...Summary By: TGM 546: Industrial Regional Analysis Xiaomi, Inc: The Rise of a Chinese Indigenous Competitor The document provides an in depth report on Xiaomi Inc, a multinational corporation based in Beijing, China. Xiaomi is a privately owned Chinese electronics company founded by Lei Jun and several partners in 2010, and which has now grown to be the world’s third largest smartphone distributor. Xiaomi exploded on to the mobile phone scene while Apple Inc. and Samsung were battling for dominance in the Chinese market. When the company was founded its main objection was to develop and sell software for mobile devices using the Android operating system, since then the company has evolved into what it is today in a steady running behind Apple and Samsung. Xiaomi’s imitation of Apple Inc Xiaomi has been dubbed the Apple Inc. of China and rightfully so not only does the mimic Apple from the corporation aspect but its founder is inspired by the Apple founder Steve Jobs. Lei, Xiaomi's Founder, Chairman and CEO has often been referred to as the Steve Jobs of China and even fashions himself after the late founder. His attire is the simple black shirts and blue jeans emulating Jobs, who he has admired since his college days. Also like Jobs, he has been called a shameless self-promoter and supreme marketer--characteristics that are thought to partially explain his company's success in China. Another example of Xiaomi modeling itself after Apple is the MIUI firmware. This...
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...[pic] How Xiaomi should meet the challenge of remaining market leaders Introduction A group of Chinese people says that they are getting "fever" because of a brand of smartphone ---Xiaomi. For which reason do these Chinese people being so crazy about Xiaomi phones? Xiaomi, an emerging mobile internet company which focuses on smartphone development, created a range of amazing sale records and became one of the largest smartphone sellers in China. However, people who are non-Chinese, normally, never heard about Xiaomi smartphone. Living in a market which is led by iPhone and Samsung, people even do not have the interest to know what Xiaomi is. For this reason, Xiaomi is facing a huge challenge because of the remaining leaders. To deal with this situation, Xiaomi should keep their special advantages and avoid current problems. Body First, low-price and high-quality show a high price-performance ratio of Xiaomi. It is true that price-performance plays a very important role when customers choose their smartphones, as well as the functions of the phone. Indeed, Xiaomi smartphone is widely accepted as cost-effective, as it provides most of the useful functions that customers want with a comparatively low price. To illustrate, comparing with Apple and Samsung---the largest two smartphone sellers in the world, whose phones always cost 800 euros and 700 euros respectively, Xiaomi only cost less than 500 euros each. In addition, Xiaomi also has the similar...
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...African Journal of Business Management Vol.6 (22), pp. 6456-6464, 6 June, 2012 Available online at http://www.academicjournals.org/AJBM DOI: 10.5897/AJBM11.2673 ISSN 1993-8233 ©2012 Academic Journals Review Key issues in cross-cultural business communication: Anthropological approaches to international business Tian Guang* and Dan Trotter Shantou University, Shantou City, Guangdong Province, Southern China. Accepted 8 March, 2012 Cultural factors have long been known to influence the communication and success potential of competition. Cultural awareness shapes how business firms behave in cross-culturally reflected international markets. It is broadly recognized that cultural factors act as invisible barriers in international business communications. Understanding cultural differences is one of the most significant skills for firms to develop in order to have a competitive advantage in international business. This paper probes some key elements of cross-cultural issues in international business communication and provides a framework for creating competitive advantage for firms engaged in international business. Culture affects many aspects of international business communication. It impacts free trade policies, localization and standardization strategy decisions, advertising, brand effectiveness, business relationships, international business management, international marketing, international negotiation, and consumer behavior. Seven themes are suggested as guidelines...
