...Celebrity Endorsement -one of the strategy to promote a product or services by using his/her fame -organizations use celebrities to drive up sales and have a positive impact on profits -uses Kpop group (BigBang) - Familiarity: South Korean boyband formed by YG Entertainment (big fan base- girls & guys) – well-known boyband in the world. - Image: very popular as the Kpop craze is ongoing right now. They even have their own solo concert performance (most recent in Malaysia 7th Feb - Taeyang) - Match with product: Samsung is a Korean brand. And now the trend is taking lots of selfies. Celebrities can try to promote by uploading selfies to their own social media sites - Trust: big fan base, therefore no problem. Facebook -8 million likes, Twitter -800k followers (Band formed since 2006) Objectives: -Build awareness: people are familiar with the A7 because BigBang members uses them, and to promote features of the phone on social media websites -Influence customers purchase: fan girls & guys will also do research on the product or buy because they want to use the same phone with their idols Target Market: -Youngsters/teenagers that are keeping up with the trends- because of the new selfie features that comes with smart selfie shooting (using voice or palm command) Recommendations: - Group merchandise associated with the brand will attract more customers (eg: buy the special edition A7 that comes with a free phone case with the BigBang logo / posters) - Uses...
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...Kpop in the world _ Influence In a world where music dominates and influences everything we do, there is a new type of music that is quickly progressing in popularity, not only nationally but globally as well. Kpop is an abbreviation of Korean pop music, although it is not only pop music, it is also trot, hip hop and R&B and Rap. It is a competitive field that requires hard work and determination. Kpop is not only music though; it is a guide that can help give a person more insight about the world around them. The history of Korean popular music can be traced back to 1885 when an American missionary, Henry Appenzeller started teaching American and British folk songs at a school. These songs were called changga in Korean, and they were typically based on a popular Western melody sung with Korean lyrics. K-pop influences fashion, especially in Asia, where clothes and accessories worn by K-pop stars, as well as their hairstyles and the cosmetic brands they use are sought after by young listeners. Fashion brands release copies of clothing worn by idols. Some K-pop idols including G-Dragon from Big Bang have established themselves as a fashion icon by attracting the attention of Western fashion designers, most notably Jeremy Scott, who expressed his interest in working with singer CL from 2NE1.In January 2012 Korean artists held a fashion show in Japan, which was attended by 33,000 people. In Thailand authorities worry over the fashion items popularized by Korean pop, as Thai...
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...Good morning to Miss Liana and fellow classmates, my name is Chua Wen Yee and the topic I’m going to talk about today is K-Pop. First of all, I’ll start off with some basic facts. K-Pop is a musical genre originated from South Korea. The pioneer of K-Pop is Seo Taeji and The Boys, which one of the member is the CEO of YG Entertainment, home of Big Bang and 2NE1 now. K-Pop was strongly criticized by a lot of people, including me. However it has been rising day by day and not only conquered the Asia music market but it is also globalized in the sense that there are K-Pop fans all over the world. According to my research, in year 2012, 68 K-Pop groups made their debut compared to 12 in year 2008. From hate to love, from critics to praise, how does this happened? I think everyone of you definitely has a friend who is a hardcore K-Pop fan. Most of you must have suffered a lot because they like to share their K-Pop information and ask you to watch funny videos very much. Thanks to them, you’ll slowly found out that you are starting to love K-Pop and soon you’ll become one of them. Seriously, some of you may wonder why people love K-Pop so much? The reasons are simple. First of all, the songs are really nice. There are three main components in a song, melody, choreography and visual. Catchy and repeated chorus is one of the reasons why K-Pop songs can be viral and popular. For example, “Wow, fantastic baby”, “because I’m shadow, shadow, shadow”, “bwara Mr. simple simple” or “I...
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...II. The researcher aims to answer the following problems: 1. What is K-pop? 2. How did K-pop become popular in the Philippines? 3. Why do Filipinos love K-pop? 4. What are the negative reactions/comments of Filipinos about K-pop? 5. What are the effects of Korean Wave or K-pop Invasion in the Filipinos? III. Methodology The researcher will answer the problems through the use of books and internet. IV. What is K-Pop? K-Pop (an abbreviation of Korean pop or Korean Popular music) is a musical genre that originated in South Korea. It is characterized by a wide variety of audiovisual elements. It’s also not just referred to as type of music but also a musical movement that swept South Korea. Singers are usually a group of girls or boys. It is mostly popular among teenagers. K-pop started in the early 1990s and continues to dominate not only in Asia but in the whole world. Some consider K-pop as an all-inclusive genre. The French Audiovisual Organization defines K-pop as a blend of synthesized music, sharp dance routines and colorful, fashionable outfits. A. History of K-Pop Early 1990s - Seo Taiji & Boys was a boyband who started K-pop. Their successful experimentation with different music styles had garnered them a lot of attention in the Music Industry. 2000s - Other bands followed and gained popularity in East Asia and Southeast Asia. It grew from a musical genre to a subculture among teenagers and young adults. Mid-2000s - present - Other bands followed...
