...You Decide You Decide Assignment Title: E-Marketing Scenario Summary You are an e-commerce expert and you have some friends who own their own local bookstore. The husband and wife team have owned this company for 20 years and have built an amazing business that is very successful to the local community and is known to have an amazing collection of rare and exotic books. However, due to the World Wide Web, bookstores have had challenges, as Amazon and Barnes and Noble and other online companies have hurt their business. You have been hired by the owners to help craft an e-marketing strategy to improve their local sales and introduce the ability to sell their books online. You will be asked to write a 5 page (2,500 words minimum) business report outlining your strategies to increase their presence online and improve their online advertising and create the ability to sell books to people throughout the world. Good luck! Your Role/Assignment You are an e-marketing and e-commerce consultant. Mary and Joe Johnson, the owners of Book Bunker, have hired you to help them improve their sales both online and in their store. The Johnsons do not currently have a website, and are unaware of social media. They have asked you to develop an online strategy to create advertising to improve the number of walk-ins into their store as well as the ability for anyone that has access to their site and purchase books. You will need to write a 5 page (2,500 words minimum) business report outlining your...
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...Week 3 – You Decide Gabe Gonzales Fundamentals of E-Commerce May 25, 2014 Professor Lydia Mackenzie Table of Contents Introduction …………………………………………………………………………………………. Page 3 Necessary Features ………………………………………………………………………………….. Page 3 Advertisement ………………………………………………………………………………………. Page 3 CRM Systems ………………………………………………………………………………………. Page 4 References ………………………………………………………………………………………….. Page 5 Introduction When looking online for books or any form of media, there are a lot of websites that will show up. And in this case, Amazon, Barnes and Noble, eBay, etc…. All of those sites are leaders in world of e-commerce. And because of this, the Book Bunker’s sales have been declining over the past several years. There are a few things that Book Bunker needs to do to address their declining sales. The first is to start a website where they can perform transactions online as well. Having a website for your business will help out and bring in a lot more business to the store. Necessary Features The Book Bunker website should have a few features that would reflect those from your local library website. An online catalog would be useful where customers can view what books the Book Bunker currently has in stock, along with that, they can place orders and have books delivered, request books that they currently do not have. As a form of incentive for using the online store, the customers can receive a small discount towards their current purchase or future transactions. Advertising ...
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...Your Assignment You are an e-marketing and e-commerce consultant. Mary and Joe Johnson, the owners of Book Bunker, have hired you in the past to help them improve their sales both online and in their store. Now they need help developing an e-payment system and securing their database. They have asked you to create a plan to collect payments via their website and ensure that the transactions are safe and secure. YOU DECIDE Activity or Assignment Assignment For this assignment, you will generate a Microsoft Word report. You will be asked to write a 5-page (2,500 words minimum) business report outlining your strategies to increase their presence online and to improve their online advertising and create the ability to sell books to people around the world. Grading Rubric Category | Points | Description | Criteria/Creativity | 75 | Demonstrate a strong grasp of the problem at hand. Demonstrate understanding of how the course concepts apply to the problem. Be sure to include the basic concepts and criteria required by the owners of the bookstore. The final report should include a detailed matrix, comparing the various e-payment systems. Your idea must be detailed, compelling, and creative. | Understanding | 25 | Be sure to include all the elements required when creating your e-payment report. Be sure to listen carefully to the You Decide audio, so that you answer the questions Joe and Mary have in detail. | Execution | 25 | Make sure your report is clear and succinct...
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...You Decide E-payment system and securing their database Report Prepared for: Book Bunker By: Your Name Ideas and Strategies for utilizing e-payment system and securing their database February 12, 2014 David E-marketing and E-commerce Consultancy Executive Summary (Situational Analysis) What constitutes business success? Is it your skills in terms of product innovation, your ability to deliver in terms of products and services demanded by your customers? Yes, these are what constitute business success. However, what happens if you have the best products, the best initiatives in terms of what customers want but you are not known? How then can you say you have a successful business? The solution to this is an e-payment system (this is a way customers can pay for your products and services from a mobile device and or using your website). People today live with the use of all technology, they carry their mobile devices everywhere they go whether going to work, the store, or even when they are just sitting at home watching TV. With this much technology that people carry with them you can utilize an e-payment system to the full advantage. E-payment is a way customers can pay for your service or pay for and purchase products from you from their mobile device or from their computer from the comfort of their own home. Ideas and Strategies for utilizing e-payment system and securing their database Now days, life has become very fast. Most of the people do not prefer going...
