...KES SHROFF COLLEGE OF ARTS AND COMMERCE SUBJECT:- STRATEGIC MANAGEMENT PROJECT REPORT ON: B.C.G. (Godrej) And G.E (Yamaha) SUBMITTED TO PROF. Shweta Mishra PRESENTED BY: Group no. 6 MEMBER DETAIL ROLL NO. | NAME | SIGNATURE | SDMS036A | DIPIKA JAIN | | SDMS037A | SHRENIK JAIN | | SDMS038A | AISHWARIYA JOGIA | | SDMS039A | SMRUTI JOSHI | | SDMS040A | VISHAL JOSHI | | SDMS041A | POOJA KAPADIA | | SDMS042A | ASIF KHAN | | ACKNOWLEDGEMENT An old Chinese proverb says; When eating your bamboo sprouts, remember the man who planted them. Now that our sprouts are ready to eat, it is time for us to express our deepest gratitude to all those to have made this possible. We wish to express our sincere gratitude to prof. “ ”, who guided and helped us from time to time to successfully conduct this research. We think her directions were the best thing that could happen to us and our project. We would also like to thank our college for letting us use the library. We hope you enjoy reading the report as much as we enjoyed making it. INDEX SR.NO | Topics | Page No. | 1. | B.C.G Matrix | 5 | 2. | Diagram & its Explanation | 6 | 3. | Godrej | 8 | 4. | G.E Matrix | 11 | 5. | Diagram & its Explanation | 12 | 6. | Yamaha | 13 | 7. | Comparison between B.C.G & G.E Matrix | 16 | 8. | Conclusion | 17 | 9. | Bibliography | 18 | B.C.G MATRIXBoston Consulting Group (BCG) Matrix is a four celled matrix (a 2 * 2 matrix)...
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...2011 Strategic Management Project Report Submitted to: Rajesh S Upadhyayula Submitted By: PGP/14/260 NITESH KUMAR GUPTA PGP/14/280 MAHTAAB KAJLA PGP/14/287 PRACHI CHAWLA PGP/14/290 RAHUL MITTAL PGP/14/313 VINNY ARYA PGP/14/315 VISHAD DUBEY India Yamaha Motors Limited Table of Contents EXECUTIVE SUMMARY .......................................................................................................................... 2 INTRODUCTION ........................................................................................................................................ 3 OUR FOCUS ................................................................................................................................................ 3 YAMAHA INDIA- A BACKGROUND AND NEED FOR CHANGE IN STRATEGY ....................... 3 YAMAHA‟S CHANGING STRATEGY ..................................................................................................... 4 EXTERNAL ENVIRONMENTAL ANALYSIS ......................................................................................... 5 INDUSTRY ANALYSIS - Two Wheeler Geared Bikes .............................................................................. 8 INDUSTRY ATTRACTIVENESS......................................................................................................... 10 COMPETITIOR‟S ANALYSIS ................................................................................................................. 11 INTERNAL ENVIRONMENT...
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...services provide that will be viewed above the industry standard? What things within the industry competition can be removed? Are there any factors that could be reduced below industry standards in order to create value? What can be created in this industry that no one else has offered before (Blue Ocean Strategy, 2015)? Coming up with solutions and answers to each of these questions can move a product farther into the blue ocean where competition has no effect on your product or service. These questions can also help companies understand where their product lies within the market and realize just how similar or different their product actually is (Blue Ocean Strategy, 2015). A product that entered the blue ocean a few years ago was the Yamaha Rhino. This is a utility terrain vehicle (UTV). Passengers sit side by side and the vehicle is much like a jeep just less expensive. Before this vehicle was introduced into the...
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...SDM-Institute For Management Development, Mysore Marketing Management-1 Project on YAMAHA INDIA MOTORS Submitted to: Dr. H. Gayathri Submitted By: Group 12 Aditi Singh – 10004 Krishna Chandra – 10020 Rajiv N. – 10032 Srikiran C. Rai – 10048 1. INTRODUCTION BRIEF HISTORY OF THE INDIAN TWO-WHEELER INDUSTRY: In the 50s the two wheeler segment was largely dominated by Automobile Products of India (API) and Enfield. Later on towards the end of the 50s Bajaj Autos began importing Vespa scooters from the Italian company Piaggio. In the following decades, the automobile industry in India was mainly dominated by scooters with API and later Bajaj dominating the market. There were very few products and choices available as far as motorcycle is concerned and Enfield bullet and Rajdoot dominated the market. The 80s saw the entry of Japanese companies in the Indian market with the opening up of the market to foreign companies. Hero Honda and TVS Suzuki are companies formed in this era of market reform. The market was still predominantly scooter dominated and Bajaj and LML were the leading brands producing two-wheelers at that time. Scooter was viewed as a more family and utility friendly vehicle than motorcycle and hence was preferred. The Japanese companies not only collaborated with Indian companies to produce the already existing products but also brought in new technology as a result of which the ever conquering 100cc...