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...2NE1 MEMBER PROFILE Standard 2NE1 (투애니원) Means: New Evolution of the 21st Century Entertainment Company: YG Entertainment Debut Date: May 16, 2009 Fan Club: Blackjacks Fan Color: Hot Pink Twitter Facebook YouTube Park Bom (박봄) Born: March 24, 1984 165CM (5 feet 4 inches) 45KG (99 IBS) Blood Type: AB Position: Main Vocalist Twitter Me2Day Instagram Fun Facts: Has lymph nodes Can speak English, Japanese and Chinese Used to live in the United States Favorite color is green but also loves Pink and Red Almost cried after hearing UGLY She use to sleep walk She was rejected when first auditioning for YG but after 3 years she was finally accepted She really wants a Boyfriend She wants to make a collaboration with Big Bang’s Taeyang Park Sandara (박산다라) Born: November 12, 1984 162CM (5 Feet 3 Inches) 40KG (88 IBS) Blood Type: A Position: Vocalist, Face of the group Twitter Me2Day Fun Facts: Little brother is MBLAQ’s Thunder Debuted as an actress in the Philippines before joining 2NE1 Can speak Tagalog and English Used to live in the Philippines She’s really good in math and physics She trained for three years before debuting with 2NE1 The other members believe she is the best in variety shows She likes to wear jeans and t-shirts She always text people because she thinks it awkward if she calls them She likes to steal others phones and put her photo as their background CL (씨엘) Real Name: Lee Chae Rin (이채린) Born: February 26, 1991 ...
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... Atlassian Software didirikan oleh Mike Cannon-Brookes dan Scott Farquhar tahun 2002 dengan produk pertama JIRA. Atlassian Software merupakan perusahaan teknologi global yang berlokasi di Sydney Australia. Tahun 2009, Atlassian menjadi salah satu perusahaan Australia dengan tingkat pertumbuhan usaha yang cepat. Tahun 2009 mencatatkan revenue $35 million dengan karyawan di seluruh dunia sebanyak 200 orang dan 15.000 pelanggan di 110 negara. Tahun 2011, mencatatkan revenue $100 million dengan 50.000 pelanggan Atlassian’s Corporate Values: ◦ Open company, no bullshit ◦ Build with heart and balance ◦ Don’t #@!% the customer ◦ Play, as a team ◦ Be the change you seek ◦ Disclaimer Problem to Solve 2001-2009 Analisa SWOT Analisa SPACE MATRIX Apa Strategi tiap Periode 2009-2014 Mengapa tahun 2014, Atlassian mampu mempunyai value $3.3 billion The External Factor Evaluation (EFE) Matrix KEY EXTERNAL FACTORS Opportunities 1. Penciptaan market baru antara free open source software dan expensive commercial software. Trend software as a service (usagebased) business model yang menaikan porsi IT sebagai support fee menuju 50%. 0.28 3.8 1.064 WEIGHT1) RATING2) WEIGHTED SCORE3) 2. 0.34 3.4 1.156 Threats 1. 2. Pengketatan budget yang mengakibatkan porsi untuk IT juga mengecil. Sudah banyak produk pesaing yang ada di pasar 0.18 0.20 1.6 1.8 0.288 0.360 TOTAL 1 2.868 The Internal Factor Evaluation (IFE) Matrix ...
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...disable young people. Nowadays, youngcare try to expand their services, they decide to build sets of department for young people in different places in Australia. Thus, Youngcare need more donations, funds as well as manpower which can help them to realize their goals. On the other hand, the funds and manpower is still a big problem. How to attract consumers donate to Youngcare, is still need to do more analysis and researches. (Youngcare, 2010) 2.0 SWOT analysis 2.1 Definition of SWOT: SWOT analysis includes strengths, weaknesses, opportunities and threats. The internal factors to the organizations are the strengths and weaknesses, however, the external factors are the opportunities and threats. The internal factors the organization can control directly, on the other hand, external factors the organization cannot control directly. “The SWOT analysis provides information that is helpful in matching the firm’s resources and capabilities to the competitive environment in which it operates.” (QuickMBA, 2010) through analysis the SWOT, the companies try to enhance...
