Advertising and Communication Law
Bait and Switch

Angela C. Blackburn

Maria Toy, J.D.

LEG 500: Law and Ethics In The Business Environment

August 21, 2010

Introduction
The Bureau of Consumer Protection works to protect consumers against unfair, deceptive, or fraudulent practices in the marketplace. The Bureau has seven divisions, each with its own area of expertise: • Advertising Practices protects consumers by enforcing the nation's truth-in-advertising laws. • Consumer and Business Education plans, develops, and implements creative national campaigns to alert consumers to their rights and to explain the science of compliance to industry. • Enforcement litigates civil contempt and civil penalty actions to enforce all FTC federal court injunctions and administrative orders that address consumer protection issues, including advertising and financial practices. • Financial Practices protects consumers from deceptive and unfair practices in the financial services industry, including protecting consumers from predatory or discriminatory lending practices. • Marketing Practices leads the Commission's response to Internet, telecommunications, and direct-mail fraud; deceptive spam; fraudulent business. • Planning & Information collects, analyzes, and makes available to law enforcement consumer fraud, identity theft. • Privacy and Identity Protection safeguards consumers' financial privacy; investigates breaches of data security. (Vladeck, D., 2010)

Betty’s Drive In Betty drove three hours in one-hundred degree heat. Explain if this fact has any bearing on whether or not the dealer must perform in accordance with published advertisement. Betty’s driving distance or the temperature has no bearing on whether or not the dealer must perform in accordance