Names in Yellowtail Marine , Inc. Yellowtail business: selling boats to police, military, custom agents. pioneer in the material in making boat of fiberglass.
Robyn Gilcrist ; job title: New CEO of Yellowtail Marine, worked for Sportscraft for 4 years. Robyn met Boswell in 1967
Graduated in tour top 5% of her MBA class. she won national events, she helped Sportcraft increase in 70% of sale when she was working in promotion and marketing department.
Agreed to start working May 4 but actually start on April 14.
Charles Boswell: Vice president , was president of CBG, venture capital company, Alaska oil,
Olaf Gunerson: : Old CEO of Yellowtail Marine. He held a party to introduce Robyn to most of Yellowtail’s managers. died of heart attack
Addressed Problems at Yellowtail Marine:
1. Sale decreased from 10 mil in 1973 to 8.4 mil in 1975 ; Reason: Oil crisis and the Recession in 1974 impacted the boat’s industry leading to the increase of material price used to make boats.
The Boat Safety Act of 1971 regulated Yellowtail’s operations, requiring to keep records of compliance. EPA and OSHA enforced the company in changing noise lever, sanitizing water problem, and the chemicals used in manufacturing boats were directly harmful to workers’ health.
Boswell want Robyn to start working on Crosair, new project.
Time constraint issue raise : Dealing with whatever she needs to do then fly to SF for a board meeting and go to Olaf’s funeral on April 15.
Work on the new budget for the company within 14days.
Mrs Naumes, Secretary upset and quitted.
Manufacturing issue.
Managers or supervisors in Yellowtail Inc:
The boatyard, the production center: Robert McPhail.age: 57 working with the company for 23 years. Financial Control and personnel: Mark Lopez a CPA working for 15 years.
Marketing Department: Paul Lees 4 year working for Yellowtail and 36 year-old. used to be Sale managers.
4. Patrick Finch: Legal advisor for Yellowtail.
Letters:
From Paul Lee to Robyn: asking Robyn to make a decision of which an annual boat show event that the company should join in.
Olaf to Roybn: tasks to do: finish what have to be done and fly to Miami to meet a large dealer for the company. Olaf wants to know the strategic plans for the company before the funeral. Board meeting in April 29.