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...YAMAHA 1-Introduction: Yamaha has added value to people lifes with creativity. 2-Body: 1. Yamaha’s History Yamaha was established in 1887 as a silent piano and reed organ manufacturer by Torakusu Yamaha. The company's origins as a musical instrument manufacturer is still reflected today in the group's logo a trio of interlocking tuning forks. After World War II company president Tomiko Genichi Kawakami repurposed the remains of the company's war-time production machinery and the company's expertise in metallurgical technologies to the manufacture of motorcycles. 2. First Model The YA-1 ("Red Dragonfly"), of which 125 were built in the first year of production. 3. Currently, Yamaha Yamaha has grown to become the world's largest manufacturer of musical instruments. 4. Yamaha's Philosophy Beauty is an extremely important element in design. The beauty of handcrafted objects, or a more modern beauty. A sense of presence that inspires the player. Beauty that captivates the audience. A elegant presence in space. A harmony of materials. The rhythm of form. Passion and silence. Line and surface. Color, mass and weight. We pursue beauty from every possible perspective. 3-Conslision: Yamaha creative identity is like a signature on each product. 1887 | Torakusu Yamaha builds his first reed organ | 1897 | Nippon Gakki Co., Ltd. (current Yamaha Corporation) is established with capital of 100,000 yen | 1900 | Begins production of...
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...Yamaha Guitar Company Yamaha Company is a Japanese multinational company and conglomerate located in Japan, which provides a range of services and products, electronics, motorcycles, predominantly musical instruments and power sports instruments. Yamaha Company was introduced in year 1887 with reed organ and piano manufactured by the Torakusu Yamaha as the Nippon Gakki Limited. This was a literally a Japan musical manufacturing company in Hamamatsu, and was later incorporated 1897. The company originated as musical instrument manufacturer and still reflected in the currents group’s logo. After the Second World War, the corporation president, Genichi Kawakami, repurposed the remains of company’s war period, the production machinery and the corporation’s expertise in the metallurgical technologies to manufacture of motorcycles (Davis, 56). YA-1, of which almost 125 motorcycles, were created within the initial year of production, 1954, and was named in the honor of the founder. The motorcycle was a 125cc, two-stroke, single cylinder, street bike that was patterned after German DKWRT125. The model was copied by the British munitions firms in post war era, and it was manufactured as Bantam and the Hummer was Harley-Davidson. In the year 1995, the success of YA-1 resulted in foundation of the Yamaha Motor Company Limited (Davis, 56). Currently, the Yamaha Company has grown tremendously, and has become the world greatest manufacture of the musical instruments that...
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...www.ibpsexamguru.in Content: Current Affairs 2013 (December 2012,January 2013,febraury 2013,March 2013, April 2013 ) Howdy ! friends . we are providing Five months current affairs for all competitive exam preparation .. Source : Various Location on Web Portal . Contains : 1. International Awareness 2. National Awareness 3. States News 4. Confrences 5. Sports and News 6. Awards and honors 7. Persons In News 8. Important dates 9. Books and Authors 10. Science and technology 11. Economy News INTERNATIONAL Mahama Re-elected as Ghana’s President : On 10 December Ghana’s incumbent President John Dramani Mahama of the ruling National Democratic Congress (NDC) has won the country’s presidential election.Mahama took 50.70 percent of the total valid votes cast, while his closest challenger, Nana Addo Dankwa Akufo-Addo of the New Patriotic Party (NPP) obtained 47.74 percent.With his re-election, Mahama becomes the fourth president to be elected under the Forth Republic.He had served as Ghana’s vice president since 2009. UN, Pakistan Launched ‘Malala Fund’ : Pakistan joined forces with the United Nations on 10 December 2012 to launch a fund aimed at boosting girls’ education throughout the world.The fund is named for Malala Yousafzai, the 15-year-old Pakistani girl. Pakistan’s President Asif Ali Zardari also announced a $10-million donation for a global war chest to educate all girls by 2015 set up in the name of Malala Yousafzai for campaigning for girls’ education. Shinzo Abe Elected...
