...Running head: THE IMPACT OFWESTERN SPORTS 1 The Impact of Western Sports to Chinese Traditional Sports Lyon (Yanqing, Huang) Northeastern University THE IMPACT OFWESTERN SPORTS 2 Abstract With the advent of the globalization era, the conflict in different cultural exchange becomes prominent, especially the difference between Chinese and western sports culture. The difference is largely due to the different historical and cultural background. Each of them has made a sense to the development of its own society and influenced our understanding of sports and main sport activities in the wide world. What's more, because of the impact western sport, Chinese traditional sport has changed a lot compared with last century. THE IMPACT OFWESTERN SPORTS 3 The General With the advent of the globalization era, the conflict in different cultural exchange becomes prominent, especially the difference between Chinese and western sports culture. The difference is largely due to the different historical and cultural background. Each of them has made a sense to the development of its own society and influenced our understanding of sports and main sport activities in the wide world. What's more, because of the impact western sport, Chinese traditional sport has changed a lot compared with last century...
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...Running head: ENTERTIANMENT ELEMENTS SHOULD BE ADDED IN CHINESE SPORTS Entertainment elements should be added in Chinese sports Yin Wu University of San Francisco Author Note This paper was prepared for Wrtg/Speaking Pract and Graduate Writing/Speaking Practicum(Fall_2012), taught by Professor Schultes ABSTUCT The basis of this article was to address the idea that adding entertainment elements in Chinese sports industry can change the current status of Chinese sports industry. The methods to support the article include: personal interview, analyzing the current situation of Chinese sports industry, the sharp contrast between the present condition of Chinese sports industry and U.S sports industry, the analysis of Chinese sports market, proposing an example of entertainment project on a basketball team. Upon the approaches, Chinese sports industry has the huge potential and should have a try to put entertainment elements in sports. The anticipated effect of this article is to make Chinese sports industry moves forward and have a splendid future. Entertainment elements should be added in Chinese sports China is a huge sporting nation as it can be proved from the achievements of recent Olympics Games: in 2000 Sydney Olympic Games, China got 59 medals including 28 golden medals; in 2004 Athens Olympic Games, China acquired 63 medals including 32 golden medals;...
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.... If you were in charge of the Asian operations for McCain, how would you recommend the company overcome the challenges in the Chinese market? If I were in charge of Asian operations for McCain, I would take an advertising approach to overcome challenges in the Chinese market. The most effective way is to have famous figures/celebrities as the face of McCain. This method has been proven successful in other advertising campaigns, such as Yao Ming in the anti-shark fin consumption campaign and Jay Chou/Kobe Bryant in Sprite commercials. In both cases, the awareness of both campaigns was widespread and well known. In the shark fin case, the appearance of NBA legend Yao Ming has led to more awareness of the dwindling shark population. Likewise, when Sprite faced the likes of singer sensation Jay Chou and NBA star Kobe Bryant, the popularity of Sprite increased. It can thus be concluded that the use of celebrities or famous figures will lead to popularity in a product. As well, the price of McCain products will have to initially be very low, as a conservative society will not want to spend a lot of money on an unknown item. 2. Drawing from Hofstede’s work on global cultures, what challenges might Canadian managers at McCain face when interacting with their Chinese business colleagues? Hofstede’s works on global cultures are masculinity-femininity, uncertainty avoidance, individualism-collectivism, and power distance. The Canadian managers at McCain might end up with different...
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...Mini Assignment 1 – McCain Foods Limited 1. If you were in charge of the Asian operations for McCain, how would you recommend the company overcome the challenges in the Chinese market? If I were in charge of Asian operations for McCain, I would take an advertising approach to overcome challenges in the Chinese market. The most effective way is to have famous figures/celebrities as the face of McCain. This method has been proven successful in other advertising campaigns, such as Yao Ming in the anti-shark fin consumption campaign and Jay Chou/Kobe Bryant in Sprite commercials. In both cases, the awareness of both campaigns was widespread and well known. In the shark fin case, the appearance of NBA legend Yao Ming has led to more awareness of the dwindling shark population. Likewise, when Sprite faced the likes of singer sensation Jay Chou and NBA star Kobe Bryant, the popularity of Sprite increased. It can thus be concluded that the use of celebrities or famous figures will lead to popularity in a product. As well, the price of McCain products will have to initially be very low, as a conservative society will not want to spend a lot of money on an unknown item. 2. Drawing from Hofstede’s work on global cultures, what challenges might Canadian managers at McCain face when interacting with their Chinese business colleagues? Hofstede’s works on global cultures are masculinity-femininity, uncertainty avoidance, individualism-collectivism, and power distance. The Canadian...
