...Marketing Plan Xiaomi Inc. Natalie Embleton - 17179865 Executive Summary: Lei Jun along with 7 other developers founded a company, Xiaomi in 2010. Since the release of its first phone in late 2011 it has created an estimated global market share on 5.1% this report will focus on a company, customer, product analysis of Xiaomi as well as show a SWOT analysis, discuss key target markets and list the advantages a disadvantages of potentially entering the Australian mobile phone market. Over it all it seems with the right planning Xiaomi have a rather large chance of becoming a well-known phone brand in the Australian market due to its user-friendly interface and affordable pricing. Table of Contents Executive Summary: 2 Product Description: 3 Customer Analysis: 5 Competitor Analysis: Market position: 5 Collaborators: 6 SWOT Analysis: 7 Strengths: 7 Weaknesses: 7 Opportunities: 7 Threats: 7 Market Segmentation: 7 Lifestyle And Psychographics: 8 Demographic: 8 Geographic: 8 Behavioural: 8 Alternative marketing strategy: 8 Price Focus: 8 Differentiation: 9 Diversification: 9 Selected Market Strategy: 9 Price: 9 Product: 9 Place: 9 Promotion: 9 Advantages And Disadvantages Of Entering Australia: 10 Advantages: 10 Disadvantages: 10 Conclusion: 10 Product Description: A serial entrepreneur Lei Jun founded Xiaomi Inc. who believed that high quality technology doesn’t need to cost a fortune. Xiaomi is a privately owned...
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...The strategy of the mobile phone industry: A comparative analysis of Apple, Sony, Xiaomi The strategy of the mobile phone industry - a comparative analysis of Apple, Sony, Xiaomi I Executive summary The paper sheds lights on the strategy of three mobile phone industry and that task is to perform comparative analysis on Apple, Sony and Xiaomi. The author has first started with the analysis of the macro-environment using strategic analytic tool called PESTLE. The author has used tools such as Porter’s Five Forces and SWOT to analyze the micro-environment of a mobile phone industry and define Key Success Factors that are essential to be included in company’s strategy. Moreover the paper characterizes the comparative analysis such as objectives, strengths, weakness, financial analysis (quantitative), Vario analysis (Qualitative), merger and acquisitions, market share and competitive advantage strategy, of Apple, Sony and Xiaomi. At the end, the author of this assignment has given his recommendation to these three industries and concludes with a set of challenges being faced by mobile phone industry to create and maintain customer values and profit margins for present and future business successes. The strategy of the mobile phone industry - a comparative analysis of Apple, Sony, Xiaomi II Table of Contents LIST OF ABBREVIATION ..................................................................................................................
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...telephone with an extended battery life. Micromax launched X1i, its first telephone with a month-long battery back-up. In 2014, Micromax's sales exceeded those of Samsung to become the mobile telephone manufacturer shipping the most telephones in one quarter in India. On 24 January 2014, Micromax became the first Indian mobile company to start sales in Russia. The Achievement Traditionally, the dominant mobile phone companies in India have been foreign giants—be it Nokia Oyj, Samsung Electronics Co., BlackBerry Ltd or Sony Corp. But through sustained marketing efforts and the introduction of products at lower price points but with the same specifications and contemporary design that their global counterparts offer, Indian handset makers have been steadily gaining market share. The forerunner among them is Micromax Informatics Ltd, which according to latest International Data Corp. (IDC) data had a 22% share of the Indian mobile handset market, second only to Samsung, which had a 26% share, and much ahead of other foreign competitors like Nokia, Sony and BlackBerry. The Strategy: A large part of Micromax’s growth is attributable to its significant share of the smartphone market, including so-called phablets (voice and data devices that have a screen size of 5 inch and above). It has been able to deliver smartphones with specifications akin to those offered by global handset makers like Samsung, but at half the price. As a result, the company has been able to attract a...
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...features. FitoBand also includes online dashboard and mobile apps, which wirelessly and automatically sync with FitoBand. This platform allows users to see trends and achievements, access motivational tools such as virtual badges and real-time progress notifications, and connect, support, and compete with friends and family. HealthPro has an aggressive marketing plan for promotion of this product that idea came from the requirement of the customers. The customers always wanted to have an easy to use pedometer with unique features. HealthPro plans to enter the domestic market with its new brand “FitoBand” once it has established its new production line, procurement base, production process, and quality of products and generated enough financial resources. It plans to do this through internal accruals and venture-capital funding. Situation Analysis HealthPro is about to enter in emerging fitness tracker market with its product called FitoBand. Fitness trackers are one of the hot product category when it comes to personal health devices, however India has been kept out of loop with very few fitness trackers available officially. HealthPro launching FitoBand first in...
