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Xerox Swot Analysis

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Submitted By kargill6
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Xerox SWOT Analyses
Karie Gillen
March 23, 2015
MGT/521
Jacob Nichols, MBA

Xerox SWOT Analyses Xerox has been known for its leadership in the document technology business and a primary consumer provider for laser printers, copiers, and publishing documents. The increased trends of documental technology via digital media has affected the business overall. A SWOT analyses conducted in 2012, identified strengths, weaknesses, opportunities, and threats for the company in this increasing digital era. Strategic and operational plans will be discussed to reach two goals. SWOT Analysis In 2012, Xerox Corporation conducted a SWOT Analysis determining these results. Xerox’s strengths included their document technology situation in the current market in the area of multifunctional peripherals, transforming their business model into services for the business, and possessing a solid cash flow and annuity model. Xerox’s weaknesses included decrease of application in the technological area. Xerox’s opportunities included an increase in printing production, making their presence known in SMB segments, and offering services to produce an increase in mobility, cloud, and analytics. And Xerox’s threats included increased trends in technological advances in digital documents, economic interferences from businesses, and new competitors in the business (Xerox Corporation SWOT Analysis, 2012).
Strategic Goal and Plan Strategic planning assists the company to choose the general direction to move toward and addresses the financial, managerial, and physical resources over an allotted time (Anderson, 2001). A strategic goal for Xerox to increase their presence in the technological document era could be; ‘Xerox as an organization will increase their presence in the technology area and prove their capabilities to provide technological

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