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...changed its name to Aflac (using the acronym of the original name). Today Aflac’s primary focus is on secondary health insurance policies. Many people do not realize what secondary health insurance is. It is a benefit you can receive through your work or on your own. It is useful if you miss work due to an illness or an accident because Aflac will pay you cash benefits and help with health bills if necessary. Aflac also focuses on timely responses with their clients regarding claims in a professional, sensitive manner. Many people know of Aflac because of its commercials that began airing in the year 2000 starring their signature duck. Celebrities also have appeared in these commercials, including professional basketball star Yao Ming, baseball legend Yogi Berra, and singer Wayne Newton. Aflac also has an array of medical policies to fit your needs. Their policies include areas such as accident, juvenile life, and lump sum cancer. Aflac is a prosperous company. The stock has been performing in the mid-50s range per share. In 2009, Aflac posted revenues of about $18 million. Their operating income that same year was around $2 million. Net income was around $1.5 million, and total assets were $84 million dollars. Although today we face economic challenges, the future of Aflac remains...
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...Yao Ming is the first Chinese player to have a major impact in th N.B.A. and the first Chinese athlete to become an international superstar. Standing 7-foot-6-inch (2.29-meters) tall and wearing size 18 shoes, he was drafted No. 1 by the Houston Rockets and made the N.B.A. All-Star team his rookie year. The American press heralded his arrival as beginning of “Ming Dynasty” Yao Ming was born on September 12, 1980, in Shanghai, the largest city in China. He is the only child of a basketball family, whose parents are both basketball player. At 18 he became a main member of the national basketball team. In2002 he went to America and joined the Houston Rockets in the NBA as a center. Yao retired in 2011because of the stress fractures in his left foot, ending of his career as a NBA basketball player. Yao was selected to the NBA All-Star team eight times. He averaged 19 points and 9.2 rebounds during his NBA career. More importantly, his impact expanded the NBA's influence in Asia into lucrative merchandise sales and TV ratings. Yao had played six years with the Chinese national team before joining the Rockets, and was already a star in china. the reason why he is notable is that he also does a great deal for charity, after the earthquake, he donated $2 million dollars and created a foundation to help rebuild school. Bring the total donation to 16 million Yao Ming become the most donations athletes. He carried China’s flag in the Olympic opening ceremonies in 2004 and 2008. The...
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...three categories) 12 Yuan 16 Yuan 20 Yuan Frame and glass 4 Yuan 6 Yuan Matting 4 Yuan Direct Labor Picking time 10 minutes 10 minutes 10 minutes Picking labor rate/hour 12 Yuan 12 Yuan 12 Yuan Matting and framing time 20 minutes 30 minutes Matting and framing rate/hour 21 Yuan 21 Yuan Illustration 1-2 – Manufacturing overhead budget for Sino-Beauty Manufacturing Overhead Budget (in RMB) Supervisory salaries 100,000 Factory rent 130,200 Equipment rent (framing and matting equipment) 50,000 Utilities 20,000 Insurance 10,000 Information technology 50,000 Building maintenance 11,000 Equipment maintenance 4,000 375,200 4. Compute the product cost for the following three items. a. Yao Ming unframed print (base cost of print 12 Yuan).3.36+12+2=17.36 b. Jackie Chan print in steel frame, no mat (base cost of print 16 Yuan).4.48+16+4+2+7=33.48 c. Jet Li print in wood frame with mat (base cost of print 20 Yuan).5.6+20+6+4+2+10.5=48.1 5. (a) How much of the total overhead cost is expected to be allocated to unframed prints? 6. (b) How much of the total overhead cost is expected to...
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...When I reached high school I decided to switch sports. It was then that basketball became my passion. After trying out for my high school team and making the cut, I was able to experience a new opportunity. The opportunity in being able to compete with other countries. My team and I were eligible to compete in the Junior Southeast Asian games. We competed with team members who came from China, Mongolia, Laos, Japan, Cambodia and Vietnam. I would play my heart out during every practice and especially every game. I was soon rewarded for my talent. I was named Best in Sports and Athlete of the Year when I graduated from high school. One of my favorite examples that came into contrast to the stereotype that Asians can not play sports is Yao Ming. Yao Ming who plays center for the Houston Rockets team is also one of the best professional basketball players in the NBA. His ability to block and shoot from the perimeter overcomes the average of a typical center players ability during a...
