...1.) Yahoo Mission: Yahoo’s mission statement, according to its website, is to “create deeply personal digital experiences” and to connect users to what matters most to them. The Internet does that very well all by itself, thank you, and social media such as Facebook and Twitter have also encroached on that vague territory. 2.) As of September 30, 2013, Yahoo had approximately 12,300 employees. 3.) Yahoo is headquartered in Sunnyvale, Calif., and has offices located throughout the Americas, Asia Pacific (APAC) and the Europe, Middle East and Africa (EMEA) regions. 701 First Avenue Sunnyvale, CA 94089 UNITED STATES 4.) Yahoo Inc. wants to be hip. The company is targeting 18- to 34-year-olds by advertising at sporting events, on outdoor billboards and in other places, Yahoo CFO Ken Goldman told the audience at the J.P. Morgan Global Technology, Media and Telecom conference in Boston. "Part of it is going to be just visibility again in making ourselves cool, which we got away from for a couple of years," Goldman said, according to Reuters. Goldman did not disclose the cost of the marketing plan, according to the report. 5.) 6.)Yahoo! Company Culture Yahoo employees are expected to work long hours, and in return, the company offers a lot of on site perks (see below). There is a work hard, play hard mentality. The company fosters an environment of teamwork, offering video games and Foosball, and celebrating achievements and milestones with company parties. Company events...
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...Chinese division of Yahoo! sent information on one of its users, Shi Tao, to the Chinese government. The journalist had been critical of the Chinese government, and, based on the information sent to the government, Shi Tao was sentenced to ten years in prison. In 2010, e-mail accounts housed by Google were hacked. Many of these accounts belonged to human rights activists. Issues like these pose a conundrum for the United States and international entities that are looking to prevent human rights abuses, including violations of privacy, in countries such as China. This paper will evaluate current and proposed efforts to curb such actions by the Chinese government. I propose the following three-pronged approach to deal with these actions: 1) a vigorous naming, blaming, and shaming campaign; 2) the adoption of a uniform policy by the United States government for addressing the Chinese government on these issues; and 3) the development of coherent, enforceable, and specific codes of conduct by trade associations and business groups that discuss issues of censorship and privacy regarding the internet, their customers, and foreign governments. 50 The Public Purpose Statement of the Problem In the mid-2000s, staff at the Chinese branch of Yahoo! sent private information on one of its users, Shi Tao, to the Chinese government. Shi Tao was a journalist who had been critical of the Chinese government in e-mails on his Yahoo! account. Based on agreements that Yahoo! had entered into...
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...actions taken by Yahoo have upset its relationship with Alibaba? (b) What are the possible underlying reasons for Yahoo to pursue such strategies and actions? (c) Why does Alibaba regard these strategies and actions as “perplexing” or offensive? 1(a) Strategies and Actions taken by Yahoo that upset its relationship with Alibaba | 1(b)Possible underlying reasons for pursuing such strategies and actions | 1(c)The reason why they are “perplexing” or offensive to Alibaba | 1. Reluctance of Carol Bartz (a new chief executive for Yahoo with the mission to address Yahoo’s sharp drop in share price) to reach out to Alibaba’s founder Jack Ma or Alibaba.com’s chief executive David Wei. Bartz reprimanded Ma when he made a trip to the United States to meet with her. She dressed him down when he met her. | * Bartz was totally unsatisfied with Alibaba’s failure to run Yahoo China more successfully than Yahoo had. | * Bartz dressed Ma down in front of his management team by criticizing Alibaba’s way of managing the Yahoo portal. * Bartz was impolite and indifferent even though Ma specially made a trip to meet her. | 2. Yahoo set up a new Research Center in Beijing where Yahoo China was based | * Yahoo needs a new Research Center to develop products for Yahoo globally. * Bartz may want the new center to act as a surveillance to supervise Yahoo China secretly. * The new research center can maintain a close relationship between Yahoo and the China market...