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...WEB BUSINESS REPORT Prepared for: Book Bunker By: Ideas and Strategies for Improving Online Business and Increasing Advertisement via the Web November, 2013 Ema E-marketing and E-commerce Consultancy Executive Summary (Situational Analysis) What constitutes business success? Is it your skills in terms of product innovation, your ability to deliver in terms of products and services demanded by your customers? Yes, these are what constitute business success. However, what happens if you have the best products, the best initiatives in terms of what customers want but you are not known? How then can you say you have a successful business? The solution to this is the Web (a way of accessing information over the medium of the internet). The predominance of the web in our everyday lives has made the internet a resourceful tool for business owners as they can advertise their products and services through their websites over the internet. Many customers now prefer online shopping for reasons like taste for innovative products and lack of time for going to stores. For your business to be known, the internet via the web is the solution. This however, is not enough; you need to know how to make online exposure to work for your business. There are ideas and strategies that can help improve your online business and increase your advert via the web. Ideas and Strategies for Improving Online Business and Increasing Advertisement via the Web There are many ideas and...
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...E-Commerce Plan Book Bunker Shopping Cart Implementation And information for Secure Transactions John Wolf Systems Analyst Index: 1. Shoppping Carts – explaination. 2. Security 3. Vendors - comparisons 4. Legal 5. Cautions 6. References Book Bunker E-Commerce Plan for accepting e-Payments I am glad to help you with the process to set up a shopping cart for your new e-commerce website. I am glad that things are going so well since we set up your website and that business is growing for you. According to what you told me, you believe that you may be losing sales since the customers currently have to call you at your brick and mortar store, and make a payment over the phone. I agree that this is not optimal, and specifically not an efficient use of your staff’s time. We need to look at your options, and see if we can come up with a reasonable plan of action to increase your sales, and to keep your customers happy. Shopping carts: What they are. Your website needs what is called a shopping cart. It is just like a shopping cart that you use when you go to the grocery store, but this one resides electronically in your website. It holds items that your customers want to pay for until they make some form of payment for their order. The main objective from your point of view, you do not want to lose customers. From the customers’ point of view, they want to feel that they are in control of their purchase, and they want it to be simple. (1)...
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...Have you ever wonder what it is like to be in the boots of a US Service Member during their deployment phase? Also have you ever wonder what it was like to fight in a combat zone and the trials and tribulation they face when the deployment goes on? Well I’m going to tell you the three phases of a deployment. First you start with the ceremony, the lonely flight and finally the trials and tribulations of the combat zone. As you well know I’m no longer in the military but I going to tell you these phases through my eyes when I was in the army during my combat tour in Afghanistan from June 2010 to June 2011. It all started when I first sergeant told us what time to be at the company so we can have our early formation before we head to the Green Ramp. If you don’t know what Green Ramp is, it’s the final holding area that separates the soldiers and the plane. The reason why they call it that because it’s a small ramp that leads to the plane and it has green lands on the sides of the ramp. The formation time was 0500 and the weather was so nice that I could hear all the early birds chirping away. The formation time came and the first sergeant held accountability for all the fellow enlisted and officers that were going with us to Afghanistan. When we all found out what time we were heading to Green Ramp, we all decided that this was going to be a very long day. One of my soldiers came up to me and asks will this be a steadfast deployment and I told him I sure hope so. When it was finally...
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...Full proposal DESIGN OF LNG NETWORKS Summary Motivation and goals LNG will become a prime fuel for ships and trucks in the foreseeable future. The European Union and national governments have outlined their policies, and many companies are preparing for a transition period towards intensive use of LNG. There is a strong need in industry for the development of the building blocks needed to develop their business cases. We develop these building blocks, some business cases, as well as methods for planning and control of the logistics in LNG synchromodal transportation networks. Activities / work packages I. LNG supply chains and synchromodal transport networks: providing an identification of markets and demand to serve, economic and sensitivity analyses, definition of logistical requirements and options for synchromodal transportation. II. Multi-modal inventory-routing problems: deriving tools to enable an efficient and effective supply to distribution points in the network through synchromodal operations. III. Direct delivery multi-modal transportation problems: deriving decision tools to enable efficient direct ship-to-ship refuelling at sea. Expected results: The main objective is to derive solution approaches to design LNG synchromodal transportation networks and tools for planning of transportation and replenishment operations to enable accessibility and efficient usage of this type of fuel for all modes of transport. Market identification, demand forecasts, economic...
