Research Methodology

* SECONDARY RESEARCH:
The foundations of the project will be laid through extensive secondary research on Harvest Gold's business clients as well as its contracts with the Government (The Indian Army and IRCTC). We propose to collect data from through a regular web search, research papers, case studies and other possible sources. * PRIMARY RESEARCH:
The secondary research will be accompanied by primary research in terms of interviews with executives of Harvest Gold, in order to better understand their interactions in the Business-to-Business transactions.

LEARNING

* To understand the STP and marketing strategy required serving B2B clients. * To analyse how to create value proposition for the clients and build long lasting relationship.

* To understand the distribution channel that Harvest follows for its B2B clients.

* To analyze the difference in serving the B2B clients in comparison to the B2C clients.

* Timely payments are not received in case of supplying to the institutional buyers like railways, defense etc. Also, understanding that the rules and regulations cannot be followed and the company has no option but to keep supplying to these institutional buyers.

* The importance of meeting the logistic objective. The importance of ERP implementation helps to keep a track of the order processing, inventory management and warehousing. This helps the company to reduce transportation costs, high inventory and storage costs.

* Frequent market visits, interaction with different distributors to these institutional buyers, interviews with the people working in the supply of the bread provided a better understanding of the bread industry. Thus, understanding the problems faced in the day-to-day processes of the