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...bit farther out of the way than the local grocery store or other stores such as Target; therefore I think the location of the store may have caused it not to be as successful. I can’t speak for the average consumer because when I do go to Wal-Mart it is usually because I have the need to purchase a lot of items and I know my cost will be cheaper at Wal-Mart which does take away business from other retailers but I don’t think it’s a large enough number that would make other stores go out of business, or at least not yet. 4. Can a retailer ever become too large and too powerful? Absolutely, if a retailer such as Wal-Mart continues to grow, it doesn’t just hurt competitors who provide similar products, it also hurts the producers. With Wal-Mart, they wish to provide as many products as they can at as low of a price as possible, which is great for the consumer. A consumer wants local retailers fighting for their attention and driving business into their building but too much of that can be a bad thing. A growing business like Wal-Mart could have a ripple effect, putting other businesses out of business because they are unable to compete with their prices, with that, people will lose their jobs which would cause less money to be circulating in the community. A little healthy competition between retailers is great, but a retailer can absolutely become too large...
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...Ethica Corp. Portfolio Management Final Report April 5, 2016 Executive Summary Client: Ethica Corp. Investment Purpose: Invest $100,000 CAD in 5 stocks Time Horizon: January 29, 2016 - March 24, 2016 Geographic Restrictions: Must include 2 Canadian stocks, 1 American stock, 1 European stock, and 1 Asian or African stock. Investment Criteria: No sin stocks, no financials, no cross-listed stocks, strong CSR, no scandals, and debt levels of less than 40% of total assets. Our chosen securities were: * YAHOO! Inc. * Canadian Utilities Limited * Alimentation Couche-Tard * NEC Corporation * Jungheinrich A.G. After the selection process had been completed, we carefully monitored the behavior of each stock, as well as the exchange rates for the country they were operating in, anticipating future trades and rebalancing. We were able to do this by updating an Exchange Rate Matrix, as well as a Correlation Matrix, which had been constructed during the selection process and used as a decision making tool on scheduled transaction days. Portfolio Performance Ethica Corp.’s portfolio finished down -2.44% over its time horizon. Our unsatisfactory returns were largely due to poor performance in NEC, but were partially offset by a significant gain in YHOO. Jungheinrich rallied shortly before the end of our trading period, but provided a negative return as a result of an incorrectly timed sale of half its position. Canadian Utilities Limited and Alimentation...
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...Subject Code: | BUSM3097 | Subject Name: | Issues in International Business | Location & Campus (SGS or HN) where you study: | RMIT Vietnam | Title of Assignment: | Case study Assignment | Student name: | Tran Tuan Hoang | Student Number: | 3463819 | Teachers Name: | Thanapat Kijbumrung | Group Number: | 1 | Assignment due date: | 18/12/2015 | Date of Submission: | 18/12/2015 | Number of pages including this one: | 9 | Word Count: | 2339 | RMIT International University Vietnam Bachelor of Business Program Assignment Cover Page GOOGLE STRUGLING TO SURVIDE THE ETHICAL ISSUSES IN CHINA I. Introduction Google is the company who provide a wide range of services to both normal consumers and business. They are best known from their search engine while incorporating with other online technologies such as Gmail and Google chrome. While being one of the top company in the world, Google seem to be struggling when operating in China – the country with the largest number of internet user. Though Google is popular with their motto “Don’t be evil”, they were struggling to adapt with Chinese policy toward certain areas such as censorship and certain actions from the government toward Google prevented it from competing with Baidu –their local competitors. Consequently, Google officially leave china and redirect to Hong Kong in order to escape from the censorship of Chinese government in 2010. This report will analyze certain ethical...
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...finance, and other departments. One to One Marketing recognizes that lifetime values of loyal customers who make repeat purchases far exceeding those of unpredictable customers who frequently switch suppliers in pursuit of a bargain. After reviewing the www.belts.com web site, I did not notice anything that stated the company uses this one-to-one marking concept. Affiliate Marketing According to Laudon & Traver, the definition of affiliate marketing is the online application of obtaining referrals. One website agrees to pay another website or an individual writing a blog a commission for new business opportunities it refers to the site. The affiliate adds a link to the company’s web site on its own site and encourages its visitors to patronize its marketing partner. The web site www.belts.com use of the Yahoo! Store is its way of using the affiliate marketing concept. Yahoo! collects personal...
