... 4) Diversifying- Firms also seek growth by diversifying their operation. This is typically risker than the various expansion strategies because it often involves learning new operations. *Marketing Strategy (7th edition)—A Decision Focused Approach—Orville C. Walker Jr—Page 16 5) Customer-focused objectives- As firms emphasize developing and maintaining long-term relationships, customer-focused objectives- such as satisfaction, retention, and loyalty-are being given greater importance. *Marketing Strategy (7th edition)—A Decision Focused Approach—Orville C. Walker Jr—Page 13 YouTube has been the most popular Internet video site over the past decade, attracting around a billion visitors monthly (Elias 2013). Because of the sites success, advertisers are willing to spend so that their names can be exposed to the vast majority of visitors. Even though YouTube is currently number 1 in the market for online video ads, rivals such as Facebook, AOL and Yahoo have been gaining more audiences at faster rates, while...
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...with this information. Use your own judgment. Any perceived slight of specific people or organizations, and any resemblance to characters living, dead or otherwise, real or fictitious, is purely unintentional. Some examples of past results are used in this publication; they are intended to be for example purposes only and do not guarantee you will get the same results. Your results may differ from ours. Your results from the use of this information will depend on you, your skills and effort, and other different unpredictable factors. It is important for you to clearly understand that all marketing activities carry the possibility of loss of investment for testing purposes. Use this information wisely and at your own risk. Page 1 © YouTube Marketing Explosion 2013 Table of Content Introduction Trick #1: Product Launch Crazy Money Making Machine Trick #2: CPA Crazy Money...
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...WHAT IS YOUTUBE YouTube is a website designed for sharing video. Millions of users around the world have created accounts on the site that allow them to upload videos that anyone can watch. Every minute of every day, more than 35 hours of video is uploaded to YouTube. Video files can be very large and are often too big to send to someone else by email. By posting a video on YouTube, you can share a video simply by sending the other person a url ‘link’ – that is, the 'address' of the relevant internet page. When YouTube was created in 2005, it was intended for people to post and share original video content. But since then it's also become both an archive for storing favourite clips, songs and jokes, as well as a marketing site for companies to promote their products. Nowadays the term ‘viral video’ is common. This refers to a video clip that people have liked so much that they've shared its link by email with millions of others around the globe – in effect, it's spread like a virus. Companies have realised that they can harness this ability to reach potential customers and have created their own YouTube accounts for posting advertisements and other marketing videos. Film and television companies maintain a tight control over their own content and block illegal sharing of their programmes. However, several now use YouTube to allow fans to see high-quality trailers or repeats of recently aired shows. ADVANTAGES OF USING YOUTUBE i) Huge video database ...
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...The YouTube Effect How a technology for teenagers became a force for political and economic change. BY MOISÉS NAÍM | DECEMBER 27, 2006 A video shows a single line of people slowly trudging up a snow-covered footpath. A shot is heard; the first person in line falls. A voice-over says, "They are shooting them like dogs." Another shot, and another body drops to the ground. A uniformed Chinese soldier fires his rifle again. Then, a group of soldiers examines the fallen bodies. These images were captured high in the Himalayas by a member of a mountaineering expedition who claims to have stumbled upon the killing. The video first aired on Romanian television, but it only gained worldwide attention when it was posted on YouTube, the popular video-sharing Web site. Human rights groups explained that the slain were a group of Tibetan refugees that included monks, women, and children. According to the Chinese government, the soldiers had fired in self-defense after they were attacked by 70 refugees. The posted video seems to render that explanation absurd. The U.S. ambassador to China quickly lodged a complaint protesting China’s treatment of the refugees. Welcome to the YouTube effect. It is the phenomenon whereby video clips, often produced by individuals acting on their own, are rapidly disseminated throughout the world thanks to video-sharing Web sites such as YouTube, Google Video, and others. Every month, YouTube receives 20 million visitors, who watch 100 million video clips...
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...YouTube By Lars Ole Meyer, 1.u YouTube is a website where one can share his or her videos. It was created by Chad Hurley, Steve Chen and Jawed Karim in February 2005, they had worked together at Pay-Pal (an internet payment method), and received money that the corporation had in surplus to start a new project. YouTube as we know it today is credited to two events. First, one of the co-founders could not find the video containing Janet Jackson’s accidental exposure of her breast at the 2004 Super Bowl halftime show. Secondly, two of the cofounders could not share a personal video with each other using e-mail. To sum up, YouTube was created, so that one could easily share videos with one another and furthermore it became a portal where one could find popular and wanted videos without having to surf the internet for hours. After a year, YouTube announced that more than 100 million videos were being watched every day and around 60.000 videos were being added on a daily basis. The first video on the site is called “Me going to the zoo” uploaded by Jawed Karim on the 23’rd of April and it only lasts 19 seconds. Today YouTube has evolved with great pace. It was bought by Google in November 2006 for the sum of 1.65 billion US$. I have my own channel on YouTube, partly so that I can follow my favorite uploaders, currently I subscribe to 99 channels and 15 people follow me. I also use my account to upload stuff. This is a very delicate matter to me; I have only uploaded a few of...
