...Brooke Ford Business 82 Final Project 7 April 2013 The King of Beverages It's the “Friendly Pepper Upper”, “Always One of a Kind”, and “Just What the Doctor Ordered”. Being the oldest major manufactured soft drink in America (History of Dr Pepper), Dr Pepper is all of those past slogans, and more. It's the greatest soft drink on the planet, and it will stand the test of time. Dr Pepper has come a long way from Morrison's Old Corner Drug Store in Waco, Texas back in 1885. According to the Dr Pepper Museum website, under “History of Dr Pepper”, the inventor was Charles Alderton, who was a young pharmacist working in the drug store. In his spare time, he had a hobby of mixing carbonated beverages for customers. Apparently, he loved the smell of the drug store so much, with all the fruit flavored smells in the air, that he wanted to create a carbonated drink that captured the scent of the store. After a few tests, Alderton finally became satisfied with his flavor, and offered a sample to his boss, Wade Morrison, who loved it. Alderton soon became confident enough to offer his new drink to his customers, who, in return, offered positive feedback. Dr Pepper officially became a soft drink on December 1, 1885 (History of Dr Pepper). While Morrison is credited as given Dr Pepper the name, the meaning behind the name remains a mystery with a lot of theories. One theory is that Morrison named the drink after his friend, Dr. Charles T. Pepper. There is a legend that Morrison...
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...appreciated by millions of fans. Many of these athletes have made names for themselves in households around the country. The professional athlete has a lifestyle that many people can envy. The average major league baseball salary is $3.31 million. It is amazing that a professional baseball player can make millions of dollars for playing a game that he has enjoyed since his childhood. No formal education is needed to become a professional baseball player. Education should be prerequisite for any career including baseball. A professional athletes' job is seasonal. Therefore, the self-sacrifices and time away from home can be compensated in the off season. Being a professional athlete is a dream for many aspiring young athletes. It includes fame and fortune, and seasonal work that pays millions. Professional athletes have been graced with an extraordinary gift, which is very...
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...Bubbles & Global Trends An economic bubble is trade in high volumes at prices that are considerably at variance with intrinsic values. It could also be described as a trade in products or assets with inflated values. The cause of bubbles is unknown, however many explanations have been suggested, it has been recently shown that bubbles appear even randomly at time, without any rationality. I was very intrigued by the idea of bubbles, how a good can become the leading product in the market that everybody wants with such high demand then suddenly it falls because everybody starts selling. This type of activity in the market can easily cause a collapse in the economy especially if it is dominating the public (everybody is trading in it). The Tulip bubble also known as Tulip-mania was the most interesting to me, because of the price it got to. At the peak of tulip mania, in March 1637, some single tulip bulbs sold for more than 10 times the annual income of a skilled craftsman this equates to the price of mansions and fine art in modern times. I was never clear to me why this would happen, if you think about it now, if I saw that this was going on then I would grow my own tulips because it was worth so much money. Eventually that's what everyone did until the most expensive tulip in the world failed to sell. this caused everyone to lower their prices because their was over production which then lead to the collapse of the tulip industry and ultimately the collapse of the...
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...INTRODUCTION Social networking consists of wide and diverse issues which concern the lives of individuals resulting to the blast of online socializing. Due to the impacts it caused to the public, this research paper tackled about the effects of social networking and its influence to the society. It also includes the issues about the threats and security of the social networks as well as the changing behaviours of people caused by the growing popularity of social networking. Remember the early days before the online interaction all over the world knocks on the door of every being when everything is basic and simple. The ability to communicate and stay connected across the planet has fostered and altered the existence of every individual. This research aims to know and to stay focus on what is life in the world of social networking. Despite the thousands of miles being apart people still manage to keep in touch by just logging in to a social site. Online social networks are the reason behind the connections and interactions between people based on common interests. However, more people were complaining about the threats and security of social networking. Others were complementing about what it could offer. From own personal purposes to school activities, to business promoting to politics campaign, social networking is always involve. This research will also cover the impacts of social networking to our society. This is conducted to be able to know its harmful and beneficial...