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...or firm that best finds out market segments are those succeeding in the business market today. This is because market segments allows or provides the companies information’s on the ground about what their customers really want and Google is best at this. Google started as a startup and its now the leading internet search engine and now have introduced a lot of innovations like Ad words, Gmail, Google analytic and G1 phone to mentioned a few all this, to best serve its Primary and secondary target. So many companies do not know their target market but Google does. Google has one of the best market strategies to meet its primary and secondary targets. Google’s targets, are users of internet and online persons and businesses and specifically the youth. So I will say that Google’s main Target are the youth (G)and the secondary target are the elderly(O). Google has a lot of competitors like Yahoo, Facebook, the main one being Microsoft. Primary and Secondary Target Markets According to Curtis “a business primary targets are group of people most likely to buy from them and they make up most of a business’s sale” (Curtis).The majority of potential buyers for a company’s products or services is known as the Target market and this can be divided into Primary and secondary markets.Curtis describes primary target of a business as a group of people most likely to buy the products and services of a business or a company and mostly get their...
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... Google & Yahoo! Financial Analysis & Comparison I. II. INTRODUCTION CASH III. ACCOUNTS RECEIVABLE IV. REVENUE V. VI. VII. VIII. IX. LIABILITIES CONTINGENT LIABILITIES FIXED ASSETS MERGERS & ACQUISITIONS CONCLUSION II Google & Yahoo! Financial Analysis & Comparison I. INTRODUCTION Google Larry Page and Sergey Brin, two Stanford graduates, are the founders of Google. It was incorporated in California in September 1998 and reincorporated in Delaware in August 2003, the IRP raised an initial $1.67 billion. In October 2000, it launched Google AdWords, which forms the company’s primary source of revenue till date. Its advertising services include performance advertising and brand advertising. While Google is the internet search giant, it still has to keep innovating to ensure that it grows and doesn’t stagnate or go down the curve. This is the reason Google spends a considerable share of its revenue on acquisitions and research and development. Yahoo! Jerry Yang and David Filo, two Stanford graduates, are the founders of Yahoo!. It was incorporated in March 1995 and raised $33.8 million during its IPO. Yahoo began its operations as a Web Directory and its primary source of revenue has been advertising since then. It was a successful in 1990s, until Google started dominating the search engine industry starting mid 2000's Since then, Yahoo! has been concentrating on reinventing its business strategy...
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...BUS 401: International Business Dr. Portuese 5 DEC 2011 Why does E-Bay have problems in its Asian Markets? The situation in Asia is somewhat ironic given that in the U.S. Yahoo and eBay have forged An alliance to protect their dominance in the $12.5 billion online advertising market against Google. But in Asia, the eBay-Yahoo rivalry is ferocious (BusinessWeek.com, 5/26/06, Tech Titans Take Sides). Yes, Yahoo is a big reason that E-bay globalization in the Asian market isn’t successful. Though yahoo has some responsibility in EBAY unsuccessful Asian Market, EBay has lack the ability to conform its business model to the Asian market. EBay inability to tailor its product to the Asian Market has also been a major reason for their failure in the Asian Market. In major markets like Japan, Korea and China, Yahoo subsidiary have outperformed EBay. EBay has a simple business model of drawing revenue from passing information between seller and buyer, which require no necessity to have inventory or ship goods. This business model was embraced by foreign markets including UK, France, Germany and surely became a leader in e-commerce in the US. This success didn’t translate to the Asian Market. The reason is due to neglect of the four P’s concept, adoption, standardization, and entry time and entry market. EBay begin its entry into the Asian market in Japan, but missed their ideal time to enter the market. Yahoo had entered the Japan market...
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...Washington Business Journal Job seekers went mobile, left small employers standing still (Guest Blog) Sponsored Links SurveyMonkey® Make better decisions with the world’s most trusted survey company. SurveyMonkey.com Become a more agile leader for your team Training and certification reinforces your communication and management skills. www.GlobalKnowledge.com Get Listed Here Bob Corlett Founder and President, Staffing Advisors- Washington Business Journal Email | LinkedIn | Facebook | Twitter Where do you think most job seekers begin their search for a new job? Most recruiters will tell you that candidates start by searching on the big job boards like Monster, Dice and CareerBuilder. And those recruiters will be wrong. Ten times more job seekers start their job search on Google than anywhere else. And where do small employers post their jobs? When I ask HR managers where they post their open jobs, they usually rattle off a list of job boards. But they almost never mention Indeed. Yet three recent studies found Indeed to be the number one external source of hire for employers in the US. How did that happen? It’s simple. Two out of three searches of any kind originate on Google. And Google job searches often lead job seekers to Indeed. See for yourself. Type your own title and location into the Google search bar and see what comes up. The first few jobs you will see are probably posted on Indeed. Consequently, Indeed has three times more unique visitors...