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...Michelle Locke Ms. Kitti English 10 3 June 2013 On a daily basis teens watch YouTube videos. There’s everything from music videos, medical procedures, and cooking instructions. There are also videos showing teens and pre-teens uploading videos that encourage dangerous and sometimes deadly challenges. The more outrageous the challenge the bigger audience you will have. A lot of kids end up in the emergency room. “Last week a 15-year-old boy died while copying a YouTube video he and his friends had seen. While standing, he passed out, and fell forward crashing into an empty drinking glass. His collarbone broke the glass and a shard sliced through his interior and exterior jugular vein. He died shortly after arriving at the hospital. It’s called the choking game. (kidsdr)” There are many types of challenges, ranging from a little bit of danger to very dangerous. The chicken nugget challenge is a challenge where you have to eat a number of chicken nuggets as fast as you can. The chubby bunny challenge is where you shove marshmallows in your mouth and say chubby bunny, the one with the most marshmallows in their mouth, and is able to clearly say chubby bunny, wins. These challenges are dangerous because there is a high risk of choking. Two challenges that teens are doing are the gallon milk challenge and the Sprite and banana challenge. These challenges ultimately end up with the challenger vomiting. A very popular challenge is the cinnamon challenge, when someone tries...
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...what is youtube? YouTube is a video sharing website that has changed the way we share and receive information, entertainment, education and advertising across the globe. YouTube was founded in February 2005 by Chad Hurley, Steve Chen and Jawed Karim, ex employees of net banking system "PayPal."Within one year of its launch, in November 2006, YouTube was sold to Google for $1.65 billion. http://news.bbc.co.uk/2/hi/business/6034577.stm Since then it has become a worldwide phenomenon. Four billion hours of video are watched each month with 72 hours of video uploaded every minute. http://www.youtube.com/yt/press/statistics.html YouTube has become embedded within our culture. How does it work? what does it have to offer YouTube is designed to let people share videos with the world. According to the websites own definition: "YouTube allows billions of people to discover, watch and share originally-created videos. YouTube provides a forum for people to connect, inform, and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small. Users create an account and can start uploading any video file they may own. It offers the ability to browse videos based on channel and popularity, giving a central location to search videos on the internet. YouTube helped pave the way for video blogs . Giving people the ability to record and upload their opinions and/or information on a regular basis with extreme ease. In terms...
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...Title: THE EFFECTS OF YOUTUBE SITES ON COLLEGE STUDENTS’S BEHAVIOR Statement of the Problem: This study will be conducted to identify the effects of you tube sites on the behavior of the selected HNU college students. Specifically, it sought to answer the following questions: 1. What is the profile of the users in terms of: a. Gender b. Age 2. Among the respondent, how many are users and non users of YouTube site. 3. What are commonly viewed videos by the respondents? 4. What are the positive and negative effects of YouTube sites on college users? 5. Is there a significant difference on the behavior of the users and non-users of YouTube sites RESEARCH METHODOLOGY Research Design This is a descriptive method that is use in gathering information and determining the effects of YouTube sites on student behavior. A controversial video will be shown to the respondents and a questionnaire will be provided by the researchers after viewing a controversial video. Research Respondents The research respondent will consist of 120 HNU male and female college students within the age range of 16 to 23 years old. The respondents will be chosen through random sampling method from a total of population of Research Environment This study will be conducted within the premises of Holy Name University ( CAS, EDUCATION, ENGINEERING, NURSING) Janssen Heights Campus, Dampas District, Tagbilaran City. Research Instrument The instruments that will be used...
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...Google and YouTube HRM 587 (Managing Organizational Change) Google and YouTube The two companies we have decided to research and discuss are Google and YouTube. We would like to look into the recent merger they had and what caused these two companies to come to this decision. YouTube is a website that enables users to upload videos of places they have been, things they have done, tutorials and etc. YouTube has greatly grown since 2005 and now has millions of videos uploaded each day of various things. Google is a popular search engine that is commonly used to access information from websites all over the world. Before YouTube was bought out by Google it was suffering from financial struggles. The company was a victim of its own success as consumer demands for their service would allow people to upload videos to YouTube which continued to add capacity (Kafka, 2010). Consequently, the company could not turn a profit. In fact, consumer demand for YouTube remains strong today as there are hundreds of hours of video uploaded to YouTube every minute and there are now hundreds of YouTube channels that can be subscribed to (YouTube Company Information, n.d.). Google, on the other hand, was in good financial shape pre-merger (Google Investor Relations, n.d.). It had plenty of money to purchase promising companies, especially ones that would expand Google’s advertising capabilities and revenues. The bottom line is that both YouTube and Google appeared to be a perfect...
