Student Name: A.R.M.K.K. Amunugama
Tutors Name: Ms. Ariane Lengyel
Subject: International Hotel Management
Assignment title: Hotel Development Project
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Table of Content
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Introduction
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The purpose of this assignment is to enable myself to demonstrate an understanding of:
• The political, economic, social, technical, legal and environmental factors affecting contemporary international hotel development.
• The geographic, ownership organizational and financing options available to international developers.
• The development planning process.
• The special considerations in managing international hotel operations.
• A range of different national and commercial hotel classification systems and standards
• Travel distribution systems.
How the work planned, organized, researched, monitored and carried out the assignment:
To do this assignment successfully I scheduled my work in to a time frame. I set the time to read the book, tutorials, magazines and make the notes regarding the International Hotel Management assignment..
To get good theory knowledge first thing I did was reading the text book (International Hotel Management) and the tutorials that have been given by the lecturer. When ever I finished a chapter I took the assignment briefing and checked for relevant questions.
To get additional information I referred to the LHS intranet, internet, magazines, and text books regarding Hotel Management which were in the college library.
Finally I started typing my assignment and added only the relevant things to my assignment. My lecture’s ideas and supervision, discussions with my classmates, text books (Ah&LA), group activities were guided me a lot, to carried out and to monitored this assignment.
Problems Encountered and Solutions: London Hotel School Declaration of Academic Honesty
Student’s Full name: Mr. A.R.M.K.K. Amunugama
Date: 31/03/2009
Assignment title: International Hotel Management
Declaration
1. I confirm that this assignment is my own work:
Yes
2. I confirm that where ever I have used someone else’s words, concepts, graphics or data in my work, I have clearly indicated exactly where I have done so, using the Harvard referencing system.
Yes
3. I confirm that I have clearly indicated, by referencing, where I have used someone else’s words, concepts, graphics or data, irrespective of whether I have quoted verbatim or I have paraphrased in my own words.
Yes
4. I have clearly indicated in my assignment any work that has been contributed by another student.
Yes
5. I have clearly indicated in my assignment any work that has been carried out collaboratively with another student/s.
Yes 1.0 Introduction
As an independent hotel development consultant, my task was to find and evaluate three different locations to build 4 to 5 star hotels in three distinctively different parts of the world. The final location should be a famous destination for tourists from all over the world. My client is an American Hotel Company which owns and manages 4 and 5 star hotel establishments in and out side of America.
According to my research and study (through the aid of internet sites like CIA world fact book, and other major tourism web sites and some government web sites) I gathered that the most suitable location would be either a famous city or islands preferably tropical. At this point my priority was to exactly study the expectations and needs of this particular market. After all the researches my final understanding was that our aspirant guests are from upper-middle class to the upper class who longs for a worthy vacation out of all the hassle and basal.
After considering all these factors I selected the Bahamas from the West, Maldives Islands from the South of Asia and Melbourne from Asia pacific region. The main reason why I chose these particular countries was due to them being countries with positive economic growth and most importantly since they are open to foreign investments.
1.1 Evaluating Locations: Geographic Analysis- Table1
Concern Bahamas Maldives Islands Melbourne
Topography
• An independent, sovereign, English-speaking country consisting of two thousand cays and seven hundred islands.
• Located in the Atlantic Ocean southeast of the United States; northeast to east of Cuba, and north to east of the Caribbean Sea; and west to northwest of the Turks and Caicos Islands
• All the islands are low and flat, with ridges that usually rise no more than 15 to 20 m
• An island nation consisting of a group of atolls stretching south of India's Lakshadweep islands between Minicoy Island and the Chagos Archipelago, and about 700km south-west of Sri Lanka in the Laccadive Sea of Indian Ocean. The twenty-six atolls of Maldives encompass
• The lowest country in the world, with a maximum natural ground level of only 2.3 m with the average being only 1.5 m above sea level,
• Located in the south-eastern part of mainland Australia, within the state of Victoria.
• Built on the confluence of Quaternary lava flows to the west, Silurian mudstones to the east, and Holocene sand accumulation to the southeast along Port Phillip.
Table1 Continued.
Concern Bahamas Maldives Islands Melbourne
Climate
• Subtropical to tropical, and is moderated significantly by the waters of the Gulf Stream, particularly in winter.
• Often proves very dangerous in the summer and autumn, when hurricanes pass near or through the islands.
• Average temperature:
Summer: 27’C-32’C
Winter: 21’C-27’C
• The summer never ends in the Maldives. But there are slight variations in the temperature
• The Northeast monsoon, from November to April is mostly dry with very little wind. Southwest monsoon from May to October brings some rain and wind.
