...Strategic Management_Assesment01_Melgie Nebiar 701476_Ma. Janine So 701337_Rhea Lyn Haro 701495_2016BusT1L7B The evolution of strategy planned at Yahoo and their response to unforeseen events happening in its external and internal environments. The evolution of strategic planning of Yahoo was base on the improvement in their basic character and structures, educating the users in the internet world which is “Gerry’s Guide to the world wide web” which later on called yahoo and analyzing the competitive environment through over-viewing the industry’s demand with the use of internet economic features. (thompson, 2003) The strategy begins when the founders of the yahoo Jerry Yang and David Filo accidentally created one of the world’s first web directories that enable to help the web users on finding things in the web (1994). Hypothetically it was an era of computers, expecting a lot of new users such as business related companies etc. and also involving curios individual to access the net world, later on, their directories called Yahoo stand for “yet another hierarchical officious oracle” (http:/www.yahoo.com). Yahoo was drawing over 100,000 people a day that made to come with up with the new strategy making Yahoo into a business, the business model was derived revenues from renting advertising space on the pages of the fast growing directory. Coming up with this new strategy it needs a capital fund for the investment in servers which provide them by Sequoia Capital a Silicon...
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...EXECUTIVE SUMMARY: The report intends to provide the CEO of Yahoo! Inc with a marketing and financial plan to turnaround the company. Yahoo! Inc is facing significant threat from rival companies such as Google, MSN, AOL, Face book etc. The report has provided an overview of the company and the industry in which it is operating. The industry analysis has been done using porters five forces analysis. The analysis indicates that Yahoo! Inc is facing a moderate threat of new entrants. The industry has a moderate level of bargaining power of suppliers. On the other hand, the buyers have a higher degree of power. Moreover the threat of substitute products is also high. Yahoo! Inc is facing competition in the domains of search, communication, advertising and social networking from some major companies as rivals, thus resulting in high threat of competitors. The report has also analyzed the position of the competitor companies from their market and financial position. Yahoo is focusing on the target market of people belonging to different age groups, professions and lifestyle. The marketing and financial plan is based on the central objective of increasing the market share, sales and revenue of the company. It has been recommended that in the domain of marketing, the company should focus on developing its search, communication and media functions to fulfill the individual, professional and social needs of the people. Moreover, investment in social networking can also be beneficial....
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...New User? Register Sign In Help Trending: Jane Fonda Yahoo! Mail My Yahoo! News Finance Sports Top of Form Search Web Search Bottom of Form Home Manage Your Life Fashion + Beauty Healthy Living Parenting Love + Sex Food Astrology Featured on Shine: the thread: celeb fashion video financially fit make home a haven real-life makeover bikini 101 Top of Form All Recipes Search Yahoo! Shine for: Shine Search Bottom of Form Thursday, June 10, 2010 Subscribe to This Blog Add to My Yahoo! RSS Beauty Secrets from Around the World user by Woman's Day, on Tue Jun 8, 2010 7:12am PDT 42 Comments Post a Comment Read More from This Author » Report Abuse By Amanda Greene When it comes to beauty routines, the grass is always greener. Japanese women have it made with their long, glossy hair and Greek women’s olive-toned complexions are always luminous. But how do they do it? Put down your passport—you won’t need to go anywhere to find out. We got insider beauty information from experts on how women across the globe stay gorgeous. Read on to find out their secrets, and learn how you can recreate them at home. Australia Australian makeup artist Napoleon Perdis says yarrow extract is used by Australian Aboriginal women to prevent stretch marks, thanks to its moisturizing and hydrating properties. “Yarrow root is also an anti-inflammatory, which soothes the skin.” Calm your complexion with his Auto Pilot Pre-Foundation Primer , which contains...
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...communication with our love ones in the society today, but with cyberspace, it has made communication easier for everyone; Unlike before where messages are sent via snail mail and telegrams when our family or friends leaves home, those letters eventually get lost in time specially if we don’t take good care of them. With cyberspace however, it is never impossible for us to reach them (our love ones) and continue to build relationships even when they’re across the continent. I started using social media in 2010 when one of my closest friends moved to Canada. As I wasn’t familiar in using other social media that time such as friendster or myspace , we used yahoo mail instead as our main tool of communication since yahoo messenger wasn’t applicable to us since we don’t own our own computers back then to personally download the application. As time flies, Facebook came into the picture in list of social medias and because of the distance that bounded us, cyberspace in the form of social media became our reality — interacting with my friend wasn’t only limited to using emails for messages, connecting ourselves through liking and commenting on photos and also posting and sharing status on each other’s walls made our friendship stronger, specially with the user friendly interface that Facebook offers, looking through photos and videos is more visual compare to only seeing words using email (Note: because attaching photos using email is limited to a limited file size). ...