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...Method of Viewing and Obtaining YouTube Usage Habits EXECUTIVE SUMMARY This study researches and analyzes YouTube usage habits amongst University students. Our study is to make the connection between the most commonly watched video categories and the type of user they are classified as. This includes what is main purpose of accessing or using YouTube, what type of entertainment are they likely to view on YouTube, and also what motivates University students to subscribe to channels on YouTube. Our study included a convenience survey sent electronically to a small portion of the entire population of University students. Therefore, this study will not be an accurate reflection of the whole University student population. INTRODUCTION This study was designed to learn usage habits on YouTube amongst University students. The observations are linked to the reasons why users are motivated to access YouTube, registration, and usage patterns. The study further explores the habits that different types of users on YouTube have with the website. Our study is aimed at drawing connections between the most commonly watched video categories and the type of user they are classified as. Since the start of YouTube, the popular site has become a massive source of communal information through a video-sharing medium. The YouTube FAQ page states, "48 hours of video are uploaded every minute, resulting in nearly 8 years of content...
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...Case Study : Youtube 1- The traditional way to watch videos are challenged by the news tends thanks to Internet technology. Free access to watch movies and the possibility to watch them immediately are the main competitive forces, which are responsible of losses of movies studios. Moreover, movies studios can’t punish all users of Youtube, or others online broadcasts, because it would be unfair and it will deteriorate their reputation. While traditional videos are the advantages to ensure the control of the movie and the revenue sharing. This new tend created a decline of movie studio turnover’s. The big sucess of Youtube have trained illegal videos of movies available online. This phenomenon leads a fight against piracy which cost money and turn out to be ineffective. Face with illegal download, studios decide to adapt their offer by negociating a partnership with Youtube. This partnership permits to post legal videos available on Youtube to promote their movies with in return a compensation. 2 – The first goal of Youtube is to post amateur films online. Everyone is able to post their personal movie or creation online. It’s fast, free and simple. This disruptive technolgy have trained an independance of the consumer. The drift of this technology is the power for everyone to shared movies without copyright. The impact on the movie picture industry is the decline of their turnover. Therefore, at long term it could be lead a decrease of sharing revenue and budget...
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...How Has YouTube Changed The Music Industry? The people in control of the music business have always been threatened by new media. When the phonograph record originally emerged it was feared that it would kill off live music. In the early ‘80s the music industry campaigned against the cassette tapes, claiming that, “home taping is killing music.” Retrospectively, in both cases, quite the opposite proved true. The most recent example of this would take shape in the form of the internet, and more specifically one of it’s most visited mediums, YouTube. YouTube has become the third most visited website in the world behind Google and Facebook. Since its creation in February, 2005, YouTube saw rapid growth; sixteen months after its creation, 100 million clips were being viewed per day. YouTube users have developed a community in which technology has enabled new kinds of musical creativity. The internet and YouTube have now become technology that challenge the way we perceive music, musician and audience. Teens evidently don’t see computers as technology. It’s as if they have developed an innate ability for text-messaging, iPodding, gaming, and multitasking on multiple platforms. They can share their life story on Facebook, entertain each other on YouTube, muse philosophically in the blogosphere, contribute to knowledge on Wikipedia, and create cutting-edge art on Flickr. (Hartley, 2009) Lange (2008), an ethnographic researcher, discussed a number of misconceptions people have...
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...How do YouTube help network singer become famous Contents 1. Introduction p.1 2. Focusing Question p2-3 3. Data Collection Method p4 4. Literature review p5 5. Finding p6-9 6. Discussion p10 7. Conclusion 8. Relaxation/ Limitation 1.Introduction YouTube is a video sharing website. YouTube is a platform for people share their views, music, idea, opinion, etc. through the videos. YouTube is being more and more popular these days. It show that that internet have change to WEB 2.0. The way of how people share have been changed. Network singers are a group of young singer that has no record label. They share their music mainly through the online platform. And I find a quite interesting phenomena on the internet. Some of the network singer posts their music video on YouTube. And get a very large response soon. They get a million views on YouTube. And being famous very fast. YouTube have been made up many superstars before, like Justin Bieber, Rebecca Black etc. It seems YouTube have a magic power on it. Is it related to the new habits of the young internet user? Is it related to the characterizes of the network singer? So that I want to find out how YouTube help network singers become famous. The objectives of this project are as follows: 1) To find out the reason that YouTube can help network singers become famous 2) To see the characteristics of the internet user and network singer ...
