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How Xiaomi should meet the challenge of remaining market leaders

Introduction
A group of Chinese people says that they are getting "fever" because of a brand of smartphone ---Xiaomi. For which reason do these Chinese people being so crazy about Xiaomi phones? Xiaomi, an emerging mobile internet company which focuses on smartphone development, created a range of amazing sale records and became one of the largest smartphone sellers in China.

However, people who are non-Chinese, normally, never heard about Xiaomi smartphone. Living in a market which is led by iPhone and Samsung, people even do not have the interest to know what Xiaomi is. For this reason, Xiaomi is facing a huge challenge because of the remaining leaders. To deal with this situation, Xiaomi should keep their special advantages and avoid current problems.

Body
First, low-price and high-quality show a high price-performance ratio of Xiaomi. It is true that price-performance plays a very important role when customers choose their smartphones, as well as the functions of the phone. Indeed, Xiaomi smartphone is widely accepted as cost-effective, as it provides most of the useful functions that customers want with a comparatively low price. To illustrate, comparing with Apple and Samsung---the largest two smartphone sellers in the world, whose phones always cost 800 euros and 700 euros respectively, Xiaomi only cost less than 500 euros each. In addition, Xiaomi also has the similar functions with Apple and Samsung. As a result, Xiaomi can be more economical than Apple and Samsung if it maintains the cost-effective advantage.

Furthermore, Xiaomi should keep their network marketing mode. In fact, Xiaomi's network marketing mode is to let internet users join the design process of Xiaomi smartphones, and allow customers to choose their ideal phone configurations. For