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...Smile Foundation Presented by: Group 10 Prachi Jain (9220) Shivani Karkal (9225) Divya Naik (9232) Monika Panchal (9235) Urvara Patil (9237) Ranjana Pawar (9240) 2 Presentation Layout 3 Shivani Karkal- About the NGO and its programmes. Monika Panchal- Programmes, Vision and Mission, Communication Objectives, Our Perspective. Ranjana Pawar- Use of Press and Media. Prachi Jain- Connecting with Audience. Divya Naik- Strategies Used Urvara Patil- Results and Evaluation. About the NGO Formed in the year 2002 by a group of corporate professionals who decided to finance and support genuine grassroots initiatives targeted at providing education and health to underprivileged children. In the process, it became the first ever grantmaker and changed the face of thousands of lives. 4 Programmes 5 Mission Education: Mission Education is a national level programme from Smile Foundation which focuses on basic education for underprivileged children and youth. Smile Twin E-Learning: Its an effort towards creating a pool of employable youth from the underprivileged section through skill enhancement in tandem with market requirements. 6 Smile on Wheels: Operates by taking wellequipped medical van along with specialized doctors, nurses, medical staff, equipments and medicines to the identified villages / slums in a systematic manner. Swabhiman: It is designed to enable women to realize their full...
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...India were both very advanced ancient civilizations. Both agricultural based civilizations made various technological advances. Although China and India shared many similarities, they had differences such as the social system, politics, and the importance of trade in the economy. The hierarchy of ancient China and India were similar with a noticeable sign of select individuals being considered “higher” then others. The caste system was strict in India and prohibited other classes from interacting with each other. China’s social system differed from India’s caste system, by not demonstrating a formal and strict social ladder. Where in India there existed over three hundred subcastes at one point, China had a simple three caste social ladder. Although the Chinese did not have as strong of a social ladder, there still existed “higher” people such as the bureaucrats. Bureaucrats and landowners were considered to be of a higher class then peasants, farmers, and merchants. Patriarchy was a very big factor in culture and social order in China and India. India’s strict caste system led to a more “flexible” and popular religion known as Hinduism. Many Indians preferred this religion over Buddhism, which the Chinese practiced, because the brahmans or priests strongly influenced the population. Brahmans and many other Indians did not like the idea of any being of any caste level achieving “peace” by their efforts, which Buddhism taught. The Chinese believed in Buddhism and reaching nirvana...
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...India Demographics Profile 2012 Home > India Population1,189,172,906 (July 2011 est.)Age structure0-14 years: 29.7% (male 187,450,635/female 165,415,758) 15-64 years: 64.9% (male 398,757,331/female 372,719,379) 65 years and over: 5.5% (male 30,831,190/female 33,998,613) (2011 est.)Median ageTotal: 26.2 years male: 25.6 years female: 26.9 years (2011 est.)Population growth rate1.344% (2011 est.)Birth rate20.97 births/1,000 population (2011 est.)Death rate7.48 deaths/1,000 population (July 2011 est.)Net migration rate-0.05 migrant(s)/1,000 population (2011 est.)Urbanizationurban population: 30% of total population (2010) rate of urbanization: 2.4% annual rate of change (2010-15 est.)Sex ratioat birth: 1.12 male(s)/female under 15 years: 1.13 male(s)/female 15-64 years: 1.07 male(s)/female 65 years and over: 0.91 male(s)/female total population: 1.08 male(s)/female (2011 est.)Infant mortality ratetotal: 47.57 deaths/1,000 live births male: 46.18 deaths/1,000 live births female: 49.14 deaths/1,000 live births (2011 est.)Life expectancy at birthtotal population: 66.8 years male: 65.77 years female: 67.95 years (2011 est.)Total fertility rate2.62 children born/woman (2011 est.)HIV/AIDS - adult prevalence rate0.3% (2009 est.)HIV/AIDS - people living with HIV/AIDS2.4 million (2009 est.)HIV/AIDS - deaths170,000 (2009 est.)Major infectious diseasesdegree of risk: high food or waterborne diseases: bacterial diarrhoea, hepatitis A and E, and typhoid fever ...
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...The Truth vs Hype of FDI There are always many facts of any realistic situation in today’s world, especially in a country like ours, where democracy is deemed above anything else, and where the right to freedom of speech and expression is used (and misused) over and over again. Unlike countries like U.S., where there are only two major political alliances (the Democratic and the Republicans), we have, in India, apart from the two dominating alliances, a host of other fronts, all of them persistently engaged in scuffles over every single agenda, sometimes not even paying much attention to what their stands mean, to themselves and to the country. Same has been the case with the issue of introduction of Foreign Direct Investment (F.D.I) in the Indian retail market. The government has decided to open up the Indian retail market for global players through F.D.I. in multi-brand retail with a 51% threshold (i.e. they can have only 51% equity in the investment) and 100% ceiling in single-brand retail. There are several versions of the possible outcome of this scenario floating in the different spheres of the country. But the different interpretations ought to be backed with rational reasons. Broadly, there are two different views with regard to the decision of the Indian government to allow F.D.I. in Indian retail market, one supporting it and the other opposed to it. The first argument is put forward by the government itself, quite obviously supporting its resolution. The government...