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...《YouTube风险投资分析》 课程名称 ：风险投资学 学生姓名 ：XXX 学 号 ：xxxxxxxxxx 院 系 ：经济与管理系 专 业 ：XXXXX 一、案例 一、玩出奇迹 为了把搞笑的晚餐会录像与朋友分享，一个简单的YouTube网站就此诞生，成就了年轻人的好玩心理。如今，Google要以16.5亿美元买下这个视频分享网站。陈士骏，这位台湾出生的毛头小伙子从此咸鱼大翻身，一夜间成为巨富。 二、一切为了分享 YouTube去年2月成立，与Google当年创立时一样，这家公司的雏形也是诞生在车库中。创造人之一为27岁华裔青年陈士骏（英文名：史蒂夫•陈）。 陈士骏出生于中国台湾，上中学的时候移居美国。他从高中开始就痴迷于数学和科学，曾在伊利诺艺术和科学院学习编程和计算机科学，后进入伊利诺大学香槟分校学习计算机科学。 陈士骏在供职于网上付款公司Pay-Pal期间，认识了大学校友查德•赫尔利。查德•赫尔利和陈士骏均于1999年加入Pay-Pal公司，是其最初的二十名雇员之一。 陈士骏从第一份工作离职后，欠下大笔信用卡债，后来他决定自己和朋友一起创业。 创建YouTube这个网站的初衷非常简单。陈士骏和赫尔利的原意是为了给朋友之间提供一个分享录影片段的场所，没想到网站却在短短一年时间里成为网民的回忆储存库和作品发布场所，特别是在年轻人中的影响力尤其广泛。 2005年1月，陈士骏和赫尔利拍下了一次非常搞笑的晚餐会录像，两人想把这段有趣的录像与他们在旧金山的朋友一起分享。但由于视频文件太大，每次他们的电子邮件都被拒绝发送。于是两人决心设计出一种简单易行的视频共享解决方案，最终他们在赫利的车库里创办了YouTube.com网站。 戴粗框眼镜、笑容腼腆的陈士骏回忆说：“当我们开始创业的时候，网络上几乎没有相关的服务。” 三、走红速度惊人 YouTube网站名的原意为“你的电视机”，即指让网友们分享自拍录像的影音平台。陈士骏和查德•赫尔利当时完全没有预料到他们的发明将会造成多大的冲击。今天，它已经一跃成为互联网上最受欢迎的网站之一。 由于YouTube采取的是用户自制并上传视频短片的模式，短短几个月的时间，它就聚集了大批用户。YouTube服务的宗旨就是“允许任何人上传并共享任何视频内容（非法内容除外）”，因此，它的大部分内容都是由用户自己创作的。点击率最高的短片很有可能是两个男孩的无伴奏Hip-Hop演唱，或者是一个女孩面对摄像头的独白。 因为其新颖的形式，YouTube在网上积聚了极高的人气，不断有各种各样的新奇录像被传上来，而且大部分的作者都是30岁以下的年轻人。 许多录像仅仅只有几分钟长，但大多数都很有趣：有人在唱歌，有人在跳舞，还可以看到关于猫咪的趣事，还有的是对政客的嘲讽短片。 创业不到几个月，大名鼎鼎的美国红杉投资（曾投资Google）给YouTube开出了1.15亿美元的巨额投资。后来的发展表明，红杉果然慧眼独具。 四、日浏览量破1亿 也许在很多专业制作人眼中，YouTube的视频节目都非常业余，根本不值一提，但事实证明观众的反应与此截然相反。 “不管你有多老，你总能在YouTube上找到一些能引起你共鸣的东西。” 美国老太太Laipply说，“我65岁了，我在看YouTube，我女儿也看，我女儿的女儿也在看，我们都很开心，我们很喜欢这个网站上的短片。” 今年7月，YouTube的视频日浏览量突破了1亿次，这相当于...
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...1. Initial Strategy The initial strategy was to maintain a competitive presence in each segment by keeping our prices aligned with the average for each target market, while maintaining costs low. Specifically, it was our goal to become the leader in Traditional and low-end segments of the sensor business by allocating significant resources to R&D, marketing and promotions for these products. Our differentiator would be the result of a high investment in R&D to ensure our products were the best available. The board decided that the company should be judged on its ability to make a profit, gain market share, provide positive ROA and make money for our shareholders with an increasing stock price. Our target was a stock price of $38 by year 6, with an increase in profit and ROA year-over-year. The complete Strategy Statement is attached as Appendix A. 2. A description of the strategic decisions made over time The team decided to focus primarily on Low-End and Traditional products because the majority of the market demand was in these two categories. We believed that if we could maintain a prominent presence in these two sectors we would be able to be successful. In order to gain a larger market share we moved products from the Performance and Size segments into Low End and Traditional, thereby doubling our presence within these markets. It was our belief that these products would then be cheaper to maintain from an R&D standpoint and have more potential to sell since market...
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