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...Integrated Learning Knowledge Denise McGill http://prezi.com/2jzdhoz6yhqo/starbucks-industry-analysis/http://www.coursework4you.co.uk/essays-and-dissertations/porter-5-forces.php http://www.scribd.com/doc/27614539/Starbucks-a-Strategic-Report-by-James-Heavey Starbuck employees are called partners http://en.oboulo.com/starbucks-corporation-58582.html http://www.authorstream.com/Presentation/bandineepradhan-1770180-starbuck-pre-bandinee/ http://www.scaa.org/ Starbucks Strategic Report (Industry Analysis) Porters Five Forces Porter’s five forces focus on factors outside of the industry which can have an effect on the competition within the company. The force within the company (microenvironment), which in turn effects how the company deals with its competitive market place. The five forces that (Porter-1980) identifies as having an impact on a company’s behaviour in a competitive market are as followed: * The threat of new entrants to the market * Bargaining power of suppliers * Bargaining power of buyers (customers) * Threat of substitute products * Competitive rivalry Starbucks have the real threat of competitive rivalry by competing with some major competitors like McDonalds, Dunkin Donuts, Costa and other small coffee shops and cafes. With competitor’s low prices and the opportunity to break into the speciality coffee market pose a real risk to Starbuck’s. Substitute products such as tea, juices, water and energy drinks pose a real...
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...Mashell Chapeyama University of the People Swot analysis for Chipinge Banana Company Swot analysis is an environmental scanning tool. It is widely used in the world of business in analyzing some factors that have a great bearing on the company’s drive to achieve its mission. With swot companies are able to identify both negative and positive factors that have a bearing on the viability of the organization. Using swot, a company can find its own weaknesses and strengths as well as the opportunities and threats that are found in the broader economy. This essay shall concentrate on identifying and evaluating the internal and external factors that affect Chipinge Banana Company. Chipinge Banana Company is a company that is devoted to the production of bananas for sale to the local and international market. It sells its bananas in Zimbabwe, as well as to countries such as Zambia and South Africa. This company has no any other businesses which it does. It is a well known company that operates in Zimbabwe. The following table shows the results of the swot analysis carried on this company. The writer has selected this company because he currently works in it and has a very good understanding of its operations. Strengths • There is a strong team spirit in management • There is good infrastructure • Clearly established administrative system • There if flat piece of land • There is high morale among employees • There are open lines of communication • Employee have good attitudes...
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...-Established position in market -Uncertainty in new Leadership under Rogers -Good brand recognition -High Expectations can be a double edged sword -High Expectations -Poor Service to Customers -Always tries new things - Entrepreneurial -Missed commitments were high prior to Rogers -Missed commitments reduced under Rogers - Inter-department distrust -New information system developed by Sales Service -Poor communication in corporation Strengths Weaknesses Opportunities Threats -Color TV emerging as a significant market -New competition Fiercely competitive -Growth of data processing industry -Prices fell sharply putting pressures on cost -Market starting to seem like a commodities market -Declining economy Corning SWOT Analysis 1968 There were a couple main external and internal problems which Corning faced at the time. Market conditions in the 60s were changing. The technology industry was becoming...
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...“What recommendations do you propose for the strategic development of the University of East Anglia in existing and new markets from now to 2018?” 12th Nov 2009 INTRODUCTION With the rapid socio-economic development and national policies tilt on education, strategic management at the university became increasingly important. Some schools use strategic management in facing the challenges and catch the opportunities brought by environmental changes to earn improvements and thus to achieve a historic leap forward. Competition exists in every field not only in similar businesses, but also in other industries that offering competing products or services (Stacey 2007). The only way to surge ahead of competitors is to have new approaches in the competition. Strategic management principles of the institution must be innovative and creative. It is important because all the organizations are trying to employ traditional methods and this can mean a closer competition level. This essay will discuss the main strategies in existing and new markets of the University of East Anglia under the current situation of UEA in the whole UK educational industry. New market space New market space is the creation or reinvention of existing products in such a way that it must appeal to the existing customers as well as a whole new group of customers. The products offered must be unique in every aspect and it should make the organization...