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...M.M.Alam’s Health; By Sadia Aslam It is in the air that Air Commodore (Rtd) M.M.Alam’s health is in critical situation. This courageous ex-fighter pilot is admitted in Combined Military Hospital. This sad news has struck me as M.M.Alam is the hero of Pakistan in the war of 1965. He is named as Ace pilot of Pakistan Air Force, because of his tremendous and unbelievable air fights in 1965’s war, when he hit down 5 fighter jets of Indian Air force in only one fly fight. In 1950’s Alam had been the part of Shaheen Air Scouts (SAS) Dhaka which aimed at the preparation of young blood to be served for PAF and make them air-minded at very tender age. There the young scouts did PT and parade at every Friday morning to keep them in accordance with the real training of military officers. After he joined PAF once during training , Alam performed a daredevil inverted flying for a very long time which scared even his own trainers in Air Traffic Control who ordered him to pull back and fly straight. This flying man was awarded with Sitara-i-Jurat as ace pilot by the Govt. of Pakistan. He is the person who born after centuries. He is the role model of youth of Pakistan giving the lesson to channelize their energies in such a way that give height to the name of their homeland as he did. We all are praying to Allah that he gets well soon and to give him some more years of good health....
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...| JCB in INDIA | Case Analysis | | [Type the author name] | | When JCB planned their expansion to India in 1979, it was calculating the growth potential in the huge developing economy of India. JCB was forced to enter into a joint venture with Escorts because the prevailing laws at that time did not permit a foreign company to directly invest in India. Due to these restrictions, a JV was formed with Escorts for selling the construction equipments in India. JCB was reluctant to give away the technical know-how of their machines to the Escorts. The JCB did not have a majority stake in the JV as the law did not permit such an arrangement. The JCB was afraid that Escort would eventually become a competitor to them if they lose their competitive advantage in the technological capability. The JV had limited the expansion capabilities of JCB to a great extent. Product innovation and cutting edge manufacturing capabilities are the strengths of JCB. They were not ready to share this technology to an outsider which had greatly limited their future growth. Even if they license the Escorts to use their technology, JCB estimated that the Escorts could develop into a potential competitor if they have access to the technology. After 2005, the laws have been relaxed which helped JCB to acquire Escorts and gained full control over its operations in India. They have opened a second factory in China to help its expansion in India and China. Their expansion has helped them to gain...
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...Introduction BRIC is used in economics to refer to the combination of Brazil, Russia, India, and China which make up over 42% of the world's population. These nations are going to play a major role in the future of global economy. BRIC or BRICs are terms used in economics to refer to the combination of Brazil, Russia, India, and China. General consensus is that the term was first prominently used in a thesis of the Goldman Sachs investment bank. The main point of this 2003 paper was to argue that the economies of the BRICs are rapidly developing and by the year 2050 will eclipse most of the current richest countries of the world. Goldman Sachs argues that the economic potential of Brazil, Russia, India, and China is such that they may become among the four most dominant economies by the year 2050. The thesis was proposed by Jim O'Neill, global economist at Goldman Sachs. These countries are forecast to encompass over thirty-nine percent of the world's population. Goldman Sachs predicts China and India, respectively, to be the dominant global suppliers of manufactured goods and services while Brazil and Russia would become similarly dominant as suppliers of raw materials. Cooperation is thus hypothesized to be a logical next step among the BRICs because Brazil and Russia together form the logical commodity suppliers to India and China. Thus, the BRICs have the potential to form a powerful economic bloc to the exclusion of the modern-day G8 status. Brazil is dominant in...
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...Professional University, Phagwara, Punjab, India Neeraj Gupta, Lecturer, School of Business, Faculty of Business & Applied Arts, Lovely Professional University, Phagwara, Punjab, India. Rajan Girdhar, Research Fellow, Faculty of Business & applied Arts, Lovely Professional University, Phagwara, Punjab, India. ABSTRACT With increasing globalization and international trade, a number of international brands are entering into India which is one of the fastest growing and highly competitive markets in the world. Though, most of the global firms failed to understand the needs of Indian consumers as well as the market characteristics but there are a few of them who have been successful in positioning their brands into the Indian market because they attempt to understand well the needs of target group before introducing a brand into the market. Even some of the most successful brands in today’s time had committed several blunders or mistake while initially entering into Indian market. For instance, Kellogg’s, McDonald’s, LG, Reebok and Coca-Cola are among such global brands who initially introduced standard products by following standardized global strategies but later realized their mistakes and thus modified their product or services according to the needs of Indian consumers and became successful. This research is an attempt to investigate why some international brands, that are successful globally, fail to attract significant market share in India. Keywords: Globalization, Global brands...
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