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...Running head: ASSISTED LIVING OR NURSING HOME page # 1 Which is Best, Assisted Living Facility OR Nursing Home for Your Loved Ones? FreidaWeatherspoon Moody November 27, 2012 Columbia Southern University Professor Monica Saniz MBA 5652 Research Methods Introduction The improved life expectancy has given rise to a sizeable elderly population in all the developed societies of the world (Joseph, 2001).Today’s fast moving technological age has made time a scarce commodity, resulting in less care and time being devoted to the elderly members of the family. This has in turn created a host of problems for these senior members who includes but are not limited to loneliness, anxiety, depression and the resultant loss of self-confidence. Many families with aged parents or other relatives may at some point of time find themselves considering long term care solutions for their aging relatives such as nursing homes and assisted living facilities. The Assisted Living Federation of America defines Assisted Living as “ a combination of housing, personalized supportive services, and healthcare designed to meet the individual needs of persons who require help with the activities of daily living but who do not require the skilled medical care provided by a nursing home” (James, 2004). The daily activities for which people need help include eating, bathing, dressing, getting to and using bathroom, getting out of bed or chair and the activities which require...
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...Context of Interview and Subject Background It was a cold morning as I walked up the hill toward my neighbor’s house. The monkey grass needles bent with the weight of frozen dew. I look to my left and Tim has planted eight blueberry bushes. An addition to the garden both he and his wife tend. A gentle knock at the door and I am warmly welcomed by Tim's wife Lynn. She directs me to the living room where I sit to begin the interview. Tim says to me "it's going to be hard to put sixty five years into an hour and a half, but I will do my best". Tim and his wife live in a four bedroom house that was built in 1980. It is a wonderfully quaint red brick house, secluded in five acres of woods that is just six miles from downtown Knoxville. The inside of the house is fully decorated and furnished, but without clutter. I am immediately offered coffee and cinnamon toast. I begin by asking Tim to tell me his life story in his own words. Tim was born in 1946, the first year of the baby boomers, in Newport, Rhode Island. He was raised in a Catholic family that instilled core values in his life. Tim and his wife Lynn have six children and several grandchildren. There are pictures of family on many walls of the house. In his life he has served in the military during Vietnam, graduated from college, had a successful career, and even raised a family. As he begins, my pen is moving, and it hardly stops for the next hour and a half. Cultural Identity "Identity, or a sense...
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...Nathan Liebaert John Theil The American Civil War 04-18-13 Sumter to Think About Graphic photos depicting tragic events during the course of the history of this great nation are in obvious abundance. Whether it was the Vietnamese War, to those horrific scenes captured on film that fateful day, September Eleventh, 2001, visual documentation of violence continues to captivate these United States. During the Civil War, capturing a photo was in its infancy. Despite the primitive technology, there may be no better way to express the horrific events that transpired inside of Andersonville prison, as well as the overall feel of the Civil War in general. The visual of malnourished inmates dying a slow, agonizing death invokes emotion to most that view them. Despite all of this horrible negativity surrounding the prison, did anything good come out of Andersonville? Was it as awful as documented or simply a necessary evil of the war itself? I liken this to a high budget Hollywood blockbuster, horrible comparison but it seems to be what comes to mind. In most major motion pictures, the “winner” is placed upon a pedestal for all to cheer. The “loser” on the other hand, that’s normally the villain of the story. Certainly the Union had to have prisons set up where similar acts were being enforced, right? Is Andersonville so well regarded as the worst of the worst simply because the south have the stank of loserdom all over them? Located in Andersonville, Georgia, this Confederate...