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...Commonwealth of Australia Copyright Act 1968 Notice for paragraph 135ZXA (a) of the Copyright Act 1968 Warning This material has been reproduced and communicated to you by or on behalf of Central Queensland University under Part VB of the Copyright Act 1968 (the Act). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Do not remove this notice. For more information please contact copyright@cqu.edu.au CASE 6 Tesla Motors and the U.S. Auto Industry (Case B) Michael Janovec Georgia Institute ofTechnology Frank T. Rothaermel Georgia Institute ofTechnology LON MUSK, CEO of Tesla Motors, sped past the security guard in his brand new Tesla Roadster without waving . Despite his reputation as a brash leader, Mr. Musk normally took the time t0 exchange pleasam tries in the morning . Today, however, Mr. Musk's mind was traveling a mile a minute. The company had just filed its first annual 10-K with the U.S. Securities and Exchange Commission (SEC), and Musk had an important meeting with Tesla's board of directors at the end of the week to discuss the company's future. As Mr. Musk walked into his office, a photo caught his eye. It was a picture of him ringing the opening bell at the NASDAQ on June 29, 2010, the day that Tesla went public. As he looked at the picture, he thought about how that day had changed...
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...2005, YouTube is the leader in online video, and the premier destination to watch and share original videos worldwide through a Web experience. YouTube allows people to easily upload and share video clips on www.YouTube.com and across the Internet through websites, mobile devices, blogs, and email. FACTS ABOUT YOUTUBE – Founded in February of 2005 by three former employees of eBay's PayPal unit. In July, more than 30 million people visited the site and those users watched more than 100 million vides a day. Youtube , which is home to 25 million videos and streams 15 million of them each day TO THE MEDIA, YOUTUBE IS A THREAT AND A TOOL - Media companies are of two minds about Internet video-sharing site YouTube, which rocketed to fame by letting users share homemade videos along with copyrighted clips from movies, TV...
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...History The pharmacy of Caleb Bradham, with a Pepsi dispenser, as portrayed in a New Bern exhibition in the Historical Museum of Bern. Pepsi was first introduced as "Brad's Drink" in New Bern, North Carolina in 1898 by Caleb Bradham, who made it at his home where the drink was sold. It was later named Pepsi Cola, possibly due to the digestive enzyme pepsin and kola nuts used in the recipe.[2] Bradham sought to create a fountain drink that was delicious and would aid in digestion and boost energy.[3] In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore to a rented warehouse. That year, Bradham sold 7,968 gallons of syrup. The next year, Pepsi was sold in six-ounce bottles, and sales increased to 19,848 gallons. In 1909, automobile race pioneer Barney Oldfield was the first celebrity to endorse Pepsi-Cola, describing it as "A bully drink...refreshing, invigorating, a fine bracer before a race." The advertising theme "Delicious and Healthful" was then used over the next two decades.[4] In 1926, Pepsi received its first logo redesign since the original design of 1905. In 1929, the logo was changed again. In 1931, at the depth of the Great Depression, the Pepsi-Cola Company entered bankruptcy - in large part due to financial losses incurred by speculating on wildly fluctuating sugar prices as a result of World War I. Assets were sold and Roy C. Megargel bought the Pepsi trademark.[5] Eight years later, the company went bankrupt again. Pepsi's assets were then...
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...A Case Analysis of Bally Total Fitness’s External Environment Group 2: Meghan Cree, Sarah Medve, Rachel Hamrick, Jacob Rath, James Wallerstedt, Samuel Kube Due: 01/27/15 Word Count: 2039 Case: Bally Total Fitness By 2004, Bally Total Fitness was a major leader in the $14.1 billion health club industry. With over 400 million facilities worldwide, Bally was the “largest publicly traded health club operator in the United States in 2003” (Wells, John R., 1-7). Bally’s success was fueled by many components including membership revenue, various products and programs, and their recognizable, worldwide image; however, in 2004, Bally faced a major shock to its reputation. Fraudulent accounting practices were discovered and examined, resulting in an uproar from shareholders, complaining of financial misrepresentation. As a result, Bally Total Fitness faced a drop in their stock price, lawsuits from current shareholders, and a damaged repute. The following analysis will evaluate how the general external environment affects Bally Total Fitness, examine Bally Total Fitness’s current standing in the health club industry, options on how to rebuild its status in this industry, and solutions to implement for eliminating any skepticism among shareholders and increasing membership numbers. Macro–Environment Analysis Gym and exercise equipment manufacturers are constantly upgrading current models of exercise machines as well as developing innovative designs...
