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Xxx Yyy Zzz

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Submitted By rajkiran
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Challenges * Indirect competition from scheduler apps available on Google Play store. * Scalability after spreading to the first few colleges. * Maintaining 100% reliability, as it is a critical app. * Some users may find the monthly fee too high. * Some people may not see the value addition by the app.

Marketing * Market Size :
Data from survey conducted in campus:- * 44% have android phone * Estimated Initial market size= 44% of total Students in BM, HR, RM, Part Time and Ex-PGP. Around 350 students. * Annual Market growth Rate:- o Zero (assuming that this is implemented only in XIMB) o If we implement it in XLRI in second year, market grows by 60%.

Strategy * Download link for the app will be provided on the A.I.S login page. This will increase the visibility of the app immensely. Users will be able to download and view the aesthetics of the app. In order to utilize the functionality they will have to sign up and pay for it. * The availability of the app will be communicated through stu mail, notice board and Facebook. * Marketing in other colleges will be done via the Student council of the institutes.

The market can be divided into three types of users: 1. Hot users: These users are open to the idea of the app since they see great utility in the app. They are users who are have missed deadlines and want the help of the app. They will be willing to pay the specified fee. 2. Warm users: These users are relatively neutral to the idea. They use the app because others use it. They don’t mind paying the fee. 3. Cold users: These are users who don’t see the utility in the app. This could be because they are conditioned to checking notice board, mails etc. regularly and very rarely miss deadlines. Some users may also be using schedulers available on Google Play store.

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