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...Through out this last century we have witnessed the globalization of all sports pretty much. Sports teams now included players from all over the world, in everything from the NBA to UFC. I have never seen a time where the world became so united as I have lately. A perfect example of this would be when Yoa Ming joined the Houston rockets when he joined he brought with him millions of new fans. I think it is great that we are being introduced to the globalization of sports. The US soccer team has made the world cup a global competition. Before I always though that the Olympics where the only time countries came together in a battle of sports, however I now am able to witness this in almost all sports today. So the question in everyone’s mind is how is this going to change sports for us for the world? Well I can say for the players and owners of anything sports that is marketable this blows up the way they will make money. I mean tis takes a small time team into a million dollar franchise that is able to sell to millions of customers or sports fans. I think that can be good, I know some might and do complain they make to much as it is but really I think they are just mad they can not succeed at this. This is their job and they deserve to make whatever they can just like we deserve what ever we can from what ever career we choose. I have chosen bodybuilding and now since it has been globalized we are able to compete and win in all kinds of countries and...
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...v=S-bsOKd3jLE http://factsanddetails.com/china.php?itemid=276 https://www.youtube.com/watch?v=dRv_HlXOZFw Yao Ming is the first Chinese player to have a major impact in th N.B.A. and the first Chinese athlete to become an international superstar. Standing 7-foot-6-inch (2.29-meters) tall and wearing size 18 shoes, he was drafted No. 1 by the Houston Rockets and made the N.B.A. All-Star team his rookie year. Yao was selected to the NBA All-Star team eight times. He averaged 19 points and 9.2 rebounds during his NBA career. More importantly, his impact expanded the NBA's influence in Asia into lucrative merchandise sales and TV ratings. Yao is China’s first global sports superstar with a personal brand valued at more than $1 billion. Even after his retirement he remains one of the most popular celebrities in China. When U.S. President Barrack Obama addressed a meeting of Chinese-American business leaders he predictably quoted the Confucian sage Mencius but also quoted Yao Ming : “No matter whether you need are new or an old team member, you need time to adjust to one another.” In seven NBA seasons Yao has averaged 19.1 points and 9.3 rebounds (2010)/ In 2007 Yao was named an NBA All-Star for the sixth time. In the 2005-2006 season he was the top All-Star vote getter ahead of Kobe Bryant. He essentially carries his team, which often goes on losing streaks when he is injured. Yao is regarded as one of the hardest working players in the NBA. He begins his morning workouts at 6:00am...
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...Experience China: National Image Campaign Team 7: Charlie, Eelin, Gina, James, Tim 1. The key elements in a standard marketing promotion process that are represented in the China national image film “People Chapter” that was shown in Times Square are the figure selection, the intended audiences, the concern over media cost and the scary as opposed to friendly image. In the figure selection, with each one appearing for less than a second, it was hard for viewers to recognize these personalities. When interviewed, the American audience responded that they were unacquainted with the people in the film except for the NBA all-star Yao Ming or the world-class pianist Lang Lang. Thus, from a Chinese standpoint, the message of the film might be that those great people are Chinese, yet for many Americans the message was not as clear since most of those names were unknown and not very memorable. And the film was also criticized for being designed to serve as a mark of national pride for domestic Chinese audiences as opposed to being made for international audiences with various tastes and cultural differences. And the concern over media cost of this film were expressed by many Chinese citizens. They thought the cost should be transparent to public. Finally, some American thought that the commercial was more scary than friendly, because of the commercial for being jittery over China’s growing global influence. In conclusion, there are a lot of critics about this China national image...