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...A–Z OF eBUSINESS MODELS Written and researched by Suntop Media Adobe Systems A Adobe Systems Adobe Systems was founded by John Warnock (now CEO and chairman) and Charles Geschke (president and chairman). Both worked at Xerox’s famous Palo Alto Research Center (Parc). Geschke arrived there via Carnegie Mellon and Xavier University. Warnock took a more circuitous route by way of the Evans & Sutherland Computer Corp., Computer Sciences, IBM and the University of Utah. Adobe helped ignite the revolution in desktop publishing in the early 1980s. Its software includes Adobe Acrobat and Adobe Photoshop. Headquartered at San Jose, CA, it now employs 2,700 people. Adobe’s interests include Adobe Ventures and Adobe Ventures II. Venture capital partnerships with Hambrecht and Quist have earned over $100 million since 1994. Links: www.adobe.com Amazon.com Amazon.com must be the most talked about company in the world. For a business that’s just five years old that’s quite an achievement; for one that has yet to make a single penny in profits, it’s unheard of. But then Amazon.com is more than just a business; it’s a business phenomenon. Launched as a website in June 1995, by the beginning of 1999 Amazon.com Inc. had a market capitalization of $6 billion, by August 1999 it had jumped to $20 billion. Amazon’s value can vary by several billion depending on stock market sentiment. Founder Jeff Bezos has promoted Amazon.com to the point where it is now synonymous with ecommerce...
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...Mass Marketing of Celebrity Chefs and Cooking Reality Shows Introduction A celebrity chef is a kitchen chef who has become famous and well known. Today celebrity chefs often become celebrities by presenting cooking advice and demonstrations via mass media, especially television (Wikipedia, 2011). Chefs and cooks are always in demand all over the world. They are responsible for menu planning, prepping food, cooking and presenting attractive meals. Cooks become chefs after many years of training. Receiving a formal culinary education, can help speed up the process. This prevents development of bad habits and learning proper techniques from the start. It also teaches time management and efficiency in working and meal planning. These traits are critical to maintain high quality service and food without too much time. While the job can be glamorous, chefs are not afraid to get down and dirty. Once a chef reaches the position of executive chef, they usually stay out of the kitchen and take on menu planning and running of the restaurant. An executive chef makes about $59,000 a year, but can earn a six figure income depending on a restaurants success (Top Culinary Arts Schools and Online Training Programs, 2011). Many chefs also act as consultants to magazines, TV Shows and other programs across the nation. The job can be very rewarding when a restaurant, catering service or bakery receives an excellent review in a newspaper, magazine, or star ranking. With the...
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...marketing The marketing essay below has been submitted to us by a student in order to help you with your studies. UKEssaysEssaysMarketingAmazon Com Case Study Analysis Marketing Essay submit to reddit Amazon Com Case Study Analysis Marketing Essay "We want to be the world's most customers Centric Company. . That we focus increasingly on trying to get the customer experience right. Within that we want to build a place where people can come and discover anything they might want to buy online." (Mellahi & Johnson, 2000). Executive Summary Amazon.com is an American electronic commerce company which has become as a symbol of internet business. It was first founded by Jeff Bezoz in 1995 when he began selling books online and to the date now, Amazon.com is the leading online market worldwide for its books and various other products. It was when the company aimed to be successfully the World's most customer oriented company. Customers can discover various products they wish to buy at reasonable and affordable prices. The strategy used by Jeff drove him to become the online leader of market. The main strategy used was to orient the business towards customers and to be innovative with continuous improvement in online shopping skills. Initially, it was used to be online sale of books and with the use of strategy and innovative approaches the business was expanded its boundary with introduction of various other products like toys, CDs, DVDs, computer software, apparel...
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...FIRST PAGES Part One Overview of Strategic Management The first chapter of this book introduces strategic management, the set of decisions and actions that result in the design and activation of strategies to achieve the objectives of an organization. The chapter provides an overview of the nature, benefits, and terminology of and the need for strategic management. Subsequent chapters provide greater detail. The first major section of Chapter 1, “The Nature and Value of Strategic Management,” emphasizes the practical value and benefits of strategic management for a firm. It also distinguishes between a firm’s strategic decisions and its other planning tasks. The section stresses the key point that strategic management activities are undertaken at three levels: corporate, business, and functional. The distinctive characteristics of strategic decision making at each of these levels affect the impact of activities at these levels on company operations. Other topics dealt with in this section are the value of formality in strategic management and the alignment of strategy makers in strategy formulation and implementation. The section concludes with a review of the planning research on business, which demonstrates that the use of strategic management processes yields financial and behavioral benefits that justify their costs. The second major section of Chapter 1 presents a model of the strategic management process. The model, which will serve as an outline for...