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...Why Xiaomi can grow so fast? The International Data Corporation (IDC) has reported that Xiaomi Inc, a privately owned Chinese electronics company headquartered in Beijing, China, was the top smartphone company in China last year with a 12.5 percent market share, narrowly outpacing South Korea’s Samsung. The article analysis the strategies used by Xiaomi to become a market leader. The key strategy that put Xiaomi firmly on the map was coming up with a good quality phone at a lower price range. Xiaomi pursued a very different business model to Apple, selling high-specification smart phones at low prices. Xiaomi’s MI 3 smartphone, its flagship, is appropriately light and thin (8.1 mm),with nicely beveled curves. A color-popping display from LG and a high-performance Qualcomm processor gives buyers the same components they would find in other smart phones. The device runs on MIUI, Xiaomi’s own version of the Android operating system and incorporates weekly software updates from users which is a big USP. By building its own Android-based OS called MIUI, XIAOMI phones got new exciting features not found on standard android devices as well as plenty of customization options. Xiaomi has also managed to harness the power of social media by not only broadcasting their messages and announcements but by actively engaging with their customers. In its early stages, the company pioneered flash style sales which were done with little or no advertising. Flash sales basically mean...
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...Historia de Xiaomi La empresa Xiaomi fue fundada en Abril de 2010 por el ex CE de la empresa Kingsoft, Lei Jun, con el propósito de crear una ROM alternativa a Android (aunque basada en Android) para poder ofrecer unas características que no posee el sistema de Google. Su aceptación fue gigante y poco a poco se fue portando a numerosos dispositivos llegando a fecha de hoy a poder ser instalado en unos 200 dispositivos distintos, y además, pudiendo ser instalado como aplicación (no contando con las mismas especificaciones) con MIUI Express. A finales de 2013, MIUI poseía mas de 30 millones de usuarios, una cifra nada despreciable para la edad de la empresa. MIUI ha sido muchas veces comparada con iOS, primero por una apariencia similar según algunos, pero sobretodo por el cuidado entorno y su facilidad de uso. La empresa ha añadido servicios de la nube de donde descargar contenido o hacer copia de nuestros datos. Además, la ROM es también conocida por aceptar comentarios de sus usuarios desde múltiples vía con el fin de mejorar la ROM, por eso, actualizan todas las semanas para corregir errores y dotar la ROM de mas y mejores características, si no te crees que esto sea así, puedes probarla, es muy posible que exista para tu móvil. La entrada de Xiaomi en el hardware En 2011 Xiaomi saca el Xiaomi One, su primer dispositivo y con el que Xiaomi empezó no solo a fabricar el software sino también el hardware. El dispositivo era un teléfono con unas especificaciones de gama alta...
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...Product * Xiaomi’s phone is a low-price smart phone, which called it ‘Apple of China. The design team of Xiaomi’s mobile phone from MOTOROLA, hardware team millet mobile phone production by Foxconn and Envada foundry. * Xiaomi’s mobile phone operating system is the independent research and development of Xiaomi’s MIUI OS system, which is similar to the android system. The MIUI systerm imitate Apple’s desktop phone style, like, there is no menu option. It’s very easy to use for British people. * Xiaomi’s phone has many beautiful themes. Which will be popular with business, girls. The Mi3 has Stunningly beautiful screen with 5-inch IPS display. Full HD at 16:9. It will be so great to See crisp details in 1080p HD video or play games rich textures in 3D games environments. * The company has so far only sold phones in greater China - but is now looking to expand globally Price * In 2011 the first millet mobile phone MI 1 release, sells nearly 1999 RMB. The latest MI phone MI 3 only 2999 RMB. For low-end Xiaomi’s mobile phone products, such as Hong MI and Hong MI note, only sells 799 RMB. Therefore, Xiaomi’s product is high quality mobile phone with lower price. Compare to others product in the industry, Xiaomi’s phone has its own price advantage for distribution to the UK. Use Vodafone Company as example. * The popular phones price sells in Vodafone Company. The Samsung Galaxy 5 sells 37 pound per month for a contract phone. A Xiaomi’s phone...
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...A XIAOMI INC. Uma análise sobre a Marca A XIAOMI INC. | João Félix 26512 Índice e Índice de Figuras 1 2 3 4 Introdução ................................................................................................................................................ 3 História da Xiaomi ..................................................................................................................................... 4 A Identidade da marca. ........................................................................................................................... 12 Analise Externa ....................................................................................................................................... 13 4.1 4.2 4.3 4.3.1 4.3.2 4.4 4.4.1 4.4.2 4.4.3 4.4.4 4.4.5 4.4.6 4.4.7 5 O Mercado ..................................................................................................................................... 13 Concorrência .................................................................................................................................. 14 Segmentação ................................................................................................................................. 15 A serie Mi (FlagShip) .............................................................................................................. 15 A Serie HongMi (Low Budget) .............................................................................................