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...Ford Motor Company: Management and Leadership Randall Bullard Randall Bullard, Yahoo Contributor Network Sep 11, 2009 "Share your voice on Yahoo websites. Start Here." More: Ford Motor Company Newsvine Effective Management Effective Managers FlagPost a comment Economic changes continue to transform the very essence of how business is conducted. A company must be able to recognize the paths they face and be able to poise themselves to confront any obstacles to achieve the goals they set. One would ask how a company can poise themselves to meet these demands and the answer to that would be simple, thorough capable management and strong leadership. The answer may be simple but achieving this can be a daunting task. What does it take to have capable management and what qualities make up a good leader? Ford Motor Company is one company that has taken these items to task and have produced results that illustrate the power of effective management and precise leadership. The company's ability to appoint qualified managers and leaders has allowed the company to rise from previous lows and mistakes to be poised for a bright economic future. To be successful Ford Motor Company is required to have both good management and good leadership. Looking at these two terms one would think that they are one and the same. Isn't a manager a leader? Isn't a leader a manager? Thought these terms seem to be one and the same, they can be truly different when taken in...
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...Abstract and brief summary In a competitive market, a company needs to formulate policies and strategies to maintain above average profitability. Corporate management must create strategies and capitalize on evolving competitive markets (Lindgrin, 2012). Both the companies Yahoo and Amazon are constantly implementing such strategies to maintain a reputation that stays ahead of the market trends, information system and globalization. This study will evaluate the success of both companies’ corporate-level strategies in terms of horizontal integration, vertical integration, strategic outsourcing and diversification, and will determine the type of strategy that contributed most effectively to the creation of a successful and profitable multibusiness model. Additionally, this paper will recommend an appropriate new strategy for each company that may maximize profitability and improved competitiveness in the industry. Yahoo!, Inc. Competitive analysis To better understand Yahoo’s internal and external opportunities and threats, in order to better estimate Yahoo’s ability to capture value, our starting point would be a quick analysis of operating and financial performance of Yahoo comparing to its peers in the industry during the last four years. We already studied around 10 on-line based service providers with AOL having the closest business model, size and shared markets. One of the most important industry features...
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... Introduction Management planning is an essential part of any organization, especially one as large and complex as Boeing Corporation. The company operates on an international level, providing products to consumers and clients worldwide. Boeing is known for producing high quality aircraft, for commercial and military use, as well as satellites and missiles. These products which are manufactured by Boeing are utilized primarily to carry passengers, cargo, and conduct military operations. Strict regulations are enforced for these aircrafts by the Federal Aviation Administration, or the FAA. Considering these factors, Boeing must conduct extensive management planning in order to operate a successful business, and is used at each level of the organization’s structure. The planning function of management is known as the process of setting objectives and goals for any corporation to achieve over a specific period of time. A successful plan will include tasks and activities that are required to be completed in order to reach these set goals. Effective planning will also incorporate variables, as well as unexpected occurrences. By preparing for the unexpected, a corporation will avoid ay chaos that can be associated with surprise problems or challenges. With Boeing Corporation, effective planning is vital with each major department. The corporation sets goals within its sales, mechanical, and engineering departments, as well as the product...
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...The background: With over 105 million users online in early 2006, China’s Internet market was the second in size only to that of the United States, but it still represented only about 8% of the Chinese population. Though Google’s U.S.-based site, Google.com, had been available in China since the site’s inception in 1999, service was slow and unreliable due to extensive Chinese government censoring of international content. Google’s major U.S. competitors, Yahoo! and Microsoft MSN, had each entered the Chinese market as ISPs years earlier, agreeing to self-censor. In addition, escalating competition from Chinese search engine Baidu.com was quickly eroding Google. com’s Chinese market share: between 2002 and 2007, Baidu.com’s market share increased from a mere 3%1to a dominant 58%2 Also, during the same time there were cases of privacy breach in China by the companies which further made it difficult for Google to come to a decision. . In early 2006, just as Google was planning to launch Google.cn, it became known that Yahoo! China had turned over private user e-mail data to the Chinese government and that this had led to the ten-year, eight-year, and four-year prison sentences of Chinese cyber dissidents Shi Tao, Li Zhi, and Jiang Lijun. In addition, Microsoft had recently shut down the blog of famous Chinese political blogger Michael Anti (a penname for Zhao Jing) at the request of the Chinese government4. Clearly any decision made by Google to enter China would have to take...
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