese .Xerox was facing extinction and they were in debt. They were in trouble with the Securities and Exchange Commission (SEC) and they had fallen behind in keeping up with the movement of updating with new technology its copiers. , Xerox failed to create growth in new markets, and found itself on the brink of irrelevance (Fast Company Staff, 2014). It was made clear to the business processing sector that the copier and faxes weren’t enough to sustain them in the digital world.
Inevitably, simpler and cheaper copiers from Canon and other rivals cut down Xerox in its core market. It became eminent that Xerox seeks solutions to the issues threatening its survival. The company’s response