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...Xiaomi Vs Apple Introduction Xiaomi Inc. (Chinese: 小米科技; pinyin: Xiǎomĭ Kējì, literally "Xiaomi Tech", or "Foxtail millet tech")is a privately owned Chinese electronics company headquartered in Beijing, China. It is the world's 3rd largest smartphone distributor that designs, develops, and sells smartphones, mobile apps, and consumer electronics.[4] Since the release of its first smartphone in August 2011, Xiaomi has gained market share in mainland China and expanded into developing a wider range of consumer electronics. The company's founder and CEO is Lei Jun, China's 23rd richest man according to Forbes. The company has over 3,000 employees, mainly in mainland China, Malaysia, Singapore, and is expanding to other countries such as India, and Indonesia. As per the new research by IDC, Xiaomi is now the third largest smartphone maker in the world followed by Lenovo and LG at fourth and fifth place respectively. Samsung remains at the first place despite declining shipment volume, followed by Apple Inc. at second place. Apple Inc. is an American multinational corporation headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, online services, and personal computers. Its best-known hardware products are the Mac line of computers, the iPod media player, the iPhone smartphone, and the iPad tablet computer. Its online services include iCloud, iTunes Store, and App Store. Apple's consumer software includes the OS...
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...1. Executive Summary The report was conducted to analyze from marketing strategies perspective why Xiaomi has made such a big success in smart phone business since it was founded in 201, and to make some recommendations for its further success. The methods used in the report include external analysis (customer analysis, competitor analysis, market analysis and environmental analysis), internal analysis (performance analysis and determinants of strategic options) and analysis of strategic outputs. In addition, a survey which can be found in Appendix part was conducted in a focus group to help on the analysis. The results from the analysis tell that Xiaomi has attracted a large number of very loyal customers by very accurate segment target positioning, establish very concise brand image with very user friendly UI system, high performance hardware and very efficient on-line selling channel. On the other hand, more and more powerful bargaining power from its suppliers, heavy dependency on single marketing channel (online) and difficulties in establishing technical differentiation are the major threat or weaknesses Xiaomi is facing. Xiaomi has become a very successful smart phone producer and seller. It created a phenomenon in the market and now is the paradigm many market players try to copy. Therefore, to overcome its weaknesses and tackle the threats and to gain sustainable development of business, in the report, the following recommends have been discussed: Enhancing...
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...Business & Economics Master of Business Administration BEIJIN XIAOMI TECHNOLOGY CO.: GROWTH VIA ONLINE CHANNELS1 1. Was Xiaomi creating a disruptive innovation? Why or why not? Explain using characteristics of disruptive innovation I believe that Xiaomi Inc. is created a disruptive innovation, because it made huge success in sales in smartphone industry through online method, and didn’t use the traditional method of marketing. In addition, it didn’t launch any physical site to work, and it occupied the 3rd largest cellphone in China, and the 6th around the world as one of the biggest smartphone companies around the world. Therefore, Xiaomi disrupted the available market of the same industry, and created new market with value networks, as the quality of the phones manufactured and the low price offered to be sale online. It displaced the current smartphone markets exist, but it didn't stay lone, when new emerging companies started imitating Xiaomi in online sales, so disruptive innovation approved its failure to Xiaomi in the ability of execution and innovation. I believe in the failure that borught by disruptive innovation, because at the beginning it gives benefit for the company adopting it, but didn't sustain its success as in Xiaomi example. And, for Xiaomi it didn't produce it's own hardware and that's leads to the fact that Xiaomi can't produce innovative new products by itself. To conclude, I believe that to garuntee the sucessful...