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...verifying the author’s biography, if the web site is supported by any government organizations, etc. The Library of 19th century was less efficient in fact of time saver, and accuracy of information, but I believe turns the new student generation into lazy brains. This new generation doesn’t know about reading books, looking for information by alphabetic order. The 2000 generation only knows about Google, Bing and search. How is searching in specific database, such as Ashford’s library, different from searching in Bing, Google, or Yahoo? First of all, Ashford’s University is a property database, (is the data base accessible only to someone who pays for a subscription or belongs to an institution, Bowles M., 2010). Second, I will state the information found at Ashford’s library is totally trustful, because the institution wouldn’t misinform the students. On the other hand, even if we know how to search from the sites like Google, Bing or Yahoo, we still can be threatened by the fact the information we are getting...
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...2012 the Worldwide Web Search Portals Industry Operation Situation Analysis Web Search Portals Industry Introduction: 1. Global Web Search Overview: Nowadays almost every part of the world is linked with the Internet. The Internet has made distances much shorter and the world much smaller and everyone become much closer. Everything now spread through Internet. You can do all the things you image through Internet, watch movie, listen to the music ,meet friends , do your job …The number of global internet users are increased dramatically per year. DATE | NUMBER OF USERS | % WORLD POPULATION | INFORMATION SOURCE | Mar, 2008 | 1,407 millions | 21.1 % | Internet World Stats | June, 2008 | 1,463 millions | 21.9 % | Internet World Stats | Sept, 2008 | 1,504 millions | 22.5 % | Internet World Stats | Dec, 2008 | 1,574 millions | 23.5 % | Internet World Stats | Mar, 2009 | 1,596 millions | 23.8 % | Internet World Stats | June, 2009 | 1,669 millions | 24.7 % | Internet World Stats | Sept, 2009 | 1,734 millions | 25.6 % | Internet World Stats | Dec, 2009 | 1,802 millions | 26.6 % | Internet World Stats | June, 2010 | 1,966 millions | 28.7 % | Internet World Stats | Sept, 2010 | 1,971 millions | 28.8 % | Internet World Stats | Mar, 2011 | 2,095 millions | 30.2 % | Internet World Stats | Jun, 2011 | 2,110 millions | 30.4 % | Internet World Stats | Sept, 2011 | 2,180 millions | 31.5 % | Internet World Stats | Dec, 2011 | 2,267 millions | 32.7 % | Internet...
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...External Analysis of Google Inc. External Environment Global Internet search is applicable to most cultures all over the world freeing Google from geographic dependence. In fact, the company now has 20 offices in the U.S. and international locations in over 30 countries working on research, sales, and marketing. Google offers a personalized search engine for more than 115 countries, and as language support improves, the company is likely to gain market share. As computers become more affordable, many people in economically disadvantaged countries are gaining access to the internet for the first time and Google would like to route them through its search and productivity products, like Gmail, Docs, and Sites. Google’s web applications are now bundled into the operating system on low-cost Linux-based computers. Demographics Google is well positioned in demographics because it has a relatively young user base. This means that it will be less affected as the Baby Boomers age in comparison to other companies that depend on the 50 to 60 year-old demographic group. Internet search is also not a gender-specific issue, and would not be hurt by changes in the ratio of female to males. The company will however benefit when some traditional and paternalistic societies begin using the internet more frequently. Technology Technology is obviously always improving and Google has taken specific measures to make sure it does not fall behind. Google can use commodity computer parts (cheap...