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...Senior Managing Director of Crown Creative, glanced at his watch. It was a cold winter morning and he was in a hurry for his new office in Chiyoda-ku where the best shops for sports wear in Tokyo can be found. He was going to miss the ski season this year and this made him a little angry. Until he has accepted the management of the company from his father – the old Takiyoshi Yoshino, he was a "cool" guy exploring the fashion world, a person whose mission was to keep abreast of the ever-changing fads of Tokyo. "The people in the streets are very creative and we have to be even more," Fusahiko thought while entering the office. He was still wondering whether to take the risk of launching his own newly designed brand or to rely on the world known fame of Kangol. Company background The history of Crown Creative Co. started in 1981, when Crown Fancy Goods Co. Ltd was established by Tokiyoshi Yoshino. Crown was set up to design, produce, sell and distribute stationery and plastic products. The company soon expanded its operation due to orders placed by Coca Cola for long-term supply of stationery. This first success was caused not only by the company’s capability to meet high quality requirements of its clients but also to the negotiation skills of Takiyoshi who managed to strike several mutually beneficial licensing contracts. That’s why he decided to establish his own licensing company and started operation as a licensee of brands for stationery and small goods. In...
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...Senior Managing Director of Crown Creative, glanced at his watch. It was a cold winter morning and he was in a hurry for his new office in Chiyoda-ku where the best shops for sports wear in Tokyo can be found. He was going to miss the ski season this year and this made him a little angry. Until he has accepted the management of the company from his father – the old Takiyoshi Yoshino, he was a "cool" guy exploring the fashion world, a person whose mission was to keep abreast of the ever-changing fads of Tokyo. "The people in the streets are very creative and we have to be even more," Fusahiko thought while entering the office. He was still wondering whether to take the risk of launching his own newly designed brand or to rely on the world known fame of Kangol. Company background The history of Crown Creative Co. started in 1981, when Crown Fancy Goods Co. Ltd was established by Tokiyoshi Yoshino. Crown was set up to design, produce, sell and distribute stationery and plastic products. The company soon expanded its operation due to orders placed by Coca Cola for long-term supply of stationery. This first success was caused not only by the company’s capability to meet high quality requirements of its clients but also to the negotiation skills of Takiyoshi who managed to strike several mutually beneficial licensing contracts. That’s why he decided to establish his own licensing company and started operation as a licensee of brands for stationery and small goods. In...
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...Steve Jobs From Wikipedia, the free encyclopedia Jump to: navigation, search Steve Jobs | Jobs holding a white iPhone 4 at Worldwide Developers Conference 2010 | Born | Steven Paul Jobs February 24, 1955 (1955-02-24) (age 56)[1] San Francisco, California, U.S.[1] | Residence | Palo Alto, California, U.S.[2] | Nationality | American | Alma mater | Reed College (dropped out in 1972) | Occupation | Chairman, Apple Inc. | Salary | US$1[3][4][5][6] | Net worth | $8.3 billion (2011)[7] | Board member of | The Walt Disney Company,[8] Apple, Inc. | Religion | Buddhism[9] | Spouse | Laurene Powell (1991–present) | Children | 4 | Relatives | Mona Simpson | Signature | | Website | Steve Jobs | Steven Paul "Steve" Jobs (born February 24, 1955) is an American business magnate and inventor. He is co-founder,[10] chairman, and former chief executive officer of Apple Inc.[11][12] Jobs also previously served as chief executive of Pixar Animation Studios; he became a member of the board of directors of The Walt Disney Company in 2006, following the acquisition of Pixar by Disney. He was credited in the 1995 film Toy Story as an executive producer.[13] In the late 1970s, Jobs, with Apple co-founder Steve Wozniak, Mike Markkula,[10] and others, designed, developed, and marketed one of the first commercially successful lines of personal computers, the Apple II series. In the early 1980s, Jobs was among the first to see the commercial potential of Xerox...
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