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...Xiaomi swot analysisStrength1. Excellent entrepreneurial team member, e.g. Hugo Barra has joined to xiaomi to expand oversea business, take in charge of oversea business development, and strategic cooperation with google android.Involve users' participation in mobile phone R&D can better meet consumers' needs, and draw their attention when new products released. Gained fans loyalty.Cost-effectiveness mobile phone, priced from 500-2000Miui: xiaomi phones’ operational system/ mChat/ Xiaomi phones5. Lower marketing cost than other mobile brands. Launch events and microblog marketing. 6. Cultivating brand loyalty with fans groups, online flash sales, glitzy apple-style launch events and high-specification products sold at low pricesLow stocking cost8. Cooperate with China Unicom and China TeleCom to create new sim card, which is much cheaper than other sim card brand.9.Sells model: consumers book and pay for the phone first, so that XIAOMI has enough finance to purchase inventory.----zero inventory. lower stocking cost. Good cash flow.Weakness:Service cannot meet customers' satisfication。 。No self PlantsDistribution channel is easy to be copied by competitors4. Xiaomi has relatively few patents and little R&D spending, sourcing most of its components commercially.Many company claimed that xiaomi copied their products. Therefore if xiaomi enter into oversea market, it will face very high patent fees.The fans groups, business mode(online flash sales, glitzy...
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...Marketing Plan Xiaomi Inc. Natalie Embleton - 17179865 Executive Summary: Lei Jun along with 7 other developers founded a company, Xiaomi in 2010. Since the release of its first phone in late 2011 it has created an estimated global market share on 5.1% this report will focus on a company, customer, product analysis of Xiaomi as well as show a SWOT analysis, discuss key target markets and list the advantages a disadvantages of potentially entering the Australian mobile phone market. Over it all it seems with the right planning Xiaomi have a rather large chance of becoming a well-known phone brand in the Australian market due to its user-friendly interface and affordable pricing. Table of Contents Executive Summary: 2 Product Description: 3 Customer Analysis: 5 Competitor Analysis: Market position: 5 Collaborators: 6 SWOT Analysis: 7 Strengths: 7 Weaknesses: 7 Opportunities: 7 Threats: 7 Market Segmentation: 7 Lifestyle And Psychographics: 8 Demographic: 8 Geographic: 8 Behavioural: 8 Alternative marketing strategy: 8 Price Focus: 8 Differentiation: 9 Diversification: 9 Selected Market Strategy: 9 Price: 9 Product: 9 Place: 9 Promotion: 9 Advantages And Disadvantages Of Entering Australia: 10 Advantages: 10 Disadvantages: 10 Conclusion: 10 Product Description: A serial entrepreneur Lei Jun founded Xiaomi Inc. who believed that high quality technology doesn’t need to cost a fortune. Xiaomi is a privately owned...
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...r MGMT330 Strategic Management Final Project Xiaomi Entering India’s Mobile Market Analysis Content 1. Introduction ---------------------------------------------------------------------------------------------- 3 2. General Environment analysis of the Mobile Industry in India --------------------------------6 3. Business model of Xiaomi with India market analysis--------------------------------------------9 4. Comparison between Samsung and Xiaomi -------------------------------------------------------11 5. Recommendation---------------------------------------------------------------------------------------13 6. Conclusion ------------------------------------------------------------------------------------------------15 7. Reference ------------------------------------------------------------------------------------------------ 15 1. Introduction 1.1 Background information of Xiaomi Xiaomi, a leading smartphone brand in China, has been trying to enter India’s mobile market in this year. India is a developing country which has a potential market for smartphones. There will be a detailed explanation and analysis of how Xiaomi enters India’s mobile market. We will also evaluate its strategy and provide some opinions or recommendations. We will describe the business model of Xiaomi and the original strategy that Xiaomi used in mainland China first. Then talk about the mobile market of India and the general environment...