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...| | Market Mix of Mobile Phone Market in India | | | | | | | | | | Letter of Transmittal July 16, 2013 Subject: Submission of Report. Dear Sir, We are pleased to submit the report that you asked for & gave us the authorization to work on “Marketing Mix of mobile phone market in India”. This report is an essential part of our course, we tried our best to work on it carefully and sincerely to make the report informative. The study we conducted enhanced our knowledge to make an executive report. This report has given us an exceptional experience that might have immense uses in the future endeavors and we sincerely hope that it would be able to fulfill your expectations. We have put our sincere effort to give this report a presentable shape and make it as informative and precise as possible. We thank you for providing us with this unique opportunity. Sincerely yours, Acknowledgement “It is not possible to prepare a project report without the assistance & encouragement of other people. This one is certainly no exception.” On the very outset of this report, we would like to extend our sincere & heartfelt gratitude towards all the personages who have helped us in this endeavor. Without their active guidance, help, cooperation & encouragement, we would not have made headway in the project. We are extremely thankful and pay our gratitude to our faculty Prof. Ashish Banerjee for his consultative help and constructive...
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...1.0 INTRODUCTION 1.1 Company Overview Blackberry is a brand that was created by Research in Motion's (RIM) Founder Mike Lazaridis in 1996, providing wireless web enabled devices across multiple networks. At the time, Lazaridis was an engineering student at the University of Waterloo while Fregin was an engineering student at the University of Windsor. BlackBerry Limited (BlackBerry), incorporated on February 24, 2003, is a provider of mobile communications. The Company is engaged primarily in the provision of the BlackBerry wireless solution, consisting of smartphones, service and software. The Company's four areas of business are Devices business, Enterprise Services, BlackBerry Technology Solutions (BTS) business and Messaging. The Company's Devices business is focused on delivering smartphone products. BlackBerry's Enterprise Services business offers enterprise products and services. The Company's BTS business consists of five units: QNX Software Systems Limited (QNX), Certicom, Paratek, the BlackBerry Internet of Things (IoT) Platform, and Intellectual Property and Patent Licensing (IPPL). The Company's Messaging business is engaged in providing BlackBerry Messenger (BBM). The Company's smartphones are powered by the BlackBerry 10 operating system (OS). BlackBerry smartphones are available from various carriers and indirect channels, through a range of distribution partners, and are designed to operate on a range of carrier networks, including High Speed Packet Access...
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...qwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwer...
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...IMPORTANT UPDATES) Category Wise Current Affairs from January 2015 to June 2015 1) Awards and Honours 2) Appointments 3) Banking and Finance 4) Indian Affairs 5) International Affairs 6) Science and Technology 7) Sports 8) Obituary Visit DayTodayGK.com for Current Affairs, General Knowledge, Current Affairs Quiz, Banking Quiz, Marketing Quiz, Science Quiz, English Quiz..etc 9) Important days observed from January to June THE MORE YOU VISIT THE MORE YOU SUCCEED All the Success for your upcoming Exams!!! Contact us at arunsathyan.day2daygk@gmail.com & prerikagupta.day2daygk@gmail.com (Feedbacks are Greatly Appreciated) Do It Now. Sometimes Later Becomes Never. Current Affairs Jan to June AWARDS AND HONOURS Name of the Award Business Person of the Year State Pre-Eminent Science and Technology Award 2015 Space Pioneer Award Award Winner Larry Page Yu Min – Nuclear Scientist ISRO’s Mars Orbiter Mission (MOM) Team Asian Tour’s Players Player of Anirban Lahiri the Year Ballon d’Or 2014 Award Cristiano Ronaldo Governor of the Year Raghuram Rajan National e-Governance Award Vyas Samman Award 2014 Jammu and Kashmir National Tiger Conservation Authority Award Vikram Sarabhai Memorial Award Sahitya Akademi Award Periyar Tiger Reserve NSC Award for Best Electoral Practices Social Media Person of the year 2015 Giraffe Hero Award Best Indian Language Website in India Hindu Literary Prize 2014 CV Anand Martin Luther King Award Frank Islam DSC Prize for South Asian Fiction Kushwant...
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