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...she met some troubles. Finally she overcomes the fear of the helicopter, the oil slick, the exhaustion and the underestimation. The result is she wins the game. | SPINE: | Swimming competition | | | CONCEPT: | Basketball: margarita meets many difficulties like shooting the basketball. Even you missed this point, pick the ball and shoot again. | | | * * METAPHOR IMAGE: Place metaphor image with citation here http://stock.591hx.com/images/hnimg/200909/28/83/16736849182010914415.jpg Additional images (inspired by the metaphor) that further express my vision for this production to my design team) | Place image with citation here.http://i1.sinaimg.cn/ty/k/2008-02-27/U2035P6T12D3497415F44DT20080227073726.jpg | Yao Ming was getting injured in one basketball game. Doctors said he couldn’t go to the court. at all. Then he tried to stand up and did some recovery exercise. He was walking back to the court again. Finally relied on him. They win the game. Like Margarita met many difficulties, she still insist and finally she won the game.. | Phttp://images2.sina.com/newscenter/oth/singtao/000-000-105-109/2008-06-30/e06d37a3a3ae51d817c59f98679d799f.jpg | The actor who played Margarita needs to swing arms in the entire play. Although when we paying attention to the conversation and things happened in the boat with light on them, Margarita should not stop swinging her arms in front of the boat. To solve the exhaustion of actor, maybe we can place a desk on...
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...from any other business the main point is to make money and be the best not just in your city or region but also in the world. Expanding your franchise is important because as the use of the internet expands your views expand as well, because people that cannot see their favorite player play on Television can see it online. My brother loves WWE wresting, they wrestle overseas sometimes and do not show it on Television, and he will watch it online. I will be focusing on how the NBA Franchises increase there popularity abroad. One of the things a U.S franchise needs in order to be successful is a player or players that the fans in other countries can connect with U.S franchises. I remember the NBA Huston rockets going to China to play when Yao Ming was on their team. In a ranking of Top 10 Most Popular Sports in The World in 2014 done by Sportsology Basketball lands at number three behind soccer number one and cricket number two (Sporteology, 2014). Basketball has around 2-3 billion fans in the US, Canada, china and Philippines. Basketball is the third Most Played and Watched Sport in the World. The NBA has...
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...Step 1: Determine if the research was a sample survey, a randomized experiment an observational study, a combination, or based on anecdotes. It was an observational study, although the author mentions that they randomly picked study subjects, they still manipulated the distance in which they were doing their study on. It qualifies as an observational study because it was a case-control study in which people with the ownership of weapons were closely observed and a proxy for their victim was interviewed. Step 2: Consider the Seven Critical Components in Chapter 2 (pp. 18-19) to familiarize yourself with the details of the research. As in Case Study 6.5 based on the original report, the seven questions can all be answered. The research was supported by a grant from the Centers for Disease Control and Prevention. The source information was from the Departments of Internal Medicine (A.L.K., J.G.B., B.B.H.), Preventive Medicine (A.L.K.), Biostatistics and Epidemiology (A.L.K., G.S.), and Pathology (J.T.F), University of Tennessee, Memphis; the Departments of Pediatrics (F.P.R.), Epidemiology (F.P.R.), and Pathology (D.T.R), University of Washington, Seattle; Harborview Injury Prevention and Research Center, Seattle (F.P.R., J.P.); and the Departments of Biology (N.B.R., A.B.L.) and Epidemiology and Biostatistics (N.B.R.) and the Center for Adolescent Health (N.B.R.), Case Western Reserve University, Cleveland. The participants were proxies for their victims as well as control...
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...Michael’s face was red. “OK, then, gun to your head,” he demanded, “what’s the best Christmas movie?” Though his tone suggested he might actually have put something to my head, he hadn’t. Well, first, I told him, with a gun to my head I wouldn’t be able to concentrate on movies; second, the category’s too broad: Christmas comedy? Christmas love story? Is Die Hard a Christmas movie for taking place on Christmas? “Completely irrelevant,” he said. “Best is best. But anyway, it’s a trick question. They all suck because they all lie.” I knew better than to take the bait but I told him anyway that all movies lie. “Well, I know actors wear makeup and play make-believe,” he told me, “but they do that to tell a truth; Christmas movies lie to lie.” He put his mug down hard as if he wanted to tenderize the coaster. Glasses clinked down the bar. He’d been pounding me the same way since we sat down, which was common, but his red face was not. He cared about this. I watched his eyes and waited. A string of lights twinkled behind his head. “You think Santa Claus is universal,” he told me,“and that finding out he’s your parents is a primal disillusionment. That’s Hollywood bullshit. Kids have dads who bring out guns on Christmas Eve and put them to their children’s heads one by one,” he said. That can’t be right, I told him. “One by one and pulled the trigger,” he told me, “year in and year out, and made them wonder if one year there’d be bullets. Why have I never seen that in a movie?” I waited...
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