Contents
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The definition of Investor Relations -------------------------------------- 1 1. What is Investor Relations----------------------------------------------2 2. Why is it important--------------------------------------------------------2
Types of Investors------------------------------------------------------------- 4
Investor Targeting-------------------------------------------------------------- 5
The IR Programme------------------------------------------------------------ 7
Malaysian IR Organization-MIRA------------------------------------------ 8
Reference------------------------------------------------------------------------ 9

The definition of Investor Relations

Nowadays, many companies show and market themselves to investors when they at the primal Public Offering stage through the prospectus which is managed by official requirements and ordinations. After listing, besides meeting the compulsive persistent disclosure requirements, many companies often draw their attention to communicating with investors, Annual Report and the AGM is the only method of communication.

However, AGMs have been regarded as the most ineffective one, mainly due to poor attendance, time limited, logistical problems and their lack of frequency. In an age that “instant corporate information” can be delivered to an international audience by the internet, if the companies do not engage with investors, on a continuous basis will lack visibility. Investors have so many choices, PLCs which do not have an IR programme will be short of coverage and support. This will leads to illiquidity of the stocks, poor valuation and unhappy stakeholders at last. The IR challenge is to protect investors’ interest not only by publishing