• Average annual temperature:26’C-30’C
• Has a moderate oceanic climate. well known for its changeable weather conditions
• Average temperature:
Summer: 19’C-30’C
Winter: 7’C-16’C
Demography
• Population: 307,541
Density: 23.27/km2
(July 2008 est.)
• Age structure:
-0-14 years: 29%
-15-64 years: 64.7%
-65 years and over: 6.3%
• Average income:
GDP Per capita $19,736
• Literacy (age 15+): total population: 98.2%
• Population: 350,000
Density: 1,105/km2
(July 2006 est.)
• Age structure:
-0-14 years: 42.9%
-15-64 years: 54%
-65 years and over:3.1%
• Average income:
GDP Per capita $3,066
• Literacy (age 15+): total population: 99%
• Population: 3,806,092
Density: 1566/km²
(2006 est.)
• Age structure:
0-14 years: 21%
15-64 years: 63.3%
65 years and over: 16.7%
• Average income:
GDP Per capita $50,150
• Literacy (age 15+): total population:99%
Culture
• Religion:92% Christians
-Others 8%
• Official language: English
• Traditions/ customs:
The authentic culture of The Bahamas is a unique product of Bahamian society and civilization
• Religion: 96.4% Islam (Sunni Muslims) -Others 3.6%
• Official language: Dhivehi
• Traditions/customs:
-very much particular about anti-drug laws that offer severe punishments.
-Relationship between homosexuals is not acceptable at all. People who are found guilty are punished with imprisonment and fines.
-Alcohol can be consumed only in the resorts of Maldives and not anywhere outside.
• Religion: 64% Christian ,
-Others 36%
• Official language: English
• Traditions /customs
Infrastructure
• The islands have 2,693km of roads
• The water systems in Nassau and the Family Islands have been upgraded.
• The islands have 62 airports, but only 33 are paved and only 2 have more than 3,047m
• 3 main seaports are in Freeport, Matthew Town, and Nassau.
• Telecommunication service is widely available but installation and maintenance of equipment is slow by North American standards.
• There are 4 Internet providers in Nassau.
• self-sufficient in electricity, which is supplied by fossil fuel
• Transportation infrastructure is very limited.
• Malé has 9.6km of coral highways.
• There are no railways in the Maldives.
• Tourists and the wealthy have the option of using private seaplanes, helicopters, and speedboats.
• Have 5 airports including one International and 4 domestic and 4 sea ports.
• Tourist resort islands are required by the government to supply independent energy supplies; this is generally via oil-fuelled generators.
• Telecommunications facilities are of an excellent quality in Malé and throughout most of the tourist islands.
• The British Company provides cable and wireless internet
• Melbourne Air port is an international airport with a 3,657m North-South runway and a 2,286m East-West runway.
• Port Melbourne is within an area of 9.7 km².
• Produces its own electricity supply, which is generated from coal (89.85%), hydro-electricity (8.35 %), and other sources, mainly renewable energy (1.8 %).
• Recent upgrades to the digital phone system have achieved almost total coverage across the country.
• Have over 750 internet service providers.
Table1 Continued.
Concern Bahamas Maldives Islands Melbourne
Natural Disasters • Hurricane season normally runs from 1 June to 30 November.
• Landslides are very rare.
• • Tsunami is the biggest threat.
• • bushfires,
• floods,
• severe storms,
• earthquakes
• landslides
1.2 Evaluating Locations: Potential Market Analysis- Table2
Concern Bahamas Maldives Islands Melbourne
Potential Market
• 60% of the arrivals are from America. Also a famous destination for UK, France, Japan, Australia, New Zealand and Canada.
• Tourism is the country's biggest foreign exchange earner, contributing to twenty percent of the GDP. There are 35 tourist resorts in operation. The year 2006 recorded 467,154 tourist arrivals.
• Fisheries and trade follow close behind.
• Mainly the foreign tourist both on business and leisure and some domestic business and leisure travelers.
1.3 Evaluating Locations: Analysis of Accommodation and Facility Types- Table3
concern Bahamas Maldives Islands Melbourne
Accommodation and Facility Types
This island is still in a developing stage for the hotel market in Caribbean region and there are only few star rated hotels operational at the moment. The ideal development should be 4-5 star resort which can accommodate medium to up market tourists
Majority are 3 to 5 star category resorts built using the whole of a single island. There is a blend of small luxury resorts as well as 5-6 star resorts ranging from 1000-2000 plus rooms.
3 to 5 star level accommodation & facilities. In Melbourne we can see Resorts and Hotel. 