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...os t 9-806-105 REV: NOVEMBER 9, 2006 THOMAS R. EISENMANN rP KERRY HERMAN Google Inc. Google’s mission is to organize the world’s information and make it universally accessible and useful. — Google’s mission statement yo In December 2005, Google paid $1 billion for a 5% stake in Time Warner’s America Online (AOL) unit. The implied $20 billion valuation for AOL came as a surprise; JPMorgan had recently valued the unit at $13.7 billion.1 However, the partnership was important to Google, which had signed a fiveyear deal to continue providing web search results and search-based advertising to AOL, as it had done since 2002. Google was expected to earn about $600 million in gross advertising revenue from AOL searches in 2005.2 The share of ad revenue that Google would pay to AOL was not disclosed, but seemed likely to exceed the 85-90% estimated for the prior deal.3 No tC op In addition to its $1 billion equity investment, Google would provide a $300 million credit for ads on Google promoting Time Warner products and would showcase Time Warner content in a special box on some Google search results pages. Critics complained about reports that Google would provide Time Warner with information about its search algorithms in order to help its partner’s pages secure higher positions in search results. Commenting on Google’s accommodations to AOL, author John Battelle said: “Each of them represents a step closer to a slippery slope. What they...
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...DESIGN AND OPERATION OF TYPICAL SEARCH ENGINE INTRODUCTION Design of information retrival system to find out the stored information on a computer system is known as search engine. It is used to links to documents, web sites, text snippets, images, videos etc. first they have to process hundreds of millions of issues and searches every day and answer to the queries in milliseconds. Search engine is a general class of program. Many key factors and requirement of the user should be taken into account by the search engine secondly the resources on world wide web must be update constantly. Wheather it may continuously add of data, removed or change of data( the overall changing is upto 8% a week). Third the user express should be make use of available syntactic features with limited express power of that language. As we know that search engine is a designed program which help the user to retriev data stored in the computer such as world wide web or from a personal computer. The user can retriev the data with list of references which match the criteria of the user quickly and efficently this can done only by search engine with reguarly updated indexes. In other words search engine is a sophisticated peace of software which can access on a website which allows user to access the web page by entering the queries in the search box. There are two types of search indexes which will be access for the web search directories crawler-based search engine Directories : unlike...
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...os t 9-806-105 REV: NOVEMBER 9, 2006 THOMAS R. EISENMANN rP KERRY HERMAN Google Inc. Google’s mission is to organize the world’s information and make it universally accessible and useful. — Google’s mission statement yo In December 2005, Google paid $1 billion for a 5% stake in Time Warner’s America Online (AOL) unit. The implied $20 billion valuation for AOL came as a surprise; JPMorgan had recently valued the unit at $13.7 billion.1 However, the partnership was important to Google, which had signed a fiveyear deal to continue providing web search results and search-based advertising to AOL, as it had done since 2002. Google was expected to earn about $600 million in gross advertising revenue from AOL searches in 2005.2 The share of ad revenue that Google would pay to AOL was not disclosed, but seemed likely to exceed the 85-90% estimated for the prior deal.3 No tC op In addition to its $1 billion equity investment, Google would provide a $300 million credit for ads on Google promoting Time Warner products and would showcase Time Warner content in a special box on some Google search results pages. Critics complained about reports that Google would provide Time Warner with information about its search algorithms in order to help its partner’s pages secure higher positions in search results. Commenting on Google’s accommodations to AOL, author John Battelle said: “Each of them represents a step closer to a slippery slope. What they...
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...CASE: A-197 DATE: 02/05/09 BAIDU.COM, INC.: VALUATION AT IPO Since its official launch in January 2000, Baidu.com, Inc. (Baidu) quickly grew to become the leading Internet search engine in China. After three rounds of private funding, Baidu registered to go public on the NASDAQ Stock Market (Ticker Symbol: BIDU) on August 5, 2005. (See Exhibits 1 and 2 for a listing of Baidu’s private funding sources and pre-IPO share allocations.) The initial public offering (IPO) turned out to be one of the highest-profile debuts since the Internet bubble burst in 2000. The stock price jumped 354 percent on the first day of trading and closed at $122.54, valuing the company at about $3.96 billion based on 32.3 million shares outstanding. While the market showed strong enthusiasm for the stock, Baidu’s public offering nevertheless generated much debate in the investment community about the underlying value of the firm. Furthermore, concerns were raised about whether or not Baidu was able to sustain its growth rate and exceed investor expectations after the IPO. Factors leading to this uncertainty included: the state of the Internet-paid search market in China, the expected growth in the marketplace, the competitive landscape, and the strength of Baidu’s business model and strategic position. BACKGROUND ON CHINA’S ADVERTISING AND ONLINE ADVERTISING MARKETS Advertising Market From 1995 to 2005 China’s advertising market grew at a compounded annual growth rate (CAGR) of 17...