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...湘潭大学商学院学年论文 题目：小米科技的差异化与成本领先战略 院 （系）： 商学院 专 业： 工商管理 学 号： 2012131028 姓 名： 王 新 指导教师： 文 艺 完成日期： 2014年4月17日 小米科技的差异化与成本领先战略 摘要： 1980年初，迈克尔．波特(M．E．Porter)教授通过对美国、欧洲与日本制造业的实践提出了自己的竞争战略理论学说，他在其著作《竞争战略》一书中指出，赢得竞争优势的三种最一般的基本战略：总成本领先战略、差异化战略、目标集聚战略。在波特看来，差异化战略和成本领先战略二者是不能同时并存的，但随着科技的发展，尤其是电商行业的飞速崛起，让差异化与低成本的结合成为可能，小米科技公司正是国产手机行业的一匹黑马，在短短两年即积累了大量的小米用户群。本文将重点研究小米科技是如何利用差异化战略和成本领先战略来实现对用户的精准营销。 关键词： 小米 差异化战略 成本领先战略 一、关于小米 小米公司正式成立于2010年4月，是一家专注于智能手机自主研发的移动互联网公司，定位于高性能发烧手机，小米手机、MIUI、米聊是小米公司旗下三大核心业务。该公司目前已推出小米手机3代，同时还推出了小米耳机、小米移动电源、小米路由器、小米盒子、小米电视等多款衍生产品，建设自己的移动生态圈。 小米手机始终坚持“为发烧而生的”的设计理念，主打低价高配的高性价比产品，每一代手机都采用最新旗舰型高端配件，却以最低廉的价格发布，通过精准的饥饿营销，吸引了大量用户群，在大量的米粉的狂热追捧下，小米发布的每一代产品都获得了巨大的成功。不仅如此，由于饥饿营销造成的黄牛哄抬物价，手机厂商之间的价格战，期货时间差带来的成本降低，小米依旧获取了高额利润，极大提升了自己的知名度，如今的小米早已摇身一变，成为了中国第四大互联网公司，手机业的一匹黑马。 二、小米科技的差异化战略 差异化战略(differentiation/differentiation strategy)又称别具一格战略、差别化战略，是将公司提供的产品或服务差异化，形成一些在全产业范围中具有独特性的东西。 2011年至2012年，随着安卓智能手机和3G技术的逐渐成熟，中国手机市场呈现一片繁荣景象。其中，诺基亚、三星、和htc等行业巨头依旧保持着较高份额，中兴、华为、联想为代表的国产手机厂商也利用原本的品牌和规模优势夺取了大量阵地，留下一批国产小厂争夺这一小份快速增长的大蛋糕。同样没有任何知名度的一个国产品牌小米也选择在2011年底发布了他的第一款产品——小米一代。当然，在国内外大厂的挤压下，夹缝求生存已经 不再容易，小米并没有与之正面交锋，看小米是如何利用差异化竞争获取优势的。 [pic] 1. 小米手机定位的差异化 小米手机定位于发烧级高端性能、中端价位的一款高性价比产品，并且深度定制以安卓为基础的MIUI系统，简便易用，主销目标为年轻一族。与其他手机厂商低价低配、高价高配的观念相比，这样的定位充分考虑了其潜在用户的消费水平和追求高性价比高性能的心理，以“发烧”之名，赢取“发烧”米粉一族。如下图所示，2011年中国手机市场关注比例最高的为1000-3000段位，而3000...
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...Social E-Commerce That Xiaomi Uses At 22:00 on 8th April, 2014, Xiaomi’s total transaction amount in the latest round of “Mi Fan Festival” came to a halt at 1.5 billion yuan (USD 243.35 million), setting a new domestic record for single-day transaction amount in independent e-commerce companies. 1.3 million smartphones, nearly 4.8 million pieces of accessories, all sold out in 12 hours. Xiaomi’s unique visit of the day hit 15 million. When Lei Jun founded Xiaomi in 2009, the first product was MIUI operating system. Lei Jun didn’t want to spend money on marketing, so his crew began building brand awareness in forums. Their staff spent a lot of time on forums, making comments, sending posts and advertising. And they also searched for senior users in forums and picked out 100 out of 1000 to join their operating system design and feedback. These 100 senior users were the base of MIUI operating system, and they also became the first batch of “Me Fan”, meaning Xiaomi fans. Later, Lei Jun decided to manufacturer smartphone. They used the same method to do marketing with zero budget. They set up MIUI mobile phone forum, which became the base camp of “me fan”. In 2010, MIUI forum already had 1 million registered users. Naturally, the 1 million users became the first “Me Fan” of MIUI smartphone. “Me Fan” participated in product research, development, test, spread, marketing and public relation. Except a variety of online activities, fans also organized offline city gatherings. 42%...
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