...MODULE - 1 BUSINESS MODEL IDENTIFIED BUSINESS TO CUSTOMER The B2C model focuses on direct selling and marketing between a business and a consumer via an e-commerce website. A lower purchase volume of higher priced products typically characterizes B2C companies. Since the model depends on individual transactions and eliminates the wholesale purchaser, the company can make a higher profit while the consumer spends the same amount of money or sometimes less. B2C is effective for smaller companies since individual consumers are not as concerned with company recognition as they are with getting the product for the best price. TYPES B2C companies divide into five major categories: direct sellers, online intermediaries, advertising-based models, community-based models and fee-based models. Each type is so different from the others that they are not directly comparable. In fact, some B2C businesses utilize more than one type to reach different audiences. DIRECT SELLERS Direct sellers, such as online retailers, sell a product or service directly to the customer via a website. You can further divide direct sellers into e-tailers and manufacturers. E-tailers are electronic retailers that either ship products from their own warehouses or trigger deliveries from other companies stocks. Product manufacturers use the Internet as a catalog and sales channel to eliminate intermediaries. ONLINE INTERMEDIARIES Online intermediaries perform the same function as any other broker. The business...
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...ABSTRACT Considering Social Media’s significance in global communications, importance of Social Media Marketing as a strategic approach, this paper examines whether the internet users are the members of Social Networking, their interest in advertisement on the Social networking sites, their reaction to such ads (attitude towards Social Media), is such ads are useful to them or not, also to examine whether the respondents are experienced the online purchase, to know what products they have purchased through online, through which website they have purchased and their satisfaction of online purchase. At the outset this paper examines the impact of Social Network on the internet users, overall understating of their involvement in the Social Media Marketing which is one of the critical factor for the marketers in formulating strategy for sustainability of the development of their business. KEYWORDS: Social media, Social networking sites, advertisement, online purchase, purchase satisfaction. STRATEGY APPROACH: Social media is an internet based platform which enables its users to generate, share and get feedback for content created in open autonomous, unconstrained manner, and which facilitates social interaction among the individuals and build relationship. Social Networking sites like Facebook, LinkedIn, Twitter,Google Plus, Orkut, You Tube etc. are the vehicle for the member of these sites to do their transactions. Social Media Marketing has evolved into a vital...
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...Developing a concept for a retail venture * We will open a lifestyle boutique named Step In “walk with trend” in Lucknow where we will recycle and restructure old material into new and fashionable items. * We will be targeting people who love to wear trendy clothes, accessorize themselves and their homes but could not as their pocket size does not allow them to carry fashion. * With the growing economy people look for product which can add value to them. * From the latest study we could find that people have stopped spending on retail because of high prices but with entrance of FDI Indians will have more options available for them. * There are lots of stores that are present in the market but most of them are charging high for better quality and fashion. * We will make fashionable items with old products which will give us the cost advantage, so our products will be available at very affordable prices. We will also open an online store because of increase in number of internet users. opening on THE “QUICK SCREEN” PREPARING A BUSINESS PLAN Environmental Analysis * A study by Technopak Advisors reveals this segment will now grow almost ten-fold to nearly Rs 7,000 crores by 2015 pushed by Gen Z who already number 7.4 million. * Gen Z interestingly known as the Net Generation has been held responsible for the increase in sales of garments on the internet and making e-tailing a favorite spot for private equity investments...
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...https://inc42.com/resources/top-47-active-venture-capital-firms-india-startups/ Top of Form Bottom of Form * Buzz * Entrepreneurship * Startups * Resources * In Focus * In Focus: 2015 In Review * In Focus: Indian Startup Hubs * In Focus: 2014 In Review * In Focus: Starting Up In India * In Focus: The Hyderabad Startup Ecosystem * About Us * Contact Us * We Are Hiring! * Submit Your Startup * Subscribe To Our Newsletter Submit Your Startup | Careers | Contact Us | Privacy Policy | Disclaimer Top 47 Most Active Venture Capital Firms In India For Startups Team Inc42December 22, 2014 22 min read INC42 STAFF Advertisement 873 SHARES FacebookTwitterLinkedin This article is part of our series on the essentials of starting up in India in which we had earlier compiled the Top 15 Accelerators, Top 20 Incubators andCoWorking spaces in India. Once a startup has reached it’s growth stage, it’s most important requirement is undoubtedly the backing by reliable investors and an ample amount of funding to scale up. Though the concept of starting up has gained momentum recently, but the small number of investors willing to show their trust and invest in new ventures has been a problem for startups. Many startups find it difficult to approach venture capitalists and quite a few times the investment structure of the investor is inadequate for the startup. See Also: The Top 37 Most Active Angel Investors...
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...Project Report for Understanding and creating the busienss potential for Zappos keeping in view the E-commerce Footwear retail business in india Synopsis: Having seen the potential of e-commerce business in India, the internet user base is on the growth path. India being one of the fastest growing e-commerce markets shows a sign of business success. Both Brick and Mortar and Online business have its own pros and cons however online business in on a trajectory growth trend. The market assessment talks positive about the online Footwear Business. It would be worthwhile to say Zappos has a right time to enter into the Indian market scenario as though he cannot enjoy the “ first mover advantage” , however it can capitalize the unknown and expected potential from e-commerce trade in India. The USPs which are tried and tested at other part of the globe can be replicated in Indian scenario with a clinch of Indian localization. In the report, we have said that Zappos should opt for a “wholly owned subsidiary” with 50:50 debt equity ratios. Various models of revenue like Sales, affiliate, transaction, subscription and sales revenue have been suggested to increase the overall revenue base. The wide policies will be Free Shipping & returns (365 days) and creation of ZCLT (Zappos Customer Loyalty Team). Keeping in view the emerging retail trends worldwide where Nike is creating Nike Runner's Lounge for athletes, Rocky debuts the shoes for nursing professionals, Road Runner...