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...GOOGLE IN CHINA Page 154 Case Study 1-3 September 3, 2011 IBA 301.90 Principles of International Business Chad Heidorn What Philosophical principle did Google’s manager’s adopt when deciding that the benefits of operating in China outweighed the costs? When google managers decided that benefits of operating outweighed the costs they adopted a utilitarian approach. According to Utilitarian and Kantian ethics, “Most moral philosophers see value in Utilitarian and Kantian approaches to business ethics” ( Hill, 2011, p. 138). Even though Google was blocked by the Chinese authorities in 2002, users were directed to a Chinese rival and Google realized the potential of benefits it would get out of being in China. Google was to provide all information via the internet, but the chinese government was proactive censoring the information. China has a large potential internet market where Google can make a great number of profits. It was also wise for Google to give the Chinese users access to a limited amount of information, then to none at all. There was two choices to choose from, it could continue operations from the USA and not have the proper equipment needed, or open a operation in China, impose self censorship and give limited information to its users. Do you think that Google should have entered China and engaged in self-censorship, given the company’s long standing mantra “Don’t be evil”? Is it better to engage in self-censorship than have the government censor...
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...1. Analyze the key factors that have caused eBay to struggle in Japan, China, and other Asian markets to determine if these mistakes could have been avoided. One factor that has made eBay to struggle in Asian countries was its failure to recognize the differences that existed between the Asian markets and market users and the American markets and markets users. This lack of understanding made eBay to use the strategies it had used in the US to enter the Japanese and the American markets. At the initial launch in Japan eBay set out to use collectibles this strategy was successful in the US market. This seemed to have failed as the Japanese user seemed to have preferred new products. The second mistake was eBay strategy to charge commission on each transaction as it did in the US. The Japanese market did not favor this as they were not used to pay commission or monthly charges. The second factor that made eBay to struggle in the Asian markets is its strategy of attempting to dominate the market by crashing all competition including the local. This proved to be a wrong kind of strategy as local competitors had a competitive edge over eBay. This was demonstrated by eBay earlier battle with Alibaba for the control of the Chinese market which eBay ended up losing badly to the local players. Due to the differences in market and business environments in Asia local companies that are used to these environments usually find an edge over foreign entrants and strategies such as that used...
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...The first and most significant accomplishment in my career is my initiative of a modification in the designing of a project and its work-flow which saved the life of a dying product. In early phases of my career, I was hired as Software developer by a startup company. Six months into my first project, I got to know that the marketing team was struggling to get a prospective buyer of that product. Company decided to terminate the development, as they had some big projects lined up and decided to divert all its focus and energy towards them. It was a small company with around 20 personnel, so did not follow all the professional courtesies that one may imagine in an enterprise. A good example may be, that company decisions were announced on the lunch table. This being my first professional project, I got emotionally attached to it at a certain level. I could not see it dying. In a meeting with the CEO, when informed about the halting of the project for a few months, I suggested to launch this product as open web portal till the time we get a potential buyer for it. As launching it would not require much additional investment and resources, since only the interface of application had to be changed according to web portal, he decided to give it a thought. Meanwhile I was shifted to another project. Though I started working on another project, the idea of a web portal was still at the back of my mind. I started working on designing the User Interface for web portal after office hours...
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...Google, according to estimates of total Global market share is a leading search engine company with its highest 86% of market share, but looking in a smaller perspective, Google, have another regional biggest competitor in Russia – Yandex. Yandex is an internet technology company that operates in Russia and Turkey. It is the largest Russian and fifth-largest world internet search engine. As of December 2011, Yandex had 60.9% of the Russian search market. Yandex mission is to give the answer to the user anytime and anywhere. Company, similar to Google provides its services for desktop and mobile users and develops embedded solutions as well. The company specializes on highly-targeted sophisticated web search and information retrieval services. Yandex provides localized services for its users, as well as enables them to search for websites in other languages. In addition to web search the company offers dozens of free online services, granting access to extensive local, national and international information. The services include maps; traffic jams information; photo hosting; news service; blog search; spam-free email and many others. Yandex is the second after Google technology debut, whose stock has risen as much as 68 per cent since it was listed on Nasdaq in 2011. According to financial times, Yandex has earnings multiple of about 85 times net income, higher than Google`s, at 19 times earnings, and almost matching that of Baidu, China’s top search site, at 87 times earnings...
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