Strengths Weight Rating score
Revenue has not declined a single year for 10 years 0.08 3 0.24
Microsoft is the world most valuable computer software company 0.01 3 0.03
Trading volume increased by 11.54% in 2014 0.04 4 0.16
Dividends have been on the rise for the past 10 years 0.06 4 0.24
Rated AAA by both Moody’s and Standard and Poor’s with a total asset value of $41 billion with only $8.5 billion unsecured debt 0.07 3 0.21
Quick ratio of 2.45 shows high ability to cover cash needs 0.09 3 0.27
Excellent employee management 0.01 4 0.04
Extensive distribution channels 0.04 3 0.12
Microsoft is the second most valuable brand and eighth largest company in the world with a market capitalization of $314B 0.04 3 0.12
Brand reputation value at $ 57.8 billion. 0.03 3 0.09 Weaknesses
High debt level ($20.645 billion) 0.1 2 0.20
Incompetency in acquisition and investment 0.07 2 0.14
Competition based on prices 0.05 1 0.05
Overdependence on hardware manufacturers 0.05 2 0.10
Rigid (bureaucratic) organizational culture hampering fast introduction of new products 0.08 2 0.16
Negative publicity over security flaws 0.03 1 0.03
Slow innovation process 0.08 1 0.08
No racial diversity on supervisory and management board 0.07 2 0.14
Total 1.00 2.42