Introduction
The term ‘Corporate Social Responsibility’ (CSR) was created almost 90 years ago. In this new era, companies which do not embrace the regulations governing CSR are in the minority. In 2010, a research project displayed the fact that approximately 80% of all companies have information regarding CSR on their website. Similar research in 2009 showed that the figure was 75%, suggesting that CSR concerns have been increasing year by year.
Two perspectives are used to assess these facts. The first is that while CSR is of necessary concern for corporate executives, the quality of CSR adherence has become a crucial matter for stakeholders. The second is that there is a way to differentiate the diversified CSR activities, although they have become more complex and have been elevated to a higher level. This company analysis will concentrate on these points of view.
Objective
The objective of this analysis report is to define the essence of CSR or Global ‘Citizenship’ again. The essential theme will be to analyze the selected company using the standard of the ‘North-End-CSR’ card. The assessment, using the ‘North-End-CSR’ card, should reveal certain of the company’s characteristics, and allow us to evaluate and reconsider the purpose of CSR
Discussion
Outline of XSTRATA
The publicly-traded company selected by our team is XSTRATA, a corporation which is listed on both the London Stock Exchange and the Switzerland Stock Exchange. The headquarters of the company is in Switzerland.
To analyze the XSTRATA’s CSR conformity, key general factors of the company which will be considered. They are: (a) industry classification, (b) services and products, (c) overseas operations, and (d) number of employees. The strategy and extent of CSR activities may be expected to vary depending upon these factors. a) Industry Classification
XSTRATA is in the mining industry.