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...1) Introduction to the research topic In recent times business environment has changed at the very rapidly. Effect of globalization and liberalization of global economy have changed the functional areas of business. In recent years due to high market competition, various new techniques of business development and marketing have been developed. Use of latest technology for developing business has given birth to E-retail. E-retailing, also known as e-tailing is nothing but shopping through the internet. It is the process whereby consumers directly buy goods or services from a seller, without an intermediary service, over the internet. It is a way by which the retailer displays the array of products over a website so that the customer can view, analysis and order merchandise directly through interactive network or by telephone communication. The merchandise is then delivered to the customers address. The process is called Business-to-Consumer (B2C) online shopping. In present times the concept of e-retail has developed and some of global players of e-retail are e-bay, Amazon and flipkart where various products are sold online and can be bought easily. E-retail is more about selling merchandise that can be sold easily and attacks a large mass of customers. This technique is cost effective and gives rise to immense business opportunity. Support Services in E-Retailing The retail business can only be successful if it has appropriate support services. Support services are...
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...International Journal of Management and International Business Studies. ISSN 2277-3177 Volume 4, Number 1 (2014), pp. 71-84 © Research India Publications http://www.ripublication.com Flipkart-Myntra; From a Merger to an Acquisition Farhat Fatima Periyar Management and Computer College, Jasola, New Delhi Abstract The Indian e-commerce market was worth 75,000 crore, in 2013, according to a joint report by KPMG and Internet and Mobile Association of India. India has the potential to double its economic contribution via Internet, from 1.6 percent GDP at present to 2.8 and 3.3 percent by 2015 [MCkensy’2012]. Indian E-commerce is most likely to generate employment for 1.45 million people in coming two years. Emergence of the new government and its innovative policies are developing hope to bring FDI in e-commerce for local market players. Marking the biggest consolidation in the e-commerce space in India, this report puts light on India’s own Amazon; Flipkart and fashion e-tailer Myntra which jointly exposes their vision to capture more than 50% e-market share by strategic alliance. As Flipkart’s annualized sales crossed over 6,100 crore a year ahead of target. It had estimated to reach the billion dollar mark for gross merchandise value by 2015; on the other hand Myntra’s revenue was about 1,000 crore in the previous financial year. It aims to double its revenue in this financial year as it expands its seller base and adds products following China’s...
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...Table of Contents Certificate 2 Acknowledgment 3 Executive Summary 6 Chapter 1: Introduction 7 Eyewear industry in India 7 Chapter2: Literature Review 9 Objectives 12 Chapter 3: Research Methodology 14 Research Design 14 Chapter 4: Results and Analysis 15 Chapter 5: Conclusion and Suggestions 24 Conclusion 24 Suggestions 25 Limitations 26 Annexure 27 About Vision Spring 27 References 32 Questionnaire 34 List of figures Figure 1 Gender distribution of the respondents…………………………. 17 Figure 2 Age of the Respondents……….………………………….……… 18 Figure 3 Pair of eyeglasses people own………………………………..…. 19 Figure 4.Number of retailer customers shopped around…...................... 19 Figure 5 Location…………………………………………………………..…. 20 Figure 6 - The influence of the optician…..………………………………… 21 Figure 7- Influencing factors………………………………………………… 21 Figure 8- Costumers buying online……………..………………………….. 22 Figure 9- satisfaction level of online purchase…………………………….. 23 Figure 10- Reasons behind buying eyewear…………...…………………. 23 Figure 11 discounts/promotions……………………………………………. 24 Figure 12 online use of discount or promotion……………………………. 26 Figure 13 gender and influencers……………………...…………………....26 Executive Summary This project on “Study of Indian Consumers Preferences towards Eyewear” aims at studying the eyewear industry in India and the consumer preferences in this industry. VisionSpring is an eyewear company that works to ensure affordable access to eyewear...
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...WHAT IS THE IMPACT OF THE INTERNET ON INTERNATIONAL BUSINESS? WHICH COUNTRY WILL GAIN AS INTERNATIONAL BUSINESS THRIVE ON WWW? 1.0 EXECUTIVE SUMMARY Internet enhance migrate businesses to drive globally. Internet impacts on international businesses are huge. This study will conduct the positive and negative factors impacting international businesses. Internet effects the businesses in positive and negative sight. Internet usage in the world is migrate users to save cost of travel, fast communication and expand business market globally. Internet disadvantages are created by irresponsible users. Internet disadvantages explanation are about malwares, spamming, identity theft and unable to solve conflicts. This study examines the impact of the internet on international businesses. The findings concerns on the country that will gain as international business thrive on World Wide Web (WWW). 2.0 INTRODUCTION International business is playing a huge role in today’s economy. Everyone is taking part in international business. Larger and smaller businesses become global businesses. Business transaction between two parties from various countries is known as international business. Every day dramatic changes are happening in international business world. Export and import of goods and services, international investments, licencing, franchising and management contracts are some kind of international business activities. In addition, an organization that participates in cross-border...
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