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...seconds) Search Results SWOT analysis of ufone - Scribd www.scribd.com › Research › Business & Economics Jan 19, 2009 – SWOT analysis of ufone - Free download or readfalse online for free. It is the SWOT analysis of Telecommunication company in Pakistan ... Ufone - SlideShare www.slideshare.net/imsbzu/ufone-7496969 SWOT ANALYSIS. Differentiation (lowest off-net call rates). Value Added Services (VAS) i.e. Ufone's Walkie talkie, call block etc. second largest cellular network ... Ufone | MBA Help shahsawar260.wordpress.com/case-studies/ufone/ mba | solved assignment | 3rd semester | Case Studies | Swot Analysis| Swot ... Ufone. Ufone GSM is a Pakistani GSM cellular service provider. It is one of six ... Swot Analysis of Ufone - Essays - Blader - Term Paper Warehouse www.termpaperwarehouse.com › Business and Management Dec 3, 2012 – Swot Analysis of Ufone. NTRODUCTION Ufone GSM is a Pakistani GSM cellular service provider. It is one of six GSM Mobile companies in ... Swot Analysis Of Ufone Free Essays 1 - 20 - StudyMode.com www.studymode.com/subjects/swot-analysis-of-ufone-page1.html 20+ items – Free Essays on Swot Analysis Of Ufone for students. Use our ... Sm Swot Analysis Swot Analysis Of The English National Opera main threat in Asia countries ... SWOT analysis of the English ... Free Swot Analysis Of Ufone - Pakistan Classifieds & Business ... www.merapakistan.com/directory/free_swot_analysis_of_ufone.html Free Swot Analysis Of Ufone Listings and...
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...Contract Planning The Acquisition Environment The acquisition environment is influenced by each organization's mission support strategy, successful customer relationships, and core principles of decision making. This lesson provides you with an opportunity to guide your actions and to research and develop a strategy so you can recognize when your efforts support the mission. In this lesson, you will cite key components of successful customer relationships and describe how your office achieves success through the key relationship criteria it exhibits and apply these key components by choosing appropriate methods of dealing with your customers in a practice scenario. This lesson will help you build a foundation for good decision making based on the core principles of power and responsibility and give an opportunity to apply the Seven-step Path to Better Decisions in a practice scenario. Mission Support Strategy The mission support strategy is a systematic plan of action that aligns the organization's activities with its mission and objectives. The Terminal Learning Objective is: Given a customer need, reinforce areas of mutual interest within an acquisition environment (requiring activity, contractor, contracting office, others). The Enabling Learning Objectives are: * Apply the factors in development of your mission support strategy. * Apply the key characteristics for successful customer relationships. * Apply the Seven-step Path to Better Decisions...
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...TABLE OF CONTENTS Introduction 1 Internal Environment 2 SWOT Analysis in the Internal Environment 2 Strengths 3 Weaknesses 4 Opportunities 4 Threats 5 Recommendation 5 Conclusion 6 References 7 Introduction SWOT is an acronym used to describe the internal Strengths and Weaknesses of the firm and the environmental Opportunities and Threats. By description, Strengths (S) and Weaknesses (W) are considered to be factors within the control of the firm. Opportunities (O) and Threats (T) are external factors over which the firm has essentially no control. It is the most prominent tool for assessing and analyzing the overall strategic position of the business and its environment. Its main purpose is to ascertain the strategies that will create a firm specific business model that will best align an organization’s resources and capabilities to the requirements of the operating environment. It is the foundation for evaluating the internal potential and limitations and the likely opportunities and threats from the external environment. It examines all positive and negative factors inside and outside the firm that will affect its success. A steady analysis of the environment in which the firm operates aids in predicting the changing trends and includes them in the decision-making process of the organization. If accurately applied, information gained through SWOT analysis can be utilized by the firm to determine its most desirable options in matching...
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...ASSIGNMENT: Please read the Fresh Direct (C 19) case analysis carefully and produce a case analysis report following the instructions that are given in the Case Analysis report document in Doc Sharing. COMPANY NAME/WEBSITE/ INDUSTRY Fresh Direct/Freshdirect.com/Food and Grocery BACKGROUND/HISTORY Cofounder and former chief executive officer Joseph Fedele was able to bring a wealth of experience in New York City’s food industry to FreshDirect. FreshDirect offers online grocery shopping and delivery service to more than 300 zip codes in Manhattan, Queens, Brooklyn, Nassau County, Riverdale, Westchester, select areas of Staten Island, New Jersey, and parts of Connecticut. Fresh Direct is a company that allows you to order your food online and get next day delivery, their moto is “Our Food is fresh, our customers are spoiled….. Order on the web today and get next-day delivery of the best food at the best price, exactly the way you want it with 100% satisfaction guaranteed.” The primary business is to allow customers to order their food online and avoid going to a grocery store they can buy anything they want online and you can have it delivered to you house. Key players would be the people who launched the business in 2001 Joseph Fedele and Jason Ackerman. Many companies have fallen online with the grocery service and they boldly stated they were the “greatest way to shop for food” this again was a bold statement in many of these chains have fallen. Company launched in...
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