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...Creating Collaborative Gatherings Using Large Group Interventions By Jack Martin Leith Chapter 28 of the Gower Handbook of Training and Development, Third Edition, 1999. ISBN 0-566-08122-9 Twelve years down the track I wrote this book chapter in 1999. Since then, my thinking and practice have moved on considerably. So you will understand that I had reservations about continuing to make the work available. However, much of what I wrote 12 years ago is just as relevant today, and I have set my reservations aside. I hope you will find the content useful. Jack Martin Leith Bristol, UK November 2011 A complex world calls for strategic collaboration They say we’ve moved into the information age. But that’s not completely accurate. What we’re witnessing is not just an explosion of information. We’re seeing the proliferation of just about everything. No matter whether it’s street cultures or nation states, drugs or spiritual practices, providers or consumers, TV channels or distribution channels, pluralism is now the norm. It’s becoming increasingly difficult to find a way through all of this proliferation, diversity and complexity using the inflexible, machine-like model of organisation that we inherited from the industrial revolutionaries. We badly need an organisational model that’s considerably more adaptable and responsive. This chapter is about a new approach to organisation called strategic collaboration. Strategic collaboration is a way of getting significant work done...
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...Architecture was imported from the Old World. Literature was a struggling industry, as most Americans couldn’t afford to buy books, and there were few libraries. Also, there was no freedom of the press until after the Zenger case. 14. What were the facts of the Zenger case? Why so important? Zenger wrote things critical of the royal governor, which was illegal at the time. However, he never lied, and only wrote facts. His lawyer, Andrew Hamilton, defended him excellently and Zenger won, setting a precedent for the future. 15. How were colonial governments similar? Different? Some colonies had (8) royal governors(GA, SC, NC, VA, NJ, NY. MA, NH), some (3) proprietary (MD, PA, DE), and some (2) elected their governors (RI and CT). Almost all had a 2-house legislature though. Most legislatures could set the taxes (taxation WITH representation). However, many people...
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...Dairy Farm Business STANDARD OPERATING PROCEDURES: A Writing Guide C O L L E G E O F A G R I C U LT U R A L S C I E N C E S A G R I C U LT U R A L R E S E A R C H A N D C O O P E R AT I V E E X T E N S I O N INTRODUCTION: DRIVING TOWARD THE SAME GOALS CONTENTS 1. Introduction: Driving Toward the Same Goals .......... 2 2. Defining Systems, Procedures, and Steps .................. 2 3. Formats for Standard Operating Procedures ............ 3 4. Developing and Implementing the SOP .................... 6 5. Effective Writing ........................................................... 7 6. Level of Detail .............................................................. 9 7. Conclusion .................................................................... 9 A successful dairy farm business needs committed workers who complete work procedures consistently and accurately. It also requires all involved to contribute their experience, knowledge, and ideas to constant improvement for the future. This publication describes how dairy businesses can use standard operating procedures to get everyone driving toward outstanding performance and success. Most people naturally want to do a good job. Successful managers recognize this fact and seek to channel workers’ efforts in ways that will benefit the business. Well-written standard operating procedures (SOPs) provide direction, improve communication, reduce training time, and improve work consistency. The SOP development process is an...
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...2012 – The Facts Hi there, Thank you for making the effort to become more informed about 2012! The 2012 meme is huge. Hundreds of books have been written, numerous documentaries have been made, and of course there was a blockbuster movie. Unfortunately the facts have been deeply buried, and virtually every piece of information you come across is speculation and trickery, disguised as fact. The aim of this article is to ignore all the extreme speculations and fabrications, and just present the known facts. Plus I’ll throw in some of the more plausible scenarios, to help you understand what might soon be upon us. Everything that follows is either accepted fact, or will be denoted as being disputable or an opinion. Regards, Robert Bast - Melbourne, Australia, 2010 The Long Count Calendar The ancient Mayans had roughly 20 calendars, all of which were short in duration, with the cycles equating to astronomical phenomena, or were intended to relate to history repeating over and over again via prophecy. Except for the Long Count calendar. The Long Count is the Mayan equivalent of our calendar, in that it assigns unique dates over a long period of time. A short numerical description (like 12/6/1976 in our calendar) pinpoints a place in time. Unlike our calendar, which starts with the birth of Christ and heads towards infinity in two directions, the Long Count has a definite beginning and a definite end. The start date of the Long Count calendar rarely gets a mention...
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